• Journal of Korea Game Society
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• v.18 no.3
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• pp.103-112
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• 2018

'Fashion' is one of the most important aspects in game character design. However, despite its influence, analytical approaches in integrating fashion design methods in character designs are rare practices within the industry. The following paper aims point out the practicality of integrating and utilizing theoretical and formative methods in fashion design in creating character concept designs and show how the following application can create visual stimuli for artists in future concepts.

• Journal of Digital Convergence
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• v.13 no.2
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• pp.343-349
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• 2015

This paper aims to propose the typology suitable for games by analyzing the fashion styles of game characters and define the characteristics by type. The data collected was classified into the style groups with similarities, and the game character styles were named using representative terms. Then, five styles were identified and analyzed with the focus on clothing, hairstyle, and accessories: Creative Style, Attractive Style, Grotesque Style, Usual Style, and Suit Style. Creative Style was the unique style with partial addition or removal as the creative design. Attractive Style expressed the sexual attraction by design with significant exposure of body parts and skintight design. Grotesque Style showed grotesque, eerie, and dreary design. Usual Style was a plain and practical style. Finally, Suit Style was a kind of armor covering the whole body. The analysis results in this paper will bridge the difference of opinions between gamers and developers related to fashion style and, finally, help to enhance the competitiveness of game design.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.390-393
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• 2015

한국에서 웹툰의 인기는 과거에 비교해 볼 때 점차 확대 되고 있고, 한국 만화 시장에서 웹툰의 성장률은 이미 출판만화의 성장률을 뛰어 넘고 있다. 초창기 웹툰은 단행본 출판 이외에 별 다른 수익구조를 내지 못하였으나 현재는 One source multi use를 활용하여 다양한 모바일 게임, 이모티콘 등 다양한 캐릭터 상품이 등장하여 다양한 수익구조를 이루게 되었다. 본 논문에서는 그중에서도 웹툰의 캐릭터 상품에 패션을 접목 시켜 수익을 내는데 성공한 사례들에 주목, 이들의 장 단점에 대해 비교 분석하고 개선 방안을 제안하고자 한다.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.5
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• pp.561-572
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• 2002

This study was intended to examine the consumer preference and purchasing behavior far the character image used in fashion commodies. The subjects were 491 high school and college female students. The data were analysed using factor analysis, MANOVA, ANOVA and frequency analysis. The results of questionnaire survey were as follows; 1. Both groups of high school and college female students showed to have similar images toward 9 characters included in the study. 2. College female students had higher preference to Tweety, Bunny than high school girls. But, high school students showed higher preference for Hello Kitty, Pazama Sister's and Dalki, than college students. 3. There was no significant difference between the groups in interest, purchase intention, purchase reason, purchasing items, types of shops, and information sources. But, college students seemed to do less planned purchasing and more impulsive buying compared to high school students.

• Journal of Digital Convergence
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• v.13 no.5
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• pp.309-316
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• 2015

The styles by character type in customizing systems were analyzed, being classified into creative style, attractive style, grotesque style, usual style, and suit style on the basis of the 'fashion style types of game characters' proposed in the previous research. The creative and convergent designs that couldn't be implemented in reality were expressed in various forms because those designs were created in virtual space, one feature of games. The analysis of the fashion styles of characters was focused on the RPG using the characters with exaggerated body proportions beyond the general body proportions in reality and the features on game characters that were identified by gamers. Thus, the creative style and attractive style showed a high frequency. The common features were identified because the costume designs and colors for characters are generally selected in accordance with the gamers' requests or by reflecting the view on the world. However, it was difficult to find out the representative cases for hair designs and colors because of excessively diverse expressions. The results of this paper will be a valuable reference for the research on the fashion item development manual satisfying the gamers' personalities and requests and relevant research.

• Journal of Fashion Business
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• v.4 no.1
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• pp.1-12
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• 2000

The purposes of this thesis are to investigate characteristics, environment of characters through comprehensive approach to analyze its use and strategies in apparel brands. As a method to accomplish this research, fashion related articles, documents and magazines are used along with marketing references forecasting 21st century market changes. The character industry has diverse application to different medias and also intimacy and absorbtion beyond sex, age, generation, nationality. The cultural background of character fashion is based on casual clothing caused by wide spread pursuit of sports and leisure culture, indivisualization and diversification of clothing, customer-made marketing atmosphere and tendency of pursuit of fun and humor. In case of domestic young casual market, own characters are developed for creating differentiated it's own brand images. Characters are applied as an design details or cyber fashion models standing for the image of it's own brand and take a part in other events and visual parts as well. Characters not only limited to clothing items but also further usages of characters extended to stickers and other related stationary goods are necessary. A 'Character multi shop' can be one of good methods to maximize synergy effect.

• Proceedings of the Korea Contents Association Conference
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• 2006.05a
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• pp.211-214
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• 2006

현대인들의 생활에서 없어서는 안 되는 것 중의 하나가 바로 핸드폰이다. 핸드폰은 사람과 사람의 커뮤니케이션의 도구로서의 기능만이 있었다. 하지만 지금의 핸드폰의 기능에 있어 멀티미디어화 되어가고 있다. 음악을 듣고 사진도 찍고 게임도 한다. 2005년 1월 조사에 따르면 이동통신3사의 가입자의 수가 전체 인구 중 3,600만 명이었으나 2006년 1월 조사에 216만 명이 증가한 3,816명으로 나타났다. 핸드폰의 기능 중에 청소년들의 가장 선호하는 것이 모바일게임이다. 모바일게임은 핸드폰의 작은 액정 속에서 어디서나 쉽고 간단하게 사용 할 수 있는 점에서 많은 인기를 누리고 있다. 이에 전용 모바일 게임 폰이 나왔을 정도이다. 플렛폼의 통합으로 다양한 게임을 즐길 수 있게 되었다. 모바일게임 캐릭터는 대부분이 2등신 이다. 화면의 뷰(view)가 작기 때문에 4등신 이상으로 했을 때에 캐릭터의 감정표현이나 동작 표현에 있어 표현이 안 된다는 단점이 있다. 그러기 때문에 모바일 캐릭터의 표현이 2등신의 캐릭터로 많이 사용한다. 이번 연구에서는 이러한 캐릭터의 디자인요소인 캐릭터의 소재, 형태, 액세서리 동작의 프레임에 있어 어떻게 쓰이고 있는지에 관한 연구를 하였다.

• Journal of the Korean Home Economics Association
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• v.49 no.4
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• pp.25-35
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• 2011

This study was intended to suggest overseas expansion strategy of Korean fashion character through sensitive space creation. This study reviewed literature, and did internet searching and observation. For the research methods were the analysis of the main retail spaces utilizing character and case study for the classification of collaboration types between retail space and character. As a results, 8 collaboration types between space and character were extracted: collaboration between retail distribution space and character, collaboration between product space and character, collaboration between service space and character, collaboration between experience space and character, collaboration between moving space and character, collaboration between publicity & advertising space and character, and collaboration between exhibition space and character. This study suggested the necessity of consistent identity strategy between character and retail space for a new character brand and the effectiveness of collaboration strategy for enhancement of character brand awareness.

• Journal of the Korean Society of Costume
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• v.58 no.7
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• pp.104-118
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• 2008

This study analyzed that how well the consumer recognize and what they feel about the characters which were applied in fashion brand. Four hundreds and forty two men and women who were living in Seoul and the metropolitan area were selected for this study and SPSS 12.0 was used for the technical statistics such as Frequency, Chi-Square Test and Correlation Analysis. The result of this study were as follows : 1. The consumer didn't well recognize the name of brand and the character which were provided from the brand. 2. There were included brands 'B' 'T' 'L' 'A' in the highly ranked cognition brand. A common feeling of these brands were 'a feeling of cute' and 'a feeling of intimacy'. 3. The consumer's feelings of character were categorized into 'a feeling of lute''a feeling of sexy' 'a feeling of soft as pap' 'a feeling of humorous'.

• Proceedings of the Korea Institute of Convergence Signal Processing
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• 2001.06a
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• pp.193-196
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• 2001

본 논문에서는 3D 패션 코디를 위해 의복의 3D 모델을 개인 캐릭터에 정합하는 방법을 제안한다. 정합 방법은 의복 모델의 변형, 인체와 의복의 역전 부위 검색, 의복 모델의 수정의 3단계로 나누어진다. 먼저, 인체와 의복이 부위별로 대응을 이루도록 각각에 특징점을 설정하고, 의복의 공극을 고려하여 의복 모델의 높이, 넓이, 두께를 부위별로 변형한다. 의복 3D모델의 정합 후에도, 부위에 따라 의복의 표면 위에 인체가 노출되는 역전현상이 일어난다. 이를 위해, z-버퍼를 개량한 거리-버퍼의 개념을 제안하여 역전을 효과적으로 검색한다(Collision Detection ). 검색된 부위에서 삼각형을 분할하여 의복 모델을 수정한다.