• The Research Journal of the Costume Culture
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• v.7 no.4
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• pp.155-167
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• 1999

The present study investigated various sales training programs used by apparel companies and compared each other in order to provide an important information for developing effective training programs for professional salesperson. Sixty eight companies were used and grouped into four categories based on brand characteristics : domestic national brand(DNB), casual brand(CB), foreign brand(FB) and domestic designer brand(DDB). Data were collected from the managers in charge or training salesperson by both questionnaires and personal and telephone interviews. Data were collected during July in 1998, and analyzed by using ANOVA, Duncan\`s multiple range test, and Chi-square test. Since the sample size was small, Yates\` correction formula was used to maximize statistical validity in non-parametric procedure of Chi-square test. The main purpose of sales training indicated by the companies were to satisfy customers and to maximize the profit. Significant differences were found among the groups in the importance level of training contents such as knowledge, and customer relation, training methods, place, and duration/frequency of training at training center.

• The Research Journal of the Costume Culture
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• v.15 no.4
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• pp.620-633
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• 2007

The purpose of this study was to empirically examine the effect of job satisfaction and organizational citizenship behavior on customer orientation to investigate the causal relationships among these variables. The questionnaires was administered to 121 fashion product employees of department stores in Gwang-ju city during February $10{\sim}15$, 2006. For analysis of data, frequency, factor analysis, t-test, ANOVA, regression analysis, and path analysis were applied. The results indicated that job satisfaction of employees significantly influenced customer orientation(p<0.001) and organizational citizenship behavior(p<0.001). The organizational citizenship behavior of employees significantly influenced customer orientation(p<0.001). The job satisfaction had both direct and indirect effects on customer orientation mediated by organizational citizenship behavior.

• Journal of the Korean Home Economics Association
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• v.32 no.2
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• pp.17-32
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• 1994

The main purpose of this study is to assess the housewives' perception to the salespersons' delivery of information at a department store and to assess how much they wan to get information through them. In this regard 410 consumers of housewives living in Seoul are randomly selected from April 7 to 28 in 1992. The major results are as follows: Firstly consumers generally seem to think much of salespersons' ability and to need salespersons' close explanation and advice. In this regard salespersons are respected as the consumer information sources whereas the degrees of reliability and satisfaction are relatively low. And, thus, salespersons does not influence much on consumers' decision to purchase. Secondly, consumers require information from salespersons. Therefore salespersons should provide informations to consumers so that salespersons will be available informants to consumers. Thirdly recognition on the presense salespersons is the major variable which influenced on consumers' requirement for information. The more positive recognition raises consumers' requirement for information and hence needs more available salespersons as informants to consumers. Consequently salespersons are expected to be professionals to meet the consumers' demand.

• Journal of Ocean Engineering and Technology
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• v.18 no.2
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• pp.77-82
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• 2004

The purpose of this study is to develop a nesting algorithm, using a genetic algorithm to optimize nesting order, and modified No Fit Polygon(NFP) methodology to place parts with the order generated from the previous genetic algorithm. Various genetic algorithm techniques, which have thus far been applied to the Travelling Salesman Problem, were tested. The partially mapped crossover method, the inversion method for mutation, the elitist strategy, and the linear scaling method of fitness value were selected to optimize the nesting order. A modified NFP methodology, with improved searching capability for non-convex polygon, was applied repeatedly to the placement of parts according to the order generated from previous genetic algorithm. Modified NFP, combined with the genetic algorithms that have been proven in TSP, were applied to the nesting problem. For two example cases, the combined nesting algorithm, proposed in this study, shows better results than that from previous studies.

• Journal of the Korea Safety Management & Science
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• v.13 no.3
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• pp.107-114
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• 2011

Traveling salesman problem is to minimize the total cost for a traveling salesman who wants to make a tour given finite number of cities along with the cost of travel between each pair them, visiting each cities exactly once before returning home. Traveling salesman problem is known to be NP-hard, and it needs a lot of computing time to get the optimal solution, so that heuristics are more frequently developed than optimal algorithms. This study suggests a hybrid parallel genetic algorithm(HPGA) for traveling salesman problem The suggested algorithm combines parallel genetic algorithm, nearest neighbor search, and 2-opt. The suggested algorithm has been tested on 7 problems in TSPLIB and compared the results of existing methods(heuristics, meta-heuristics, hybrid, and parallel). Experimental results shows that HPGA could obtain good solution in total travel distance minimization.

• Proceedings of the Korean Society of Computer Information Conference
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• 2011.06a
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• pp.385-388
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• 2011

본 논문은 스마트폰에서 차세일즈 고객관리를 구현한 App으로 고객을 대면할 때 정보를 바로 입력할 수 있고 기존에 구매한 정보를 확인해 볼 수 있다. 먼저 차량의 구매자에 대한 정보를 등록하는 화면을 설계하는데, 고객용 화면으로 바로 입력을 받을 수도 있으며, 관리용으로 고객의 정보를 판매원이 입력하는 창 2가지로 구성하여 탭뷰로 완성하였다. 고객에 대한 정보는 메뉴를 통해 검색화면으로 보고 해당 리스트를 누르면 해당 고객의 정보 화면으로 이동하여 상세정보를 조회할 수 있다. 본 과정은 CRM(Customer Relationship Management)의 다른 고객관리시스템으로 활용가능하며, Field를 추가여 다양하게 확장할 수 있다.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.04a
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• pp.1354-1356
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• 2012

최근 ITS(Intelligent Transportation Systems)의 개발과 함께 차량용 내비게이션의 사용이 급증하면서 경로탐색의 중요성이 더욱 가속화되고 있다. 현재 차량용 내비게이션은 멀티미디어 및 정보통신 기술의 결합과 함께 다양한 기능 및 정보를 사용자에게 제공하고 있으며 이러한 기능과 정보를 사용해서 목적지점까지의 최단경로를 탐색하는 것이 내비게이션 시스템의 핵심기능이다. 이러한 경로탐색 알고리즘은 교통시스템, 통신 네트워크, 운송 시스템은 물론 이동 로봇의 경로 설정 등 다양한 분야에 사용되고 있다. 개미 집단 최적화(Ant Colony Optimization, ACO) 알고리즘은 메타 휴리스틱 탐색 방법으로 그리디 탐색(Greedy Search)뿐만 아니라 긍정적 반응의 탐색을 사용한 모집단에 근거한 접근법으로 순환 판매원 문제(Traveling Salesman Problem, TSP)를 풀기 위해 처음으로 제안되었다. 본 논문에서는 개미 집단 최적화(ACO) 알고리즘이 기존의 경로 탐색 알고리즘으로 알려진 Dijkstra 보다 최단경로 탐색에 있어서 더 적합한 알고리즘이라는 것을 설명하고자 한다.

• Asia Marketing Journal
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• v.9 no.1
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• pp.1-22
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• 2007

The issue of enhancing salespersons' performance by introducing the concept of organizational identification has been addressed. This empirical study focuses on how salespersons' performance is influenced by organizational identification. Salespersons' performance is the main outcome variable. Organizational identification may also affect performance through internalization. This study also examines how several antecedents influence organizational identification. Three important antecedents in this study are (1) tenure with the organization, (2) the organization's perceived prestige and (3) perceived interorganizational competition. Among six hypotheses formulated based on the conceptual framework, five are found accepted based on a structural equation model. Several theoretical and managerial implications are presented.

• Information Systems Review
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• v.7 no.1
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• pp.97-113
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• 2005

This paper designed and implemented(programmed) a comparative shopping agent that helps consumers to shop at on-line shopping malls over Internet. At offline stores, as consumers usually tell a sales clerk about a manufacturer, functions and price range of an item they want to purchase, the sales clerk will show the products or relevant catalogues. Then the consumer will compare functions, design and prices of the product and buy it with the lowest price. PriceMeter, a comparative shopping agent, introduced in this paper, is designed best geared to this consumers' buying behavior. Basically, as consumers enter a manufacturer's name, price, features and etc. at a search window, PriceMeter will search the web and provide a list of product informations such as features and prices that meet the search conditions. Consumers can see the information in either a form of catalogue or a printing format. As consumers click specific items to examine closely, it will show prices and information about shopping malls that sell the requested items. Clicking a 'Buy' icon, the consumers will be transferred to the right web page at the linked shopping mall. The emergence of the comparative shopping agent will expedite a consumer-centered retailing economy in the age of e-commerce. As consumers are provided with a better set of product and shopping mall information, they can make better purchasing decisions and gain more bargaining power shifted from manufacturers(sellers). The presentation of this comparative shopping agent is intended to promote the consumer-centered B2C e-commerce.

• The Research Journal of the Costume Culture
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• v.22 no.5
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• pp.794-808
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• 2014

This research aimed to examine the effect of emotional dissonance and emotional intelligence on the prosocial behavior of fashion salespeople in department stores, and whether emotional intelligence mediates the relationship between emotional dissonance and prosocial behavior. Moreover, we aimed to suggest a method to improve the prosocial behavior of salespeople as a strategy to obtain a continuous competitive advantage in an increasingly competitive fashion distribution environment. This research was conducted through a questionnaire survey, and 345 responses were collected from department store salespeople for the final analysis. First, the analysis results showed that the emotional dissonance of salespeople arose from their dealings with their organization and with customers. Prosocial behavior was deduced to be a factor of the cooperation with coworker and extra-role customer service. The emotional intelligence was deduced to be a factor of the use of emotion, regulation of emotion, self-emotion appraisal, and others'emotion appraisal. Second, with a higher level of emotional dissonance against the organization, there was less cooperation with coworker, while a higher emotional dissonance against customers resulted in increased cooperation with coworker. Third, it appeared that with a higher level of emotional dissonance against the organization, there was a higher utilization of use of emotion, self-emotion appraisal, and others'emotion appraisal of emotional intelligence. Fourth, as the regulation of emotion, self-emotion appraisal, and use of emotion were higher, there was more cooperation with coworker, whereas an increase in the utilization of one's own emotion and emotional control resulted in a higher level of extra-role customer service. Finally, emotional intelligence has a significant mediating effect between emotional dissonance and prosocial behavior. The above results suggest that for department stores to improve the prosocial behavior of their sales staff requires the establishment of a method to enhance the emotional intelligence of the staff. The results also indicate that there is a need for department stores to prepare a systemic tool to enable them to select people with a high degree of emotional intelligence when recruiting salespeople.