• Title/Summary/Keyword: 패션 콘텐츠

Search Result 169, Processing Time 0.023 seconds

Mobile Application Design and Development on Fashion Contents Distribution Model (모바일 앱기반 패션 콘텐츠 비지니스 모형의 설계와 구현)

  • Seo, Dong-Bok;Lee, Jae-Won
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2013.05a
    • /
    • pp.427-428
    • /
    • 2013
  • 패션콘텐츠의 모바일 유통을 목적으로 콘텐츠 비즈니스 모델을 설계하고자 하였으며 스마트폰 기반의 모바일 어플리케이션을 구현하였다. 단순 패션콘텐츠만을 제공하는 것이 아닌 패션콘텐츠의 활용을 높이기 위한 정보공유 방법과 사용자의 자가 코디를 지원하는 콘텐츠 직접생산, 활용 및 거래 시스템을 구현하고 사용시장의 확대를 위한 접근전략을 제시하였다.

  • PDF

Mobile Business Model and its Introducing Strategy for Fashion Contents Distribution (패션 콘텐츠의 모바일 유통개선을 위한 비즈니스 모형과 도입전략)

  • Seo, Dong-Bok;Lee, Jae-Won
    • The Journal of the Korea Contents Association
    • /
    • v.13 no.10
    • /
    • pp.461-469
    • /
    • 2013
  • This research aimed to design and develop a mobile-website mixed business model and smartphone based mobile application for the purpose of mobile fashion content distribution. We have implemented a mobile interface and trading system supporting self production of content, use, share, and user's self-up. And we proposed its market access strategy for the expansion of fashion contents transactions. To do this, the existing status of research and benchmarking for mobile app of fashion contents related were studied. As a result of the study, Android, iOS-based mobile applications were developed, but there are some business problems such as low awareness, low entry barriers, and the poor fashion content compared to the size of industry. Because this system provide the fashion contents of affiliated companies to users, it needs to expand cooperation and to promote the partnership with fashion blog, cafes, and fashion magazines.

A Study on the Characteristics of Video Platforms Usage of Beauty Content with YouTube at the Center (패션 뷰티 콘텐츠의 동영상 플랫폼 활용 특성에 대한 연구 - 유튜브를 중심으로 -)

  • Wi, Seo-Hyeon;Jung, Jae-Woo
    • The Journal of the Korea Contents Association
    • /
    • v.21 no.10
    • /
    • pp.127-137
    • /
    • 2021
  • YouTube beauty content channels that utilize various topics and formats are undergoing quantitative and qualitative expansion. This study selected the top five channels represeting major domestic and foreign beauty brands, fashion magazines and beauty influencers through Statista and conducted a case study focusing on them. It will connect to a strategy for increasing beauty-related content by comparing content characteristics according to content producers. Also, it will help to reveal what types of content will be appealing more attractive to consumer. The result has shown that the growth of YouTube platforms has transformed passive consumers into new communicators by diversifying sources of product information. In addition, as content of different type was consumed by different producers, producer-oriented content was produced rather than objective journalistic gaze. Therefore, it was found that the delivery of 'brand values' that can strengthen the relationship between consumers and brands along with various entertainment elements that are effective for millennial in the future.

Production of Digital Fashion Contents based on Augmented Reality Using CLO 3D and Vuforia (CLO 3D와 Vuforia를 활용한 증강현실 기반 디지털 패션 콘텐츠 제작)

  • Kang, Tae-Seok;Lee, Dong-Yeon;Kim, Jinmo
    • Journal of the Korea Computer Graphics Society
    • /
    • v.26 no.3
    • /
    • pp.21-29
    • /
    • 2020
  • This study defines the pipeline for digital fashion contents production using CLO 3D, a 3D fashion design software that supports virtual clothing visualization as a cutting-edge simulation technology for fashion, and vuforia, a mobile platform augmented reality (AR) development kit for creating AR applications. The proposed production pipeline is organized in a method to produce a virtual clothing model through CLO 3D software through works of patterns, sewing lines, textures, etc., and AR contents based on computer vision techniques using the functions and properties of vuforia development kits in the Unity engine development environment. In addition, we present application method that can be practically utilized from the perspective of practical users, such as fashion designers and directors, by creating a new type of AR digital fashion contents directly as a flow of the defined production pipeline.

A fashion Jeweley development direction through Upcycle (업사이클을 통한 패션 주얼리 개발 방향)

  • Choi, Yeun-jeng;Kim, Dong-hyun
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2012.05a
    • /
    • pp.317-318
    • /
    • 2012
  • 현대의 디자인 산업은 환경을 파괴하던 산업구조를 벗어나 에코디자인을 필두로 친환경적 디자인에 몰두 하여 업사이클에 큰 관심을 보이고 있다. 다양한 산업과 함께 패션 장신구 산업도 친환경적 디자인을 적용, 업사이클 장신구를 개발해야 할 때이다. 이 논문은 다양한 측면에서 업사이클의 개념을 이해하고 사례를 탐구하여 패션장신구 산업의 업사이클 방향을 제시한다.

  • PDF

Design of Fashion Contents Application based on SNS (SNS 기반 패션 콘텐츠 앱 설계)

  • Kang, JIhun;Baek, Sangmin;Hwang, Soyoung;Yu, Donghui
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • 2013.10a
    • /
    • pp.57-58
    • /
    • 2013
  • 스마트 기기의 급속한 보급으로 다양한 모바일 어플리케이션들이 개발되고 있으며 여러 성공 사례도 발표되고 있다. 본 논문에서는 다양한 어플리케이션 도메인 중 SNS와 결합한 패션 콘텐츠 앱의 설계를 제안한다. 제안하는 앱은 기존 온라인 쇼핑몰의 통일되지 않은 치수 정보를 보완하고 SNS와의 결합을 통해 패션정보 공유 및 교류를 가능하도록 한다.

  • PDF

A Case Study On the Use of 3D Printing in Fashion Products (패션제품에서의 3D프린팅 활용에 대한 사례연구)

  • Hong, Sung-Sun
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2018.05a
    • /
    • pp.565-566
    • /
    • 2018
  • 3D프린팅으로 인한 제품 및 공정의 혁신은 비즈니스모델에도 커다란 영향을 미친다. 3D프린팅은 제작시간절감, 정밀성향상, 소재개발 등의 단점을 극복하기 위해 다양한 기술을 통해 신산업을 이끌어갈 원동력으로 작용하고 있다. 본 연구는 3D프린팅 기술이 활용된 패션제품의 사례를 탐구하여 각 제품유형별 특징을 고찰하고, 창의적인 아이디어의 구현과 고객만족을 위한 생산기술의 효율성에 3D프린팅의 기술을 활용도를 통해 패션산업의 발전방향을 모색하고자 한다.

  • PDF

Snack Culture and Fast Fashion (스낵 컬처와 패스트 패션)

  • Yun, Eul-Yo
    • The Journal of the Korea Contents Association
    • /
    • v.16 no.9
    • /
    • pp.612-627
    • /
    • 2016
  • This study is research on the snack culture and fast fashion. The purpose of this study is to examine the common attributes of snack culture and fast fashion as a cultural phenomenon. The following results were obtained: First, snack culture and fast fashion have attributes of 3S represented by Speed, Short time, and Simplification. Second, snack culture and fast fashion meet consumer demands by fun and various contents and a variety of designs, respectively. Third, although snack culture has developed on the basis of information technology, fast fashion has grown based on the technological innovation of business, organization, and distribution system. Fourth, snack culture communicates with the world through opening and sharing to be globalize a context, and fast fashion is globalized to multinational corporations by increasing sales and development of scale. Fifth, snack culture has a synergistic effect by maximizing the multiple interactions through social campaigns based on the attribute to communicate with many-to-many relationship. In addition, fast fashion produces a synergistic effect through collaborative strategic alliances.

A Study on the Design of Effective Sites for Web Fashion Magazines (웹진의 효과적인 사이트 설계에 관한 연구 : 패션잡지를 중심으로)

  • 이란주;신윤희
    • Journal of the Korean Society for information Management
    • /
    • v.19 no.4
    • /
    • pp.163-183
    • /
    • 2002
  • The purposes of this study were to examine the features of web fashion magazines and to suggest an effective website model for them. Seven web fashion magazines were analyzed. The evaluating criteria included: contents, design, navigation, and services. In addition, online-questionnaires were sent to 40 end users to obtain the information regarding user behaviors on the elected web fashion magazines. The results show that a suggested model should include various aspects: 1) providing currents information. 2) consistency in design, 3) easy in navigation, and 4) searching function etc.

Characteristics of Fashion Contents of Domestic Male Fashion YouTubers (국내 남성 패션 유튜버 및 패션 콘텐츠 특성 연구)

  • Hong, YunJung
    • Journal of Fashion Business
    • /
    • v.26 no.1
    • /
    • pp.119-139
    • /
    • 2022
  • This study analyzed characteristics of domestic male fashion YouTubers and fashion contents in accordance with the need to analyze various content demands and testes of male consumers in the fashion industry. Using literature research and fashion expert evaluation, characteristic factors of fashion YouTubers were derived and the popular content of fashion YouTubers was classified by subject to analyze contents according to characteristics of YouTubers. Based on literature research, ten representative male fashion YouTubers were evaluated by fashion experts. Characteristics of male fashion contents in Korea were derived from attractiveness-friendliness, friendliness, professionalism-friendliness, and expertise. Contents of male fashion YouTubers were mainly composed of styling contents that could feed back daily looks, fashion-related information contents, and Vlogs. They mainly dealt with daily fashion coordination evaluation made by YouTubers. Based on the proportion of fashion information easily accessed by ordinary men through single fashion item's recommendations, shopping know-how or styling tip was mainly dealt with. This study was significant in that it analyzed characteristics and contents of male fashion YouTubers according to the need to analyze various content demands and tastes of male consumers who have recently emerged as an important consumer group in the fashion industry.