Culinary science and hospitality research (한국조리학회지)
- Volume 13 Issue 3
- /
- Pages.187-198
- /
- 2007
- /
- 2466-0752(pISSN)
- /
- 2466-1023(eISSN)
A Study on the Menu Quality Evaluation of Korean Restaurantsin Jeonju Area for Revitalization of Han Brand
한(韓)브랜드 활성화를 위한 전주 지역 한식당의 메뉴 품질 평가에 관한 연구
- Min, Kye-Hong (Dept. of Foodservice Management, College of Culture and Tourism, Jeonju University)
- 민계홍 (전주대학교 외식산업학과)
- Published : 2007.09.30
Abstract
Some problems are presented that Korean restaurants in jeonju area don't keep ancient fame, taste and tradition. Therefore, this thesis intends to positively analyse the evaluation of Korean restaurants' menu quality to activate Han brand, centering on Jeonju area. The findings of the study are as follows: First, this thesis named the items of analysis menu quality factor, menu quality evaluation factor, Han brand activating factor. Second, it analysed confirmative factor of menu quality evaluation and found that conformity was
Keywords