• The Journal of the Convergence on Culture Technology
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• v.4 no.2
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• pp.97-105
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• 2018

This study examined the psychological process in which Facebook access motivation impact upon offline interpersonal relationship change and continuance usage intention of Facebook, A questionnaire was administered to 420 college students in the Busan, and Gyeongnam provinces This research resulted in a number of key findings: First, Facebook access motivation of maintenance of social connection had a positive influence on offline interpersonal relationship change. Second, Facebook access motivation of social pressure from others had a positive influences on offline interpersonal relationship change. Third, Facebook access motivation of habitual use had a positive influences on continuance usage intention of Facebook, Fourth, Offline interpersonal relationship change mediates between Facebook access motivation of maintenance of social connection & Facebook access motivation of social pressure from others and continuance usage intention of Facebook, This study reveals that, Facebook access motivation of maintenance of social connection and Facebook access motivation of social pressure from others were a significant predictors of offline interpersonal relationship change, and Facebook access motivation of maintenance of social connection and Facebook access motivation of social pressure from others indirectly affected continuance usage intention of Facebook through the offline interpersonal relationship change.

• Journal of Internet Computing and Services
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• v.15 no.2
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• pp.87-94
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• 2014

Social media which includes Facebook enable users to construct relationships and networks as well as sharing of information. By enlisting Facebook users as proxy, this paper attempted to analyze the different emotional states experienced by social media users, specifically to gauge what effect their usage motivation and usage pattern had on the ambivalence level of the users. The quantitative survey result revealed that usage duration or the time of day when Facebook was accessed had no relevant impact on one's ambivalence level. However, there was a direct correlation between frequency of Facebook usage and the ambivalence level. The more the user logged onto Facebook the more suppressed his or her expression became due to fear of giving negative impressions to others and also receiving their negative feedbacks, which then subsequently added to the user's ambivalence. People's main reasons for using Facebook were identified as "chatting," "communicating," "maintaining relationships," "relationship building," "networking," and "finding information about friends," but only "maintaining relationships," "communicating," and "networking" had observable effect on ambivalence. There were no noticeable differences among genders with regards to ambivalence and usage levels, but there was a marked difference based on the user's age. For example, people in their forties showed higher levels of ambivalence than those in their twenties. This may be attributed to anxiety they face as they use Facebook primarily to expand their networks and to maintain relationships. As such, it is surmised that their fatigue level from using social media will only increase. Meanwhile, Korean Facebook user's emotional manifestation tended to skew toward relation-involved ambivalence rather than the self-defensive type. This relation-involved ambivalence might be something that can actually help prevent damage to relationships by limiting excessive emotional expressions. In other words, such ambivalence by Facebook users may be a positive element in a user's social media interaction.

• Korean journal of communication and information
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• v.60
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• pp.150-171
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• 2012

According to the result of the online survey of SNS users, SNS users' use motivations consist of 'information', 'participation', and 'interaction'. SNS use motivations explain characteristics of an individual SNS very well. SNS users that aim to collect information use much more the SNS for communication like 'Twitter' and 'Me2day' than other SNS. SNS users that aim to participate in communication through SNS use much more 'Cyworld' that is joined by the most subscriber. And SNS users that aim to interact with other users use much more the SNS for network like 'Facebook' and 'Cyworld'. This tendency can also be seen in the use hours and access times of SNS by SNS use motivations. Meanwhile, the SNS Users that aim to collect information and interact with other users positively rate SNS messages. On the other hand, the SNS Users that aim to participate in communication through SNS negatively rate those. This confirms that SNS use motivations affect SNS users' recognition of SNS messages.

• Journal of Digital Contents Society
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• v.12 no.3
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• pp.383-390
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• 2011

The purpose of this study was to examine major motivations for using SNSs and the effect of them on SNS participation. In order to address the research questions, 253 undergraduate and graduate students participated. Results of the study were summarized as follows. First, Cyworld was mainly used followed by Facebook and Twitter. Most of the respondents had access to SNSs via smart devices. The average frequency of SNS use was 1-3 times a day and they used them less than 30 minutes a time. The reasons why they started to use SNSs were mainly to follow current trends, maintain friendship, and accept acquaintances recommendations. Second, the result of component analysis derived four primarily underlying dimensions related to SNS use; self-satisfaction, social interaction, recreation, and information seeking. Third, both self-satisfaction and social interaction motivation had significant correlation with SNS participation. The results of multiple regression analysis showed that self motivation was more influential on active participation than social interaction and information seeking motivation.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.407-419
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• 2015

As the use of social media has gained mainstream popularity, concerns on the particulars of the users' motivation and method of use is on the rise. Under uses and gratifications approach, this study analyzes the use behaviors in Kakao-story, Facebook, and Twitter, and analyzes the changes in the perception of social support by the users of the media. Data was analyzed from 240 online questionnaire surveys. The study finds that the frequency of use of social media differs depending upon the personality of the users and their purpose of use, both of which also influence their type of use. It also finds that frequent use of social media increased the users' perception of social support, whereas their type of use had no effect with such perception. Communication behavior through social media seem to increase perception of social support.

• Korean journal of communication and information
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• v.67
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• pp.209-240
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• 2014

This study observes reporters' awareness on the use of social media and their Core Values by using the Theory of Means-End Chain and drawing conclusions from a Hierarchical Value Map (HVM). In order to analyze reporters' knowledge and awareness on the use of social media via the laddering method, in-depth interviews of 46 reporters were conducted. The study showed that reporters consider sense of kinship, well-balanced understanding, and the desire for knowledge to be important Core Values. The results revealed that the convenience in interpersonal communication, development of intimacy in relationships, entertainment and affection, curiosity, the reduction in the cost of the acquisition of information, understanding of trends in issues, a peek into new information and the maintenance of interests, psychological dependability, and quick updates on information items are considered important Consequences of social media. In the Attributes level, the ability to write postings and links on Facebook and readability and 'follow' and 'mention' features on Twitter were confirmed to be important items in social media. The findings infer that reporters that make use of social media use Twitter and Facebook to build a sense of kinship with other users and gain well-balanced understanding by accessing a lot of information through social media. While this study examined the level of reporters' familiarity with the use of social media via the laddering method, the results cannot be seen as a generalization, as the interviewees were reporters from only the major news organizations.