• Korean Journal of Social Welfare
• /
• v.60 no.1
• /
• pp.77-102
• /
• 2008

The purpose of this study is to know what impression management(IM) tactics social work applicants use in their job interviews and what relation between their IM tactics and interviewers' evaluation exists. To accomplish this purpose, we reviewed the precedent researches about IM and conducted a qualitative study with the applicants in a community welfare center which adopted open approach in recruitment process. We analyzed the applicants' IM tactics through observing video-taped interview sessions and reviewing interviewers' rating paper. The results showed that the social work applicants mainly used self-promotion tactic for emphasizing their strengths and justification tactics for expressing their weaknesses. Some applicants often used fit-with-organization and other-enhancement belonged to ingratiation tactics. According to interviewers' rating results, the applicants with deep eye contact, calm attitude or smiling face gave a good impression to the interviewers. In the final discussion, an applicant who adopted diverse verbal and non-verbal tactics and expressed her point clearly was perceived attractive by the interviewers and accepted as the best choice. Based on this qualitative analysis, we have made several practical suggestions for social work applicants, social work researchers and social work organizations.

• The Journal of the Korea Contents Association
• /
• v.6 no.11
• /
• pp.190-201
• /
• 2006

A Study on the Effect of Metaphor in Public Service Advertising. The study carried out a positivistic research on university students with a view to contributing to the building of a metaphoric ad strategy by analyzing the effect of metaphoric expressions in public service advertising, which showed the following: First, the metaphoric ads using positive approach and indirect copy were effective for heightened emotional attitude of viewers. Second, the metaphoric ads using positive approach and indirect copy were effective for heightened source credibility, which was further heightened when the two were simultaneously used. Third, the metaphoric ads using positive approach and indirect copy were effective for heightened design preference, and the design preference became even preferable when the two were simultaneously used. Fourth, the metaphoric ads using indirect copy were effective for behavioral intention. The study suggested that the strategy of adopting metaphoric ads with indirect copy of positive approach was quite useful in strengthening the effect of public service advertising.

• Communications of Mathematical Education
• /
• v.33 no.2
• /
• pp.85-104
• /
• 2019

The purpose of this study is to analyze the tasks developed through task development activities with emphasis on mathematical connectivity, and to provide implications for teacher education to enhance teacher's competence. For this purpose, I analyzed the task developed by 52 pre-teachers through the activities. As a result, they combined mathematics with 'other subjects', 'mathematics', 'phenomenon', 'technology' and 'real life'. And they also made various internal connections of 'Different representation', 'Part-whole relationship', 'Implication', 'Procedure', and 'Instruction-oriented connection'. From the point of view of teacher knowledge, the study revealed that CCK and SCK were positive in terms of 'logical' and 'expression', and KCT as 'strategic' was meaningful but disappointing in diversity; however in terms of 'level', the KCS was limited due to tasks that did not meet the level of students. As such, this analysis reveals that teachers continue to struggle with understanding students' level, but exhibit little difficulty with 'logic', 'expression' and 'strategy. This being the case, teacher education needs to place additional emphasis in understanding students' levels and planning corresponding activities.

• Korean Journal of Communication Studies
• /
• v.18 no.4
• /
• pp.31-50
• /
• 2010

This study is designed to decode the persuasion strategies in the advertising targeted for children from a semiotic perspective. Semiotic approach to "decoding advertising text" allows us to classify advertising signs and sign systems in relation to the way they are transmitted and communicated. In this strategic process of advertising production, the producers use various "expressive techniques" and "persuasive appeals, premises, and ideology" shared by the members of the society. This study investigates Korean print media advertising for children with the following research questions: ① What types of expression techniques are employed in the print media advertising for children? ② What types of persuasive appeals(consumption values) are used in the print media advertising for children? ③ What are the persuasive premises(cultural premises) underlying those persuasive appeals? ④ What is the structure of ideology that governs those persuasive appeals and premises in the advertising for children? The study result reveals seven most frequently employed expressive techniques, ten major types of persuasive appeals and premises, and the structure of ideology governing the signs and signification systems in the advertising targeted for children.

• Proceedings of the Korean Institute Of Construction Engineering and Management
• /
• 2008.11a
• /
• pp.61-67
• /
• 2008

BIM has been increasingly deployed to the construction industry in order to minimize ambiguity and to reduce errors of the communicated engineering information, for which poor communication due to fragmented industrial structure is mainly responsible. Known BIM use cases and related researches are focusing either (1) on a specialized solution for a given specialty area (e.g. structural engineering planning and early design, material take-off, constructability simulation, etc.), or (2) on handling interoperabillty issues with Industrial Foundation Classes (IFC); Neither of these approaches have sufficiently catered for collaboration and information management in actual construction projects. This paper proposes the strategy for BIM+PMIS (project management information system) system focused on improving PMIS which has been commercially provided with ASP(Application Service Provider). It also describes the architecture of the BIM-based information management module prototype, which is a key component of the BIM+PMIS system.

• Proceedings of the Technology Innovation Conference
• /
• 2009.02a
• /
• pp.605-626
• /
• 2009

본 연구는 IT산업에서 일반적으로 제품 수명이 짧은 반면, 특허출원부터 등록시 까지 기간이 많이 소요되기 때문에 과연 특허출원하는 것이 실효성이 있을 지에 대한 의구심에서 출발하여 IT산업에서 특허 보유의 필요성이 있는지 여부에 대해 여러 각도에서 집중 분석해 보았다. 본 연구에서는 IT산업에 대한 정의, 국내 IT산업의 세계 시장에서의 위치 및 특허 환경 분석을 통한 분석과 IT산업에서 실제 사용되었던 특허를 사례별로 분석해 봄으로써 전략적으로 특허를 창출하는 방안을 제시하고자 했다. 본 연구결과 우리나라 IT산업의 세계시장에서의 점유율이 높은 부분인 낸드플래시메모리, 평판패널, DRAM, 이동통신 단말 부분에 대한 국내 특허출원 건수를 조사한 바, DRAM, 낸드플래시메모리, 평판패널 그리고 이동통신 단말 순으로 특허출원 건수가 많음을 알 수 있었다. 또한 IT산업의 국내 특허분쟁 사례를 조사한 바, 총산업 대비 41%를 점하고 있다는 사실을 알 수 있었다. 이러한 특허 환경에 대처하기 위해서는 전략적으로 특허를 확보해야 하는 당위성에 입각하여 실제 기업에서 특허분쟁에서 사용되었던 강한특허를 벤치마킹하여 어떻게 특허를 창출해야할 지에 대한 답을 얻고자 했다. 그 결과로 연구개발을 통한 많은 실시 예 확보, 명세서 작성 시 한정적인 용어의 선택을 피하고, 발명의 내용을 확대할 수 있는 특허제도 활용, 마지막으로 의견서 제출 시 균등해석을 제한하는 표현 삼가 등이 전략적으로 특허를 창출하는 핵심 요소로 분석되었다.

• The Journal of Korean Association of Computer Education
• /
• v.9 no.5
• /
• pp.31-39
• /
• 2006

The change into the knowledge based information society requires a transformation of educational paradigm. Accordingly, intelligent learning and distance education are attracting a fair amount of attention. To apply the instructional learning method in this field, we need to consider a individualization of learning, as it were, abstraction of fact and path through learning, which is based on learner's traits, this focus entails a argument for individualized reasoning strategy. Therefore, in this paper, we design a learner's cognitive union, which is based on X-Neuronet(eXtended Neuronet), represent learner's hierarchical knowledge is able to self-learn, and grows adaptive union by proprietor. Additionally, we propose a individualized reasoning strategy, which relies upon learner's cognitive union, and verify the validity.

• Archives of design research
• /
• v.16 no.4
• /
• pp.59-68
• /
• 2003

Character industry which introduces marketing techniques into cultural level and recreational tendency owned by man and which develops them to industrial aspects is not simple sale of goods, but knowledge-intensive industry which asks consumers intangible symbolic elements. In other words, it is a field of soft business which concretizes and maximizes ideas, goods and services which can satisfy pleasure and recreational tendency internal to human mind. For Korean character industry, forms or expressions proper to character not only have weak character, meaning or values as goods from the stage at which they are developed, but the absence of strategies about media by which to develop these or integrative character marketing strategies and tactics makes a ripple effect of character or strategies of merchandising it relatively inferior compared to the advanced countries in character such as the United States, Japan, England and so on. 1 want to contribute to developing Korean character industry to the levels of developed countries by applying the strategies and tactics of MPR, the strategic marketing method which worldwide famous enterprises or brands are positively utilizing in the condition of the lad(Eng study on character marketing with character as the subject, to character marketing strategies by which they can be grafted directly into fields of character business.

• The Journal of the Korea Contents Association
• /
• v.14 no.12
• /
• pp.1100-1116
• /
• 2014

The purpose of this study is to investigate how children use the PAIR strategy for their audiences in the writing on the screen and how the comments play a role to communicate between an author and audiences. In order to perform this research, 7 elementary school students(4th-6th grade) participated in the literary education program designed to promote to write on the screen. As a result, 42 body texts(635 sentences) and 424 comments of children's writing on the screen were collected and analyzed according to the PAIR strategies and performance behaviour. The findings are as follows: first, 'attracting' is used the most among PAIR strategies and second, the most frequent performance behavior of comment is 'expression'. These findings indicate that children's writing strategy considering audiences tends to be emotionally appealing and performance behavior of comment is likely to focus on affective expression.

• The Journal of the Korea Contents Association
• /
• v.7 no.10
• /
• pp.36-43
• /
• 2007

This study on strategy and its function in debate offer the materials of education concrete and practical to be able to improve the expression ability and comprehension ability of the students, and can give lots of help to improve the ability of application that can answer quickly in trouble circumstances. The type of strategy in the course of set up the theory are (1) the form of concept definition, (2) the form of solution offer, (3) inductive form and deductive form, (4) the form of example offer. The type of strategy in the course of contradict are (1) the form of soliloquy, (2) the form of claim comparison, (3) the form of partial recognition. The type of strategy in the course of cross examination are (1) the form of question in return and contradict, (2) the form of partial consent contradict. We believe this study will improve the communication ability and negotiation ability and also make a great contribution to improve the leadership of 21-century type if this study will be used in the field of education.