• Proceedings of the Costume Culture Conference
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• 2003.09a
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• pp.128-129
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• 2003

최근 시장개방과 더불어 각종 문화매체의 통한 문화교류와 급속도로 증가하고 있는 인터넷 이용은 현대사회의 대중문화의 글로벌화를 만들어 현대인의 가치관에 큰 변화를 주고 있다. 특히 20세기 이전까지 전통적인 사회를 고수하고 있던 비서구권의 문화가 보다 서구적이며 비전통적으로 변화되어 가고 있다(Featherstone, 1990). 1988년의 이미 Triandis 등의 연구자들은 일본문화에 대한 연구에서 일본인들의 가치관이 전통적인 집단주의 측면보다 서구적인 개인주의 측면이 보다 강하게 나타나기 시작한다고 보고하였다. (중략)

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.1
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• pp.39-49
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• 2002

The purpose of this study was to characterize the effect of Net fashion value regarding to the factors of purchase-decision at internet shopping mall and the preference for fashion design. The subjects for this sample survey, were junior high school and university students who had dwelled at pusan and ulsan in south korea. This study had 824 samples of each aged from 13 to 24 who had purchasing ability of fashion apparels at the interned shopping mal1. The sampling data in this survey was analyzed by frequency analysis, factor analysis, T-test, LSD-test, MANOVA and ANOVA of SPSS WIN package. The results of this study was as follows; 1. It was proved that advertising, pursuit of services and products, pursuit of information were considered first from Net generations fashion value. Next things were perception of danger and pursuit of convenience. It was proved that they considered it important A/S, recall, exchange and post management. 2. It was proved that there was difference at the preference for fashion design of according to Net generations fashion value. Color was considered to be the most important one. 3. Men had higher political value than women and 1318 teenagers had higher fashion value than semi-adult. Under high school educational course Net generation had more theoretical value than above university educational course Net generation did. Also, with the factor of average monthly income, political value was considered to be the most important. People whose monthly expenditure on purchase was above 50,000 won had higher social value than people whose expenditure was under 50,000 won but under 50,000 won had higher political value than above 50,000 won did.

• Journal of the Korean Home Economics Association
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• v.39 no.8
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• pp.107-120
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• 2001

The purpose of this study is to characterize the preference for fashion design according to fashion value of Net generation's. This study has 824 samples of individuals aged from 13 to 24. These sampling data are analyzed by frequency analysis, cross-tabs analysis, T-test, LSD-test, MANOVA and ANOVA utilizing SPSS WIN package. The results of this study are as follows; Net generation's is economic value higher than other fashion value and prefer for ring cuffs, mandarin sleeves, shirt collar, round neckline, tailored pants, blue color, check pattern according to economic value. It is proved that in case of shirt, people prefer ring cuffs, raglan sleeves, shirt collar, for jacket, prefer coat cuffs, mandarin sleeves, tailored collar, for jumper, they prefer single cuffs, set in sleeves, soutien collar and for T-shirt, prefer round neckline. For the design and length of pants, people prefer long tailored pants, color of blue and check designed one. It is proved that women haute a higher degree of preference for sleeve-design, neckline-design and color than men do.1318 teenagers have a higher preference for sleeve-design, neckline-design and color than semi-adult. Above university educational-course Net generation has a higher degree of preference for sleeve-design, neckline-design and color than high school educational-course Net generation does. A class of average monthly income of 2-3 million won has a higher degree of preference for neckline-design and color than other lasses do. And there is no difference at the preference for the fashion design when considered classes of average monthly expenditure on purchasing clothes.

• Proceedings of the Korea Fashion and Costume Design Association Conference
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• 2004.06a
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• pp.21-25
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• 2004

현대 사회는 고도 경제 성장과 더불어 경제적으로 윤택 해졌고, 그것과 함께 정보화 사회로의 출발점이 되었다. 물질적, 정신적으로 풍요로워지고 ,여러 영역의 물건들과 정보가 다양해진 현대 사회에 있어서 현대인들의 패션에 대한 의식과 가치관도 크게 변했다.(중략)

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.2
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• pp.145-157
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• 2017

This study aimed to investigate the relationship between values orientation and fashion image orientation with a focus on the new senior generation. The study conducted data analysis by using the SPSS 17.0 program for the final 397 copies excluding incomplete questionnaires. The results of this study are as follows. First, values orientation was drawn as the four factors of social orientation, dependent orientation, family-like orientation, and individual orientation. The fashion image orientation was compartmentalized as three factors: urban image, individual image, and feminine image. Second, social orientation had a significant effect on feminine image as shown in Photo 1, while only individual orientation exerted a significant influence on individual image (Photo 2). Social orientation and family-like orientation respectively exercised a significant influence on individual image and feminine image, and feminine image (Photo 3). Third, the four groups did not show a significant difference in the relationship with the sub-elements of fashion image orientation. It appeared that all four groups were felt as a complex image in which modern, feminine, and individual images were mixed. Fourth, the four groups showed a significant difference in the unusual, elegant, refined, youthful, feminine, and modern images among the factors of fashion image orientation.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.10
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• pp.1728-1737
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• 2001

1760년대 말의 미국문화는 전통적인 가치관에 반발하는 청년문화운동의 화산으로 특징지을 수 있는데 이러한 사회적인 변화는 복식에 새롭고 혁신적인 스타일을 가져오게 되는 요인이 되었다. 특히 이 시기의 미국의 청년층에 의해 일어난 반문화적인 현상으로 인식되어 온 동앙문화의 도입은 미국의 여성복식에 tie-dyeing(홀치기염)패션의 출현으로 복식에 반영되었다. 이에, 본 연구는 지금까지 복식 학자들에 의한 단편적인 추론으로만 설명되어 왔던 1960년대 말 미국여성복식에 나타난 홀치기염 패션의 특성에 관하여 문화적인 배경에 관한 고찰과 함께 이 시기에 출판된 정기 간행물을 연구의 일차자료로 이용하여 실증적으로 분석하는 데 그 목적이 있다. 연구방법으로는 1955년부터 1975년 사이에 출판된 Vogue와 Mademoiselle 잡지에 실린 홀치기염 패션 사진자료를 내용분석법을 이용하여 수집하여 의류품목, 소재, 기법, 디자이너 및 제조업 체에 관한 내용으로 나누어 분석하였다. 연구 결과, 두 종류의 잡지 모두에서 다양한 소재로 만들어진 여러 의류품목에 각종 기법으로 적용되었던 홀치기염 패션이 이 시기에 나타나, 청년층에서 시작되었던 이 패션이 미국의 대중 및 상류층의 복식에도 확산되었음이 밝혀졌다. 나아가 홀치기염 패션스타일이 가장 많이 보여졌던 1969년에서 1971년 사이의 기간은 청년층의 반문화적 현상이 절정을 이루었던 시기와 일치하고 있어서 이러한 급진적인 사회 현상이 그대로 패션에도 반영되고 있음을 알 수 있었다.

• Journal of Fashion Business
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• v.9 no.2
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• pp.84-99
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• 2005

This is a study about the fashion value of generation y, those who were junior and high school students between 1990 and 2004 in the U. S. This study was mainly based on the street culture and fashion of American teenagers the author observed in New York from 1997 to 2004, and referred to articles carried by major American journals, the result d Census 2000, statistical data reported by well-credited American research institutions. To overview the values generation y applies to their fashion, this study picked 8 principal values generation y pursues in their fashion and put them in four sets of contrasting pairs, as in conformity vs. Individuality, authenticity vs. trendiness, comfort vs. sexuality, rebelliousness vs. conservativeness. The results are as follow. First, when it comes to fashion, generation y desires to be noticed by others, but is afraid d being too different from their peers. Second, generation y stresses authenticity in their fashion. But, they are very much interested in mass fashion trend as well, and the pursuit of authenticity itself can be just a trend. Third, generation y wants their fashion to be "not only sexy and feminine, but also sporty and athletic" all at the same time. Forth, generation y uses fashion to visualize their rebelliousness. But their rebellious spirit is diluting amid the rise of neo-conservatism. As a conclusion, generation y's fashion has changed the way that compromises contrasting values, and in the process, were created unique new styles.

• Proceedings of the Costume Culture Conference
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• 2003.09a
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• pp.74-75
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• 2003

미국내 흑인 집단인 Zooties로부터 시작된 20세기의 하위문화는 현대 사회를 특징짓는 중요한 요인이 되어 왔다. 그리고 스트리트 스타일은 이들 하위문화의 독특한 가치관과 생활양식을 표현하는 상징적인 수단이었다. 특히 흑인들의 하위문화는 그들이 갖는 특수한 사회적 상황의 영향으로 인해 매우 다양하고 독특한 성격을 지니게 되었고 이들의 스트리트 스타일은 자신의 하위문화를 구체화시킴은 물론 현대 패션현상에 많은 영향을 미치게 되었다. (중략)

• Journal of the Korean Society of Costume
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• v.63 no.4
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• pp.44-55
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• 2013

The main objectives of this study were to empirically examine the relationship between the preference of fashion styles of male college students and their individual taste in other areas including music styles and recreation types. Life style and values were also examined for their relationship with the fashion style preferences. Survey questionnaires were distributed to male college students in Seoul, Incheon and Gyeonggi-do during May and June of 2011, and a total of 256 responses were used in the final analysis. The results showed that there were three segments according to the fashion styles - 'modern-dandy', 'resistance style', 'no-individuality' groups - and there were significant differences between groups in terms of their preferred music styles and choice of recreational activities. Modern-dandy group preferred R&B, dance music and ballad, while resistance style group preferred hiphop, dance and reggae music. No-individuality group did not show any preference for a particular type of music. Both modern-dandy and resistance style groups liked sports, while resistance style group showed the lowest preference for hobby and culture. There were also significant differences in lifestyles and values according to the fashion styles of the three groups.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.1
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• pp.110-122
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• 2008

The objectives of this study were to identify the work values of the college students, and to verify the relationship between demographic variables and the work value inventory. Data were collected from college students majoring clothing and textiles(N=307). Convenient sampling was performed. The work value inventory used in this study was modified on the one designed by Meitus. The data were analyzed by factor analysis, t-test and F-test. The findings of this study were as follows : First, as a result of factor analysis, dimensions of work value consists of 8 factors, including income, achievement, status, social contribution, stability, responsibility, capability and vocational contribution. Second, job experience, grade and parent's educational background and occupation were the major variables determining students' work values.