• Culinary science and hospitality research
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• v.22 no.7
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• pp.253-266
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• 2016

The purpose of this study is to investigate how perceived risk of Chinese street foods affect on eating intention and verify the moderator effect of food neophobia between them. To test study hypotheses, we apply a logistic regression analysis and a hierarchical logistic regression analysis. The findings and implications can be summarized as follows. First, Korean tourist perceived hygienic risk on Chinese street foods most highly, followed health risk, social/psychological risk. Second, while perceived health or social/psychological risk on Chinese street foods has s significant and negative effect on eating intention, but perceived hygienic risk has no significant effect. Third, there is a evidence to support moderating effect between perceived hygienic risk and eating intention of Chinese street foods.

• Culinary science and hospitality research
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• v.22 no.3
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• pp.92-107
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• 2016

The purpose of this study is to investigate how food-related lifestyle of Chinese customers affect purchase intention for Korean Ramen and to verify the moderator effects of food neophobia and Korean attitude to food safety between them using hierarchical regression analysis suggested by Baron & Kenny. The findings and implications can be summarized as follows. First, while food-explorer or convenience-oriented traits in Chinese customers have significant and positive effects, the health-oriented trait has a negative effect on purchase intention of Chinese customers for Korean Ramen. Second, there is negative moderating effect between the trait of convenience-oriented and purchase intention of Chinese customers for Korean Ramen. Third, there is a positive moderating effect between the trait of food-explorer or convenience-oriented, and purchase intention of Chinese customers for Korean Ramen.

• Korean Journal of Community Nutrition
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• v.24 no.1
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• pp.38-46
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• 2019

Objectives: This study examined the relationship among personality characteristics, eating habits and food neophobia of high school students. Methods: A self-administered questionnaire was applied to 512 students who were in the first and second grade in four different high schools in Gyeong-gi-province. The questionnaire was designed to examine the personality characteristics, eating habits, and food neophobia. Results: The personality characteristics of both boys and girls had intimacy, openness/intelligence, extroversion, sincerity, and emotional stability from highest to lowest. The girls (2.00) had better eating habits than the boys (1.90)(p<0.05). To examine the level of food neophobia using the FNS (Food Neophobia Scale), girls tended to score higher in the FNS than boys (36.36 vs. 34.06). The relationship between the personal characteristics and eating habits showed a positive correlation (p<0.01). The relationship between the personal characteristics and food neophoia revealed a negative correlation with all personal characteristics (p<0.01). Conclusions: The findings of the study confirmed the relationship among personal characteristics, eating habits, and food neophobia. This study is expected to provide ways to teach teenagers how to support their proper eating habits and personality characteristics.