• Title/Summary/Keyword: 편익

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A Study on the Structural Relationship between Benefit, Consumer-Brand Relationship and Brand Attachment (제품 편익과 소비자-브랜드 관계 및 브랜드 애착, 구전 간의 구조적 관계에 관한 연구)

  • Lim, Jae-Moon
    • Management & Information Systems Review
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    • v.29 no.1
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    • pp.117-144
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    • 2010
  • This paper planned to review positively the influence of leading variables - Functional benefits, Emotional benefits, Self-expressive benefits over Consumer-brand relationship, and the structural relationship between Consumer-brand relationship and Brand attachment, Word-of-mouse. For it, we verified our hypothesis utilizing Hierarchial chi-square analysis that was available to statistically verify the size between 2 paths out of Structural models As the result of research, Emotional benefits was more influential than Functional benefits in the formation of Consumer-brand relationship. Additionally, the influential difference between Emotional benefits and Self-expressive benefits was not found in the formation of Consumer-brand relationship. In other words, both Emotional benefits and Functional benefits were proved to have a positive influence on forming Consumer-brand relationship. On the other hand, Self expressive benefits played a more influential role than Functional benefit in the formation of Consumer-brand relationship. The fact was also proved that the higher the formation level of Consumer -brand relationship was, the greater positive influence over Brand attachment and Word-of-mouse Through the above results, it is more desirable to establish brand strategy for forming Consumer-brand relationship through Emotional benefits and Self expressive benefits rather than Functional benefits. Additionally, the Consumer-brand relationship formed by Value benefit is expected not only to get the level of attachment, showing like love, toward the brand deeper, but also to achieve the effect of positive, long term communication through voluntary Word-of-mouse.

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Development of Cost-Benefit Analysis Model for GIS Projects (GIS사업의 비용편익분석 모형개발)

  • Kim, Jung-Ok;Heo, Yong;Yu, Ki-Yun
    • Journal of Korean Society for Geospatial Information Science
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    • v.12 no.1 s.28
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    • pp.79-85
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    • 2004
  • The GIS(Geographic Information System) projects require big initial investment and cost of maintenance. Decision makers would not launch GIS projects unless they are convinced of the benefits of the projects. Therefore the purpose of this paper is to develop an appropriate model for GIS project evaluation. We proposed a GIS project evaluation model and summarize the steps involved in Cost-Benefit Analysis(CBA). The costs of a GIS implementation include hardware and software cost, costs of database development, training expenses, annual maintenance expenses, and other annual expenses. The benefit by using GIS has been assessed into Type I(direct benefits), Type II(indirect benefits), Type III(benefits that result from the sale of information services), Type IV(intangible benefits).

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Estimation of Water Quality Improvement Benefit by Supplying Environmental Water Use of Dam (댐의 환경개선용수 공급에 따른 수질개선 편익 산정)

  • Yeo, Kyu-Dong;Kim, Woo-Chan;Yi, Choong-Sung;Shim, Myung-Pil
    • Proceedings of the Korea Water Resources Association Conference
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    • 2008.05a
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    • pp.1489-1493
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    • 2008
  • 신규 수자원개발을 위해서는 사회적으로 공감대를 형성해야 하며, 사업을 평가할 수 있는 기준과 방법이 객관성과 타당성을 가져야 한다. 이를 위해 수자원개발 사업시 대상이 되는 편익과 비용을 제시하여 계량화하는 것이 필요하다. 수자원사업에 따른 편익 및 비용의 대상 항목과 그 필요성은 기존에 이미 정립되어 있으나 용수공급과 홍수조절, 수력발전 등 일부 항목에 대한 계량화만이 비교적 실체적으로 연구되었을 뿐이다. 그러나 최근의 사회적 여건변화에 따라 환경개선, 관광 및 레크리에이션, 주운 등 다양한 편익항목의 계량화 방안 개발이 요구되고 있다. 본 연구에서는 댐에 의한 환경개선용수공급에 따른 하천수질개선 편익의 계량화 방안을 제시하고자 한다. 댐에 의한 하천의 수질개선은 크게 두 가지 측면에서 바라볼 수 있는데 하천유량 증대에 따른 희석효과와 수처리 시설에 의한 정수효과가 그것이다. 본 연구는 댐으로부터 공급되는 풍부한 유량을 바탕으로 희석효과에 의한 하류 수질개선 편익을 계량화하기 위한 것이다. 즉, 풍부한 유량으로 유량감소에 따른 수질악화를 막고, 희석작용에 의한 자정작용의 향상 및 이에 따른 수질개선 효과에 대한 편익이다. 본 연구는 이를 위하여 낙동강수계 내에 신규댐 건설에 의한 하류 수질개선 편익을 산정하고자 한다. 기존에는 환경개선용수 공급을 위한 댐의 편익산정에 대체댐에 의한 대체시설비용법을 적용하였으나, '댐을 대체하는 또 다른 댐'에 의한 편익산정이 갖는 이론적 모순이 제기될 수 있어 설득력을 갖기 힘든 면이 있었다. 따라서 본 연구에서는 댐의 환경개선용수 공급을 통한 수질개선 효과를 산정한 후, 이에 상당하는 효과를 환경기초시설에 의해 구현하였을 때의 비용을 계산하여 환경개선용수 공급의 편익으로 가정하는 대체시설비용법을 제시하였다.

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A Study on the Estimation of Agricultural Water Supply Benefits for Water Resources Projects (수자원사업의 농업용수 공급편익 산정 방안 연구)

  • Kim, Gil-Ho;Yi, Choong-Sung;Lee, Jin-Hee;Shim, Myung-Pil
    • Proceedings of the Korea Water Resources Association Conference
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    • 2008.05a
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    • pp.1550-1554
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    • 2008
  • 우리나라에서 수리불안전답은 전체 답의 20% 이상을 차지하고 있고, 총 수자원이용량 대비 농업용수 이 용량은 50% 수준으로 아시아 또는 세계 평균에 비하여 매우 낮은 편이다. 또한, 과거 설치된 수리시설물이 노후화되었고, 국가의 균형적인 농촌사회 개발, 그리고 국내 농업경쟁력 제고 측면에서 추가적인 농업용수 공급이 필수적으로 요구되고 있다. 그러나 실제 농업용수 공급사업과 관련된 타당성분석 사례를 살펴보면 편익항목의 설정, 분석방법 및 절차에서 일관성이 없는 경우가 많고, 이처럼 일관성이 결여된 분석은 사업의 타당성을 충분히 제시하지 못하게 되며, 결과적으로 사업의 신뢰도를 잃게 되어 투자의 우선순위에서 밀려나는 결과를 초래하게 된다. 본 연구에서는 편익산정에 앞서 농업용수 공급이 가지는 정성적인 가치를 생산측면, 소득/소비측면, 고용측면, 식량안보측면, 환경측면으로 구분하였고, 이 가운데, 편익산정 시 반영할 항목으로 생산증대편익과 가뭄피해 저감편익을 제시하였다. 본 연구는 농업용수 편익산정 방향을 제시함으로써 타당성조사 시 편익을 보다 실제적이고, 적극적으로 반영하고자 하였고, 향후 관련 사업의 추진 시 사업이 갖는 타당성을 보다 현실적으로 반영하는 데 기여할 것이라 판단된다.

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The Cost-Benefit Analysis of Korean Self-Support program (한국 자활사업의 비용-편익분석 연구)

  • Lee, Sang-Eun;Kwon, Hyeok Chang;Jeon, Sena
    • Korean Journal of Social Welfare Studies
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    • v.41 no.3
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    • pp.299-326
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    • 2010
  • This study examines the costs and benefits of Korean Self-Support Program of the National Basic Livelihood Security Act. A cost-benefit analysis is used to evaluate the efficiency of the Self-Support program. According to the analysis, the program has net value for society as a whole as well as for the average participant although the result is sensitive to the assumption of forgone earnings. The results of an alternative perspective also show that the increased exit rates (and employment rates) of participants will increase the benefits of the program substantially.

Effects of Benefit Sought of Food Products on Purchase Intention and WOM Intention on SNS - Focused on SNS WOM Information Characteristics as Mediator - (SNS 상에서의 외식상품 추구편익이 구매의도 및 구전의도에 미치는 영향 - SNS 구전정보 특성의 매개효과를 중심으로 -)

  • Han, Ji-Soo;Joung, Yang-Sik;Lee, Hyoung-Ju
    • Culinary science and hospitality research
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    • v.22 no.4
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    • pp.302-318
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    • 2016
  • The purpose of this study was to verify the effects of benefit sought of food products on SNS-WOM information characteristics, purchase intention, and SNS-WOM with regards to food products. In addition, the mediating role of SNS-WOM information characteristics was also examined. A survey was conducted from March 10th to 30th using an SNS based convenience sampling method. A total of 350 responses were collected, of which 326 were used for analysis, after excluding responses containing missing data. Multiple regression and hierarchical regression analyses were conducted to verify the hypotheses. The results from this study are as follows. First, it was found that diversity and utilitarian benefits of food products had a greater effect on consensus of SNS than the symbolic and experimental benefits. However, symbolic and experimental benefits of food products had a greater effect on neutrality of SNS than the diversity and utilitarian benefits. Second, only consensus of SNS-WOM information characteristics significantly impacted purchase intention of food products. Third, consensus of SNS-WOM information characteristics had a greater effect on SNS-WOM intention of food products than the neutrality of SNS-WOM information characteristics. Fourth, SNS-WOM information characteristics were found to mediate the relationship between benefit sought and purchase intention of food products. Fifth, SNS-WOM information characteristics were found to mediate the relationship between benefit sought and SNS-WOM intention of food products.

Development of Ex-post Cost Benefit criteria and Analysis Plan for an Urban Stream Restoration Project: The Case of Cheonggyecheon Restoration Project (도심 하천복원사업을 위한 사후 비용편익 항목 및 분석방안 제시: 청계천 복원사업을 사례로)

  • Lee, Miyeon;Jung, Insu
    • Journal of Environmental Policy
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    • v.11 no.3
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    • pp.67-96
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    • 2012
  • The Ministry of Environment in Korea has been promoting the urban stream restoration project for paved streams in cities as the restored Cheonggyecheon. As an elementary study for suggesting policy implications for the project, cost and benefit criteria for an ex-post analysis on the Cheonggyecheon project is suggested in this study. The ex-ante analysis were reviewed critically by focusing on the cost and benefit criteria. Ex-post analysis plan in this study is developed considering the standard guideline of pre-feasibility, the theory of cost-benefit analysis, and the review results. The costs for compensating lands, amending conflicts, researching rivers, and maintaining water quantity were also included. For the benefits, this study proposes to estimate the benefits with the assessment on naturalness of stream. The results are expected to contribute to increase the efficiency of the urban stream restoration project and evaluate the project to match better with the meaning of the river restoration.

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Cost-Benefit Analysis of Integrated Information System for Materials & Parts Industry (부품소재 산업 통합 정보화 비용 편익 분석)

  • 김윤종;문영호
    • The Journal of the Korea Contents Association
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    • v.2 no.1
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    • pp.52-58
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    • 2002
  • The purpose of this study is to investigate validity of integrated information system for materials & parts industry. This purpose is carried out using cost-benefit analysis. In cost analysis, we use a present value of budget of KISTI. In Benefit analysis, we use a present value of investment on information of materials & parts industry. In the result of cost-benefit analysis, us can find that cost-benefit ratio is 4.67.

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Benefits of Water Supply (수자원공급의 사회적 편익)

  • Park, Doo-Ho;Ryu, Mun-Hyun
    • Proceedings of the Korea Water Resources Association Conference
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    • 2008.05a
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    • pp.570-574
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    • 2008
  • 용수 공급의 편익에 대한 개념적인 접근을 시도하였다. 실제 용수공급과 관련된 많은 국가 사업이 진행되고 있고 이에 대한 타당성검토가 KDI등을 통해 수행되고 있다. 물론 일반적이고 공통적인 잣대를 가지고 국가사업을 평가해야 겠지만 수자원에 대한 특수성을 반영하지 못한 다면 자칫 사회적인 혼란이 야기될 것이다. 수자원의 공급을 통해 발생하는 편익은 유형의 효과만이 아니라 무형의 효과가 더 크고 이를 반드시 반영해야 할 것이다. 편익이란 기본적으로 소비자가 느끼는 효용(utility)의 합이며 생산활동 과정에서 파급되는 부가가치를 의미한다. 따라서 이것들이 타당성분석과정에 반영되어야 할 것이다.

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Study of Benefit Characteristics for Low Impact Development (LID) Facilities demonstrated in Seoul Metropolitan (서울시 저영향개발(LID) 시범 시설에 대한 편익 특성 연구)

  • Lee, Seung Won;Kim, Reeho
    • Journal of Korean Society of Environmental Engineers
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    • v.38 no.6
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    • pp.299-308
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    • 2016
  • Seoul metropolitan has established a vision as 'Healthy water-cycle city' to resolve urban water-environmental deterioration. And it established administrative structure to expand Low Impact Development (LID) facilities to recover aggravated water-cycle and water-environment. Therefore, various LID facilities are constructed and operated, however, benefit analytic plans for systematic valuation are insufficient. In this study, to analyze economic, environmental and social benefits of LID facilities, contents for benefit analysis were selected and categorized as water, energy, air quality and climate changes. As a result of quantification and valuation to the beneficial effects, LID facilities showed the total benefit as 1,191~3,292 won/yr. Characteristics of benefit distribution by analysis contents were various reflecting functional characteristics of each LID facility (Water: 30~90%, Energy: 4~44%, Air quality: <1~2%, Climate change: 5~22%). As a result of Triple Bottom Line analysis, economic benefit showed the greatest portion as 75~90%. As further studies, suggested benefit assessment plans for each LID facility should be applied to inter-connected LID systems on complex-scaled area, and synergy effects by various LID systems would be evaluated such as prevention of heat island and flood disasters.