• Fashion & Textile Research Journal
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• v.25 no.4
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• pp.429-438
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• 2023

In the 21st century fashion industry, the rise of digital environments has transformed it into a dynamic medium, expanding the horizons of media utilization. Consequently, digital fashion film has emerged as a pivotal tool for fashion communication. Functioning as a visual expression medium, fashion film animates fashion concepts into immersive moving images. Proficiency in digital fashion communication has become imperative, considering the attributes of fashion media. Notably, the role of creative directors in ensuring coherent communication across diverse fashion media platforms has gained prominence, underscoring the need for systematic fashion education to nurture specialized talent. This study, therefore, devised a comprehensive curriculum amalgamating fashion communication and practical digital media skills, implemented within fashion major courses. Through this approach, students gained experimental media proficiency and explored innovative approaches to crafting fashion films that eloquently convey fashion narratives. The participants were exposed to the entire spectrum of fashion media production, encompassing digital storytelling, fashion film conceptualization, filming techniques, meticulous editing, and adept utilization of special effects technology. The study's pedagogical strategy, characterized by a focused learning trajectory, garnered significant acclaim. In essence, this study holds significance by formulating a curriculum that nurtures the imaginative and pragmatic aptitudes of fashion majors, immersing them in the dynamic realm of rapidly evolving digital fashion films and their integration with fashion content.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.904-915
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• 2009

This study compares fashion leaders and market mavens by examining the demographic characteristics of fashion leaders and market mavens and how they differ in their evaluation of store and shopping related attributes. Data originated from a national consumer mail survey in the United States. The survey included items measuring market mavenism, fashion leadership, store evaluative attributes, and personal information. Responses from 380 consumers were used for data analysis. Female consumers were found to be more active in word-of-mouth activities in general. Young consumers were more inclined to express fashion leadership while age was not related to market mavenism. A lower level of education increased tendencies for both market mavenism and fashion leadership. In terms of store evaluative criteria, the majority of items in the survey were more important as fashion leadership and market mavenism tendencies increased. Interestingly, the need for knowledgeable or helpful salespeople did not increase with fashion leadership tendencies. Also, fashion leaders were interested in easy return of merchandise and were likely to spend more time in the stores. This study sheds important light on how fashion leadership differ compared to market mavenism. By simultaneously examining fashion leadership and market mavenism using a strong sample base, this study provides sound evidence of how consumers interested in fashion may have differing needs for shopping.

• Science of Emotion and Sensibility
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• v.25 no.3
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• pp.91-106
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• 2022

This study targets four Soho fashion shopping malls that are operating successfully in the online fashion market. This study analyzed the entrepreneurship process by dividing it into three stages. The results of the case study are as follows. In the case of Company S, the founder, who had little work experience, started an e-commerce business with a sense of fashion and entrepreneurship. It is a contemporary, casual brand with competitive prices, design power, and diverse product assortment, and the business performance was achieved through data management and analysis and the diversification of distribution channels. In the case of Company B, the founder, who had little work experience, started a manufacturing and e-commerce business by leveraging their SNS network capabilities and entrepreneurial spirit. It is a contemporary fashion brand with product competitiveness of specific items and start-up characteristics, and performance was achieved through the establishment of brand identity and market expansion. Third, Company M and Company C are examples of Soho fashion shopping malls where the founders with more extensive work experience at the time of founding their respective start-ups focused on brand recognition as their core competitiveness. In the case of Company M, the apparel brand was launched with a wealth of experience and design spirit. It is a fashion designer brand that stands out for its sensibility, and the owner has achieved performance through various entrepreneurial activities that broaden the corporate horizon. Company C is a manufacturing and e-commerce brand that was started with design capabilities and an entrepreneurial spirit. It is a luxury fashion brand that focuses on emotional expression, and the outcomes, such as brand recognition and sales, were achieved through active customer management. The results of this study can be used as basic data in education for and research of Soho shopping malls and the prospective founders.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.7
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• pp.748-760
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• 2011

This study examined the curricula of well-known fashion schools and educational programs through personal interviews with industry professionals. The purpose of this study was to identify the characteristics of fashion programs that are designed to improve the creativity of students. Six fashion schools in Western Europe and the United States were selected based on the number of graduates included in the Designer Handbook published by Fairchild Books. Two Korean professionals from each school were interviewed either by email or in person, resulting in a total of 12 interviews. The data were analyzed qualitatively. The results indicated that the management styles as well as the curricula of these schools include features that enhanced student creativity. The schools are located in major fashion cities and have a close relationship with industry that is maintained to provide hands-on opportunities to students. The schools have clear and solid educational goals with instructional styles that provide students significant autonomy and responsibility. The instructors work closely with individual students to guide them through their projects and help develop students' unique styles. The schools utilized the instructions and studios as well as the social and cultural environments to help students acquire creative thinking and creative behavioral patterns. The findings of this study have implications for educators who wish to develop effective educational programs that enhance student creativity.

• Fashion & Textile Research Journal
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• v.23 no.4
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• pp.469-479
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• 2021

This case study investigates fashion brands that have entered the pet fashion market. A total of 25 cases were identified and analyzed from three perspectives: 1) product types, size systems, prices, 2) design aspects, fabrics, patterns, styles, and 3) marketing strategies. The study results are as follows. First, the product types of pet fashion are not diverse, and only the sizes of small dogs can be found. However, there is a significant price difference between brands. Second, knitted fabrics with good elasticity are mainly used for pet fashion products, and patterns incorporating their brands are extremely common. The style is casual and sporty. Third, marketing strategies should include a new line within a brand or launch a single specialized brand as a one-shot test for consumer reaction. Additionally, it has been expanded and presented as a family look to meet the needs of the petfam. Further, existing fashion brands and retail-based brands select diverse small-scale dog fashion product brands and expand their operation as a dog lifestyle total selectional shop. Therefore, brands entering the future should consider strategies such as size segmentation, product diversification, and premium price of high-quality materials that help market products such as the expansion or promotion of existing brands.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2019.05a
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• pp.313-315
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• 2019

Although Korea's fashion market has negative growth, it has been growing again since 2018. This phenomenon means that people are becoming more interested in fashion. As interest in fashion grows, people visit various community sites for reference to find a suitable coordination for themselves. Most community sites, however, are manually categorizing each garment. Not only do these tasks take a lot of time, but they also make it difficult to search for multiple clothing at the same time. In other words, I can't choose what I want at the same time, and if I choose what I want, I have to look at what the model is wearing and refer to it. The problem with this may not help because the coordination in which the model provided is worn is more likely to be the one that the user does not want. In this paper, when the image is uploaded to improve the problem, the clothing is analyzed with AI analysis model and automatically classified and stored. Therefore, not only can you search for one clothes in the existing way, but you can also search for multiple clothes at the same time. The service is expected to allow more people to easily find and refer to the code for themselves.

• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.343-348
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• 2024

Today, AI image creation programs are optimized for various and specialized purposes such as fashion product advertising, customized fashion style suggestions, and design development, and are actively utilized in the fashion industry. Meanwhile, color is a powerful formative element and plays an important role in expressing images for suggesting products or fashion styles. This study seeks to expand understanding of the use of Midjourney by identifying the characteristics of color combinations that appear in clothing images created using Midjourney among AI image creation tools. The results of this study are as follows. First, the initial image created in Midjourney reflects the existing image color used to create the image more than the color specified in the command. Second, the color combinations that appear in the clothes of the images created in Midjourney are divided into separate and mixed colors. The ratio of colors expressed in a separate color scheme is affected by the color order specified in the command. The number of colors combined in a mixed color scheme appears as a combination of fewer colors than the total number of colors of clothing in the existing image used to create the image in Midjourney and the number of colors specified in the command. Third, caution is needed because changes in background color can affect the user's color perception of the clothes in the image and the formation of the costume image. It is hoped that the results of this study will be helpful in fashion design education and practice.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.1
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• pp.68-83
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• 2012

This study suggests a Korean fashion design education model through a comparison of the fashion design curriculum and education systems in the USA, Europe, and Korea. For this, a case study of fashion design curriculum and education systems in the USA was performed with literature reviews about education methodology and design process to develop creativity, following the prior study, A Comparative Study on Fashion Design in Europe and Korea. For the case study, 12 superior fashion design education institutions in the USA were chosen from fashionista (N.Y.) and the goals, the emphases, the constitution of the online curriculum of each undergraduate fashion design course were examined. As a result of this study, Korean fashion design education model (1+2.5+0.5 model), was proposed by integrating the education systems of the USA and Europe, as follow: First, Korean fashion design education institutions need to be characterized and the departments/majors should be gradually specialized by the major. Second, foundation courses prior to undergraduate courses or during the 1st year should be established to result in a multi- disciplinary basic education. Third, a project based major needs to be performed that connects fashion design subjects with their related subjects for 2 and a half years as of the $2^{nd}$ year. These projects can be progressed by problem-solving design process of problem-identification and brainstorming-research, analysis-design concept-design ideation, selection-design development, implementation-critical evaluation and solutions. Fourth, collaborative projects or integrated courses with related Liberal Arts or other art and design majors should lead to muliti-discilplinary education. Fifth, the chance of increased active industry-academy collaboration and actual employment or enterprise can be facilitated by the establishment of only the courses related to domestic or international internships during the $2^{nd}$ semester of the $4^{th}$ year.

• Journal of Fashion Business
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• v.14 no.1
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• pp.184-197
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• 2010

This study was conducted by the questionnaires to 323 undergraduate students in fashion related departments. Questionnaires were designed to ask total 23 questions including possibility of halfway dropouts, establishment of goals, self-improvement, entrance motives, satisfaction ratings of academic subjects, job prospects and path planning, amelioration of ways to instruct, desires for the integrated lessons and intense academic courses, wishes of field project education carrying out tasks, desired lecturers, and others. Results in this research were summarized as follows. To begin with, it was appeared that respondents with possibility of halfway dropouts showed considerable percentage (25.4%) and the reasons left out were various including joining the army, the poor economic conditions in family, a major not corresponding with one's aptitude. Secondly, in the extent of establishing goals and improving oneself, there was the difference between people with possibility of halfway dropouts and people without that, and it was judged that the extent of establishing goals and improving oneself as good parameters could explain halfway omission. Thirdly, the ways to teach for getting classes interesting were to make instruction according to one's capabilities, to progress systematically, and to take lessons with specific goals. Fourth, many respondents answered to want the integrated lessons, intense academic courses, and field project education carrying out tasks. Fifth, an overwhelming majority of respondents hoped instructors with a outstanding ability in business. For improvement of the ways to instruct and the role of professors, it is suggested as follows. First, students are given intelligible lessons focused on fundamental subjects fitted to their levels and also need gradual intense academic courses classified by their way directions and interests. Second, creative and individualized teaching methods depending on the majors and levels are developed to help students have strong interest in schoolwork. Third, professors are constantly to learn practical techniques and skills related to industries in step with the education goals of college. Fourth, it is desirable to adopt instructors with practical business talents rather than theoretical capabilities.

• Fashion & Textile Research Journal
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• v.20 no.2
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• pp.156-166
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• 2018

The purpose of this study is to present the suitable material that can be a real help to make the creativity development teaching method for creative inspirations of fashion design. To achieve these goals, researched and analyzed the creativity studies in the fields of psychology, education, and design (visual design, product design, fashion design, etc.) published in the national journal. Through this analysis, were extracted the characteristics of creativity, teaching methods for creativity learning, and expression methods. Based on this, intend to provide the creativity characteristic, the expression method, and the problem solving process in teaching methods for promoting fashion design ability. After the analysis, the results are as follows; First, the classical 4P (Place, Person, Process, Product) is important to a creativity development teaching method for fashion design. The elements of creativity of a creativity development teaching method for fashion design are 5elements; curiosity, openness, originality, patience, and synthetic ability. Second, the typical method is a drawing (such as a sketch) when visually express and embody ideas in fashion design. Drawing is an important activity that is working with the right brain and the left brain. Drawing exercises will reduce the burden of expressing ideas, providing pleasure and fulfillment in the development of creative ideas. Third, offered 5stages to solve problems of a creativity development teaching method for fashion design; understanding stage, idea stage, visualization stage, evaluation stage, and verification stage. Abstract intangible ideas are concreted and elaborated through stages of visual manifestation such as language, symbol, and drawing.