• Title/Summary/Keyword: 학교 홍보

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Development of School Promotional Application Using iPhone (Based) (아이폰 기반의 학교 홍보 어플리케이션 개발)

  • Park, Su-Hyun;Byeon, Hye-Ji;Moon, Kyung-Sil
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2010.07a
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    • pp.519-520
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    • 2010
  • 최근 다양한 종류의 스마트폰이 출시되고 대중화되면서 그 사용자 수 또한 급속도로 증가하고 있다. 이러한 스마트 폰을 사용하는 가장 큰 이유 중 하나가 정보제공, 학습, 게임/엔터테인먼트, 증권, 금융, 재테크, 쇼핑 등의 다양한 서비스(어플리케이션)를 사용자가 목적에 따라 사용할 수 있기 때문이다. 본 논문에서는 애플 아이폰 기반의 학교 홍보 어플리케이션을 개발한다. 학교 홍보 어플리케이션은 서버와 클라이언트로 구성되며, 서버는 학사일정, 교원연락처, 트위터(Twitter), 유튜브(YouTube), 홈페이지(Homepage)등으로 구성되어 있다. 학교 홍보 어플리케이션은 누구나 학교에 관한 정보를 스마트폰을 통해서 재미있고, 편리하게 정보를 제공받을 수 있다.

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The Practice of Vocational and Meister High Schools' Admission Selection and Students' School Choices Through Admission Process (특성화고 및 마이스터고 입학전형 실태: 학교의 학생 선발과 학생의 진학 결정)

  • Paik, Sunhee;Lee, Jee Young
    • Journal of vocational education research
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    • v.36 no.1
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    • pp.1-22
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    • 2017
  • This study examined the process of admission selection of vocational high schools and meister high schools and how the process have been utilized by schools to select appropriate students and by students to make decisions for application in consideration of their interests, aptitudes, and career paths. To address the purpose of this study, Focus Group Interviews(FGI) were conducted with three groups of participants: vocational high schools and meister high schools teachers, high school freshmen' parents, and middle school teachers who had many students advanced to vocational and meister high schools. The findings indicated that during the promotion process, schools made efforts to attract students with higher GAP and provided information mainly regarding employment rate instead of curriculum or program of majors. Since schools usually visited middle schools where higher GPA students were, not all students had balanced opportunities of high school promotions and enough information about majors. For the application process, the schools placed a high value on scholastic performance while students applied high schools considering their interests, aptitudes, and career paths. In terms of admission type and criteria, the high school teachers reported no big differences between special admission and general admission while students took advantage from the special admission process which was less competitive than general admission. Based on the findings, a number of suggestions were made in order to improve the process of admission selection of vocational high schools and meister high schools.

Efficient use of the Internet Media in Local College Public Relations (지방전문대학홍보에서 인터넷 매체의 효율적 활용)

  • Ko, Dong-Won
    • The Journal of the Korea Contents Association
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    • v.10 no.9
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    • pp.478-486
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    • 2010
  • A lot of local colleges are public relation(PR) using on off line media. However, to examine the effectiveness and efficiency can be maximized to promote research is still lacking. This study was presented to the utilization of the Internet media in local colleges. As a result, local college students were used more offline than online media. Add admission period, girls were higher utilization of the internet entrance site. When nonscheduled admission, vocation high school students were more internet media use. Academic high school students used the internet media, when add admission period.

Strategies for College Entrance Based on Big Data Analysis -Case Study of college in Central Region- (빅데이터 분석에 기반한 대학 입시홍보 -중부권 전문대학교 사례-)

  • Bae, Jungho;Burm, Eunae
    • Journal of Internet of Things and Convergence
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    • v.8 no.2
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    • pp.25-33
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    • 2022
  • The purpose of this study is to provide the basic data for establishing a unique admissions promotion strategy for each university and to innovate the paradigm of university admissions promotion through the examples of central universities in the practice of PR promotion based on big data analysis. To this end, prior literature related to university publicity (marketing), and recognition of prospective college students who visited the university, and database data were defined and analyzed as big data. As a result, first, the preliminary studies related to college entrance exam promotion (marketing) increased dramatically in the 2000s and 2010s as part of preparing for countermeasures against population decline in school age. Responding to the need for an admissions promotion strategy to accelerate visits to prospective college students, the database data analysis result suggested the selection and concentration of entrance exam strategies based on the university's regional and academic characteristics.

Comparative analysis on status of events and importance-performance analysis (IPA) between industry and school foodservices (사업체급식소와 학교급식소의 이벤트 실태 및 이벤트에 대한 중요도-수행도 분석 비교)

  • Song, Hyun Jin;Rho, Jeong Ok
    • Journal of Nutrition and Health
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    • v.47 no.6
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    • pp.452-462
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    • 2014
  • Purpose: The purpose of the study was to evaluate the status of events and importance-performance analysis (IPA) between industry and school foodservices. Methods: The study subjects were dietitians in industry foodservices (n = 73) and nutrition teachers in school foodservices (n = 135) in the Jeonbuk area. Demographic characteristics, status of events, and problems of implementing events were assessed using a self-administered questionnaire. Results: Approximately 67% of industry foodservices had implemented an event a month, whereas 40.7% of school foodservices did not implement events for students. The type of events that industry and school foodservices had implemented most frequently were Sambok event, Dongji event, Daeboreum event, Spring-Namul event, and Chuseok event. The industry foodservices had significantly higher average scores for performance of events than those of the school foodservices (p < 0.001). In the Importance-Performance Analysis (IPA), high importance and high performance (A area: doing great) in industry foodservices were seasonal events, traditional festival day events, anniversary events, traditional seasonal events, and personal memory events, whereas in school foodservices were traditional festival day events, traditional seasonal events, school events, and environment events. Conclusion: These results showed that events are important for the increase in customer satisfaction. Therefore, it is necessary to consider educational programs on event implementation for dietitians and employees in industry and school foodservices.

Development of management System for matriculation Using GIS Data (GIS 데이터를 활용한 대학입학 관리 시스템 개발)

  • Lee, Hyun-Jik;Lee, Kyu-Man;Jang, Han-Su
    • 한국공간정보시스템학회:학술대회논문집
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    • 2007.06a
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    • pp.401-406
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    • 2007
  • 대학 입학생의 수가 급격히 감소하면서 각 대학 당국에서는 많은 입학생 유치와 학교 운영의 문제를 개선하기 위하여 다양한 방안을 모색하고 있다. 특히 대학의 입시 및 입학현황 자료는 대학당국의 입학 및 홍보정책을 결정하고, 나아가 학교생활복지를 향상하는데 있어서 중요성이 매우 높은 자료이다. 따라서 다양한 입시 및 입학 관련 현황 자료와 대학 결정 요인을 고려한 효율적인 분석이 이루어질 수 있는 입학관리시스템의 도입이 절실히 요구된다. 본 연구에서는 기본지리정보 데이터를 바탕으로 대학입시 지원자, 합격자 및 등록자의 자료에 대하여 분석할 수 있는 대학입학관리시스템을 개발하였으며, 해당 시스템을 이용하여 지역별 지원자, 지역별 합격자, 지역별 등록자, 지원자 대비 합격률 및 최근 3년간 지원자 변화율을 분석할 수 있었다. 또한 대학의 입학홍보정책 및 학교운영에 요구되는 합리적이고 적합한 자료를 제공할 것으로 판단된다.

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Design of a integrated system with RSS and mobile in community schools (RSS와 모바일을 연계한 지역 학교간 통합 커뮤니티 시스템(CUBE)의 설계)

  • Sung, Young-Hoon;Yoo, Seoung-Han;Lee, Jae-Inn
    • 한국정보교육학회:학술대회논문집
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    • 2006.01a
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    • pp.295-300
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    • 2006
  • 대부분 학교에서 운영하고 있는 홈페이지는 대외적으로 교육활동을 홍보하고 대내적으로는 업무의 효율성과 학습자료 탑재를 위해 사용되고 있다. 그러나 홈페이지간의 연계기능이 없어 각 학교의 특색있는 교육정보나 자료 공유가 제대로 이루어질 수 없는 실정이다. 따라서 본 연구는 각 학교 활동들을 RSS를 사용하여 실시간으로 수집하고 지역 교육청 홈페이지에서 안내할 수 있는 학교간 유무선 통합커뮤니티 시스템을 설계하였다.

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A Comparative Study between Korea and China on the Informativity of University Promotional Videos (대학홍보영상 정보성의 한·중 비교 연구)

  • Liu, Cui;Lee, Bo-Hui
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.327-337
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    • 2022
  • With the fierce competition between universities and the diversification and rapid development of multimedia, university promotional videos have become one of the effective means for universities to instill a better brand image, increase their competitiveness, and attract more new students. There were not many studies on university promotional videos in the field of advertising promotion, and there were no comparative studies on university promotional videos in Korea and China. Accordingly, this study aims to analyze promotional videos of the top 30 universities in Korea and China by referring to the world university rankings released by the 2021 World University Rankings (QS) World University Evaluation Agency and explore the differences between the two countries. According to the results of the study, it was found that there were some significant differences between Korea and China's university promotional images in each analysis category. This study is meaningful in that it will serve as a reference for the production of promotional videos for schools in the future while presenting the differences between Korean and Chinese university promotional videos.