• Title/Summary/Keyword: 평가 준거

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Types of Consumer Responses to Price Based on Price Search (의복구매 의사결정과정의 가격탐색에 따른 가격반응 유형)

  • Yoon, Nam-Hee;Rhee, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.8
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    • pp.1403-1414
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    • 2010
  • Consumer decisions and responses about the price to pay vary. Some consumers might decide the appropriate price range prior to shopping, while others compare and evaluate prices. Especially, consumers can have different reference points for price evaluation based on various price searching behavior that represent heterogeneous responses for prices in the clothing purchase decision-making process. This research identifies how consumers evaluate the price and helps explain their decision-making based on price searches. By analyzing qualitative research, we found that consumers recalled price information as a representative indicator and product level price information through the internal search. Their level of internal references can be an important factor affecting price evaluations. In addition, each consumer groups were subdivided into high and low external searching. The four types of responses to price were classified in the price search process and the identified differences in the price evaluation. Therefore, pricing strategy needs to be differentiated for these various consumer types.

Teaching Qualitative Research Methods in Library and Information Science (문헌정보학의 질적 연구방법 교육내용 개발)

  • Kim, Kapseon
    • Journal of Korean Library and Information Science Society
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    • v.46 no.3
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    • pp.255-275
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    • 2015
  • The purpose of this study is to develop an approach to teaching qualitative research methods (TQRM) for Library and Information Science. To draw trend of TQRM, 76 course syllabi collected in the research oriented universities' master and doctoral programs, were analyzed using content analysis. The study proposes both common topics and essential strategies for TQRM in terms of the paradigm of qualitative research, research design, wide range of approaches to QR, diversity of collecting and analyzing data, writing, and evaluation criteria. It is very important to identify qualitative stance and to understand paradigms and philosophical and theoretical frameworks of QR for conducting QR reiteratively, creatively, reflectively.

The Interpretation of Jung-Hwan Lee's in the Decision Making of a Returnfarm Place - Focused on the Comparison with Contemporary Guide Books - (귀농.귀촌지 선정에 있어서 이중환의 <택리지> 재조명 - 현대 귀농.귀촌 지침서들과의 비교를 중심으로 -)

  • Heo, Seong-Je
    • Journal of the Korean Institute of Rural Architecture
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    • v.14 no.3
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    • pp.121-128
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    • 2012
  • In recent years, the number of returnfarmer is increasing in Korea, interlinked with baby boomer's retirement. One of the returnfarmer's serious problems is the decision making for his returnfarm place. This study intends to get information about a ideal returnfarm place by interpreting Jung-Hwan Lee's written in the Choseon Dynasty, and to use it for returnfarmer's decision making as a lesson in the present age. In the results, this study could finds 8 evaluation criteria in his book except his 4 requirements for a ideal place to live : Ji-ri(地理, geographic), Saeng-ri(生理, physiology), In-sim(人心, popular mind), and San-su(山水, landscape), which are (1) distance from seoul, (2)multi-habitation, (3)convenient transportation, (4)a natural disaster, (5)thief(public order), (6)refuge from a war & escaping from a troubled society, (7)feeling from a place, and (8)Jang-gi(poison coming from earth).

Exploration of the Evaluation Criteria and Index by Applied CIPP Model in Creativity·Character Education (CIPP 모형을 적용한 창의·인성교육 평가준거 및 지표의 탐색)

  • Won, Hyo-Heon;Jeon, Eun-Sun
    • Journal of Fisheries and Marine Sciences Education
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    • v.26 no.5
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    • pp.1108-1118
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    • 2014
  • The purpose of this study was to spread the education of human creativity program and its possibility of consistency, and its application to school system by exploring the evaluation system that determines the valuable and useful decisions. This study was based on the evaluation system according to CIPP model regarding the program's general ideas and its role. The interest of the education of human creativity was increasing as well as its progress of program, and we searched 13 figures and 55 evaluation index according to increase the program's effectiveness and nation-wise situation of evaluation model. The conclusion of this study was that the human creativity program's evaluation was composed of six compartments. And the context evaluation was composed of three evaluation models and eleven index, and input evaluation was composed of three evaluation model and 15 index, while process evaluation is composed of three evaluation models and thirteen evaluation index. Lastly, output evaluation had four evaluation model and sixteen index.

A Study on the Factors affecting the Purchase of Korean IT Products in Overseas Markets : On Product Valuation Criteria, Cultural Influence, and Consumer Attributes (한국 IT제품 구매에 영향을 미치는 요인에 관한 연구 : 제품 평가준거, 문화적 영향력, 소비자 특성을 중심으로)

  • Lee, Ji-Eun;Shin, Min-Soo
    • Journal of Information Technology Applications and Management
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    • v.15 no.1
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    • pp.1-20
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    • 2008
  • This study aims to identify factors affecting the purchase of Korean IT products in overseas markets. The empirical investigation on Chinese and Japanese, which are major overseas markets of Korean IT products and within Korean wave of influence, ascertains that they have had experiences in purchasing Korean IT products such as MP3, hand held phone, and digital camera. In addition, it was revealed that the country image of Korea and valuation of Korean IT products have been enhanced by Korean wave. The result of multiple regression analysis shows that the purchase of Korean IT products is dependent upon social influence, country image, product attributes, preference on Korean wave, and cultural influence. In the separated hypotheses test of China and Japan, the same factors are found to be significant variables affecting the purchase of Korean IT products but practicality, innovativeness, and norms of consumers are found to be significant only in Chinese market. These results imply what should be considered to expedite the export of Korean IT products. In particular, this study finds different factors affecting the purchase of Korean IT products in different countries.

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Comparative Content Analysis of Middle School Informatics Textbooks and Suggestions for Improvement (중학교 정보 교과서 비교 분석 및 개선 방안)

  • Jin, Young-Hak;Huh, Min;Kim, Yung-Sik
    • The Journal of Korean Association of Computer Education
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    • v.13 no.3
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    • pp.25-34
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    • 2010
  • This study is done to compare and to analyze middle school Informatics textbooks developed according to 2007 revised national curriculum. In this paper, suggestions are made for improvement on Informatics textbooks. Textbooks were analyzed based on two criteria, in framework and content, and collected data were analyzed according to Content Analysis method. As a result of analysis, a framework of textbooks showed differences in the entire construction, discipline-specific weight, content developing structure, and types of assessment, and content of textbooks showed differences in the concepts and the kinds of programming language. Six improvements in developing Informatics textbook from the results of content analysis were suggested and this will be helpful in developing the Infomatics textbook in the future.

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The design of representation tool for constructing shared knowledge in CSCL (컴퓨터기반 협력학습에서 공유지식 형성을 위한 표상도구설계)

  • Shin, Yoonhee;Kim, Dongsik
    • The Journal of Korean Association of Computer Education
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    • v.19 no.2
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    • pp.73-85
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    • 2016
  • When using computer-supported collaborative learning(CSCL) tool where learners with different perspective are discussing in the same place, it is difficult to catch connection between specific position of learning content and written message by learners, share each other knowledge and opinion. This study investigated the phenomena responsible for causing "Un-shared knowledge" by literature research and designed collaborative representation tool based on described principle. A version of the Mediated annotation tool was developed for each problem identified and was subsequently tested by software evaluation standard and F.G.I. Final mediated tool will contribute to overcome knowledge sharing barriers, facilitate communication among students and describe high quality solution.

Development and Application of Evaluation Criteria for Free Inquiry Activity Reports of Elementary School Students (초등학생의 자유 탐구 활동 보고서의 평가 준거 개발 및 적용)

  • Kim, Suk-Kyoung;Jeoung, Jin-Su;Chun, Jae-Sun
    • Journal of Korean Elementary Science Education
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    • v.29 no.1
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    • pp.69-85
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    • 2010
  • The purpose of this study was to develop criteria for evaluating final reports of free inquiry activity and to apply developed evaluation criteria to free inquiry activity reports. 323 inquiry reports submitted to internal contests in the elementary schools as well as 189 award-winning ones from the inquiry competition for students in Seoul were collected. Nine categories and 18 sub-categories of evaluation criteria were derived by collecting reports analysis, literature reviews and interviews with 15 elementary school teachers. Criteria for each sub-category were organized into three steps and 12 elementary school teachers assigned scores for each sub-category, which were averaged. 132 including both award-winning and general reports were evaluated based on the developed evaluation criteria. The content validity and the reliability across scorers were significant. Furthermore, award-winning and general reports were significantly distinguished by the developed criteria in terms of all sub-category scores. The developed evaluation criteria will be an effective tool to asses student's free inquiry activity.

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Evaluation on Criterion Validity of Enterprise Health Promotion Index (기업건강증진지수의 준거타당도 평가)

  • Lee, Jinhwa;Ryoo, Jang-Jin;Yu, Young-Soo;Lee, Bokim
    • Korean Journal of Occupational Health Nursing
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    • v.26 no.1
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    • pp.1-9
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    • 2017
  • Purpose: This study was conducted to evaluate the validity of the 'Enterprise Health Promotion Index', a tool for assessing health promotion activities of worksite developed by the Ministry of Employment and Labor and the Korea Occupational Safety and Health Agency. Methods: This is designed a methodological study that evaluates the validity of the Enterprise Health Promotion Index. For this study, a questionnaire survey was conducted for the workplace health professional and safety professional, and a total of 297 data were extracted as final data. We developed the informal health promotion needs and activity measurement tools. The correlation coefficient between the score of the enterprise health promotion index and the score of the informal health promotion tool was analyzed for the criterion validity evaluation. Results: The criterion validity of the Enterprise Health Promotion Index and activity index were supported by finding moderate (r=.597) and high (r=.783) correlation coefficient. However, the requirement index has low levels of criterion validity (r=.364). Conclusion: Based on these results, we suggest to improve the utility of the corporate health promotion index by developing user manual, active public relations, and providing briefing sessions.

The Development of the Observation Assessment Criteria concerning the Manipulative skills in Elementary School Science (초등학교 과학실험 기구 조작 기능에 대한 관찰 평가 준거 개발 - 초등학교 화학 단원을 중심으로 -)

  • 최행숙;백성혜
    • Journal of Korean Elementary Science Education
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    • v.18 no.1
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    • pp.65-73
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    • 1999
  • The purpose of this study is tile development of tile observation Assessment criteria that is used to assess manipulative skills in elementary science. The procedures of developing observation Assessment criteria are as follows. First, we investigated the actual condition about science process skills assessment with tile questionnaire. Second, we selected 7 experimental apparatus through the analysis of the science textbooks. The selected experimental apparatus are dropper, alcohol lamp, thermometer, test tube, filtering device, able balance, graduated cylinder Third, the observation Assessment criteria arc developed through tile analysis of the related experimental textbooks, the demonstrations, and the questionnaire, Forth, tile validity is verified by science education specialists and graduate students who major in science education. Fifth, the first jilter-rater agreement is investigated in the result of the field with observation criteria of which the validity was verified. The second inter-rater agreement is investigated through the revision and the addition of the criteria with the low agreement. In result, the jilter-rater agreement ranged from 0.86 to 0.98. One of the major problems in observation assessment is the rater's subjective viewpoint. So, this research shows a more specified scale and criteria for the assessment. This suggests that the observation Assessment criteria developed in tile study satisfies the high reliability and validity requirements. Considering the results, this criteria call be used effectively for assessing manipulative skills of elementary school students.

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