• Title/Summary/Keyword: 패션감성

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An emotional study on the pattern of men's trunk pants (남성 트렁크 팬티용 문양의 감성 연구)

  • Gwon, Yeong-A;Gong, Jin-Hui
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2009.05a
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    • pp.231-234
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    • 2009
  • 남성 속옷은 신체 보호의 기능이 중요하지만 운동이나 거실 생활에서 속옷노출이 일반화됨에 따라 개성과 이미지를 표현할 수 있는 패션 아이템으로 변화되고 있는 실정이다. 따라서 남성 속옷 시장에서 소비자가 원하는 감성과 이미지를 파악하고 소비자가 선호하는 감성요구에 부합하는 소재 특성이 데이터베이스로 만들어져 소비자가 원하는 속옷 제품개발이 이루어지는 시스템의 구축이 필요하다. 본 연구에서는 남성용 속옷 문양디자인 개발을 위한 목적으로 남성 트렁크 팬티용 문양의 감성 이미지를 파악하고자 하였다. 본 연구를 위하여 시판하는 트렁크 팬티 중 문양의 형태 및 크기, 색상을 달리한 50 종을 수집하였고, 이중 25 종의 트렁크 팬티용 문양 이미지에 대한 주관적 감성평가를 2009년 4 월 부산지역에 거주하는 20 대 남녀 22 명을 대상으로 실시하였다. 주관적 감성평가를 위해 직물 문양 선호도에 관한 선행연구를 바탕으로 빈번하게 출현되는 26 개의 감성 형용어를 추출하였다. 감성 형용어를 7 점 척도로 문항화하여 설문지를 구성하고 설문지와 함께 25 종의 팬티 자극물을 보고 평가하도록 하였다. 수집한 자료의 통계분석을 위해 SPSS Win 12.0을 사용하여 빈도분석, 카이제곱 검정, 요인분석 분간분석 사후분석을 실시하였다. 본 연구결과 남성용 트렁크 팬티의 문양에 관한 감성 형용에는 '고급성', '활동성', '단순성', '호화성', '성숙성'의 요인으로 요약되었으며, 문양의 고급 감성 및 활동적 스타일이 트렁크 팬티 선호도에 영향을 주는 것으로 나타났다. 또한 트렁크 팬티의 색상 및 문양 유형이 선호도에 중요한 영향을 미치는 변수로 나타났는데, 남성 트렁크 팬티에 사용될 수 있는 무채색 계열의 고급스러우면서 단순한 도형 문양 디자인의 개발이 필요하다고 하겠다.

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Case Study on AR Technology Use in the Fashion Industry: Focusing on Classification of Use Types (패션산업에서의 AR기술 활용 사례 연구: 활용 유형을 중심으로 )

  • Mi Young Son
    • Science of Emotion and Sensibility
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    • v.27 no.1
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    • pp.81-92
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    • 2024
  • This study analyzed augmented reality (AR) technology use in the fashion industry by classifying them based on product, wearer, space, purpose, and use. In this study, 76 cases of AR technology use in the fashion industry that were analyzed in domestic and foreign portals (Google, Naver, etc.) and research articles were collected and analyzed. The study found that in AR technology cases, the dimensions of the product, wearer, and space were utilized in various ways, including real, virtual, and their combination. AR technology was used diversely and creatively in design and product development, marketing and publicity, fashion shows, try-ons, online and offline sales and distribution, etc. Through AR technology, the categories of fashion products, concept of fashion shows, try-on methods, marketing and promotional tools, and sales tools are expanded more creatively from the existing framework. For inclusive growth within the fashion industry in the future, the national government, local governments, and large corporations should develop measures in bridging the digital gap, such as the use of AR technology according to technological readiness, capital, and age.

21C 감성의 패션과 섬유예술의 비젼

  • 이진봉
    • Proceedings of the Costume Culture Conference
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    • 2004.04a
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    • pp.11-15
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    • 2004
  • 오늘날 전 세계는 과학의 진보, 컴퓨터 통신의 눈부신 발달에 따른 인터넷 등 모든 분야에 있어서 너무나 빠른 가속도의 변화의 시대에 살고 있다. 이에 따른 섬유산업의 발전과 더불어 패션산업은 21C에 접어들면서 실용성에 예술성향이 복합된 효과를 대중과 함께 호흡할 수 있게 되었으며 중국이 급부상하면서 여러 분야에 걸쳐 세계는 아시아권에 관심과 주목을 받게 되는 즈음, 중국을 배경으로 한국과 일본의 득과 실에 대해 특히 섬유소재분야와 패션분야에 대한 교육과 산업의 냉철한 판단을 비교 분석하여 보기로 한다. (중략)

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Development of personalized clothing recommendation service based on artificial intelligence (인공지능 기반 개인 맞춤형 의류 추천 서비스 개발)

  • Kim, Hyoung Suk;Lee, Jong Hyuck;Lee, Hyun Dong
    • Smart Media Journal
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    • v.10 no.1
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    • pp.116-123
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    • 2021
  • Due to the rapid growth of the online fashion market and the resulting expansion of online choices, there is a problem that the seller cannot directly respond to a large number of consumers individually, although consumers are increasingly demanding for more personalized recommendation services. Images are being tagged as a way to meet consumer's personalization needs, but when people tagging, tagging is very subjective for each person, and artificial intelligence tagging has very limited words and does not meet the needs of users. To solve this problem, we designed an algorithm that recognizes the shape, attribute, and emotional information of the product included in the image with AI, and codes this information to represent all the information that the image has with a combination of codes. Through this algorithm, it became possible by acquiring a variety of information possessed by the image in real time, such as the sensibility of the fashion image and the TPO information expressed by the fashion image, which was not possible until now. Based on this information, it is possible to go beyond the stage of analyzing the tastes of consumers and make hyper-personalized clothing recommendations that combine the tastes of consumers with information about trends and TPOs.

A study of the free drawing GUI of the touch phone by human sensibility ergonomics approach (감성 공학적 접근에 의한 터치폰의 자유 드로잉 GUI에 대한 연구)

  • Kim, Ji-Hye;Hwang, Min-Cheol;Kim, Jong-Hwa;U, Jin-Cheol;Kim, Chi-Jung;Kim, Yong-U;Jo, Bong-Hwa
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2009.11a
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    • pp.175-178
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    • 2009
  • 본 연구는 감성공학적 접근법으로 터치 모바일 폰의 자유 드로잉 GUI 요소를 디자인 하기 위한 프로세스를 검증하는 것이 목적이다. 본 연구의 프로세스는 다음과 같이 진행되었다. 첫째, 터치폰에서 자유드로잉하는 행태를 파악하기 위하여 남 녀 대학생 57 명을 대상으로 터치폰 일기를 쓰게 하여 분석하였다. 또한 관찰 대상자가 선호하는 패션, 좋아하는 이미지를 수집하여, IRI 표준 이미지 스케일 맵에 매핑하여 감성 요소를 추출하였다. 둘째, 추출된 감성 요소는 Norman(2002)에 의거한 감각적(Visceral), 행태적(Behavioral), 심볼적(Reflective) 감성 어휘로 도출하고, 요인 분석을 통해 대표 감성 어휘를 도출하였다. 셋째, 자유 드로잉을 위한 터치 모바일폰 GUI 요소를 도출한 후 대표 감성 어휘와의 관계성을 분석하여 관계성이 높은 디자인 요소를 추출하였다. 마지막으로 추출된 대표 디자인 요소와 대표 감성 어휘는 다차원척도(Multidimensional scaling : MDS) 분석을 실시하여 2 차원 축에 모델링하고, 정량적으로 디자인에 반영될 주요 감성을 도출해본 결과 사용자의 감성적 경험을 통해 도출된 GUI 와 유사성이 높은 감성 어휘는 감성적 디자인을 할 때 주 요소로 적용 된다는 사실을 확인하였다.

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Study on Fashion Sensibility and Emotion through Tattoo Fashion (타투 패션에 따른 패션감성과 감정연구)

  • Kim, Mi-Young;Lee, Kyoung-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.3 s.162
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    • pp.331-342
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    • 2007
  • The objective of this study is to provide the basis to planning the design of commercial products and effective image coordination for various situation in investigating the existence of Tattoo with an examination of fashion sensibilities and emotions as well as in analyzing Tattoo fashions which have an effect on the unique image coordinations in the fashion collection. Stimulus pictures have collected from fashion photographs appeared Tattoo expression released on the fashion collection and selected 35 pieces of pictures out of total through the analysing process in many times. Valuation tools have used with 19 pairs of adjective as fashion sensibilities valuation tool and 13 questionnaire as emotion valuation tool. Data has been collected from August 30th to September 17th on the subject of 20's men and women who live in Busan city area and those data has been analyzed by using SPSS statistics package program. The summary and conclusion of verified outcomes on this study are as follows: 1. Main factors of fashion sensibilities about Tattoo fashion are composed of three factors, such as Attractiveness, Visibility, Maturity and those factors have explained by 60.9%. On the other han, the fashion emotions are composed of negative emotion and positive emotion and explained by 66.3%. 2. The image of Tattoo fashion has shown four groups; Sexy, Romantic, Grotesque, Natural. 3. The positioning according to the image of Tattoo fashion has interpreted that X-axis as Grotesque-Romantic, Y-axis as Simple-Dazzling according to design features.

Fashion Consumption Expenditure During the COVID-19 Pandemic: Comparison by Generation and Income Status (코로나19 시기의 패션소비지출의 변화: 세대 및 소득계층의 비교)

  • Mi Young Son;Namhee Yoon
    • Science of Emotion and Sensibility
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    • v.26 no.1
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    • pp.3-16
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    • 2023
  • This study investigated how COVID-19 imparted the fashion expenditure of households in Korea. During the COVID-19 pandemic, the ratio of fashion expenditure to household income and the ratio of fashion expenditure to household consumption expenditure were estimated using secondary data of national statistics. The household income and expenditure data in Korea were extracted from 2018 to 2021. The household was categorized by generations such as gen Z, gen M, gen X, Baby Boomer, and Silent generation, and the household income status was identified by the income quintile. The outcome revealed that the ratio of fashion usage expenditure to income decreased following COVID-19 equated to before COVID-19 and revealed the significant differences by income quintile. The ratio of fashion consumption to household expenditure significantly differed between the pre-COVID-19 and the post-COVID-19. The difference in the ratio of fashion consumption to household expenditure was important by generations, and it was not affirmed by the income quintile.

Evaluation Descriptions and Dimension on the Sensibility of Internet Fashion Shopping Mall (인터넷 패션 쇼핑몰에 대한 감성단어추출과 평가차원)

  • 박현희;구양숙
    • Journal of the Korean Home Economics Association
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    • v.40 no.1
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    • pp.135-146
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    • 2002
  • The Purpose of this study was to identify the sensibility elements and the evaluative dimensions of internet fashion shopping mall to supply optimal experience to the customer. First, association words for internet fashion shopping mall by open-ended method and sensibility-expression-adjective feeling as navigating personally 57 shopping mall dealing with fashion products were collected. Collected adjectives were ranked after making index by frequency and diversity. Then, correlation analysis was executed to extract independent adjective and their opposite words. Semantic differential scale was made for internet-fashion-shopping-mall-evaluation. After preliminary investigation with this scale, factor analysis was implemented. 12 sensibility evaluation words were extracted. Then, 200 subjects evaluated satisfaction degree for 8 selected shopping mall. To explain the hierarchy of internet fashion shopping mall, cluster analysis was applied. The understanding of sensibility element and evaluative dimensions of internet fashion shopping mall can be utilized efficiently as basic materials when marketer plans internet shopping mall design and makes marketing strategy.