• Journal of the Korea Convergence Society
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• v.11 no.3
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• pp.227-235
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• 2020

This study found the following results through the comparative analysis of the history and development process of the Korean·U.S. women's soccer. First, the Korean women's soccer has a long history compared to U.S. soccer. However, the environmental factors such as the Korean war made the long years of gap. Second, to vitalize the women's soccer team in school, the legal and financial base are needed. School Sports Promotion Acts needs to be revised based on the Title IX in U.S. Third, in terms of professional soccer, many women's soccer players play abroad and are recognized. However, women's professional soccer players treatment is not enough compared to men's soccer. Therefore, corporate's financial support and the proper distribution of budget from the Korea football association are required.

• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.278-286
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• 2008

This study's purpose is to offer to basic data in each professional soccer team's spectator marketing strategy through researching the influence of spectators' life style on the appeal of professional soccer. This study's survey is target 500 spectators who were present at the professional soccer championship game in 2007 at Seongnam Stadium. Data analysis was done on 484 spectators's questionnaires using SPSS V. 12.0. To analyze materials the frequency, correlations, and regression analysis were used as statistic analysis techniques. The conclusion based on above study method and the result of material analysis are here below. First, the influence of spectator's life-style on the loyalty(action loyalty, attitude loyalty)of professional soccer. Second, the influence of spectator's life style on the appeal(field factor, game circumstance factor, spectating expense factor, promotion factor, entertainment factor, player factor)of professional soccer.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.390-402
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• 2014

This study, based upon the Sturges' crisis stages, examines the crisis response communication strategies of Korea Professional Football League(KPFL) for the K-league match-fixing case as well as the frequency of related news articles and the source of information. To explore the crisis response communication strategies the Korea Professional Football League used, a total of 118 news articles were analyzed using the content analysis and frequency analysis. The unit of analysis for crisis response communication strategies is sentence. The frequency of news articles based upon the crisis stages shows highest rate at the acute crisis stage. The source of information for news reports shows that KPFL was one of the major sources of the news reports. KPFL's crisis response communication strategy throughout all stages of the crisis stage shows that corrective action strategy was used highest ratio. In particular, the crisis response communication strategy between team, player and KPFL was shown lack of consistency throughout all crisis stages. Implication and future research direction for the results are discussed.

• Journal of Korea Entertainment Industry Association
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• v.13 no.3
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• pp.169-180
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• 2019

The purpose of this study was to draw theoretical and practical implications applicable to the field through structural equation modeling of internal marketing, organizational trust, customer orientation and job performance to promote spectators of professional football. In order to achieve the aim of this study, we surveyed 12 S. Korea professional football clubs' employees(216 effective sample). Seven hypotheses were verified using frequency analysis, correlation analysis, reliability analysis, confirmatory factor analysis, path analysis and structural equation modeling through SPSS and AMOS statistics. The results are as follows. First, internal marketing had a positive effect on customer orientation. Second, internal marketing had a positive effect on job satisfaction. Third, internal marketing had a positive effect on organizational trust. Fourth, organizational trust had a positive effect on customer orientation. Fifth, organizational trust had a positive effect on job satisfaction. Sixth, organizational trust was found to partially mediate relationship between internal marketing and customer orientation. Seventh, organizational trust was found to partially mediate relationship between internal marketing and job satisfaction.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2002.11a
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• pp.259-264
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• 2002

최근에 축구 경기에 대한 많은 관심이 모아지고 있으며 축구 경기를 분석하는 시스템들도 다양하게 개발되고 있다. 본 논문에서는 축구 경기의 중요 장면을 3 차원 그래픽으로 재연하여 다각도의 영상정보를 제공하는 축구경기 3 차원 재연 시스템에 대해 소개한다. KBS 기술연구소에서는 2002년 한일 월드컵 축구대회 기간 중 시청자에게 새로운 영상을 제공하기 위해 'VPlay'라는 이름의 축구경기 3차원 재연 시스템을 개발하였다. VPtay 는 영상 처리 기술과 컴퓨터 그래픽 기술이 함께 사용되었다. 영상 처리 기술에는 선수 추출 및 추적, 그리고 카메라 이동 모델 및 추적 점에 대한 운동장으로의 좌표변환 모델 제작 방법이 사용되었다. 컴퓨터 그래픽 기술에서는 추적결과 데이터로부터 캐릭터의 기본적인 동작을 생성할 수 있는 이동동작 생성 기술을 적용하였고 가상 카메라의 효과적인 제어를 위해서 조이스틱을 이용한 가상 카메라제어 프로그램을 개발하였다. VPlay 는 빠른 제작시간을 요구하는 축구중계 생방송용으로 개발되었으며 지난 월드컵 경기와 아시안 게임에 효과적으로 활용하였다

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.8
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• pp.3672-3681
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• 2013

The purpose of this study was to analyze subculture of professional football supporters with a view of Bourdieu's Habitus theory. What sorts of mechanism were worked when supporters formed their Habitus. The methods adopted in the article was qualitative. The qualitative information on the nature of their fandom was gleaned from 'virtual participant observation' or 'interviewing' of professional football fans that participated in discussions on the internet and participant observation of professional fans. The intensity and criteria sampling method was used to select 6 supporters who had participated in the supporting activities for more than five years and played crucial roles in running their organization as officials. The textual analysis which is consisting of translation, coding, and processing was used to mean the identification and exegesis of contextualization cues that make a text meaningful to the professional football supporters. an intended audience. The findings of this study were that (1) the subculture variety of activities for players and coaching staffs were the fundamental factors when supporters formed their subculture. (2) the professional supporters became habitus through the progressively development of subcultures such as enthusiastic supporters, small meetings, and events relating to soccer players.

• 대한정형외과스포츠의학회:학술대회논문집
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• 2006.09a
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• pp.3-3
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• 2006

• The Magazine of the Society of Air-Conditioning and Refrigerating Engineers of Korea
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• v.30 no.5
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• pp.14-21
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• 2001

축구 전용구장이 가지는 여러 지붕구조의 특성에 따라 경기장 잔디면의 조도 및 자연광량을 몬테카를로 방법과 광선추적기법을 적용하여 개발된 컴퓨터 프로그램에 의해 예측하고, 설계안에 의해 부족한 잔디면의 자연광량을 보충할 수 있는 인공조명시설의 제작방법을 레디언스(Radiance) 프로그램을 이용한 시뮬레이션 결과로부터 도출하여 제시하였다.

• Journal of the Korean Applied Science and Technology
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• v.40 no.2
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• pp.301-308
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• 2023

This study sought to provide basic data for soccer clubs to establish efficient brand strategies by verifying the structural model and effectiveness between domestic youth soccer club brand identity, value, and loyalty. Therefore, parents of members of youth soccer clubs in Seoul, Gyeonggi-do, and Chungcheong-do were selected as samples, and 372 copies of data were used for the final analysis. Data processing used the SPSS (ver. 21.0) program to analyze frequency and verify reliability. In addition, the brushstrap BC method was applied to verify the effectiveness and significance of confirmatory factor analysis, correlation analysis, structural equation model analysis, and the effectiveness and significance using the AMOS (ver. 20.0). As a result of the study, first, it was found that the brand identity of youth soccer club in Korea had significant effect on value. Second, value had significant influence on loyalty. Third, brand identity had significant influence on loyalty. Lastly, value between brand identity and loyalty showed partial mediated effect.

• The Journal of the Korea Contents Association
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• v.8 no.7
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• pp.224-232
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• 2008

Sport industry creates value-added by production and distribution of product or service related with sports or sports. Professional sports will lead to major area of sport service industry in the future. The purpose of study is to analyze financial condition and management performance by using financial statement(2005-2007) of korean professional soccer citizen teams. The analysis of financial condition and management performance is executed by financial ratio analysis method. The content of this study involve comparison with standardization ratio and financial ratios among professional soccer citizen teams. The results of this study are as follows. First, liquidity ratio measured by current ratio and quick ratio was high with compared to standardization ratio. Second, leverage ratio measured by debt ratio was very high. Third, activity ratio was good condition. Finally, profitability ratio was very low having minus ratio generally.