• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.05a
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• pp.231-234
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• 2009

남성 속옷은 신체 보호의 기능이 중요하지만 운동이나 거실 생활에서 속옷노출이 일반화됨에 따라 개성과 이미지를 표현할 수 있는 패션 아이템으로 변화되고 있는 실정이다. 따라서 남성 속옷 시장에서 소비자가 원하는 감성과 이미지를 파악하고 소비자가 선호하는 감성요구에 부합하는 소재 특성이 데이터베이스로 만들어져 소비자가 원하는 속옷 제품개발이 이루어지는 시스템의 구축이 필요하다. 본 연구에서는 남성용 속옷 문양디자인 개발을 위한 목적으로 남성 트렁크 팬티용 문양의 감성 이미지를 파악하고자 하였다. 본 연구를 위하여 시판하는 트렁크 팬티 중 문양의 형태 및 크기, 색상을 달리한 50 종을 수집하였고, 이중 25 종의 트렁크 팬티용 문양 이미지에 대한 주관적 감성평가를 2009년 4 월 부산지역에 거주하는 20 대 남녀 22 명을 대상으로 실시하였다. 주관적 감성평가를 위해 직물 문양 선호도에 관한 선행연구를 바탕으로 빈번하게 출현되는 26 개의 감성 형용어를 추출하였다. 감성 형용어를 7 점 척도로 문항화하여 설문지를 구성하고 설문지와 함께 25 종의 팬티 자극물을 보고 평가하도록 하였다. 수집한 자료의 통계분석을 위해 SPSS Win 12.0을 사용하여 빈도분석, 카이제곱 검정, 요인분석 분간분석 사후분석을 실시하였다. 본 연구결과 남성용 트렁크 팬티의 문양에 관한 감성 형용에는 '고급성', '활동성', '단순성', '호화성', '성숙성'의 요인으로 요약되었으며, 문양의 고급 감성 및 활동적 스타일이 트렁크 팬티 선호도에 영향을 주는 것으로 나타났다. 또한 트렁크 팬티의 색상 및 문양 유형이 선호도에 중요한 영향을 미치는 변수로 나타났는데, 남성 트렁크 팬티에 사용될 수 있는 무채색 계열의 고급스러우면서 단순한 도형 문양 디자인의 개발이 필요하다고 하겠다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.329-330
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• 2022

본 연구에서는 3차원 시뮬레이션 프로그램을 활용하여 40대, 50대, 60대 여성의 하반신 몸통 관련 부위 유형에 따라 요실금 팬티 패턴을 제작하여 하반신 몸통 유형별 요실금 팬티 패턴을 비교·분석하고자 하였다. 유형 1의 패턴은 가장 길이가 길고 폭은 두 번째로 넓은 형태를 나타냈고, 유형 2는 길이가 가장 짧고 좁은 형태를 나타냈다. 유형 3은 길이가 가장 짧고 폭은 가장 넓은 형태를 나타냈으며, 유형 4는 가장 폭이 좁고 길이가 두 번째로 긴 형태를 나타냈다. 가상착의에 대한 평가결과, 유형 2가 앞면, 옆면, 뒷면 모두에서 가장 우수한 것으로 평가되었다. 유형 3은 허리와 복부, 엉덩이와 넙다리둘레가 가장 크고, 하반신이 짧은 비만 체형으로 다른 체형과 같은 방식으로 패턴을 제작하였을 시 다리둘레와 엉덩이부위의 감싸는 분량이 부족한 것으로 평가되었다.

• Proceedings of the Costume Culture Conference
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• 2005.04a
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• pp.118-120
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• 2005

• Journal of the Korea Society of Computer and Information
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• v.26 no.12
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• pp.201-212
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• 2021

This study attempted to compare the pattern with the absorption layer by analyzing the pattern of commercially available urinary incontinence panty products. Through this, it tried to obtain basic data necessary for the development of functional urinary incontinence panty for active seniors. Twelve commercially available products were decomposed to analyze size and patterns, and appearance and clothing pressure were evaluated through 3D simulation. As a result of comparing the size and pattern of urinary incontinence panty, it was analyzed that the size difference between parts was large even though the product was called the same. Products from the same brand also showed a big difference depending on design and absorption. As a result of the appearance evaluation for the 3D simulation, it was found that there were significant differences between products in all items such as the front, side, and back. Product No. 9 was analyzed to be the best except for the waist fit on the side. In the evaluation of clothing pressure, most of them were marked in red except for products 1, 2, and 8 due to the nature of the panty product. In the future, it is thought that actual wearing experiments and size standardization studies on urinary incontinence pants should be conducted.

• 한국생활과학회:학술대회논문집
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• 2010.05a
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• pp.143-144
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• 2010

• Journal of the Korea Society of Computer and Information
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• v.27 no.11
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• pp.209-218
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• 2022

This study sought to measure the absorption of commercially available urinary incontinence panty by applying a method of measuring the maximum saline amount of adult diapers in an international standard. The subject was 15 products from 3 brands on the market, and the SPSS 27.0 program was used for analysis. As a result of measuring the maximum absorption of commercial incontinence panty, it was found that the maximum absorption of product B was the highest and the maximum absorption of product C was the lowest. Even though the product was marked with the same absorption amount, it showed differences in the same product of the same brand, and it also showed differences depending on the brand. The reflux amount of the injected physiological saline and the urinary incontinence panty showed a positive (+) correlation, and as the amount of the injected physiological saline increased, the reflux amount of the urinary incontinence panty increased. It was analyzed that the time when the leakage begins and the amount of leakage have a negative (-) correlation. In future research, it is believed that the development of functional pads that can increase absorption and reduce reflux and leakage should be carried out.

• 발명특허
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• v.31 no.10 s.364
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• pp.61-61
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• 2006

• The Inventors News
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• no.21
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• pp.12-12
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• 2004

• 발명특허
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• v.30 no.11 s.353
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• pp.72-73
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• 2005

• Asia Marketing Journal
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• v.11 no.3
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• pp.185-203
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• 2009

Yuhan Kimberly, a joint-venture company of Korean Yuhan Company and American Kimberly-Clark, opened a premium diaper market in Korea by launching Pull-Ups which was pants-typed diapers in 1993. Pull-Ups was imported as finished goods from Kimberly-Clark. However, in spite of its huge market share in United States, it failed to land down in Korean market because of wrong positioning strategy which did not consider domestic customers' tastes. In 1996, Yuhan-Kimberly brought out a pants-typed diaper, Huggies-Toddler, to Korean market again. This paved the way for the combination of Kimberly-Clark's production power and Yuhan-Kimberly's marketing power and led to launch new product superior to Pull-Ups. However, this product was unsuccessful in the market because of wrong positioning which did not catch domestic customer's life styles such as cultural, environmental and habitual differences in toilet training, the cost increase coming from IMF crisis in Korea, weak trust within the company, weak trust within the company, and too much higher price than regular diapers. In 2005, Yuhan-Kimberly redeveloped new pants market business strategy. It was organically combined with winning product development plan, winning communication strategy and the market structure change through the pants market creation. Customer's habit, usage and attitude were studied with total 55 times market investigations. Also, all processes from planning to designing were executed in the customer's view by investigating product research, positioning research and advertisement research. Yuhan-Kimberly repositioned new product as a wearing diaper not as a toilet training diaper and launched Huggies Magic Panty as a premium product which had 25% higher price than previous Huggies. Huggies Magic Panty was recognized as a great hit product in domestic diaper market and the sales recorded 37.6 bill won in 2006, 57.2 bill won in 2007, and 90 bill won in 2008 since launching in 2005. The reason of Huggies Magic Panty's success was the repositioning strategy deduced from the precise check of customer's usage habit. It was the winning strategy of Huggies that were market investigation in order to survive in domestic baby goods market where a lot of companies struggled intensively, the exact positioning based on its market investigation and aggressive 360 degree communication strategy to give customers impressions efficiently.