• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.18-25
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• 2015

After the Korean Wave with the industrialization of acting arts, scientific actors management has been demanded for the purpose of investment stabilization in related areas. This study was undertaken to develop a new convergence actors evaluation model applying inter-disciplinary research. The assessment factors were selected through literature reviews and the consensus of experts has been derived through Delphi Method. In conclusion, the evaluation criteria for the actors were drawn by 10 different factors. They are composed of qualitative factors such as the ability of acting and communication, degree of understanding of works and production system, actor philosophy and stability of the actors' self-management, physical condition and image, passion and enthusiasm for acting and works, and performance factors such as the stardom, fandom, philmography, audience share and ticket power, and network size and quality.

• The Journal of Korean Association of Computer Education
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• v.21 no.3
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• pp.51-58
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• 2018

In order to analyze the prediction of the computer entertainment behavior, this study investigated the variables' interdependencies and their causal relations to the computer entertainment behavior using Bayesian inference with the Korean Children and Youth Panel Survey data. For the study, Markov blanket was extracted through General Bayesian Network and the degree of influences was investigated by changing the variables' probabilities. Results showed that the computer entertainment behavior was significantly changed depending on adjusting the values of the related variables; school learning act, smoking, taunting, fandom, and school rule. The results suggested that the Bayesian inference could be used in educational filed for predicting and adjusting the adolescents' computer entertainment behavior.

• Journal of Korea Multimedia Society
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• v.25 no.11
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• pp.1601-1612
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• 2022

As human brands, Idols, the central members of K-pop, are actively engaging in various industries based on the support of their fandoms, greatly impacting the national economy. In particular, due to the development of digital devices and technologies, they are active both online and offline, and idol avatars are a significant part of their activities across diverse contexts. Therefore, this study aims to categorize avatars used in various contexts and explore fandoms' perceptions according to each type. Based on case studies and literature review, idol avatar usage was categorized into products, supplier-led content, and interactive content, and accordingly, surveys and in-depth interviews were conducted. As a result, regardless of category, fandom showed a negative perception of idol avatar usage, as shown in the order of interactive content, supplier-led content, and products. Regarding human brand characteristics of idol avatars, attractiveness was evaluated higher than intimacy and likeability. However, the attachment to real-life idols showed a higher correlation with the characteristics of intimacy and likeability than attractiveness. This study is significant as it looked at the future directions of idol avatar usage by analyzing the fandoms' perception of avatar usage in the K-pop industry from a human brand perspective.

• Proceedings of the Korea Information Processing Society Conference
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• 2022.11a
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• pp.878-880
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• 2022

COVID-19 상황 속에서도 전 세계 Twitter K-POP 콘텐츠 관련 트윗 양은 78억 건 이상으로 매년 성장세를 보인다. Twitter 내 K-POP 팬들은 아티스트 관련 해시태그를 포함한 트윗을 작성하여 같은 팬덤끼리 실시간으로 정보를 전달하고 생산한다. 이러한 맛집 트윗들은 K-POP 팬들이 Twitter 내에서 신뢰도 있는 맛집 정보를 얻는 용도로 사용된다. 하지만 팬들이 정보를 얻기 위해서는 여러 맛집 해시태그로 검색하고 리트윗 수가 많은 트윗을 직접 찾아야 한다. 기존의 맛집 추천 시스템은 서비스 제공자 중심의 구조를 띤다. 서비스 제공자가 일방적으로 정보를 전달하거나, 사용자 리뷰 갱신 간격이 길다는 한계가 존재한다. 본 논문에서는 Twitter 내 K-POP 맛집 해시태그가 포함된 트윗을 Twitter API와 Tweepy를 사용하여 크롤링하였다. 수집한 데이터의 좋아요 수와 리트윗 수를 바탕으로 데이터 필터링을 진행하여 bot user와 광고 계정이 제외된 맛집 관련 트윗을 추출한다. 최종적으로는 추출한 트윗의 정보를 마커로 표시하여 웹 사이트를 제작하였다. K-POP 팬들은 맛집 해시태그를 검색하여 일일이 찾을 필요 없이 웹 사이트에 방문하여 맛집 위치를 확인할 수 있다. 웹 사이트 사용자의 위치가 지도상에 표시되어 가까운 맛집을 찾기도 편리하다. 본 논문에서는 맛집의 위치를 서대문구로 한정하여 진행했다.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.431-438
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• 2016

This study focused on the Korean-wave content consumed in the global market and analyzed success/failure factors of services through business model analysis. It aims to offer an effective new media content platform model. ViKi, Drama Fever, Maaduu.com which are representative global OTT were researched on management strategy by case analysis. The success of the global OTT platform is organized into three factors, target customer coverage, revenue model and community activation. Clear and wide coverage of target customer is important to determine the value of the service. Also, revenue model based on the pay service and community for Korean-wave fandom are essential to make good performance in new media platform business.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.291-302
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• 2020

Korean popular music industry, which is lead by "Idol group", has forsaken their fandom all over the world. Therefore, idol groups has become not only an artist but also the most influential people in the Korean economy. A global idol group with a strong fandom can earn more than a trillion-dollar by attracting their global fan's interest in Korea. In other words, it is considerably important to carry the idol to a successful conclusion. This study tries to expect whether the idols can be survived or not at a certain point after their debut by ANN, Decision Tree, Random Forest. We decide that certain point as the three-year and eight-year after their debut, because it is their break-even point year and the year after their average renewal of the contract. In addition, this study also explains which feature is the most important to their survival by feature importance and Logistic regression. In conclusion, features like the number of idol competitors, the number of debut members and the number of the genre are significant. These results shed light on the efficient management of K-Pop idol to improve industrial competitiveness.

• Journal of Digital Convergence
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• v.16 no.3
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• pp.87-94
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• 2018

The purpose of this study is to explore the essential meaning of Deokhu's culture in adolescent as a play space on Cyber. A phenomenological research method guided data collection and analysis. Qualitative research methods collected from 18 in - depth interviews using semistructured question types for 13 to 17 year - old adolescents living in Seoul Jamsil. As a result, As a result, adolescent's Deokhu culture started by stress and social and emotional desire, and especially it was utilized as a play space on the cyber of purchase activity of fandom and goods around SNS activities. This has a positive effect on self-awareness as well as self-identity formation. Above all, the shortage of play time due to heavy school entrance and the lack of socially provided play space make the cyber space as another play space for the adolescents.

• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.165-175
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• 2010

This paper claims the argument that the taste of own is not the intrinsic value but is determined by the environment or habitus, based on Bourdieu's theory. This concept of taste leads up to a natural stream of imitation and alignment. We conclude that the stream is the fashion which be justified by the major agreement. But the nature of fashion exists in hegemony and determines a sense of kinship or a point of difference. In this regard, popular cultures as a window circulated fashion have a negative consequence that can be method of discriminating the minority and justifying vested rights. Accordingly, we have to become wary of the strategy of control using fashion and popular cultures, and need to recognize the prior paradigm about fashion. In the process, we can expect that fandom or counter cultures based on digital high technology constitute subjectivity and dynamics of popular by interaction between the objects.

• Korean journal of communication and information
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• v.23
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• pp.79-112
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• 2003

The purpose of this study is to explore the way that power in cyberspace is constructed and work and the factors that contribute to forming the power by analyzing a bulletin board system(BBS) on an everyday drama, "Can't Take My Eye Off You"(MBC). Research findings are as follows. The participants in the BBS produce various discourses and constantly compete with each other. In the process, the participants who produce a dominant discourse in quantity tend to exclude other discourses from the BBS and the participants who produce the minority discourses sometimes resist the dominant discourse but tend to refrain from expressing the minority discourses. These tendencies have intensified, and eventually the dominant discourse overwhelmingly powers over the BBS at the end of it. The dominant discourse in the BBS is confucian patriarchal one and this is primarily due to the characteristic of the BBS as the fandom of the drama, the participants' experience and dominant culture in their embodied social world, and the authorship of the drama.

• Journal of Digital Contents Society
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• v.16 no.1
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• pp.145-155
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• 2015

Into the 1990s, there have been changes in perception of pop culture consumers by making a distinction between groups that are active, critical and creative. This study aims to establish a theoretical reasoning for conventions organized and participated voluntarily by fans, which has been especially noticeable in the American subculture for a long time, while investigating how fans and all the parties concerned interact at conventions then to expand the imaginary world. To this end, an analysis has been carried out on the conventions for the particular American TV series of Supernatural. The results show that the reason for this drama series maintaining such enduring vitality as if a living thing is attributable to the special bond of sympathy developed between fans and actors and the following interactions between them. Furthermore, in the aspect of cultural sociology, a piece of work can only be completed through unconstrained interpretation of the work and the resultant recreation by the creator and the receiver, which has been ascertained by this study.