• 한국생활과학회:학술대회논문집
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• 한국생활과학회 2009년도 하계학술대회
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• pp.125-126
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• 2009

• 한국의류산업학회지
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• 제21권1호
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• pp.46-58
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• 2019

This study analyzes the effects of lifestyle on wetsuits purchasing behavior and identifies various characteristics among lifestyle groups. A questionnaire survey of 213 domestic consumers with water sport activity and wetsuits experience indicated the following results: 1) Lifestyle factors were analyzed as 6 factors: social relation ships, development orientation, trend & appearance, domestic, positive acknowledgement of hobbies, pursuit of practicality. And the wetsuits selection criteria was 4 factors: wearing fitness, product information, design, reputation. 2) Social relationships, development orientation, positive acknowledgement of hobbies and pursuit of practicality factors had a positive effect fitness. Trend & appearance, development orientation, and pursuit of practicality factors had a positive effect on product information factors ; in addition, development orientation, and trend & appearance, a positive acknowledgement of hobbies factors had a positive effect design factors. Social relationships, trend & appearance, and pursuit of practicality factors had a positive effect on reputation factors. However, trend & appearance factors negatively affected the wearing fitness factors and the positive acknowledgement of hobbies factors had negative effect on product information, reputation factors. 3) The three groups of lifestyle factors showed differences in monthly average purchasing of clothes, average annual purchasing expenditures for water sports related products, number of water sport activity days and frequency, product selection criteria.

• 한국의상디자인학회지
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• 제21권2호
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• pp.27-41
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• 2019

This study aimed to investigate the influence of fashion lifestyles and consumption values on the difficulty of discarding unused fashion products. To achieve this purpose, this study surveyed female consumers aged 20s-50s to gain empirical analysis in July 2018. Data were analyzed for 236 subjects who were selected through online and offline sampling. The results were as follows. First, consumers tend to have difficulties discarding unused fashion goods. Consumers that have a higher income tend to have greater difficulty when choosing to discard items. Factors influencing the difficulty in discarding items were emotional attachment, usefulness in the future, economic value, and the lack of organizing skills. Usefulness in the future and the lack of organizing skills are the most significant factors influencing the discarding difficulty. Second, discarding difficulty had a significant relationship with fashion lifestyle, indicating that consumers seeking a fashion lifestyle that purchase more expensive brands tend to have more difficulty when discarding items. Third, each factor had a meaningful relationship with fashion goods consumption values. Those pursuing conspicuous value showed a greater difficulty discarding items due to emotional attachment, economic value, and lack of organizing skills. Pursuance of situational value showed a higher discarding difficulty than economic value factors. Pursuance of practical value showed a higher difficulty than both usefulness in future situations and economic value factors. Pursuance of differentiation value showed a higher discarding difficulty than emotional attachment and usefulness in the future factor. This study will help understanding consumers psychological mechanisms that experience difficulty in terms of the discarding of unused fashion goods.

• 복식문화연구
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• 제24권2호
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• pp.218-232
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• 2016

The purpose of this study was to investigate the differences in various fashion lifestyle segments' perceived benefits and design preferences for outdoor clothing to improve the development of outdoor clothing. Data were collected by questionnaire from 600 subjects aged 30 years and over with experience purchasing outdoor clothing in the past year. Frequency analysis, factor analysis, cluster analysis, reliability analysis, ANOVA, and chi-square analysis were used for the data analysis. The results of this study were as follows. Four segments were identified based on fashion lifestyle: manifoldly conscious, sensation conscious, practicality conscious, and brand conscious. Perceived outdoor clothing benefits generated three dimensions, including premium brand, practicality, and functionality, and preferred image produced two factors, tasteful/refined and comfortable/casual. Significant differences were found in the purpose of purchasing outdoor clothing, perceived benefit, and image and t-shirt pattern design preference among the segments. The manifoldly conscious group had a higher tendency to pursue various benefits and images of outdoor clothing and to prefer t-shirt textile designs with foulards and stripes. The sensation conscious group considered fashion and individuality in daily life but not in outdoor clothing. The practicality conscious group showed a preference for simple and casual styles with functionality and foulard patterns for t-shirts. The brand conscious group tended to prefer a striking design to functionality. This study is expected to be used as preliminary data for merchandising planning of outdoor clothing.

• 복식
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• 제57권9호
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• pp.136-148
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• 2007

The purpose of this study was to identify make-up benefits sought and attitudes according to the fashion lifestyle of silver women. Self-administered questionnaire was used for data collection, and subjects were silver women aged over 55 years. The results were as followed: 1. The factors of fashion lifestyle of silver women were clothing ostentation, leisure activity, interest in appearance, self-confidence, clothing conservation, and economics in clothing, and total variances was 70.99%. Silver women were clustered into high fashion-involvement group, medium fashion-involvement group, low fashion-involvement group, and fashion retard group according to fashion lifestyle. 2. High fashion-involvement group included more silver women with higher education and incomes, but fashion retard group included more with lower education and income. 3. High fashion-involvement group pursued self satisfaction, complement of defects, fashion trend following, politeness to others highly through make-up, and had higher concern and knowledge about make-up, and accepted plastic surgery or skin care positively. But fashion retard group pursued only a little and showed negative attitudes toward plastic surgery or skin care.

• 한국의류산업학회지
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• 제16권4호
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• pp.604-613
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• 2014

The purposes of this study were to classify respondents by their fashion lifestyle and to investigate the differences in cognition, attitude and purchasing experience of SPA brands among fashion lifestyle groups. The convenience sample was drawn from females between the ages of 20 and 39 who lived in Daegu and Gyeongbuk regions from November $1^{st}$ and $15^{th}$ 2012. Descriptive statistics, cluster analysis, ANOVA, Tukey test, and ${\chi}^2$ test were applied to analyze data from 255 respondents. Four clusters (fashion-oriented group, fashion indifferent group, conservative individuality-oriented group, conservative practicality-oriented group) were developed by 16 fashion lifestyle items. The attitude toward SPA brand was classified by six factors(fashionability/variety, good location, good quality, diverse promotions, low price, limited number of merchandise, sales person's information). There were significant differences in cognition, five attitude factors (fashionability/variety, good location, good quality, low price, limited number of merchandise) and purchasing experience of SPA brands among types of fashion lifestyle. While the fashion-oriented group had the highest scores of cognition, attitude and purchasing experience of SPA brands, the fashion indifferent group or the conservative practicality-oriented group had the lowest scores. There were significant differences in age and marital status among the four groups while there were no significant differences in marital status, family monthly income, and job.

• 한국생활과학회지
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• 제13권1호
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• pp.123-133
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• 2004

To investigate the factors that contribute to consumer satisfaction with the purchase of clothing, questionnaires were distributed and then consumer groups were classified according to their fashion life style on the internet shopping. The results were as follows: 1. Consumers groups were classified into trendy, Indifferent, brand inclined, conservative, and practicality- minded group by the fashion life style of the internet users. 2. From the analysis of the satisfaction factors on the internet clothing shopping, the factors were product variety, shopping convenience, customer service, confidence in order filling. 3. The most important consumer satisfaction factors according to the fashion life style were as follows: the trendy group considered the variety of clothing design most important. As for the Indifferent group, the tn, diversified collection of the products, and the convenience of unlimited time and space access that the internet site provided, were highly appreciated. With regard to the brand-inclined group, the presentation of product information and the convenience of unlimited time and space factors were highly appreciated. For the conservative group, the time and space factor were highly regarded, As far as the practicality-minded group was concerned, product price and size, the convenience of unlimited time and space access, and punctual delivery schedule were focused.

• 한국생활과학회지
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• 제18권4호
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• pp.933-944
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• 2009

The purposes of this study was to identify perfume purchasing and using behavior according to men's fashion lifestyle. Self-administered questionnaires were used for data collection. The subjects were 317 men aged 19-40. The results were as follows: First, over half of men had purchased at least one perfume during last year and the price was 30,000-60,000won. Men selected perfumes which harmonized with their image or purposes of using perfumes. Men selected a perfume as a present for their girl friends or wives to convey their concern or love. Most men purchased perfumes at department stores and selected after experiencing samples, and by affecting advertisements of newspapers or journals. Over 60% of men possessed at least one perfume and most of them were imported perfumes. Most men used perfume on a special day such as dates or job interviews, and they received perfume as a gift from their girl friends or wives. Most men used perfumes to enjoy fragrances by themselves and preferred sea fragrance most. Second, factors of men's fashion lifestyle were fashion information, individuality, conservativeness, ostentation, activity, and fashion style. Men were segmented into ostentatious consumption group, active group, fashion leader group, and fashion retard group. Third, fashion leader group purchased perfumes more than other groups and fashion retard group purchased the least.

• 한국의류학회지
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• 제31권11호
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• pp.1500-1509
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• 2007

The purpose of this study was to observe lifestyle of female consumers aged 15-25. Also it was to measure brand awareness, to determine purchase criteria in fashion magazine, and to determine promotion preferences according to lifestyle segmentation variables. We distributed 600 questionnaires and 475 reliable questionnaires were used for a statical analysis. Data analyses were conducted with SPSS program on the frequency mean value, Chi-square test, Cluster analysis, and Factor analysis. We classified four clusters such as individual style seekers, trend seekers, promotion/good appearance seekers, and low fashion interest group, based on lifestyle variables. There was a significant difference in brand awareness in Vogue Girl, Cosmo Girl, Elle, Figaro, Ecole magazine among four clusters. There was a significant difference in such purchase criteria as favorable cover models, good "burok" which is a magazine supplement, brand names, and price among four clusters. In addition, the results of ANOVA represent that there was a significant difference in preferred types of promotion such as discount price, clothing gifts, fashion accessary gifts and hair tool gifts. However, the first ranked preferred one was a cosmetic gift in all the magazines, which favored more by trend seeker group.

• 복식문화연구
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• 제27권6호
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• pp.615-631
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• 2019

Smart healthcare clothing combines IoT, new technology, and clothing construction to perform specific care functions, and its utility has been expanding rapidly within aging and diversified societies. However, the related market remains at an early stage of development due to limited regulation, lack of consumer awareness, and the need for not only technical development but promotion plans for potential users. This paper aims to analyze factors influencing purchase intention for smart healthcare clothing with biosignal monitoring, including variables in the Technology Acceptance Model (TAM), clothing attributes, health-related lifestyle factors, and fashion innovativeness. A survey was conducted on a sample of 300 males and 300 females ranging in age from 20 to 50 years, and data were analyzed using SPSS 21.0. The results show that perceived usefulness, perceived aesthetic attributes, health responsibility, and fashion innovativeness were overall significant predictors of using smart healthcare clothing. Additionally, perceived ease of use and physical activity in the male subsample, and perceived compatibility within the female group, also had significant effects. Furthermore, age was a determining factor; for subjects in the 30s age group, perceived usefulness, compatibility, and health responsibility had significant positive associations. The results of this study can provide basic guidelines for designing merchandising plans to expand user acceptance of smart healthcare clothing.