• Proceedings of the Costume Culture Conference
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• 1998.09a
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• pp.52-53
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• 1998

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.292-304
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• 2009

This paper is to identify how merchandise quality, store environment, personnel service, sales promotion, store amenities and supporting service which is considered to store image components influence on satisfaction and loyalty and examine the role of satisfaction in explaining relationships between store image and loyalty. The results of the study are as follows: (1) each components of store image influence on cognitive satisfaction or emotionally based satisfaction or loyalty. (2) merchandise quality and store amenities have influence on cognitive satisfaction and emotionally based satisfaction is affected by personnel service and supporting service, but store environment has directly influence on loyalty. (3) store image components that is concerned with service in the store e.g. personnel service, supporting service build customer loyalty by mediating emotionally based satisfaction. In order to build strong customer loyalty, marketer have to formed through store image components that is much stronger on loyalty.

• The Journal of the Korea Contents Association
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• v.13 no.9
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• pp.369-381
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• 2013

The purpose of the study was to divide social commerce websites' information into components of product, price, service, and seller information, and to systematically analyze each component of information. A content analysis was used as a research methodology, and 100 webpages from social commerce websites were analyzed. As results, the social commerce websites provided basic information (front view, fabric contents, country of origin, care, color, size) for product information and emphasized price information, including discount rates, sales dues, product quantity, and the amount of products sold. They basically provided expected delivery date, delivery company, Q&A, and return/refund service for service information. In addition, they basically presented brand logo and brand name but need to add information about brand concepts, history and volume as seller information. This study suggested diverse theoretical and practical implications of social commerce information.

• Korean Business Review
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• v.16
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• pp.1-21
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• 2003

Trust affects marketing practices and purchasing performance in the context of buying and selling business services. Despite the importance the previous studies on business services have not fully investigated the role of trust and the effects of trust on buying and selling strategies. Additionally in-depth studies exploring the links between trust-strategies-performance have not systematically performed both in domestic and international markets. This study, in the context of purchasing business services, investigates the effect on trust of suppliers' characteristics and relational characteristics between sellers and buyers. This study also explores the effect of trust toward sellers and buyers on purchasing performance. The results of this study should contribute the understanding on the role of trust in purchasing and selling business services. Building and maintaining trust must be one of the major key success factors in the relationship between sellers and buyers of business servies.

• Journal of the Korea Society of Computer and Information
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• v.13 no.3
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• pp.147-152
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• 2008

Ant System(AS) is new meta heuristic for hard combinatorial optimization problem. It is a population based approach that uses exploitation of positive feedback as well as greedy search. It was first proposed for tackling the well known Traveling Salesman Problem. In this paper, AS is applied to the Multicast Routing Problem. Multicast Routing is modeled as the NP-complete Steiner tree problem. This is the shortest path from source node to all destination nodes. We proposed new AS to resolve this problem. The proposed method selects the neighborhood node to consider all costs of the edge and the next node in state transition rule. Also, The edges which are selected elite agents are updated to additional pheromone. Simulation results of our proposed method show fast convergence and give lower total cost than original AS and $AS_{elite}$.

• The KIPS Transactions:PartB
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• v.12B no.7 s.103
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• pp.823-828
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• 2005

Ant Colony System (ACS) applied to the traveling salesman problem (TSP) has demonstrated a good performance on the small TSP. However, in case of the large TSP. ACS does not yield the optimum solution. In order to overcome the drawback of the An for the large TSP, the present study employs the idea of subpath to give more irormation to ants by computing the distance of subpath with length u. in dealing with the large TSP, the experimental results indicate that the proposed algorithm gives the solution much closer to the optimal solution than does the original ACS. In comparison with the original ACS, the present algorithm has substantially improved the performance. By utilizing the proposed algorithm, the solution performance has been enhanced up to $70\%$ for some graphs and around at $30\%$ for averaging over all graphs.

• Journal of Distribution Research
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• v.15 no.3
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• pp.35-69
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• 2010

Successful management of distributors is crucial for the success of multi-level marketing (MLM) because MLM sells products and services through distributor networks. The present study examines the impact of the up-line distributors' transformational leadership on down-line distributors' entrepreneurship, market orientation, and performance. The proposed research questions were examined based on a survey of 135 down-line distributors working at the largest domestic MLM company. A mediation mechanism was found that the up-line distributors' transformational leadership increases the down-line distributors' entrepreneurship and market orientation, which in turn influences their performance. Based on the findings, the present study suggests the importance of transformational leadership in MLM. Practical implications for the roles of transformational leadership and its impact on corporate management in specific business areas are also discussed.

• Journal of Distribution Research
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• v.6 no.1
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• pp.1-21
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• 2001

This study introduced the components of apparel store, which include product and service factor to reflect the modified conception of service. The purposes of this study were to investigate the dimensions of the components of apparel store and to examine consumers' rating of importance on the components of apparel store. In addition, this study explored the effect of clothing involvement and demographic variables on importance perception. Data were collected via a questionnaire from young adult females in their twenties. The results of this study revealed five dimensions of service factor: environmental service, salesperson service, attitude and policy service related to exchange and refund, policy service related to promotion, and policy service related to convenience. Factors related to product were identified price, quality, variety, fashion, design and brand. Attitude and policy service related to exchange and refund is the most important factor that consumer perceived. Salesperson service and product quality were the second important factors. The relatively important factor in each service dimension was this : display in the environmental service, the ability of salesperson to resolve customer's complaints in the salesperson service, sales person’s courtesy in managing exchange or refund in policy service. Clothing involvement and demographic variables do affect consumers’perception on importance.

• Proceedings of the Korea Database Society Conference
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• 2001.06a
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• pp.158-171
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• 2001

o 경쟁력의 근원 : 정보와 속도 - 정확하고 질 높은 정보 제공 및 신속한 대응이 필수적 - 고객의 요청에 대응하는 방식에 따라 E-Biz의 성패가 좌우됨 o 고객과의 상호작용 형태 변화 - 판매원, 전화, 팩스에서 전자우편을 필두로 한 인터넷 환경으로 - 고객관리 및 개별화된 커뮤니케이션이 중요 (중략)

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.3_4 s.141
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• pp.576-584
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• 2005

The purpose of this research was to consequences of the sale effect derived from similar type of personality between the customer and the apparel salesperson. For the purpose of the verifications, random survey is made to 225 people over 20 years in age among the residence in the district of Seoul and using SPSS program, the reliability, frequency and crosstabs. The results of this study as follows: 1) In the fashion apparels of higher level of involvement, lower assertiveness but carefulness and analytic attitude of the salesperson is preferred rather than the customer's personality. 2) Difference are shown of the consequence of the sale effect by the corresponding type of the personality, depending on the degree of the involvement. 3) As for the level of the influence of the sale effect by the concordance of personality type depending on profession, student group are more conscious rather than the professional group in the aspect of concordance of personality type with salesperson.