• Journal of the Korea Convergence Society
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• v.12 no.11
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• pp.53-67
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• 2021

According to statistics, the number of mobile payment users in China shows an increasing trend year by year. However, less than half of people over 60 years old use mobile payment. The purpose of this study is to explore the reasons for the low usage rate of mobile payment platforms among the elderly in China. Through literature research, questionnaires and interviews, the author found that the main obstacle for the elderly in China to use mobile payment platforms is acceptance barrier. Then, the user experience research method and technology acceptance model (TAM) were combined to construct a new research model and five hypotheses affecting acceptance behavior in the model were summarized. Finally, the Analysis of Covariance(ANCOVA) was used to test the hypotheses and found that satisfaction (SA), perceived usefulness (PU) and job relevance (JR) had significant coefficients of 0.001, 0.000 and 0.004 respectively, all of which were less than 0.05 and therefore had a significant effect on acceptability. The other two elements, perceived ease of use (PE) and self-efficacy (SE), did not have a significant effect on acceptability. Ultimately, a new user experience acceptability model was constructed to provide theoretical support for mobile payment platform developers and designers to develop products from the acceptability perspective, so as to develop more mobile payment methods suitable for elderly users and improve the acceptance of mobile payment by the elderly.

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.557-567
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• 2023

The rapidly evolving social platform marketing landscape has led businesses to increasingly rely on social platform influencers for brand and service promotion. Despite growing interest in these influencers, there remains a dearth of empirical research examining the impact of their characteristics on consumer attachment and brand loyalty. This study, therefore, investigates the relationships between social platform influencer characteristics, consumer attachment, and brand loyalty. An online survey targeting Chinese consumers was conducted, and a total of 360 responses were analyzed using SPSS and AMOS software. The findings reveal that among the various social platform influencer characteristics, reliability, professionalism, and intimacy significantly influence consumer attachment. Furthermore, it was confirmed that higher attachment to a social platform influencer leads to increased brand loyalty.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.895-900
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• 2009

This study focused on user centered design methodology on mobile service design, Especially we designed business supporting service for sale persons with heavy mobile uses in their works. We used contextual inquiry interview to understand user's work context and mobile usage. The findings are applied to the service concept, And information architecture, interaction design, GUI design is followed. As a result of design research, Post widget service is designed for instant information organization and functional relationship. And Memory box widget service is designed for business network management and contextual findability. Those services are developed for widget design on touch based phone platform.

• The Journal of the Korea Contents Association
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• v.9 no.7
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• pp.9-18
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• 2009

This paper deals with the elderly serious game design which makes full use of the existing arcade game machine. This serious game is on the issue for its positive role recently. Serious arcade game for the elderly which is made up arcade platform-based combined contents manufacture technology has an element which is having a fun for building up physical and mental health. It also has a special objective which can prevent against senile dementia. Above-mentioned serious arcade game which has a special objective in both hardware part and software part is needed to study how to design. Accordingly, this paper presents how to make up special-purpose entertainment machine and contents development by biologic, social, and psychological researches and data about the elderly - main users. We hope that this paper can be used as a base for expansion of new industrial field by integrating new product development for the elderly with high game technology.With the help of information technology

• Journal of the Korea Society for Simulation
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• v.29 no.2
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• pp.1-10
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• 2020

Companies that use open source SW must comply with the "Open Source SW License" in order to use it freely. However, despite the potential legal responsibilities and risks associated with compliance, they do not know or neglect the risks. For this reason, cases of disputes, including license violations, are soaring. Recently, Open source SW license compliance platform services have been developed and actively utilized to address these issues. This study designed a business model for open source SW license compliance platform and conducted an economic feasibility analysis. The focus of the study is the establishment of a business model and the estimation of potential customers and actual purchase rates. For this purpose, we designed seven business model scenarios for promotion and sales period, and performed an economic evaluation using an expanded model of the Bass model, the Kalish model and the customer's maximum willingness to pay.

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.445-450
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• 2023

This study analyzed the factors that viewers consider when watching anime on Over The Top(OTT) service platforms and the characteristics of each type of preference, which are the components of anime preference. To this end, the survey data of 240 animation major students were used for analysis, and the conclusions drawn through frequency analysis and cross-tabulation of IBM SPSS Statistics 27 are as follows. Netflix is the OTT service platform that viewers use the most, and TV series are the most preferred for animation works. In addition, it was found that Netflix OTT original animation works were preferred over other platforms, and long-form animation preferred Disney+. Among the characteristics of each type of animation preference, it was found that the factors considered when watching animation in terms of narrative value, aesthetic value, and entertainment value respectively value the structure, screen production, and immersion of the storyline. It is hoped that this study will be used as useful data for producing animation contents with the OTT service platform.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.121-122
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• 2014

본 연구는 방재디자인에서 가장 중요한 부분인 경감, 예방디자인 분야에서 재난을 예방하고 위험요소를 제거할 수 있는 사용자가 참여하는 인포그래픽에 관한 연구이다. 최근 스마트폰, 태블릿 PC 등의 새로운 플랫폼의 등장으로 더욱 인터랙티브해지고 파워풀한 인포그래픽이 제작되고 있으며 사용자의 요구 또한 다양화, 개성화되고 있다. 이를 해결하기 위해서는 전문가의 직관과 경험을 통한 과거의 설계방법만으로는 최선을 길을 찾을 수 없기 때문에 사용자 참여의 디자인 방법론이 요구된다. 참여디자인은 모든 구성원이 자기가 알고 있는 환경 부분을 만들어 가는 커뮤니티 활동을 통해 이런 목적을 달성할 수 있다. 또한 참여를 통한 인포그래픽은 디자이너들은 과거의 획일화된 해결책을 개혁할 수 있으며 참여문화를 번창시키고 우리를 둘러싼 인적재난을 막기 위한 창조적인 결과물을 만들 수 있다.

• Journal of the Korea Convergence Society
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• v.5 no.4
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• pp.9-13
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• 2014

The environment of IT is, currently, on its developing process to the period of cloud computing, big data, and business intelligence which not only enable computer and internet to be utilized like the water or the air, but also be a new motivating force for its advance. In the respect of various interactions and Infographics, however, it is requiring more demands from its users, and additional functions which cannot be provided by the Web Browser. In this study, therefore, it will be suggested a design of N-screen convergence presentation tier by using infographics based on N-Tier platform.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.53-59
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• 2008

본 연구에서는 온라인 환경과 모바일 환경이 가지는 각 플랫폼의 약점은 서로 보완하고 각각이 가진 강점을 최대한 활용할 수 있는 방법으로 유무선 연동을 이용한 게임을 제안한다. 이를 위해 유무선 연동방식익 게임 구성방법과 이러한 게임구성에 있어 게임 플레이어가 몰입할 수 있는 요인들에 대해 고찰하였다. 본 연구는 게임의 구성요소를 코어메카닉(Core Mechanic)과 코어 메카닉의 변화(Core Mechanic Variation), 캐릭터(Character)로 구분하고 이러한 구성요소들을 물리적, 사회적 시뮬레이션(Simulation)이라는 방법으로 구성하여 이를 실제 유무선 연동방식 구현 사례 게임 <똘끼>를 통해 설명한다. 또한, 게임을 디자인하는데 있어 게임 플레이어가 몰입할 수 있는 3가지 변인으로서 통제감, 숙련도와 도전감, 사회적 상호작용을 제안하고, 이들 변인들을 게임 플레이어에게 제공하는 방법들을 적용 사례 <똘끼>를 통해 설명한다. 본 연구는 하나의 플랫폼에서만 플레이할 수 있었던 기존의 게임과는 차별화되는 유무선 연동을 이용한 게임을 통해 게임의 구성방법과 게임플레이어에게 게임에 대한 몰입감을 제공하는 방법에 대하여 연구함으로써 게임디자인에 있어서 새로운 구성방향을 제시했다는 점에서 의의를 가진다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.05a
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• pp.210-212
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• 2017

A design which would let its users optimize their learning experiences accordingly to the diversification of learning platforms is needed. Especially with the expansion of mobile learning, a heuristic evaluation was used to evaluate the usability in order to provide learners with various learning methods and experiences according to the unique characteristics a mobile possesses. Therefore, we could conclude that systematic factors like information display, intuitiveness and conciseness do have a significant effect on users' attitudes.