• Journal of Fashion Business
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• v.16 no.2
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• pp.27-43
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• 2012

Considering the rapid growth of mobile industry and the emerging application marketing, this study focused on fashion applications, which had not drawn much academic attention before, and analysed relevant content composition, information-seeking benefits based on users' lifestyles and resulting differences in satisfaction and loyalty. In short, fashion applications were divided into fashion and non-fashion brand apps. Brand apps were subdivided into luxury, women's wear, men's wear, casual wear, sportswear, accessories and the like. Non-brand apps included commerce, magazine, information, style tip, SNS and wardrobe manager types. As for users' lifestyle-based information search, the higher the tendency to search information on the internet and to favour reasonable consumption, the more basic information on products and brands they sought, whereas the higher the tendency to look for high-profile brands and to favour global culture, the more additional information like images or entertainments they sought. To sum up, given that studies on fashion-specific applications were rare, the present study reviewed and categorized current fashion applications, and suggested theoretical and practical groundwork for developing content based on target consumers' lifestyle and for planning fashion applications in practice.

• Journal of Fashion Business
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• v.18 no.5
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• pp.134-143
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• 2014

The purpose of the study was to explore effects of fashion related work experience program and its satisfaction in middle schools. The study analyzed differences in self-efficacy of career decision making and fashion related career maturity before and after the program. The questionnaire developed by the researchers was collected from 114 participants enrolled in middle schools in Seoul or Kyunggido. The data were analyzed by common factor analysis, and independent sample t-test, using SPSS 18.0/Windows. The results demonstrated significant higher scores in self efficacy of career decision making, and fashion related career maturity after the program than before. Also, they showed high program satisfaction scores. The results of the study could be basic information for work experience program developers for high and middle school students.

• Journal of Fashion Business
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• v.19 no.2
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• pp.171-181
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• 2015

With an increasing number of at-risk adolescents, the environmental and personal risk factors that have been building up inside them as a result of not feeling protected at school or at home are manifested externally as anxiety, depression, rage, complexes, lethargy, violence, and alienation. This study intends to help at-risk adolescents to discover what they are good at, nurture their dreams, and help them to develop themselves through various culture and arts experience programs so that they can have better self-esteem through the wholesome understanding of themselves. The objective of this study, in paticular, is to help young girls who are interested in the physical appearance to develop higher self-esteem through self-management and creative programs for related to fashion, beauty, culture, and the arts. A questionnaire survey on the appearance management behavior, the recognition of image, and the request for participation in a fashion styling program. It was prepared based on the appearance management behaviors during the adolescence, body image, and lifestyle analyzed with past studies. The characteristics of appearance management during adolescence were examined. An the appearance management program was developed that centered on yhe major variables, and a fashion and appearance management activity program was developed that centered on the appearance management techniques preferred by young girls based on the result of analysis.

• Journal of Fashion Business
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• v.23 no.5
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• pp.67-80
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• 2019

This study analyzed the factors determining fashion lifestyle of Uzbek students in Korea and their clothing purchasing behavior and attitudes towards Hallyu, the Korean image, satisfaction, preferences and purchasing intentions for Korean fashion according to fashion lifestyle. The data collected from 260 Uzbekistan students in Korea were subjected to factor analysis, cluster analysis, ANOVA, Duncan test, and ${\chi}^2$-test using SPSS 25.0. The results were as follows: 1) Fashion lifestyle was analyzed based on brand orientation, tradition, fashion, and personality. The fashion lifestyle group was classified as follows: brand, fashion/personality, traditional, and fashion passive. 2) The evaluation criteria for fashion products, information sources, and store selection criteria were varied among the four groups of fashion lifestyle. 3) The attitude toward Hallyu and Korean image, the satisfaction, preference, and purchasing intention of KFP varied significantly between the fashion lifestyle groups. 4) The demographics of fashion lifestyle groups showed significant differences in sex and residential status. These results can be used as a basis for fashion companies targeting markets for Uzbek people in their 20s.

• Journal of Fashion Business
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• v.23 no.4
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• pp.24-37
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• 2019

This study focused on the fashion designer brand 'Alexander McQueen' to determine how butterflies are used in modern fashion through the sensibilities of certain designers. To this end, both a literature review and empirical research were conducted. First, we examined the origin of the word and appearance characteristics of butterflies based on prior research and a book, and also surveyed the tendencies used by the fashion designer brand Alexander McQueen. Second, out of 239 items announced by the fashion designer brand "Alexander McQueen" RTW (Ready to Wear) ranging from the S/S Collection in 2008 to the 2018-9 F/W collection, 73 pieces deemed to be fashion using butterfly images were collected through www.samsung.net and www.firstview.com, then analyzed based on timing and aesthetic characteristics. Results. The analysis by time period was divided into fantasy, handicraft, mix and match, and aesthetic characteristics shown in the order of compromise beauty, rhythmical beauty, and voluptuous beauty. The purpose of this study was to determine how butterflies are expressed in fashion based on the sensibility of a specific designer in modern fashion, the fashion designer brand 'Alexander McQueen'. Based on the results of this study, we hope that the information presented herein on fashion of natural images will serve as a basic material for similar research or design ideas as an example of designs based on butterfly images.

• Journal of Fashion Business
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• v.23 no.2
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• pp.140-155
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• 2019

The objective of this study was to verify the usage intention of unmanned fashion stores through the technology acceptance model and to verify the extended technology acceptance model including the shopping value as consumers' characteristic. An online survey, consisting of 626 consumers as participants, was conducted from March 13 to 19. Results of the study were as follows: This study used exploratory and confirmatory factor analysis. Furthermore, a covariance structure analysis using the maximum likelihood was conducted for hypothesis testing. According to the results, perceived ease of use affects perceived usefulness, which thereby affects the usage intention of unmanned fashion stores through attitude. Moreover, the analysis of the extended technology acceptance model including the shopping value as the intrinsic motivation of the consumers showed that the hedonic shopping value had a significant effect on the perceived ease of use and perceived usefulness, and perceived usefulness influenced the usage intention of unmanned fashion stores through attitude.

• Journal of Fashion Business
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• v.26 no.5
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• pp.62-75
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• 2022

The purpose of this study was to analyze the types of aesthetic characteristics and their expression methods in the goth style expressed with the sensibility of an illustrator, using the work of Toon Hertz as an example. As a research method for this purpose, previous studies and books were used to examine the components of fashion illustration, the concept and aesthetic characteristics of goth style, and the world of Toon Hertz's work. In the qualitative studies, Toon Hertz's works were collected and the characteristics of each component were analyzed. As a result of analyzing the aesthetic characteristics, Distortion appeared as the main element of the human body, and the human body was distorted through the method of combining the human body with animals, plants, and other objects. History was mainly expressed through fashion elements. Victorian clothing was predominant, the color was mainly black, and it was characterized by decorations, such as fancy laces, corsets, and shirrings. The screen layout and the object components appeared as the main components of mystery. Sensuality was a major component of the human body, and it emphasized decadent and sensual images of a woman sitting with both legs apart or placing her hands on her legs or chest. Fear was the main component of the human body, and strangeness and fear were created by omitting or removing parts of the body, such as women's arms, legs, hands, or eyes.

• Journal of Fashion Business
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• v.26 no.3
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• pp.138-154
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• 2022

The purpose of this study is to identify the characteristics of domestic American casual fashion trends using big data text mining analysis. 108,524 posts and 2,038,999 extracted keywords from Naver and Daum related to American casual fashion in the past 5 years were collected and refined by the Textom program, and frequency analysis, word cloud, N-gram, centrality analysis, and CONCOR analysis were performed. The frequency analysis, 'vintage', 'style', 'daily look', 'coordination', 'workwear', 'men's wear' appeared as the main keywords. The main nationality of the representative brands was Japanese, followed by American, Korean, and others. As a result of the CONCOR analysis, four clusters were derived: "general American casual trend", "vintage taste", "direct sales mania", and "American styling". This study results showed that Japanese American casual clothes are influenced by American casual clothes, and American casual fashion in Korea, which has been reinterpreted, is completed with various coordination and creative styles such as workwear, street, military, classic, etc., focusing on items and brands. Looks were worn and shared on social networks, and the existence of an active consumer group and market potential to obtain genuine products, ranging from second-hand transactions for limited edition vintages to individual transactions were also confirmed. The significance of this study is that it presented the characteristics of American casual fashion trends academically based on online text data that the public actually uses because it has been spread by the public.

• Journal of Fashion Business
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• v.27 no.4
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• pp.67-87
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• 2023

This study analyzed the fashion design features of Iris van Herpen and createdsixdigital fashion designsusing the SCAMPER technique with 3D clothing design software, incorporating a futuristic theme. The research methodology involvedcase analysis and a literature survey. First, the study summarizedthe design style and characteristics of Iris van Herpen. Second, a design concept wasestablished, and a design mood board wascreated. Third, the resulting design features were combined with the SCAMPER technique to incorporate Iris van Herpen's design elements intonew digital fashion designs. Fourth, after discussion with the professor and expert group, six designs were selected for production. They includededgy suit coats, overcoats, asymmetrical hoodies and asymmetrical skirts, irregularly shaped tops, dresses, leggings, jackets,and fishtail skirts. This study provides a reference for the future development of digital fashion designs and showcases the integration of science and technology in fashion design.

• Journal of Fashion Business
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• v.27 no.3
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• pp.115-131
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• 2023

The revolution of digital fashion continues along with the development of technology. In particular, after COVID-19, fashion design development, exhibitions, and fashion shows using the metaverse space are being actively developed. In particular, as research on 3D virtual costumes becomes active, creative ideas are needed to develop creative virtual costumes. The purpose of this study is to examine the geometric formative characteristics of constructivism in art and fashion design and to develop 3D virtual works using them. Geometric form is a logical and rational basic form that includes the order of nature as an artistic material that has been constantly studied along with the creation of mankind a long time ago, and it has become a motif of many artworks and fashion. In this paper, we studied the application of the costume design of geometric shapes according to the 3D Clo, virtual-wear production software, and understood the effect of the combination of geometric shapes on costume styling. As the formative characteristics of constructivist art, three types of overlap, asymmetry, and simplicity were derived, and the geometric form was visually simple, clear, and concise. The first work produced virtual costumes that reflected the overlapping elements of constructivism. The second costume was produced by reflecting the asymmetric formative characteristics of constructivism. The third costume was a jacket that applied the simplicity of constructivist art.