• Title/Summary/Keyword: 판매유도

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Research about business model by personal shop (Personal shop에 의한 비즈니스 모델에 관한 연구)

  • 노형진;정한열
    • Proceedings of the Safety Management and Science Conference
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    • 2001.11a
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    • pp.51-57
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    • 2001
  • Electronic commerce talks that is new economy paradigm to guide 21th century. To corporations are not turned over in new business environment, is situation that is introducing electronic commerce actively. But, model who take advantage of extensity, patency of internet maximum than simple business model that do existing of(-line on-line Tuesday is going to be more suitable model in electronic commerce. This Research is plan with customer more actively in passive operation that desire goods purchase supplying goods information to customer simply and can speak as business model that drive customer participation for display of goods and operation whole of sale.

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A Study on the SCM Process in e-Trade (e-Trade의 SCM Process에 관한 연구)

  • 김명호
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.8 no.4
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    • pp.918-925
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    • 2004
  • SCM means that production companies set up schedules for the purchase, manufacture and sales of production parts, go on smoothly the flow of products (added value and material flow) by systematically arranging the demand plans of customers and the distribution situation, thereby executing the management of them in an effective way. This article aims at analyzing the external flow between government and companies and presenting the problems and the improvement plans, which can make clear all the information flow of supply networks including the internal integration.

The Impact of Salespeople's Belief and Task Technology Fit Dimensions for User Satisfaction with Data on Usage of Sales Force Automation (SFA에 대한 판매원의 신념과 데이터만족에 대한 과업기술적합성과의 관련성이 SFA시스템의 사용행동에 미치는 영향)

  • Park, Un-Sun;Ham, Bong-Jin;Cho, Hyung-Lae
    • 한국IT서비스학회:학술대회논문집
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    • 2008.05a
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    • pp.409-415
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    • 2008
  • 본 연구는 판매원 개인적 요인 중 서비스 및 과업수행 경험기간을 고려하여 CRM의 기술도구인 영업자동화(Sales Force Automation: SFA이하)시스템을 받아들이는 판매원의 행동특성을 파악하고 그들은 어떤 일관된 신념과 데이터만족에 대한 과업기술적합성 그리고 사용행동을 보이는지 밝히고자 한다. 이는 고객과의 관계에서 실질적인 효과를 높일 수 있는 긍정적이고 적극적인 자세로 주도적인 판매 업무를 강화시키기 위한 것으로 판매원이 SFA 시스템 기술을 단순히 업무상으로 접근하는 것이 아니라 좀 더 효과적으로 기술을 수용하려면 판매원의 심리를 어떻게 파악해야하며 적절한 시스템에 적용 및 데이터 만족에 대한 과업기술적합성과 함께 유도하여 사용행동으로 이끌도록 하는데 의의가 있다.

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퓨전 자판기 신조류 진단

  • 한국자동판매기공업협회
    • Vending industry
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    • v.2 no.6 s.7
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    • pp.71-80
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    • 2003
  • 자판기 관련 기술의 발달은 이제 자판기를 단순 유형의 내용상품 만을 적용 판매하는 수준을 넘어 서게 한지 오래이다. 단일상품으로서 상품가치 극대화와 활용도 증가를 위해 여러 기능을 한 제품에 묶는 퓨전 성능화 동향이 최근 들어 급속화되고 있다. 따라서 어떤 성능을 메인 성능으로 보아야 할지 모호한 제품군이 등장하기도 하고, 심지어 자판기로서의 정체성까지 의심되는 경우도 있다. 자판기 기술발달과 적용 가능한 콘텐츠의 다양화에 따라 등장한 퓨전 자판기들은 분명 자판기 영역과 위상확대에 도움이 되는 것이 사실이지만 그 이면에는 확실한 하나의 기능으로서가 아닌 어중간한 제품 성격으로 제대로 소비자에게 어필하지 못하는 위험 수 역시 적지 않다. 하지만 기존 단순기능 위주의 자판기 시장은 한계가 있음에 미루어 볼 때 퓨전 성능화 동향은 거부 할 수 없는 신조류로 산업계에 새로운 가능성을 제시하고 있다. 이제 과제는 산업계가 그 흐름을 얼마나 발전적인 방향으로 유도해 내느냐에 달려 있다. 금호에서는 최근 부쩍 가속화되고 있는 자판기의 퓨전 성능화 동향을 집중진단해 보는 시간을 마련했다.

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중소기업 - 여러분도 특허를 가질수 있습니다

  • 한국자동판매공업협회
    • VENDING MACHINE INDUSTRY
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    • no.autumn
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    • pp.80-93
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    • 2000
  • 21세기는 ${\lceil}$지식${\rfloor}$이 국가경쟁력을 좌우하고, ${\lceil}$지식경영${\rfloor}$이 기업의 성패를 가름하는 글로벌 지식경제 시대가 될 것이다. 이에 정부에서는 21세기 새로운 패러다임으로 대두되는 지식기반 경제구축을 위하여 중소$\cdot$벤처기업과 문화$\cdot$관광사업과 같은 지식기반산업을 육성하고 전국민의 신지식화를 추진하는 것을 주요 국정지표로 정하고 경제개혁 노력을 전개하고 있다. 특허청에서는 향후 우리경제의 주체가 대기업이 아닌 고부가가치형 기술개발과 지식경영을 추구하는 중소기업임을 인식하고, 이러한 창의적 중소기업이 기업경영의 핵심자산으로 특허 등 지식재산권을 적극 창출 활용하는 것을 유도하기 위하여 ${\lceil}$중소기업 지식재산권 운동${\rfloor}$을 추진하고 있다. 본문은 특허청에서 ${\lceil}$중소기업 지재권갖기 운동${\rfloor}$을 지원하기 위하여 제작한 자료로 지식재산권에 대한 소개, 지재권관련 정부지원제도, 산업재산권 정보이용, 특허관리 성공사례 등 다양하고 종합적인 내용을 담고 있어 중소기업이 지식재산권 확보를 바탕으로 지식경영를 추구하는데 도움이 되도록 하였다.

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Design and Implementation of a Coupon Manager for Social Commerce (소셜 커머스용 쿠폰 관리기의 설계 및 구현)

  • Kim, Hyeoncheol;Lee, Samuel Sangkon
    • Proceedings of the Korea Information Processing Society Conference
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    • 2012.11a
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    • pp.1591-1594
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    • 2012
  • 본 논문에서 제시하는 시스템은 스마트 폰의 문자함을 읽어 이미 저장되어 있는 쿠폰을 효율적으로 관리하는 시스템으로, 사용자는 판매자에게 쿠폰을 제시할 때 문자함을 찾지 않아도 유효기간 순으로 잘 정렬된 쿠폰을 찾을 수 있고, 사용자가 제 때 쿠폰을 사용하지 못하고 버리는 일이 없도록 사용자의 쿠폰을 통합 관리한다. 본 논문의 제안 시스템을 이용하면 사람들이 쿠폰을 사용하도록 유도하여 추가 구매가 일어나도록 한다. 사용이 완료된 쿠폰은 폐기하지 않고 나중에 사용자의 소비/구매 패턴을 파악하고, 이 작업을 실시간으로 실행하여 사용자가 많이 사용하는 물품을 쿠폰으로 제공하여 회사의 매출을 증대시킨다.

A Study on the Marketing System of Walnut -With Special Reference to the Case Survey in Cheonwongun Districts- (호도의 유통체계(流通體系)에 관(關)한 연구(硏究) -천원군(天原郡)의 사례조사(事例調査)를 중심(中心)으로-)

  • Jeon, Sang-Don;Cho, Eung-Hyouk
    • Journal of Korean Society of Forest Science
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    • v.79 no.2
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    • pp.187-195
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    • 1990
  • The following conclusions have been obtained with special reference to the walnut marketing system in Cheonwongun districts 1. The marketing channel of walnut in the producing areas was mainly depended on the individual selling by 89.58%. and sale through farmer's coops and forest owner's association by 10.42%, and share of walnut through fatmer's coops was 84.58%. 2. The market structure in assembling stage of walnut can be represented as oligopoly considering the market share of 86.26% derived by CR3 method. 3. Direct selling from producers to consumers would be recommendable to reduce marketing margin considering the 77.20% of sale's dependency on assembler-commisioner. 4. Two major reasons to follow the marketing channel of assembler-commissioner were the convieniency (45.00%) and dealing with small quantity of walnut (20.00%). Let the walnut producers follow the institutional marketing channels such as farmer's coops and forest owner s association, special actions including better conveniency, smaller quantity and the procedures should be improved. 5. Farmer's share of walnut was estimated as 54.93% and total marketing margin was 45.0% of which 36.70% destined to the retail stage. 6. The price index in November was the lowest(83.63) due to the flood and hunger sale and the index in April was the highest(115.74). To cope with the severe price fluctuation and to stabilize seasonal walnut price, sale's in advance, credit supply and provision of storage facilities must be considered in policy-making decision for forest farmers.

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Process Development and Economic Evaluation for Catalytic Conversion of Furfural to Tetrahydrofurfuryl Alcohol (푸르푸랄의 화학적 촉매전환을 통한 테트라히드로푸르푸릴 알코올 생산 공정 개발 및 경제성 평가)

  • Byun, Jaewon;Han, Jeehoon
    • Korean Chemical Engineering Research
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    • v.55 no.5
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    • pp.609-617
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    • 2017
  • Lignocellulosic biomass is a renewable resource for production of biofuels and biochemicals. Furfural (FF) is an important platform chemical catalytically derived from the hemicellulose fraction of biomass. Tetrahydrofurfuryl alcohol (THFA) is a FF derivative and can be used as an eco-friendly solvent with thermal and chemical stability. Despite large numbers of experimental studies for catalytic conversion of FF to THFA, few research have conducted on the economic feasibility for large-scale THFA production from FF. At the stage of assessment of the potential for commercialization of conversion technology, a large-scale process study is required to identify technological bottleneck and to obtain information for solving scale-up problems. In this study, process simulation and technoeconomic evaluation for catalytic conversion of FF to THFA are performed, as the following three steps: integrated process design, heat integration, and economic evaluation. First, a large-scale process including conversion and separation processes is designed based on experimental results. When the FF processing rate is 255 tonnes per day, the FF-to-THFA yields are 63.2~67.9 mol%. After heat integration, the heating requirements are reduced by 14.4~16.4%. Finally, we analyze the cost drivers and calculate minimum selling price of THFA by economic evaluation. The minimum selling price of THFA for the developed process are $2,120~2,340 per tonne, which are close to the current THFA market price.

A Study on The Billing System of Late Movers in MMORPG (MMORPG 개발 후발업체의 과금방식에 관한 연구)

  • Lee, Nam-Jae;Seol, Nam-O;Lee, Kwang-Jae
    • Journal of Korea Game Society
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    • v.5 no.2
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    • pp.19-27
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    • 2005
  • The core price policy of on-line game marketing are FPP(Fixed Pre Paid model and PPU(Pay Per Use) model. These two models have been a on-line game company's billing system and a fundamental of MMORPG in Korea. However, they took root billing system only for first movers recently. In now, the market share of several first movers is exceeding 80%, late movers witch have same billing system cannot take part in pair competition. Even though in MMORPG, many games of late movers were favorably noticed by a lot of gamers during Evaluation. Test, a lot of companies are bankrupt before make business. Late Movers declare free game first thing, they maintain their existence and win over customers in on-line game market. And next, they guarantee item selling, give multiple experience value and game money, at last, induce their customers to pay service. As it makes trouble between pay user and free user, and it linked up with the collapse of game contents balance that designed for FPP billing system, And then meet unexpected result which reduction of game life cycle. In this Paper, we classified several contents services based on game contents, and suggested contents premium services which adopted low cost strategy lead to micro payment. we hope it will apply to late movers' new billing system in MMORPG.

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Proposal for Evacuee Guidance of Cloud-based Elevator System in Emergency Situation (클라우드 기반 비상탈출 시 피난유도 승강기시스템 제안)

  • Choi, Jun-Ho;Shin, Seung-Jung
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.15 no.1
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    • pp.25-28
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    • 2015
  • Lifts are used as an essential means of transportation within the building in an emergency situation, when used as a means of escape, so expect a lot of research has been conducted high effect. Number of stories in the Seoul-rise building guidelines underground 7th floor, 53 ground floor, floor area $6,800m^2$, floor area $127,050m^2$, use is cultural and convention facilities and sales facilities, business facilities and accommodation (hotel), the construction of public housing (apartments) hagieneun not efficient to install elevators for evacuation mothada was determined separately in designing the lift is designed according to the standards of passenger lifts installed under a judgment as to use for evacuation. However, this does not include detailed design guidelines so far.[1] We propose the Evacuee Guidance of Elevator System that can be used as entering air equipment, sprinkler and smart phone evacuation system.