• Title/Summary/Keyword: 프로그램 장르

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Influences of the Audience characters on TV Program Genre (개인 성향에 따른 텔레비전 방송프로그램 장르에 관한 연구)

  • PARK, Jin-Sik
    • Proceedings of the Korea Contents Association Conference
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    • 2016.05a
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    • pp.29-30
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    • 2016
  • 시청자들의 성격유형에 따른 TV 방송프로그램의 장르선호의 차이는 다양하다. 시청자들이 갖는 기질적 자기의 성향이 결국 방송프로그램의 장르선택과 시청률의 증가로 이어질 수 있어 방송프로그램 편성에 있어서 중요한 의미를 지닌다. 따라서 다양한 인구사회학적 요인들에서도 개인의 성향이 TV시청의 선호에 중요한 선택적 요인과 관련이 있어 캐릭터의 행위 선택 동기와 성향의 관계의 유의미한 차이를 확인할 수 있었다. 이러한 관련성을 토대로 방송프로그램의 기획과 편성에 관한 전략적 활용 지표를 마련하는데 목적이 있다.

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Classification of Program Information Genre for Intelligent Personalized EPG (지능형 개인화 EPG를 위한 프로그램 정보 장르 분류)

  • Song, Jin-Seok
    • Annual Conference of KIPS
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    • 2007.05a
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    • pp.435-438
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    • 2007
  • 국내에서 디지털 방송 상용화에 성공하고 전송 모델 또한 다양화됨에 따라 사용자는 다양한 형식으로 다수의 방송 프로그램을 접할 수 있게 되었다. 이에 대한 효율적인 프로그램 관리를 위한 EPG(Electronic Program Guide) 서비스가 현재 제공되거나 개발 중이다. 지능형 개인화 EPG는 디지털 방송 스트림이 수신되는 환경에서 사용자와 방송 수신기의 지능적인 매개체로서 운영되며 본 연구는 기존 프로그램 정보에 대한 장르를 학습하고 새로운 프로그램 정보가 입력될 경우 올바르게 장르를 분류할 수 있도록 기계학습 기법이 사용되었다.

Genre-specific Cultivation Effects of TV Programs: Cultivating Viewers' Citizenship and Value Attitudes (텔레비전 시청 장르별 시민성 및 가치관 계발 효과의 차이)

  • Na, Eun-Kyung
    • The Journal of the Korea Contents Association
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    • v.13 no.7
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    • pp.150-157
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    • 2013
  • In this media convergence era when the 'hybrid' genres increase, it has been important to explore distinguishing genre-specific effects of contents use. This study revealed that news, current affairs/talk, and documentary genres respectively produces opposite directions of influences on values; likewise, drama and reality genres also respectively produces differentiated impact on values and social trust. Drama viewing itself shows contrary patterns on civic attitude, i. e., positive relationship with social trust while negative with tolerance.

A study on the Survival Program Reflections on Genre within Characteristics of Cultural Phenomenon (서바이벌 프로그램 장르적 특성과 문화적 현상에 대한 고찰)

  • Hham, Hyun
    • Proceedings of the KAIS Fall Conference
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    • 2011.12a
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    • pp.89-90
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    • 2011
  • 본 논문은 리얼리티를 기반으로 하고 있는 서바이벌 프로그램의 장르적 특성을 통해서 미디어 문화의 특성에 대해 살펴보는데 목적을 갖고 있다. 서바이벌 프로그램의 장르적 특성과 구성 형식은 기존의 해설적 양식의 프로그램에 비해, 수용자의 직접적인 상황의 체험을 통해서 전달되는 내러티브 구조는 실재의 상황을 전달함으로 수용자에게 직접적으로 투영되는 것으로 분석된다.

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Genre-specific Cultivation Effect of Reality-based TV Programs: Perceived Realism's Mediation and Fatalistic Beliefs (리얼리티 표방 TV 프로그램 장르의 문화계발 효과: 현실유사성 인식의 매개와 숙명적 태도에 미치는 영향을 중심으로)

  • Na, Eun-Kyung;Kim, Do-Hyeon
    • Korean journal of communication and information
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    • v.57
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    • pp.181-201
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    • 2012
  • Classic cultivation theory and research has been noted for its failure to capture subtle variation in effects by genre and to consider tangible and practical dependent variables. Redressing these limitations, this study aimed at extending cultivation theory frame to incorporating fatalistic attitudes and reality television viewing, especially with the mediator of perceived realism. We first replicated the original cultivation effect by showing the significant effect of overall TV viewing. Even controlling for overall TV viewing, reality-based program use showed positive association with fatalistic beliefs; furthermore, the effect remained significant, additionally controlling for news(fact) use and drama(fiction) use. In a nutshell, the cultivation effect of reality-based TV program on fatalistic beliefs turns out quite stable even after controlling other competing genres.

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Exploring the Genres and Cast Portions' Influences on Broadcasting Entertainers' Professional Consciousness and Program Awareness (장르와 배역 크기에 따른 방송 연예인의 직업의식과 프로그램 의식 고찰)

  • Lee, In-Hye;Kwon, Sang-Jib
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.3
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    • pp.55-75
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    • 2019
  • This study examines popular entertainers' professionalism with division of genres and cast portions. While genres can be divided into TV drama and variety show, cast portion into leading, supporting, and minor role. Entertainers' thought is categorized into their professional consciousness and their program awareness. By this division and categorization, this study grasps concretely how genres and cast portions affect entertainers' ideas. We conducted a survey on one hundred entertainers in TV dramas and variety shows and have analyzed data by using n-way ANOVA. This study also conducted in-depth interview as a research method by which we intended to enhance validity of the result. The results provide that genres and cast portions affected on entertainers' professional consciousness and their program awareness. In terms of professional consciousness, significant result was drawn on thoughts of discrimination, community, vocation, and satisfaction. In terms of their program awareness, affection, accountability, ownership, and anxiety consciousness were significant. With this result, this study provides implications both theoretical aspect and practical aspect. On theoretical aspect, this study broadens celebrity studies beyond star studies, and attempts to categorize entertainers theoretically. On practical aspect, it provides reconsideration on broadcasting condition, and suggests solving the problem of gap among entertainers.

Cable TV Violence: A Context Analysis (케이블TV에 나타난 폭력성 연구: 폭력의 맥락화를 중심으로)

  • Ha, Sung-Tae;Kim, Chang-Sook;Ryu, Sung-Hoon
    • Korean journal of communication and information
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    • v.41
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    • pp.200-231
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    • 2008
  • This study content-analyzed Korean cable television programs aired from Feb. 6 to Feb. 19, 2007, focusing on the contextual variables linked to violent acts. A total of 657 PAT's (perpetrator-action-target) in the 68 programs sampled were analyzed for characters' age, sex, type, relationship, and motivation, humorization, punishment for their violent acts, and finally reality of violence. According to the results, (1) most violence occurred among male characters, who were at their ages between 20 and 39; (2) more than half of the total violent acts happened among acquaintances including family members; (3) anger, retaliation, personal or group interest, and violence for fun were ranked at the top tiers of the motivation list; (4) most violences were overlooked without punishment; (5) and about 80% of the whole violence were realistic. In terms of program types, (1) female perpetrator and victims appealed more often in drama than the other genres; (2) violence among acquaintances and simple fun as motivation were prevalent most in entertainment programs; (3) every violent act in children's programs was done by unrealistic characters. According to the analysis by program ratings, (1) while least violence appeared in '19 and older', all of the violent acts were portrayed as realistic; (2) humorization were most prevalent in the 'everyone' rating; (3) and female perpetrators and victims appealed most in the programs rated as '15 and older'. Generally, various contextualized violences displayed different distributions according to program types and ratings. The qualitative features of the current findings about cable television violence provide a fundamental data for future studies, which will explore the subsequent effects of violent media contents.

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Genre Oriented Characteristics of Virtual Reality Programs (가상 리얼리티 프로그램의 장르적 특성)

  • Hong, Sook-Yeong
    • The Journal of the Korea Contents Association
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    • v.10 no.1
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    • pp.202-212
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    • 2010
  • The purpose of this study is at clarifying what the genre oriented characteristics of virtual reality programs are. For this, the tests of 'We Are Married' being broadcasted in 'Sunday, Sunday Night' Part 1 of MBC from episode 1 to 8. As a result of analysis, this program was mixing together virtuality and reality by placing the image of virtual couple's life and presentness of entertainers existing in reality appearing at the studio. Also, it was forming sympathy with users as it satisfies fantasy and sense of reality toward marriage by the entertainer couples showing love and conflict that may happen between real couples after setting various categories of couple types. Also, through the device for the public space to confess private feelings through television, it shows the boundary between public domain and private domain breaking up. Along with this, it has implemented amusement characteristics by inspiring enjoyment of users by a substituted satisfaction through various forms of impressions presented to spouse such as materials, effort, gesture or language, etc. Accordingly, the virtual reality program shows authenticity, fiction and amusement by being mixed together and we can see that such genre oriented characteristics act as important strategy appealing to users based on breakup of boundary and genre oriented ambiguity.

Changes of Programming of General Programming Channels (종합편성채널의 편성변화)

  • Han, Jinmann;Zhoujing, Zhoujing;Joo, Chungmin
    • The Journal of the Korea Contents Association
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    • v.16 no.12
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    • pp.258-266
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    • 2016
  • This study analyzes what contents the general programming channels have been programming since they opened in December, 2011. The findings reveal that their programming tends to center on specific genres such as news, current affairs, variety shows etc., although the general programming channels have programmed diverse contents. This study also shows that the concentrated programming of these genres has been intensified in all the general programming channels as time goes by. The ratio of re-run is shown to be comparatively high, reaching the level of 50%. Thus, it is necessary that they program more diverse genres in order to satisfy the original purpose of the introduction of the general programming channels and to provide the audience with more chances to select programs.

Browsing Technique of Contents for Digital Broadcasting Based on Linux (리눅스 기반 디지털 방송 컨텐츠의 브라우징 기술)

  • 김창원;남재열
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2001.11b
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    • pp.221-225
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    • 2001
  • 논문은 리눅스를 기반으로 하여 디지털 방송 컨텐츠를 브라우징하는 기술과 서비스에 필요한 기술들을 제시하고 이를 활용한 서비스 모델을 제시한다. 사용자에게 방송 프로그램의 정보의 습득과 검색을 위해 EPG(Electronic Program Guide)를 이용하여 방송 컨텐츠를 장르와 채널 카테고리로 자동 분류한다. 각 프로그램에서 키 프레임을 추출하여 사용자에게 빠르게 탐색하게 하고 줄거리 파악을 쉽게 하였다. 비순차적인 재생 요구를 수용하기 위해 랜덤 엑세스와 컨텐츠와 추출된 키 프레임을 동기화 하여 하이라이트 모드로 재생하고 연속 재생을 할 수 있게 한다. 사용자와의 상호 작용에서 얻어진 채널과 장르 선호도 정보를 이용하여 컨텐츠를 개인의 성향에 맞게 장르와 채널별로 분류하여 개인화된 프로그램 가이드를 제공한다. 컨텐츠의 획득에서 누적된 취향에 따른 분류, 브라우징을 위한 키프레임 추출과 샷 분류를 통한 가공, Payper-View를 위한 사용정보에 이르기까지 리눅스 기반의 로컬 스토리지를 활용한 디지털 방송 브라우징 모델을 제시한다.

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