• 복식문화연구
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• 제27권5호
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• pp.433-448
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• 2019

Oversized fashion is again in the spotlight due to the influence of retro fashion. This has created new fashion trends with methods different from those of the past. This analysis examines recent trends by sorting these looks according to new and different methods of judging their appearance. A new categorization of the oversized look and its configurations has been created, one which separates "big" looks, partial changes, and layered looks. This research was based on historical review and previous studies. Three thousand one hundred thirty-six photos of oversized looks that have appeared in collections over the past five years were gathered, and their appearance was categorized according to type. The categorization results showed that big looks (55.1%) were most prevalent, followed by partial alterations (36.35%), and layered looks (8.45%). In comparison to prior oversized clothing production, new permutations of the "Big" look expanded the silhouettes of torso, shoulders, neckline and collar. Partial changes have expanded from the broadened shoulders of the 1980s. Today these styles expand the shoulders and armholes vertically or horizontally, which dramatically exaggerates the sleeves and collar. The layered look no longer simply features overlapping layers but takes the form of over-layering through cuts and insertions. Through such analysis it is clear that modern oversized looks break away from the simple expanded forms and production methods of the past. They now attempt to realize an exaggerated beauty of form regarding each clothing component and also maximize decorative effects through innovative drafting or sewing methods.

• 복식문화연구
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• 제29권4호
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• pp.585-602
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• 2021

The purpose of this study is twofold: First, to develop new sustainable design methods (aligned with ethnic elements and traditional culture) combined with three-dimensional digital clothing technology throughout the design process, which can be presented as guideline materials for various fashion designs to be developed in contemporary sensibilities. Second, it is the intention to produce creative fashion designs by incorporating the characteristics and methods of Miao's Huangping batik dyeing technique and to present various possibilities in the fashion design field. The overall design characteristics sought by Miao minority are in line with the complex terrain and the ecological and climatic conditions. Miaoist batik dyeing (registered as part of Chinese national intangible cultural heritage) features unique production methods and patterns. The study results are as follows. First, this attempt has enabled understanding of the national costume culture as Chinese Miao's traditional cultural heritage to be promoted, while the direction of contemporary design development using traditional elements has been presented. Second, the study demonstrated new and innovative expressions and styles relying on three-dimensional digital contouring technology and identified the possibility of developing various designs. Third, it was confirmed that the dyed batik pattern design created by the three-dimensional digital contouring technology could be recombined or expanded as digital printing to express the traditional ethnic designs in a practical manner utilizing digital printing techniques based on traditional characteristics.

• 한국컴퓨터정보학회논문지
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• 제26권4호
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• pp.149-159
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• 2021

본 연구에서는 문자가 적용된 의복 및 패션제품을 많이 착용하는 20대 여성을 대상으로 의복에 표현된 메시지에 대한 인식유형을 분석해보고자 하였다. 20대 여성이 패션에 표현된 문자를 어떻게 유형화하는지에 대한 주관적인 평가와 유형별 특성을 고찰하고자 하였다. 본 연구는 Q 방법론으로 진행되었으며, 분석에는 QUANL pc program을 활용하였다. 제1유형은 문자는 하나의 디자인 요소이고 패션이라고 생각하고 의복에 표현된 문자가 이미지로 인식되었다. 제2유형은 의복에 표현된 문자가 메시지로 인식되며, 문자가 사회적 메시지와 시사성을 가지고 있는 것이 중요하다고 생각하였다. 제3유형은 문자가 캐주얼 의상에 접목되는 것을 선호하고 문자의 조형성을 중요시하였다. 제4유형은 문자가 브랜드를 나타내 주는 것을 선호하고 보이는 위치에 크게 배치되는 것을 좋아하였다. 향후 다양한 연령층과 성별에 따른 추가적인 연구와 글자체, 컬러, 문장의 길이 등에 따른 차이를 파악하기 위한 세부적인 연구가 이루어져야 할 것으로 생각된다.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2022년도 춘계학술대회
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• pp.2-5
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• 2022

딥러닝의 등장과 ICT(Information and Communication Technology)의 급속한 발전으로 정치, 경제, 문화 등 사회의 다양한 분야에서 인공지능을 활용한 연구가 활발히 진행되고 있다. 딥러닝 기반 인공지능 기술은 자연어 처리, 영상 처리, 음성 처리, 추천 시스템 등 다양한 영역으로 세분화된다. 특히, 산업이 고도화됨에 따라 시장 동향 및 개인의 특성을 분석하여 소비자에게 추천하는 추천 시스템의 필요성이 점점 더 요구되고 있다. 이러한 기술 발전에 발맞추어, 본 논문에서는 딥러닝 기반 '언어처리지능' 과 '영상처리지능'의 기술개발을 통해 정형 또는 비정형 텍스트 및 이미지 빅데이터로부터 속성 정보를 추출 추출하고, 분류하여 패션시장의 트랜드나 신규소재 등을 분석하고 소비자의 취향 분석을 통하여 '시장-소비자' 인사이트를 발굴하여, 스타일 추천, 가상 피팅, 및 디자인지원 등이 가능한 인공지능 기반 '맞춤형 패션 어드바이저' 서비스 통합 시스템을 제안한다.

• 복식문화연구
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• 제30권6호
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• pp.779-798
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• 2022

The purpose of this study was to propose the direction of veganism-based fashion design in environmental and animal protection through the theoretical consideration of vegan fashion and the analysis of the practical design characteristics of veganism in Stella McCartney's fashion. The research was conducted through literature research and case studies. After investigating the concept and characteristics of vegan fashion, focusing on previous studies and various fashion-related Internet data, Stella McCartney's fashion was examined with particular attention on vegan characteristics. The results of the study are as follows: First, imitative nature pursues animal and environmental protection, but the motif or appearance is a characteristic of pursuing a multi-purpose design that imitates animals and nature. Second, expression of value is based on slow fashion, simplicity, and sustainable minimal design. It is expressed indirectly by pursuing permanence, simplicity, and long-wearable design, or directly expressing vegan values through phrases expressed in performances or costumes in the collection. Third, alternative eco-friendliness is characterized by using cruelties-free materials such as faux fur, recycling materials, new bio-materials, and regenerated materials. These vegan characteristics are comprehensively and organically expressed in the works of the collection, and through this, sustainable and eco-friendly vegan fashion is pursued. It is anticipated that by deriving the vegan fashion characteristics of Stella McCartney, who represents vegan fashion, it will be possible to provide the basis for practical direction and design methods for fashion brands aiming for vegan fashion styles.

• 문화기술의 융합
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• 제9권3호
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• pp.557-567
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• 2023

최근 소셜 플랫폼 마케팅 환경은 빠르게 변화하고 있다. 이러한 환경에서 기업은 브랜드와 서비스를 홍보하기 위해 소셜 플랫폼 인플루언서에 대한 의존도가 높아지고 있다. 이처럼 소셜 인플루언서에 대한 관심이 높아지고 있음에도 불구하고 소셜 플랫폼 인플루언서 특성이 소비자 애착과 브랜드 충성도에 미치는 영향을 탐구하는 실증적 연구는 부족한 실정이다. 이에 본 연구에서는 소셜 플랫폼 인플루언서 특성, 소비자 애착 및 브랜드 충성도 간의 관계를 살펴보았다. 중국 소비자를 대상으로 온라인 설문조사를 진행하였으며, 총 360부의 데이터를 분석에 사용하였다. 분석에는 SPSS와 AMOS 프로그램을 사용하였다. 연구 결과 소셜 플랫폼 인플루언서 특성 중 애착에 유의한 영향을 미치는 요인은 신뢰성, 전문성과 친밀성으로 나타났으며, 소셜 플랫폼 인플루언서에 대한 애착도가 높을수록 브랜드 충성도가 높아짐을 확인하였다.

• 한국의상디자인학회지
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• 제13권2호
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• pp.73-87
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• 2011

The Homme Fatale image, which has recently been brought to the fore by mass media in Korea, leads the public fashion with a strong influence on the preference of females who actively participate in men's fashion, and on the "mansumers"(man+consumer) who would use fashion styles as a medium for self-expression. In this study, the concept and fashion style of the homme fatale image expressed in the Korean mass media are exhaustively explored, and then its expressive characteristics are analyzed to determine the trends of men's fashion in Korea. According to the result of this analysis, the homme fatale image represented in the Korean mass media, shows us with its complex nature that it includes the following characteristics: strong and vigorous masculinity, sensuality which emphasizes physical attractiveness, duplicity of gentle sensibility and coldheartedness, and the mysteriousness of maturity and innocence. In conclusion, the homme fatale image can be thought to present fashion styles which emphasize masculinity and physical attractiveness in a variety of ways.

• 한국의상디자인학회지
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• 제17권1호
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• pp.131-140
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• 2015

After drawing the sensory images from the color green, the difference of sensory images and the difference of the color green according to demographic characteristics and which factors affect the preference have been analysed. The thirty six-photos of 2013 women fashion show on the STYLE.COM were used for the stimuli of green colour fashion for the questionnaire. The people surveyed were adults in their 20s to 50s. The 123 copies of the questionnaire were used for the statistical analysis of this study. Factor analysis, Cronbach's ${\alpha}$ test, t-test, ANOVA, Duncan test and Regression analysis test were carried out by SPSS 19 for the statistical analysis of collected data. The results were as follows. The sensory images of green fashion were drawn in six types. The sensory images of green fashion according to demographic characteristics showed a significant difference depending on martial status, age, monthly income and occupation. The preference of green colour fashion according to demographic characteristics showed a significant difference depending on sex, age, monthly income, occupation. The variables affecting the preference of green fashion were identified as four types, and the most affecting variable to the preference was the favorable and familiar factor. These research results will become available on selecting the target customer and making the marketing differentiation strategy when planning fashion products.

• 복식
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• 제56권7호
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• pp.31-41
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• 2006

The purpose of this study is to formulate a concept of naturalism in fashion and verify the design characteristics found in such designs via reviewing the concept of naturalism and its influence on dress making in different periods in history. The references from various academic fields including philosophy, literature and fine arts were used to examine how the naturalism was formulated over the years. This study was then to identify the naturalistic influences by closely examining various Western dress codes found in literature, publications and actual samples. The results of this study shows that the close examination of naturalism in fashion with the changes of times displayed the complex evolution process over the years, and they were classified by four distinctive categories; Retro, Ecology, Primitive and Ethnic. Naturalism in the contemporary fashion design showed higher frequency of adopting ecological and retro styles, especially retro style adoption being on the rise, combining wide range of partial components of each style. The color usage showed the skewed concentration on YellowRed, Red and Yellow colors with pale, light grayish and grayish tones.

• 한국의상디자인학회지
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• 제1권1호
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• pp.53-71
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• 1999

The purpose of this study is to determine the fashion images implied in men's fashion trends and systematize the characteristics of the textile materials used for fashion images, by analyzing men's fashion trends published by Korean fashion information service companies. This study would be meaningful if it can suggest some objective criteria for the characteristics of textile per fashion image. The researcher analyzed the data on the basis of 8 fashion images, which were ethnic, modern, traditional, avant-garde, active, romantic, natural, techno ones. Above men's fashion images were choosed by analyze the some literatures and men's fashion trend information. The data used for this study were information about S/S and F/W men's fashion trends published by Interfashion planning, Samsung fashion Research Center for the period of 1995-2000. The data collected were subject to “content analysis method”. As a result of the analysis, the major images of 1995-2000 were natural, active, traditional, modern, ethnic, avant-garde, techno images, and while such combinations of conflicting images as ethnic/modern, traditional/avant-garde, natural/techno. Other mixed images were ethnic/natural, modern/active, tradional/active, traditional/modern, romantic/modern, ethnic/romantic, traditional/natural, modern/natural, active/natural, active/traditional/natural, etc. The various characteristics of eight men's fashion images were found in color, pattern and textile materials.