• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.1
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• pp.56-67
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• 2012

This research investigates the effect of the antecedents (i.e. specific investment, opportunistic behavior, communications, uncertainty, interdependence, power imbalance, shared value, and flexibility) that influence the trust and commitment of domestic apparel manufacturers toward contractors as well as the effect of trust and commitment on firm performance and relationship satisfaction. A total of 128 apparel manufactures participated in this study. Factor analysis, Cronbach's alpha coefficient, and path analysis were conducted for the statistical analysis. Specific investment, communication, shared value, and flexibility had a positive effect on trust; however, opportunistic behavior had a negative effect. Interdependence, shared value, and flexibility had a positive effect on commitment; however, power imbalance and uncertainty had a negative effect. Trust did not exert an effect on commitment in this research; however, trust and commitment had a positive effect on firm performance; in addition, trust and commitment had a positive effect on relationship satisfaction. The findings offer insight on how to better manage apparel manufacturer-contractor relationships to ensure success.

• Fashion & Textile Research Journal
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• v.14 no.2
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• pp.230-241
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• 2012

The purpose of this study was to examine the effect of power sources of department store and fashion company, and salesperson's job consciousness on job satisfaction in the middle management system of department store. Questionnaire data from 193 salespeople in the middle management of department store were analyzed by reliability analysis, factor analysis, correlation analysis, multiple regression analysis, hierarchical regression analysis. The results of this study were as follows: First, coercive power, informational and expert power, and referent power of department store had significant effects on job satisfaction. The coercive power of department store had a negative influence on job satisfaction, while informational and expert power, and referent power of department store had a positive influence on job satisfaction. Second, referent power, expert power, reward power, coercive power of fashion company had a positive influence on job satisfaction. Third, referent power of department store had a greater influence on job satisfaction than other power sources. Fourth, job commitment and pride, prospect awareness had a positive influence on job satisfaction, while professional self-awareness had no effect on job satisfaction.

• Journal of Fashion Business
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• v.18 no.4
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• pp.125-137
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• 2014

This study aims to the recognize the importance of uniform design and provide empirical data to companies after getting the effects of uniform design in cosmetics companies on service quality perception and customer satisfaction. For this, a preliminary survey was conducted against 30 college women (aged 20s) from 'K' University, and effective samples were obtained from 250 people. In terms of a research method, collected data were coded and analyzed using SPSS. The respondents' characteristics were analyzed using descriptive statistics. For reliability analysis, Cronbach's ${\alpha}$ was used. For a validity test, factor analysis was performed. In addition, correlation analysis was carried out to examine multicollinearity among variables. The analysis results found that the characteristics of uniform design have a positive effect on service quality and customer satisfaction. Among the characteristic of uniform design, however, functionality wasn't confirmed in a relational test. This kind of result was obtained because the uniform was mostly analyzed from customers' perspective, not from the wearer's standpoint. It is expected that the study results would be helpful in establishing brand identity through the improvement of the importance of uniform design.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.9
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• pp.1069-1084
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• 2011

This study investigates the main trend of LOHAS, examines and analyzes the LOHAS marketing cases of the fashion industry, and proposes an effective LOHAS marketing strategy for the domestic fashion market. Data were collected from Naver, Google and Daum from 2005 (when LOHAS began to be recognized) to October $31^{st}$ 2010. We searched the research material with keywords related to the research subject (such as eco, green, well being, echo-friendly, LOHAS, sustainable, environmental management, and green management) to conduct a theoretical and exploratory study through qualitative analysis. The data are analyzed with three types such as personal value of eco-friendly fabric, economical value of recycled fabric and re-use or re-form, and social-ethical value of distribution and promotion. The research results show that LOHAS marketing activities focused on personal values and social-ethical values (rather than economical value) and from an eco-friendly management centered on merchandise; in addition, an eco-friendly supply chain management incorporated with a management system were applied. LOHAS marketing strategies at home and abroad revealed some differences in the cases of eco-friendly fabric, recycling, and fair trade.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.2
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• pp.331-342
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• 2009

The purposes of this study were to provide the apparel companies with a effective marketing strategy by identifying the present condition of loyalty programs and designing the type of reward and the timing of reward, and to investigate the effects of loyalty programs on customers' satisfaction and loyalty. The experimental study was conducted to examine the relationship between loyalty programs and performances. The experiment, which adopted a scenario methodology, was a 2(type of rewards)${\times}$2(timing of rewards) between subjects factorial design. The sample was based on 362 college students. The data analysis was completed on the basis of SPSS 12.0 package, using descriptive analysis, frequency, factor analysis, Cronbach's a, ANOVA, and regression analysis. The following results were found in this research. First the respondent's recognition of reward(benefit, reserve fund, experience) was not relatively high. Second, the interaction effect of type of rewards and timing of rewards on the loyalty programs' satisfaction(p<.01) and customer loyalty(p<.001) was significant, but that on customer satisfaction was not significant. Finally, loyalty programs' satisfaction positively affected customer satisfaction and loyalty. The implications of the research and directions for future researchers were discussed.

• Journal of Fashion Business
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• v.14 no.4
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• pp.58-73
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• 2010

This study aims at suggesting a series of process which envisions the colors of working clothes which is the working environment most adjacent to workers around the workers in the industrial spots. In order to do so, based on the photos of the workplaces, it was made an analysis on the relationship of between the colors of the workplaces as a background and the colors of the working clothes in the color characteristics. The color planning of the working clothes was suggested as a result of analyzing the colors and carried out the evaluation. The results are as follows; First, The colors of working environment and the colors of the working clothes were slightly different but in general, the spectrum was from mid value to low chroma. Secondly, the color modelsuggested was evaluated as a result, every question got a good review and especially, in the shipbuilding company, the working environment of which was the most unpleasant, every question was given a highest score of more than 4.50. The study would serve as the beneficial information for formulating the safer and more pleasant working environment in industrial workplaces as well as a basic material for the subsequent research on colors.

• Fashion & Textile Research Journal
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• v.7 no.1
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• pp.49-55
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• 2005

The purpose of this study was to examine consumers' perception toward business ethics and ethics management in fashion industry. Subjects were 236 women in age from 20 to 28 years old in Seoul for this study. For data analysis, descriptive statistics, factor analysis, Pearson's Correlations, t-test, and ANOVA were used. As the results, business ethics had 2 factors; 'IMBE(Importance of Business Ethics)' and 'INBE(Interest of BE)', while ethics management encompassed 5 factors such as 'ethics management evaluation', 'healthy industry environment', 'environment task', 'fair business system', and 'customer convenience'. There were statistically differences between men and women in IMBE and INBE. That is, generally, women had higher scores on both than men. Also, subjects in business major had higher scores on IMBE and INBE than those in other majors. Finally, seniors and juniors tend to have higher scores on IMBE and INBE than freshman and sophomore subjects. Based on these results, fashion marketing strategies would be suggested.

• Fashion & Textile Research Journal
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• v.6 no.6
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• pp.691-698
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• 2004

In viewpoint of visual merchandising, display is recognized as important means of expressing fashion as well as essential factor of stimulating customers' interest in purchase. However, visual merchandising is relatively new area and the studies on specialized display personnels are limited. Therefore, the purpose of this study was to investigate the status and educational background of displayers in domestic fashion industry. For this study, 72 display personnels working in 51 fashion brands were interviewed. As results, it was found that most of displayers were consisted of single women in the late twenties. And the main part of display work was performed outside office hours which brought out extension of working time. The displayers had relatively high educational background graduated mostly from the majors related to display such as clothing and applied arts. However, it was noted that new curriculum of these majors needs to be developed in order to provide the courses with more on-hand practices. In general, optimistic attitudes were significantly shown by the interviewees that the importance of display is increasingly recognized in the domestic fashion industry and therefore the prospect of display found to be expected as prosperous.

• Journal of Fashion Business
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• v.5 no.4
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• pp.118-126
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• 2001

The purpose of this study, which is related with local women's jacket Manufacturing companies in Seoul and Kyeong-Ki areas, is for the research of general problems, badness in those companies, noticing products' quality level, and full solutions of luxurious sewing technology and high quality products. The results of this study are as follows. 1. Most women's jacket manufacturing companies are poor and producing system is on a changing trend to the pair system. 2. A wage level of inspectors are low compared with working experiences and working period is short compared with working experiences. So, the separation rate was high. 3. The inspection form is full style, but some companies are just inspecting samples or frequent check. 4. Insperation method is highly at the rate of self-inspection and head office inspection. There are inspects in their factories and companies, but some companies don't. 5. There are lots of badness styles such as shrinking of fabric, contaminating of product, dying of fabric, pressing. 6. A work standard, workers' technical education, and giving purposes to workers are demanded for avoiding of products badness.

• Journal of Fashion Business
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• v.5 no.4
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• pp.1-13
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• 2001

The purpose of this study was to research production situation of made-to-measure clothes of ready-towear manufacturers for middle-aged women. This study will be the basis of developing production model of mass customized clothing for middle-aged women. For the questionnaire, 18 ready-to-wear manufacturers, which were producing made-to-measure clothes and in higher ranking of sales, were selected and the pattern makers of the manufacturers were questioned about 29 items for this research. The results of the questionnaire were as follows: 1. The production ratio of made-to-measure clothes was increasing and most manufacturers have problems making fitted clothes for each customer. 2. The most common reason to order made-to-measure clothes was the sizes according to the various somatotypes and the proportion difference of a body. 3. The common somatotypes of upper body for made-to-measure clothes were obesity, large bust, bent forward posture, and leaning back posture. 4. The common somatotypes of lower body for made-to-measure clothes were obesity, prominent abdomen, prominent abdomen-prominent hip, and prominent hip. 5. Pattern making for made-to-measure clothes was to use production patterns or make new patterns.