• Title/Summary/Keyword: 프로모션

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A Study on the Promotion of the Characters in the Local Governments, Japan (일본 지방자치단체 캐릭터의 프로모션 연구)

  • Lee, Hwa-ja;Kim, Gun
    • Journal of Digital Contents Society
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    • v.16 no.5
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    • pp.849-869
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    • 2015
  • Since South Korean government pushed ahead with decentralization system in 1990s, each local government has developed 'local government's character' so that communication between local residents and between local government and residents could be going well for rural solidarity. Local governments have designed their sole symbolic characters, applied the characters to local specialities and tourist goods, and used the designed characters for the promotion of area. There is no difference between South Korea and Japan in the function of local government's character as above-mentioned details. However, 'Yuru-chara' characters which are designed by local governments in Japan are rising dramatically in the field of Japanese major characters. 'Yuru-chara' characters' name awareness is expanded to the entire area of Japan as well as the designed area. A remarkable difference in how to promote character rather than character design caused such a successful outcome. The local governments in Japan carried out a promotion for local residents in various, friendly, and active ways, utilized local government's character as a way to publicize the image of area, and turned the character into products to bring additional effects. In the above process, there was a remarkable difference between Japan and South Korea. The purpose of this study was to research detail data related to the characters of the local governments in Japan, to analyze the promotion of the characters, and to suggest a strategy for promoting the characters of the local governments in South Korea.

Bottlenecks in Building an Online Customer Base: A Experimental Field Study on Viral Marketing (온라인 고객 기반 확보의 장애 요인: 바이럴 마케팅의 현장 실험 연구)

  • Park, Sunju;Chung, Seungwha;Pyo, Na Sung;Hwang, Soonki
    • The Journal of the Korea Contents Association
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    • v.19 no.1
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    • pp.682-695
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    • 2019
  • In recent years, using a connected platform, companies have built and implemented a mobile viral marketing strategy to attract new customers and to have long-term relationships with existing customers. The emergence of interactive Web 2.0 has led to an explosive increase in customer engagement, and practitioners have become interested in connected platform to build close relationships with their customers. However, the study on the effectiveness of various customer influx methods using the connected platform that companies utilize for an increase of customer participation is insufficient. Based on the theoretical study of Sashi (2012), this study analyzes the actual mobile viral promotion of company A's open market shopping mall for the purpose of bringing new customers and having a long-term relationship with the new customers[1]. By analyzing the customer engagement type, the implications for the effectiveness of mobile viral promotion are suggested. First, as a result of the immediate effect of online viral promotion, promotions are partially effective in attracting new customers. Second, as a result of examining the change of customer engagement type in order to find out the long - term effect of online viral promotion, it was found that in most cases, new customers were not become satisfied customers and, Laggard Effect, which takes time to become a satisfied customer, has been confirmed.

An Assignment Motion to Suppress the Unnecessary Code Motion (불필요한 코드 모션 억제를 위한 배정문 모션)

  • Shin, Hyun-Deok;Lee, Dae-Sik;Ahn, Heui-Hak
    • Journal of Internet Computing and Services
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    • v.9 no.1
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    • pp.55-67
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    • 2008
  • This paper presents the assignment motion algorithm unrestricted for code optimization computationally. So, this algorithm is suppressed the unnecessary code motion in order to avoid the superfluous register pressure, we propose the assignment motion algorithm added to the final optimization phase. This paper improves an ambiguous meaning of the predicate. For mixing the basic block level analysis with the instruction level analysis, an ambiguity occurred in Knoop's algorithm. Also, we eliminate an ambiguity of it. Our proposal algorithm improves the runtime efficiency of a program by avoiding the unnecessary recomputations and reexecutions of expressions and assignment statements.

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An Assignment Motion Algorithm to Suppress the Unnecessary Code Motion (불필요한 코드모션 억제를 위한 배정문 모션 알고리즘)

  • Shin, Hyun-Deok;Ahn, Heui-Hak
    • The KIPS Transactions:PartA
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    • v.8A no.1
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    • pp.27-35
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    • 2001
  • This paper presents the assignment motion algorithm unrestricted for code optimization computationally. So, this algorithm is suppressed the unnecessary code motion in order to avoid the superfluous register pressure, we propose the assignment motion algorithm added to the final optimization phase. This paper improves an ambiguous meaning of the predicated. For mixing the basic block level analysis with the instruction level analysis, an ambiguity occurred in knoop’s algorithm. Also, we eliminate an ambiguity of it. Our proposal algorithm improves the runtime efficiency of a program by avoiding the unnecessary recomputations and reexecutions of expressions and assignment statements.

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A Study on the Subjectivity of the Customer about the Small Banquet Menu Promotion of the Deluxe Hotel (특급호텔의 소규모연회 메뉴프로모션에 대한 이용고객의 주관성연구)

  • Kim, Hak-Ju;Kim, Chan-Woo
    • The Journal of the Korea Contents Association
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    • v.20 no.3
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    • pp.390-399
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    • 2020
  • The purpose of this study was to apply Q methodology to the graduate students who have a good reputation in the food service industry in Seoul, in order to grasp the subjective perception of the customers about the small-scale banquet menu promotion of luxury hotels. As a result of the type analysis, a total of four were derived. Type 1 (N = 4): Banquet menu configuration comparison type, Type 2 (N = 5): Banquet food hygiene-seeking at a Type, Type 3 (N = 3): Banquet menu quality satisfied type, Type 4 (N = 6): Banquet course focus type. Based on this study, it will be used as basic data for the direction of the development of small-scale banquet menu promotion of the luxury hotel, the boom of the domestic hotel industry, and the service quality in the future.

The Promotions of Brands and Stores and their Impact the Optimal Decisions for the Marketing Channel Members (두 종류의 촉진(브랜드 프로모션과 점포 프로모션)과 유통구성원의 최적결정)

  • 김상용
    • Journal of Distribution Research
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    • v.3 no.1
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    • pp.7-29
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    • 1998
  • Manufacturers want brand promotions at the stores. In contrast, retailers want promotions for the stores rather than for the brands since better store promotions can attract customers from the competing retail stores. In this paper, three scenarios are assumed for the promotions in terms of the allowances or the side-payments form the manufacturer to the retailer and the pass-through rate for the allowances being used for the brand promotions by the retailer. An analytical model for the marketing channel distribution is used for the analysis. Then, several marketing implications are suggested based on the findings.

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A Sparse Code Motion Algorithm forlifetime and computational optimization (수명적, 계산적 최적화를 위한 희소코드모션 알고리즘)

  • Sim, Son-Kweon
    • Journal of the Korea Computer Industry Society
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    • v.5 no.9
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    • pp.1079-1088
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    • 2004
  • Generally, the code motion algorithm accomplishes the run-time optimal connected with the computational optimifation and the register overhead This paper proposes a sparse code motion, which considers the code size, in addition to computational optimization and lifetime optimization. The BCM algorithm carries out the optimal code motion computationally and the LCM algorithm reduces the register overhead in a sparse code motion algorithm. A sparse code motion algorithm is optimum algorithm computationally and lifetime because of suppression unnecessary code motion This algorithm improves runtime and efficiency of the program than the previous work through the performance test.

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A Study on Stereoscopical Motion Graphic Production using Tracking Data from 3D Camera (3D카메라 트레킹데이터를 활용한 입체적 모션그래픽 제작방법 연구)

  • Lee, Junsang;Han, Soowhan;Lee, Imgeun
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2015.07a
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    • pp.232-233
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    • 2015
  • 디지털 미디어의 발전으로 인해 모션그래픽의 구성요소들은 다양한 방식으로 제작되고 있다. 모션그래픽을 활용한 영상콘텐츠 제작기법은 새로운 이미지를 어떻게 제작하느냐에 따라 보다 창의적이고 효율적인 영상으로 표현되기도 한다. 모션그래픽의 활용도는 웹, 게임, 및 영화 방송 등 다양한 콘텐츠의 시각적 정보전달의 의미를 가지고 있다. 모션그래픽의 새롭고 실험적인 작업은 어떠한 제작방식에 따라 그 결과는 아주 다르게 나타난다. 또한 영상제작에 대한 프로세스는 새로운 뉴미디어의 기술의 결합으로 영상콘텐츠의 창의적인 작품으로 된다. 따라서 본 논문은 모션그래픽의 제작방식에서 실사카메라의 움직임을 가상카메라로 트래킹하여 입체적인 모션그래픽을 구현하는 제작방법을 제시한다.

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A Study on Game Character Rigging for Root Motion (루트 모션을 위한 게임 캐릭터 리깅 연구)

  • SangWon Lee
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2023.07a
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    • pp.163-164
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    • 2023
  • 실시간 3D 렌더링 게임의 제작 환경에서 캐릭터의 움직임은 모션 캡처(motion capture)를 통해 만들거나 애니메이터에 의해 제작된다. 걷기나 달리기 등 일정한 속도로 캐릭터가 움직이는 모션은 캐릭터가 제자리(in place)에서 움직이도록 한 뒤에 게임에서 프로그램에 의해 일정한 속도로 움직임으로써 구현할 수 있다. 하지만 일정하지 않은 속도로 움직이는 모션을 같은 방식으로 적용하면 캐릭터의 이동이 어색해진다. 이런 어색함을 보완하기 위해 언리얼이나 유니티 3D 등의 엔진에서는 루트 모션(root motion) 기능을 사용하고 있다. 그런데 루트 모션을 위한 계층 구조는 애니메이터의 작업 효율을 위한 계층 구조와 다른 측면이 있다. 본 논문에서는 3ds Max를 사용하여 애니메이터 친화적이고 루트 모션에도 적합한 캐릭터 리깅을 제시한다.

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