• 제목/요약/키워드: 패션교육

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온라인 패션쇼핑몰의 성공적 창업에 대한 탐색적 사례연구: 소호쇼핑몰의 기업가적 과정을 중심으로 (An Exploratory Case Study of a Successful Online Start-up Fashion Shopping Store: Focusing on the Entrepreneurial Process of a Soho Shopping Mall)

  • 손미영
    • 감성과학
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    • 제25권3호
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    • pp.91-106
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    • 2022
  • 본 연구에서는 온라인 패션시장에서 소호 패션쇼핑몰의 성공적 창업의 성장 과정을 알아보기 위해 현재 성공적으로 운영되고 있는 4개 소호 패션쇼핑몰을 대상으로 기업가 과정을 창업기회포착, 사업모델, 위기관리 및 사업성과 등 3개 단계로 구분하여 분석하였다. 사례연구의 결과는 다음과 같다. S사는 짧은 경력의 창업자가 패션감각과 기업가정신으로 전자상거래를 창업한, 가격경쟁력과 디자인력, 다양한 상품구색을 갖춘 캐주얼 쇼핑몰로 데이터 관리/분석, 유통채널 다각화를 통해 성장한 사례이다. B사는 짧은 경력의 창업자가 SNS 네트워크 역량과 기업가정신으로 제조업/전자상거래를 창업한, 아이템 경쟁력과 스타트업 특성을 갖춘 컨템포러리 쇼핑몰로 브랜드 정체성 확립, 시장 확장을 통해 성장한 사례이다. M사와 C사는 보다 긴 경력의 창업자가 브랜드 인지도가 있는 소호 패션쇼핑몰 사례이다. M사는 풍부한 경력과 디자인 정신의 창업자가 감성적/감각적 패션디자이너 브랜드를 창업하여 기업 지평을 넓히는 다양한 활동을 통해 성장하였고, C사는 디자인 역량과 기업가정신의 창업자가 감성 표현에 집중한 럭셔리 패션브랜드를 창업하여 적극적인 고객관리를 통한 브랜드인지도 및 매출 확보 등을 통해 성장한 사례이다. 본 연구 결과는 소호쇼핑몰 예비창업자나 창업과정의 교육 및 연구에서 기초자료로 활용될 수 있다.

해외 패션교육기관에서의 창의성 개발 교육사례 분석 (Creativity Enhancement Programs in World Fashion Schools)

  • 이민선;이윤정;이예영;문희강
    • 한국의류학회지
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    • 제35권7호
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    • pp.748-760
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    • 2011
  • This study examined the curricula of well-known fashion schools and educational programs through personal interviews with industry professionals. The purpose of this study was to identify the characteristics of fashion programs that are designed to improve the creativity of students. Six fashion schools in Western Europe and the United States were selected based on the number of graduates included in the Designer Handbook published by Fairchild Books. Two Korean professionals from each school were interviewed either by email or in person, resulting in a total of 12 interviews. The data were analyzed qualitatively. The results indicated that the management styles as well as the curricula of these schools include features that enhanced student creativity. The schools are located in major fashion cities and have a close relationship with industry that is maintained to provide hands-on opportunities to students. The schools have clear and solid educational goals with instructional styles that provide students significant autonomy and responsibility. The instructors work closely with individual students to guide them through their projects and help develop students' unique styles. The schools utilized the instructions and studios as well as the social and cultural environments to help students acquire creative thinking and creative behavioral patterns. The findings of this study have implications for educators who wish to develop effective educational programs that enhance student creativity.

패션 브랜드의 반려견 패션산업 진출 사례의 특성 고찰 (A Study on the Characteristics of a Fashion Brand's Entry into the Pet Fashion Industry)

  • 이고은;강보경;이하나
    • 한국의류산업학회지
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    • 제23권4호
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    • pp.469-479
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    • 2021
  • This case study investigates fashion brands that have entered the pet fashion market. A total of 25 cases were identified and analyzed from three perspectives: 1) product types, size systems, prices, 2) design aspects, fabrics, patterns, styles, and 3) marketing strategies. The study results are as follows. First, the product types of pet fashion are not diverse, and only the sizes of small dogs can be found. However, there is a significant price difference between brands. Second, knitted fabrics with good elasticity are mainly used for pet fashion products, and patterns incorporating their brands are extremely common. The style is casual and sporty. Third, marketing strategies should include a new line within a brand or launch a single specialized brand as a one-shot test for consumer reaction. Additionally, it has been expanded and presented as a family look to meet the needs of the petfam. Further, existing fashion brands and retail-based brands select diverse small-scale dog fashion product brands and expand their operation as a dog lifestyle total selectional shop. Therefore, brands entering the future should consider strategies such as size segmentation, product diversification, and premium price of high-quality materials that help market products such as the expansion or promotion of existing brands.

이미지 분석을 통한 자동화 의류 분석 시스템 (Automated Clothing Analysis System through Image Analysis)

  • 최문혁;이석준;이학재;김소영;문일영
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2019년도 춘계학술대회
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    • pp.313-315
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    • 2019
  • 국내 패션 시장이 마이너스 성장을 전망하였으나 2018년도부터 다시 성장하고 있는 추세이다. 이러한 현상은 사람들이 패션에 대한 관심도가 증가하고 있다는 것을 의미한다. 패션에 대한 관심도가 증가함에 따라 사람들은 자신에게 어울리는 코디를 찾기 위해 여러 커뮤니티 사이트에 방문하여 참고하고 있다. 그러나 대부분의 커뮤니티 사이트들은 각각의 의류에 대해 카테고리 분류 작업을 수작업으로 하고 있다. 이러한 작업은 시간이 많이 소요될 뿐만이 아니라 여러 의류를 동시에 검색을 못 한다는 불편함이 있다. 즉 상의와 하의를 내가 원하는 것을 동시에 선택할 수 없고 상의를 선택하면 상의를 제외한 나머지 옷들은 모델이 입은 것을 보고 참고 해야 한다는 것이다. 이것에 대한 문제점은 제공되는 모델이 입은 코디가 사용자가 원하지 않는 코디일 확률이 높으므로 도움이 되지 않을 수 있다. 본 논문에서는 해당 문제점을 개선하기 위해 이미지를 업로드 하면 의류를 AI 분석 모델로 분석하여 자동으로 카테고리를 분류하여 저장한다. 따라서 기존의 방식대로 의류 1개로만 검색할 수 있을 뿐만이 아니라 자신이 원하는 의류를 여러 개 동시에 검색할 수 있다는 장점이 있다. 해당 서비스를 통해 기존보다 더 많은 사람들이 손쉽게 자신에게 맞는 코디를 찾아 참고할 수 있을 것으로 기대된다.

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패션디자인을 위한 AI 생성 이미지 색상 비교 연구 -미드저니의 활용을 중심으로- (A Study on the Color of AI-Generated Images for Fashion Design -Focused on the Use of Midjourney)

  • 박근수
    • 문화기술의 융합
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    • 제10권2호
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    • pp.343-348
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    • 2024
  • 오늘날 AI 이미지 생성 프로그램은 패션 상품 광고, 맞춤형 패션 스타일 제안, 디자인 개발 등 패션 산업 분야의 세분화된 목적에 알맞게 개발되고 있다. 한편 색상은 강력한 조형 요소로서 상품이나 패션 스타일 제안을 위한 이미지 표현에 중요한 역할을 한다. 본 연구는 AI 이미지 생성 도구 중에서 미드저니를 사용하여 생성한 의상 이미지에 나타나는 색상과 배색 관계에 중점을 두어 그 특징을 파악함으로써 미드저니의 활용에 대한 이해를 넓히고자 한다. 본 연구의 결과는 다음과 같다. 첫째, 미드저니에서 생성한 초기의 이미지는 명령어에 지시한 색상보다 이미지 생성을 위하여 사용한 기존의 이미지 색상에 더 의존적으로 반영되어 나타난다. 둘째, 미드저니에서 생성된 이미지의 의상에 나타난 배색의 특징은 의상의 구조에 따라 구분되는 부위별로 다른 색상이 표현된 분리배색과 의상의 한 부위에 다른 색상들이 무늬 형태로 표현된 혼합배색이 생성된다. 분리배색에 표현된 색상들의 비율은 명령어에 지시한 색상 순서의 영향을 받는다. 혼합배색에 조합되어 나타난 색상 수는 미드저니에서 이미지 생성을 위하여 사용한 기존의 이미지 속 의상의 색상 수와 명령어에 지시한 색상 수의 총합보다 적은 수의 색상으로 조합되어 나타난다. 셋째, 미드저니는 생성하는 이미지의 배경도 색상 표현을 위한 대상으로 인식하며 이에 따른 배경색의 변화는 이미지 속의 의상에 대한 사용자의 색지각과 의상 이미지 형성에 영향을 미칠 수 있으므로 주의가 필요하다. 본 연구 결과가 패션디자인 교육과 실무에 있어 미드저니에서 생성되는 이미지의 색상 배색에 대한 이해를 넓히고 이를 통하여 미드저니의 활용에 도움이 되기를 기대한다.

창조적 패션디자인을 위한 한국의 패션디자인 교육모델 제안에 관한 연구 -미국, 유럽, 한국의 사례 비교를 중심으로- (A Study to Suggest Korean Fashion Design Education Model for a Creative Fashion Design -Focus on Comparative Case Studies in the USA, Europe, and Korea-)

  • 최경희
    • 한국의류학회지
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    • 제36권1호
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    • pp.68-83
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    • 2012
  • This study suggests a Korean fashion design education model through a comparison of the fashion design curriculum and education systems in the USA, Europe, and Korea. For this, a case study of fashion design curriculum and education systems in the USA was performed with literature reviews about education methodology and design process to develop creativity, following the prior study, A Comparative Study on Fashion Design in Europe and Korea. For the case study, 12 superior fashion design education institutions in the USA were chosen from fashionista (N.Y.) and the goals, the emphases, the constitution of the online curriculum of each undergraduate fashion design course were examined. As a result of this study, Korean fashion design education model (1+2.5+0.5 model), was proposed by integrating the education systems of the USA and Europe, as follow: First, Korean fashion design education institutions need to be characterized and the departments/majors should be gradually specialized by the major. Second, foundation courses prior to undergraduate courses or during the 1st year should be established to result in a multi- disciplinary basic education. Third, a project based major needs to be performed that connects fashion design subjects with their related subjects for 2 and a half years as of the $2^{nd}$ year. These projects can be progressed by problem-solving design process of problem-identification and brainstorming-research, analysis-design concept-design ideation, selection-design development, implementation-critical evaluation and solutions. Fourth, collaborative projects or integrated courses with related Liberal Arts or other art and design majors should lead to muliti-discilplinary education. Fifth, the chance of increased active industry-academy collaboration and actual employment or enterprise can be facilitated by the establishment of only the courses related to domestic or international internships during the $2^{nd}$ semester of the $4^{th}$ year.

학업흥미도 향상을 위한 패션전공교육 프로그램 (The education program majored in fashion for improving interest in schoolwork)

  • 김효은
    • 패션비즈니스
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    • 제14권1호
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    • pp.184-197
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    • 2010
  • This study was conducted by the questionnaires to 323 undergraduate students in fashion related departments. Questionnaires were designed to ask total 23 questions including possibility of halfway dropouts, establishment of goals, self-improvement, entrance motives, satisfaction ratings of academic subjects, job prospects and path planning, amelioration of ways to instruct, desires for the integrated lessons and intense academic courses, wishes of field project education carrying out tasks, desired lecturers, and others. Results in this research were summarized as follows. To begin with, it was appeared that respondents with possibility of halfway dropouts showed considerable percentage (25.4%) and the reasons left out were various including joining the army, the poor economic conditions in family, a major not corresponding with one's aptitude. Secondly, in the extent of establishing goals and improving oneself, there was the difference between people with possibility of halfway dropouts and people without that, and it was judged that the extent of establishing goals and improving oneself as good parameters could explain halfway omission. Thirdly, the ways to teach for getting classes interesting were to make instruction according to one's capabilities, to progress systematically, and to take lessons with specific goals. Fourth, many respondents answered to want the integrated lessons, intense academic courses, and field project education carrying out tasks. Fifth, an overwhelming majority of respondents hoped instructors with a outstanding ability in business. For improvement of the ways to instruct and the role of professors, it is suggested as follows. First, students are given intelligible lessons focused on fundamental subjects fitted to their levels and also need gradual intense academic courses classified by their way directions and interests. Second, creative and individualized teaching methods depending on the majors and levels are developed to help students have strong interest in schoolwork. Third, professors are constantly to learn practical techniques and skills related to industries in step with the education goals of college. Fourth, it is desirable to adopt instructors with practical business talents rather than theoretical capabilities.

패션디자인 능력 육성을 위한 창의성 개발 교육법 특성 연구 (A Study on the Characteristics of the Creativity Development Teaching Method for Promoting Fashion Design Ability)

  • 이은령
    • 한국의류산업학회지
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    • 제20권2호
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    • pp.156-166
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    • 2018
  • The purpose of this study is to present the suitable material that can be a real help to make the creativity development teaching method for creative inspirations of fashion design. To achieve these goals, researched and analyzed the creativity studies in the fields of psychology, education, and design (visual design, product design, fashion design, etc.) published in the national journal. Through this analysis, were extracted the characteristics of creativity, teaching methods for creativity learning, and expression methods. Based on this, intend to provide the creativity characteristic, the expression method, and the problem solving process in teaching methods for promoting fashion design ability. After the analysis, the results are as follows; First, the classical 4P (Place, Person, Process, Product) is important to a creativity development teaching method for fashion design. The elements of creativity of a creativity development teaching method for fashion design are 5elements; curiosity, openness, originality, patience, and synthetic ability. Second, the typical method is a drawing (such as a sketch) when visually express and embody ideas in fashion design. Drawing is an important activity that is working with the right brain and the left brain. Drawing exercises will reduce the burden of expressing ideas, providing pleasure and fulfillment in the development of creative ideas. Third, offered 5stages to solve problems of a creativity development teaching method for fashion design; understanding stage, idea stage, visualization stage, evaluation stage, and verification stage. Abstract intangible ideas are concreted and elaborated through stages of visual manifestation such as language, symbol, and drawing.

헤어 일러스트레이션 교육기법의 전사염 활용연구 (A Study on Transfer Dyeing Applied to Education Technique of Hair Illustration)

  • 정승희
    • 한국패션뷰티학회지
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    • 제4권4호
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    • pp.56-62
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    • 2006
  • The purpose of this study is suggest that hair illustration study on transfer dyeing. Hair illustration seems to motive power changeable for the beauty culture. In 1991's, At the begin collage come to this day that many university has concerned about this a field. while hair illustration stay the real state of thing a basic education and limited the sphere of utilize and education. At the Europe nations and Japan be done already means that hair illustration become thought come to an understanding for the guest each saloon. In particular, The saloons is showed new style, trend, pamphlet and its was become the diversification aspect to the fixtures used saloons. accordingly, Hair illustration look fittings at individuality and a characteristic of the each saloon. Experiment education of the hair illustration is applicable to a course of study into the experimentation manufacture and theory explanation adapt special of transfer dyeing. accordingly, Hair illustration will be used to easy saloon. Consequently, This papers is suggest that hair illustration effect was showed method of the expression a fact or the side art toward change of the period and abject of the popularity.

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패션 정보 분석 교과목의 원격교육을 위한 이러닝 콘텐츠 개발 (The Development of the Multimedia Contents for the Fashion Information Analysis)

  • 손미영
    • 복식문화연구
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    • 제18권1호
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    • pp.161-176
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    • 2010
  • This study attempts to develop e-learning contents for the "fashion information analysis," which should be performed in combination of theory and practice in fashion education, in a recent Web-based education environment. The e-learning contents are developed by using the three steps of analysis, design and development. In order to analyze the requirements of curricula, the status and content of fashion information related curricular provided by general universities and cyber universities are analyzed, and then on the basis of this analysis the education objectives and detailed contents of e-learning contents are determined. Design and development of e-learning contents consist of the types, education menus and education form. The types of e-learning contents are developed into an education form combined with tutorial and practice/activity types. The education menus are comprised of syllabic, the profiles of professors and students, announcements, questions and answers regarding respect subjects, materials, and notes. Meanwhile, the education form consists of the following sections: "Before the Learning", "Learning", "Review Questions", "Final Review", "References", and "Practice", "Before the Learning" consists of two parts of a theory lecture that is composed of video clips and Power-Point presentations, and practice that consists of an audio(or video) lecture and illustration or Photoshop software execution window.