• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.243-244
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• 2013

본 연구의 목적은 온라인 스포츠용품 이용고객들을 대상으로 사회적 실재감, 웹사이트 명성, 상호작용성과 고객신뢰, 관계몰입 및 고객충성도와의 구조적관계를 규명하는 것이다. 이러한 연구목적을 달성하기 위하여 P, U광역시 및 K도에 소재한 5개 대학에서 편의표본추출법을 이용하여 최종 458명을 유효 표본으로 선정하였으며 본 연구의 자료로 이용하였다. 본 연구에서는 SPSS WIN 14.0 통계 패키지와 AMOS 7.0프로그램을 활용하여 빈도분석, 탐색적 요인분석, 신뢰도분석, 상관관계분석, 확인적 요인분석, 구조방정식 모형분석을 실시하였다. 본 연구에서 얻은 결론은 다음과 같다. 첫째, 온라인 스포츠용품 이용고객의 사회적 실재감, 웹사이트 명성, 상호작용성은 고객신뢰에 유의한 영향을 미친 것으로 나타났다. 둘째, 온라인 스포츠용품 이용고객의 사회적 실재감, 웹사이트 명성, 상호작용성은 유의한 영향을 미친 것으로 나타났다. 셋째, 고객신뢰는 고객충성도(재구매의도, 구전의도)에 유의한 영향을 미친 것으로 나타났다. 넷째, 관계몰입은 고객충성도(재구매의도, 구전의도)에 유의한 영향을 미친 것으로 나타났다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.4
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• pp.2478-2485
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• 2015

The purpose of this study was to examine the relationship among self-efficacy, college life satisfaction and leisure sport participation level. A total of 259 university students participating in leisure sport from G and D city were analyzed. By using t-test, ANOVA(Analysis of variance), Confirmatory Factor Analysis(CFA) and Structural Equation Modeling (SEM) through SPSS 20.0 and AMOS 20.0 statistics program, this study found the followings. First, there was a moderating effect of leisure sport participation level on the relationship between self-efficacy and college life satisfaction. Second, self-efficacy had a positive influence on college life satisfaction.

• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.379-388
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• 2014

This study analyzed the status of Korean professional baseball as TV contents utilizing ratings. For the purpose of the study, Korea professional baseball's relative status to other genres though ratings is investigated. For this study, ratings per minute for the whole cable TV channel viewer ratings in 2010 were analyzed, and the following is the result of comparing and analyzing ratings per genre and channel of cable TV. Among 11 genres, drama showed the highest rating, and entertainment, movies, kids, news/reports, sports, music, etc followed. Drama and entertaining channels showed the highest ratings and sports did not show any high ranking. However, when analyzing times for broadcasting Korean professional baseball separately, Korean professional baseball in both genre and channel showed the highest r ratings and it was significant statistically. Thus, it is considered that Korean professional baseball is the most valuable contents for the related cable TV times.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.495-506
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• 2019

The purpose of this study was to provide the customized-service program for the family of dementia patients as an family-function reinforcement program. This study was designed to develop the therapeutic recreation program for the family supporting senior with dementia. The therapeutic program consisted of assessment, planning, implementation, evaluation. This study found the followings. First, this study shows the possibility of implication of the therapeutic recreation for the family supporting senior with dementia. Second, the therapeutic recreation program has a strong theoretical background. Third, the therapeutic recreation program has the clear goal, performing activity, intervention strategy. The therapeutic recreation program for the family supporting senior with dementia that this study provides would be valuable basic data for future studies.

• Journal of the Korea Convergence Society
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• v.10 no.3
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• pp.275-290
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• 2019

The present study aimed to develop a sports psychological skill training program and to test its applicability to improve the performance of national wheelchair curling players. A total of 4 participants completed the study. Subjects have been to 12 sessions of 6 different psychological skills training programs (routine training, attentional focus training, writing practice training in diary, relation training, self-control training, and positive self-talk training). The effectiveness of psychological skills training has been evaluated with 6 questionnaires and EEG measurement. The result was that psychological skills training had improved coping with adversity, peaking under pressure, and concentration, self-management and reduced anxiety of Korean national wheelchair curling player. The result was that the EEG inter-hemispheric asymmetry index showed negative emotional states before psychological skill training but positive emotional states after. The result implies that psychological skill training plays an important mediating role in bringing about positive effects in the psychological elements and competitiveness in national wheelchair curling players.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.8
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• pp.102-110
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• 2019

Today's professional sports teams are in a highly competitive environment with no prospects in sight. A that was considered the favorite to win a championship can suffer from a severe slump, a team that was expected to be at the bottom can achieve victory. This unexpected situation is continuing to repeat. It is also a sign of the need to look at the use of human resources and strategies in the sports industry. Accordingly, this study looks at Daegu FC soccer team, Korea's first team for citizens. A case study on human resources innovation was done. This study introduces an argument for ordinary resources (AOR) from Frey et al. (2015) for a theoretical review and a case analysis of domestic professional football. This study determines the direction of how Daegu FC should proceed. The results of the research are as follows: first, the success of harmonizing strategic and mundane resources, and second, belief in coaches. The main contribution of this research is that it presents the importance of human resources, which is one of basic tactics that sports teams should utilize. In the sports industry, where the temporality is underlined for its clear beginning and ending, teams are more likely to use diverse sports tactics to obtain superior grades, which enriches the basis of their tactics.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.473-483
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• 2016

This study examines the relationship between sport confidence, exercise passion and re-participation intention of collegiate students participating in snow-ski class. The subjects for this study were 416 collegiate students who signed up for snow-ski class as a university curriculum. The reliability and validity test of the questionnaire were conducted by using SPSS & AMOS Window 18.0 program; the results of descriptive analysis, factor analysis, correlation analysis, structural equation model are as follows; First, sport confidence of collegiate students in ski-class affects their exercise passion. Second, sport confidence of collegiate students in ski-class has influence on their re-participation intention. Third, collegiate students' exercise passion in ski-class affects their re-participation intention. Lastly there is a causal relationship between sport confidence, exercise passion and re-participation intention of collegiate students in the snow-ski class.

• The Journal of the Korea Contents Association
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• v.11 no.7
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• pp.478-488
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• 2011

The aims of this research are to form a research model for negotiations against leisure constraints, serious leisure activity, and the specialization of sports activity, verify the fitness of this model and define the relationship between the variables in the model. This research was taken on a population of 235 people in the commercial sports center in Seoul city in 2010, taking the members by voluntary, and analyzed them with purposive sampling. The research used AMOS 18.0 program to carry out a covariance structure analysis. The conclusions are as follows. First, serious leisure can be experienced when one puts effort in negotiating against the leisure constraints. Second, when one puts effort in negotiating against leisure constraints, progress is made in specialization of sports activity. Lastly, sports activity becomes more professionalized when one experiences serious leisure.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.449-456
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• 2011

The purpose of this study was to examine the change of Korean image, product image, purchase intention and revisit intention after successful results in the global sport event. A group of intercollegiate students were selected using the purposive sampling method for the study. Statistical methods were used for enhancing validity and reliability for this paper such as t-test, regression analysis, reliability analysis, frequency analysis, descriptive analysis and confirmatory factor analysis. The statistical package programs for this research were SPSS(ver. 12.0) and AMOS (ver. 7.0). The conclusion of this research were; (1) There are significant differences in factors such as Korean image, product image, purchase intention and revisit intention before and after the global sport events. (2) There are significant differences in factors before and after the global sport events when two groups were separated in terms of event involvements.

• Journal of the Korean Applied Science and Technology
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• v.35 no.4
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• pp.1295-1306
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• 2018

The purpose of this study was to verify the effect of elderly sports activities participation motivation on Leisure Satisfaction The participants were from elderly who the daily sports program. A total of 250 questionnaires were distributed from Sep. 1 to Oct. 31, 2018 and, after excluding 53 questionnaires that had missed or inappropriate answers thus low reliability, 197 questionnaires were included in effective sample. The collected data were analyzed using SPSS Statistics 21 and frequency analysis, exploratory factor analysis, reliability analysis, regression analysis were performed. The results, based on them, are as follows: First, Among the motivations for participating in the elderly sports activities, internal motivation influenced psychological satisfaction, educational satisfaction, psychological satisfaction. Second. external motive influenced social satisfaction, resting satisfaction. Third. amotivation influenced psychological satisfaction, educational satisfaction, resting satisfaction, environmental satisfaction.