• 복식
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• 제57권3호
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• pp.124-135
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• 2007

Being called 'the period of diversity', the 21st century is taking on a new aspect which is different from the past where a certain phenomenon of a specific area was prescribed as one representative icon of a period. In particular, the globalization culture acted as the catalyst to accept such diversity and it appeared as a new culture code, 'fusion' throughout society and culture. Especially, unlike two-hour movies, the recent drama $\lceil$Gung$\rfloor$ showed various fusion style costume over a period of three months and created a sensation of fusion style costume. Therefore, this study is aimed at investigating fusion style costume by selecting the TV drama $\lceil$Gung$\rfloor$ which was on the air in 2006. Though various studies on fusion style costume, which is becoming a new culture code, have been conducted, this study is meaningful in that it's time to conduct a new study through a popular TV drama. Based on preceding studies on fusion style, the elements of fusion style were analyzed by capturing the most frequently exposed heroine's costume, and new design development introducing fusion elements was attempted for empirical studies. The study results are as follows. First, it was found that the fusion trend is a culture code which already spread to the public and is shown in the fashion in various ways. Second, the drama $\lceil$Gung$\rfloor$, is commented as a new dram which introduced the fusion style costume into Korea through a modern version of constitutional monarchy and is commented as a medium which created an interest in the fusion costume among the public as well. Third, new trend elements of the fusion style could be derived through empirical studies by design development.

• 복식문화연구
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• 제11권2호
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• pp.275-292
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• 2003

The purpose of this study is to recognize the aesthetic characteristics of the Maximalism depicted in contemporary costumes of new millennium. This is done by analyzing and examining the social and cultural background of fashion in the few years of 21st century. The fashion trend of the beginning of 21st century was coexisted conflicting factors with ultramodern factor and past recurrent factor. For that reason, new millennium is to be existence background of Maximalism style in contemporary costumes. The social and cultural background of Maximalism was regarded as characteristics of the Glocalism, fusion style, bobos. Glocalism means a compound word of Globalism and Localism, and used various fields of policy, economics, society etc. Consequently, the aesthetic formativeness of Maximalism of the contemporary costumes was investigated as the 'Romantic Hippie Look' and 'Romantic Sports Look' 1) Romantic Hippie Look New millennium fashion trend is affected by hippie style of 1970's. That is major reason that the antiwar consciousness of 9.11 terror, USA-Afganistan war and the economic depression is similar to 1970's situation. Accordingly, fashion trend is developed into bright, light, romantic style and fashion designers chose materials with flowers, butterflies, dragonflies pattern. Because the clothing of these material reflects well modern people's feeling to escape misgivings, unrest of political terror, war etc. The characteristics of hippie style expressed freedom as the greatest merit was raised new trend, so called 'Romantic Hippie Look' on new millennium. That is, the romantic hippie look of the contemporary costumes is depicted as the formative beauty of the multiculturalism and nationalism. 2) Romantic Sports Look : The beginning of new millennium, many fashion designers intend to graft the details of sports wear on order made or ready made clothing and try to show luxury and cheerful fashion design with combination of sporty and romantic factors. Accordingly, theses fashion trends expressed 'Romantic Sports Look' with a harmony or disharmony of unusual factors. The fashion trend of new millennium centering around special cities like New York, Paris, Milan moved to various regional culture. Accordingly, the features of fashion depicted not unique theme but multiplicity of the clothing of dissimilar style or material by the mixture of 2 or 3 factors like the fusion of femininity and masculinity and the combination of past and present of details. That is, the romantic sports look of the contemporary costumes is depicted as the formative beauty of the multi-functional and crossover.

• 복식
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• 제55권7호
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• pp.76-88
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• 2005

The aim of this study is to define the concept of the matchless, and its social and cultural origins. I shall also define the different types of Matchless style, the respective characteristics of each style, and the distinguishing features of this style in domestic street fashion. In order to do this, 1 have referred to several published studies and a number of Web-sites of Korean fashion information companies for my research. The results of this study are the following; 1. The concept of matchless is a positive way of self-expression by coordination, created by consumers who attach great importance to their image and to developing their individual style. Also, this concept constitutes a new approach to code which reanalyzes existing styles with a new sensitivity. 2. The social & cultural origins of matchless are the expansion of fear of war and terror, and economic depression, the extension of the 5-day workweek, interest in 'Well-being', and the phenomena of cultural diversity. 3. The types of Matchless are Style Matchless, Theme Matchless, Texture Matchless, Season Matchless, and Complex-Layered Matchless. 4. The distinguishing features of Matchless in street fashion are the distinction of formal & Casual wear's Matchless, the creation of a new Look in Sports & Casual wear's Matchless, the development of a new coordinated, layered look, the immense popularity of Denim, the new fashionable versions of Military style, and the renaissance of the Romantic Feminine Look.

• 한국의류학회지
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• 제29권9_10호
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• pp.1253-1264
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• 2005

The background, concept, and design characteristics of the Caports style, which comes into new domestic fashion trend of sportism, are discussed in this article. Analysis are performed with utilizing pictures, advertizements of fashion magazine such as Vogue Korea, Fashionbiz, Ceci, etc., and photographs from internet sites, domestic papers since 2002. The result of this study is as followings: New life style, arose from the change of social and cultural environment, such as increase in leisure time, fusion and well-being trend, begins to be reflected in caports style in the form of stress on utility and functionality. The caports style is a fusion style based on sports wear with character and fashion. And, it can be adapted as a sports wear and daytime wear. With respect to the form, it emphasizes healthy body line, and as for the material, it strikingly utilizes various and functional materials. It also shows active and cheerful image using bright color, and utilizes functional and decorative details such as line-tape, zipper, hood. The most important characteristic of the caports style is to present a new liberal style by mix & match, layering, and exposing

• 복식문화연구
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• 제15권2호
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• pp.221-231
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• 2007

In the modern society of the 21st century where the visuality is emphasized, the illustration which expresses one symbol by embodying it is getting more spotlight than the use of character. Specifically, the fashion illustration serves the role of image promotion in other fields, for such as book, magazine, etc, as well as the fashion, and is taking root in daily lives. In response to that, this study researched on the fusion style fashion and the fashion illustration by using the violet color. The violet color which symbolizes the mysticism is being applied to society and culture in various forms, and has been considered as a precious color that represents god since ancient time, and still possesses its mysterious image even in the modern times. Moreover, as the appearance of fusion styled clothes which consolidates the latest trend image of the west and east is combined with the mysterious image of the purple to express new cultural image beyond highlighting specific image element of a country, the study on the fashion illustration based on the clothes based on the purple and fusion style would be very interesting. This study tried to produce the work that aims at the practical study based on the purple & fusion style and the theoretical consideration of fashion illustration through the analysis and investigative study of preceding studies. The findings from the study is like this: First, the violet the color, which represents the mysticism, can be confirmed to be an sophisticated, elegant and attractive image color that leads the modern fashion. Second, the fusion style which is coming into the spotlight recently can be found to have a great visual effect of consolidating the image of the west and east through the mixture with the purple color. Third, it was confirmed in our production of works that the fashion illustration was expressing a mysterious and new fusion style by blending appropriately with the purple color.

• 한국조리학회지
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• 제18권3호
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• pp.108-120
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• 2012

한국음식은 세계적으로 건강식, 영양학적으로 균형적인 음식들 중 하나이다. 미국, 중국, 일본, 태국, 베트남, 캄보디아, 싱가포르, 인도네시아, 인도, 호주, 영국, 프랑스와 이태리에서는 세계적인 소스류가 있고, 국제화에 대한 마케팅 전략도 수립하고 있다. 위에 언급한 나라에 비해 한국식 소스류의 국제화는 실제로 부족한 실정이다. 본 연구에서는 한식 소스류를 통한 한국 음식 세계화 방안으로 기존의 한국의 장류인 간장, 고추장, 된장, 쌈장을 해외에 있는 쉐프들(chefs)에게 홍보하는 방안, 고추장, 된장, 쌈장을 기본으로 한 파생소스류를 개발하는 방안, 한국 거주 외국인 쉐프들을 통하여 한식 소스류를 해외에 홍보하는 방안, 기존 한식 소스류를 해외에 홍보하는 방안으로 나누어 제시하였다. 또한 정부의 역할, 식품회사의 역할, 조리인의 역할을 제시하였다. 한식조리사들과 양식조리사들에 의한 한식소스류를 활용한 양식 한식 퓨전 메뉴개발, 스위트칠리소스, 가야 잼, 베지마이트와 같은 한국의 대표적 한식 소스류의 개발과 홍보, 기꼬망간장, 이금기소스와 같이 제품의 브랜드화가 이루어져야 한다. 또한 식품회사들에 의한 한국 고유의 소스류의 개발 지속적인 해외 홍보, 한식 프랜차이즈 레스토랑을 통한 한식의 세계화 방법도 있을 것이다. 해외에서 스타쉐프 양성, 한식 세미나, 다양한 매체를 통한 홍보 등이 정부 주도하에 이루어져야 할 것이다.