• 제목/요약/키워드: 평가 준거

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의복구매 의사결정과정의 가격탐색에 따른 가격반응 유형 (Types of Consumer Responses to Price Based on Price Search)

  • 윤남희;이은영
    • 한국의류학회지
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    • 제34권8호
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    • pp.1403-1414
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    • 2010
  • Consumer decisions and responses about the price to pay vary. Some consumers might decide the appropriate price range prior to shopping, while others compare and evaluate prices. Especially, consumers can have different reference points for price evaluation based on various price searching behavior that represent heterogeneous responses for prices in the clothing purchase decision-making process. This research identifies how consumers evaluate the price and helps explain their decision-making based on price searches. By analyzing qualitative research, we found that consumers recalled price information as a representative indicator and product level price information through the internal search. Their level of internal references can be an important factor affecting price evaluations. In addition, each consumer groups were subdivided into high and low external searching. The four types of responses to price were classified in the price search process and the identified differences in the price evaluation. Therefore, pricing strategy needs to be differentiated for these various consumer types.

문헌정보학의 질적 연구방법 교육내용 개발 (Teaching Qualitative Research Methods in Library and Information Science)

  • 김갑선
    • 한국도서관정보학회지
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    • 제46권3호
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    • pp.255-275
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    • 2015
  • 본 연구의 목적은 질적 연구방법 교과목의 교육내용에 관한 기초자료를 제시하여 문헌정보학 대학원 과정의 질적 연구방법 교과목 개발에 일조하고자 한다. 국내 대학원에서 개설하고 있는 76편의 질적 연구방법 교과목 강의계획서의 내용분석을 통하여 질적 연구방법의 교육 경향을 도출하였다. 이를 근거로 문헌정보학 교육을 위한 핵심내용으로 질적 연구패러다임, 연구설계, 다양한 질적 연구 유형, 자료수집과 분석의 다양성, 글쓰기, 질적 연구의 평가준거를 제시하고 교수전략을 논하였다. 좋은 질적 연구를 수행하고 개발하기 위해서는 순환적, 창조적, 성찰적인 연구 실제가 가능하도록 교육해야 할 것이다. 이를 위해서는 질적 연구의 토대로서 질적 연구의 다양한 패러다임과 철학적 이론적 전통을 이해하는 것이 선행되어야 한다. 질적 연구자는 자신의 질적 입장(qualitative stance)을 인식하고 질적 연구를 행하는 것이 매우 중요하다.

귀농.귀촌지 선정에 있어서 이중환의 <택리지> 재조명 - 현대 귀농.귀촌 지침서들과의 비교를 중심으로 - (The Interpretation of Jung-Hwan Lee's in the Decision Making of a Returnfarm Place - Focused on the Comparison with Contemporary Guide Books -)

  • 허성제
    • 한국농촌건축학회논문집
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    • 제14권3호
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    • pp.121-128
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    • 2012
  • In recent years, the number of returnfarmer is increasing in Korea, interlinked with baby boomer's retirement. One of the returnfarmer's serious problems is the decision making for his returnfarm place. This study intends to get information about a ideal returnfarm place by interpreting Jung-Hwan Lee's written in the Choseon Dynasty, and to use it for returnfarmer's decision making as a lesson in the present age. In the results, this study could finds 8 evaluation criteria in his book except his 4 requirements for a ideal place to live : Ji-ri(地理, geographic), Saeng-ri(生理, physiology), In-sim(人心, popular mind), and San-su(山水, landscape), which are (1) distance from seoul, (2)multi-habitation, (3)convenient transportation, (4)a natural disaster, (5)thief(public order), (6)refuge from a war & escaping from a troubled society, (7)feeling from a place, and (8)Jang-gi(poison coming from earth).

CIPP 모형을 적용한 창의·인성교육 평가준거 및 지표의 탐색 (Exploration of the Evaluation Criteria and Index by Applied CIPP Model in Creativity·Character Education)

  • 원효헌;전은순
    • 수산해양교육연구
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    • 제26권5호
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    • pp.1108-1118
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    • 2014
  • The purpose of this study was to spread the education of human creativity program and its possibility of consistency, and its application to school system by exploring the evaluation system that determines the valuable and useful decisions. This study was based on the evaluation system according to CIPP model regarding the program's general ideas and its role. The interest of the education of human creativity was increasing as well as its progress of program, and we searched 13 figures and 55 evaluation index according to increase the program's effectiveness and nation-wise situation of evaluation model. The conclusion of this study was that the human creativity program's evaluation was composed of six compartments. And the context evaluation was composed of three evaluation models and eleven index, and input evaluation was composed of three evaluation model and 15 index, while process evaluation is composed of three evaluation models and thirteen evaluation index. Lastly, output evaluation had four evaluation model and sixteen index.

한국 IT제품 구매에 영향을 미치는 요인에 관한 연구 : 제품 평가준거, 문화적 영향력, 소비자 특성을 중심으로 (A Study on the Factors affecting the Purchase of Korean IT Products in Overseas Markets : On Product Valuation Criteria, Cultural Influence, and Consumer Attributes)

  • 이지은;신민수
    • Journal of Information Technology Applications and Management
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    • 제15권1호
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    • pp.1-20
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    • 2008
  • This study aims to identify factors affecting the purchase of Korean IT products in overseas markets. The empirical investigation on Chinese and Japanese, which are major overseas markets of Korean IT products and within Korean wave of influence, ascertains that they have had experiences in purchasing Korean IT products such as MP3, hand held phone, and digital camera. In addition, it was revealed that the country image of Korea and valuation of Korean IT products have been enhanced by Korean wave. The result of multiple regression analysis shows that the purchase of Korean IT products is dependent upon social influence, country image, product attributes, preference on Korean wave, and cultural influence. In the separated hypotheses test of China and Japan, the same factors are found to be significant variables affecting the purchase of Korean IT products but practicality, innovativeness, and norms of consumers are found to be significant only in Chinese market. These results imply what should be considered to expedite the export of Korean IT products. In particular, this study finds different factors affecting the purchase of Korean IT products in different countries.

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중학교 정보 교과서 비교 분석 및 개선 방안 (Comparative Content Analysis of Middle School Informatics Textbooks and Suggestions for Improvement)

  • 진영학;허민;김영식
    • 컴퓨터교육학회논문지
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    • 제13권3호
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    • pp.25-34
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    • 2010
  • 본 연구는 2007년 개정 교육과정에 의해 개발된 중학교 정보 교과서를 비교 분석하고, 이를 토대로 교과서 개선 방안을 제시하였다. 교과서는 체제와 내용의 두 가지 준거를 고려하여 분석되었으며, 수집된 자료의 분석은 내용 분석법(content analysis)을 사용하였다. 분석 결과, 교과서 체제는 전체 구성, 영역별 비중, 내용 전개 구조, 평가 유형에서 차이를 보였으며, 교과서 내용은 각 교과서가 다루는 개념, 프로그래밍 언어의 종류에서 차이를 보였다. 교과서 비교 분석의 결과를 토대로 여섯 가지의 정보 교과서 개선 방안을 제시하였으며, 이는 향후 정보 교과서 개발 시에 도움이 될 것으로 기대된다.

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컴퓨터기반 협력학습에서 공유지식 형성을 위한 표상도구설계 (The design of representation tool for constructing shared knowledge in CSCL)

  • 신윤희;김동식
    • 컴퓨터교육학회논문지
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    • 제19권2호
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    • pp.73-85
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    • 2016
  • 컴퓨터기반 협력학습도구를 사용하여 한 공간에서 다양한 관점을 가진 사람들이 토의하고자 할 때, 작성된 글이 과제내용 중 어느 부분에 해당하는 것인지를 파악하는 것이 어렵고 서로의 지식과 의견을 공유하는데 어려움이 따른다. 본 연구에서는 컴퓨터 기반 협력학습에서 공유지식 형성을 방해하는 요인을 문헌연구를 통해 분석하고 도출된 원리를 기반으로 협력표상도구를 설계하였다. 설계된 도구는 평가 준거에 따른 체크리스트와 F.G.I를 통해 교수자, 설계자, 학습자의 다양한 의견을 수렴함으로써 반복 조정되었다. 최종 조정된 도구는 복합 과제를 해결해야하는 컴퓨터 기반 협력학습상황에서 학습자 간 지식 및 의견을 공유하는 데 방해요소를 최소화하여 협의를 촉진하고 고차원의 해결책을 도출하는 데 기여할 것이라 기대한다.

초등학생의 자유 탐구 활동 보고서의 평가 준거 개발 및 적용 (Development and Application of Evaluation Criteria for Free Inquiry Activity Reports of Elementary School Students)

  • 김숙경;정진수;천재순
    • 한국초등과학교육학회지:초등과학교육
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    • 제29권1호
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    • pp.69-85
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    • 2010
  • The purpose of this study was to develop criteria for evaluating final reports of free inquiry activity and to apply developed evaluation criteria to free inquiry activity reports. 323 inquiry reports submitted to internal contests in the elementary schools as well as 189 award-winning ones from the inquiry competition for students in Seoul were collected. Nine categories and 18 sub-categories of evaluation criteria were derived by collecting reports analysis, literature reviews and interviews with 15 elementary school teachers. Criteria for each sub-category were organized into three steps and 12 elementary school teachers assigned scores for each sub-category, which were averaged. 132 including both award-winning and general reports were evaluated based on the developed evaluation criteria. The content validity and the reliability across scorers were significant. Furthermore, award-winning and general reports were significantly distinguished by the developed criteria in terms of all sub-category scores. The developed evaluation criteria will be an effective tool to asses student's free inquiry activity.

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기업건강증진지수의 준거타당도 평가 (Evaluation on Criterion Validity of Enterprise Health Promotion Index)

  • 이진화;류장진;유영수;이복임
    • 한국직업건강간호학회지
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    • 제26권1호
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    • pp.1-9
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    • 2017
  • Purpose: This study was conducted to evaluate the validity of the 'Enterprise Health Promotion Index', a tool for assessing health promotion activities of worksite developed by the Ministry of Employment and Labor and the Korea Occupational Safety and Health Agency. Methods: This is designed a methodological study that evaluates the validity of the Enterprise Health Promotion Index. For this study, a questionnaire survey was conducted for the workplace health professional and safety professional, and a total of 297 data were extracted as final data. We developed the informal health promotion needs and activity measurement tools. The correlation coefficient between the score of the enterprise health promotion index and the score of the informal health promotion tool was analyzed for the criterion validity evaluation. Results: The criterion validity of the Enterprise Health Promotion Index and activity index were supported by finding moderate (r=.597) and high (r=.783) correlation coefficient. However, the requirement index has low levels of criterion validity (r=.364). Conclusion: Based on these results, we suggest to improve the utility of the corporate health promotion index by developing user manual, active public relations, and providing briefing sessions.

초등학교 과학실험 기구 조작 기능에 대한 관찰 평가 준거 개발 - 초등학교 화학 단원을 중심으로 - (The Development of the Observation Assessment Criteria concerning the Manipulative skills in Elementary School Science)

  • 최행숙;백성혜
    • 한국초등과학교육학회지:초등과학교육
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    • 제18권1호
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    • pp.65-73
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    • 1999
  • The purpose of this study is tile development of tile observation Assessment criteria that is used to assess manipulative skills in elementary science. The procedures of developing observation Assessment criteria are as follows. First, we investigated the actual condition about science process skills assessment with tile questionnaire. Second, we selected 7 experimental apparatus through the analysis of the science textbooks. The selected experimental apparatus are dropper, alcohol lamp, thermometer, test tube, filtering device, able balance, graduated cylinder Third, the observation Assessment criteria arc developed through tile analysis of the related experimental textbooks, the demonstrations, and the questionnaire, Forth, tile validity is verified by science education specialists and graduate students who major in science education. Fifth, the first jilter-rater agreement is investigated in the result of the field with observation criteria of which the validity was verified. The second inter-rater agreement is investigated through the revision and the addition of the criteria with the low agreement. In result, the jilter-rater agreement ranged from 0.86 to 0.98. One of the major problems in observation assessment is the rater's subjective viewpoint. So, this research shows a more specified scale and criteria for the assessment. This suggests that the observation Assessment criteria developed in tile study satisfies the high reliability and validity requirements. Considering the results, this criteria call be used effectively for assessing manipulative skills of elementary school students.

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