• Asia Marketing Journal
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• v.2 no.1
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• pp.27-41
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• 2000

본 연구는 서비스산업인 호텔기업을 대상으로 특 1 급, 특 2 급, 1 급 호텔의 시장지향성이 관리자와 종업원들간에 어떻게 지각되고, 호텔등급별로 시장지향성은 차이가 있으며, 호텔등급별로 시장지향성이 사업성과에 미치는 영향력은 차이가 있는가를 알아보고자 이에 관련된 연구과제를 설정하고 실증분석 하였다. 본 연구의 실증분석 결과는 다음과 같다. 첫째, 호텔등급별로 관리자와 종업원들은 특 1 급 호텔의 경우 경쟁자의 가격구조에 대한 반응(Moi3)(p<.01)과 시장세분화를 근거로 한 신제품/서비스 개발(Mor1)(p<.05), 특 2 급 호텔의 경우 고객여론 조사 정도(Mog2) (p<.05), 시장세분화를 근거로 한 신제품/서비스 개발(Mor1)(p<.05), 제품/서비스 개발 노력이 고객욕구와 일치하는 가의 정기적 점검 (Mor2)(p<.05)., 1 급 호텔의 경우 비공식적 수단에 의한 호텔산업 정보 수집 정도(Mog3) (p<.05), 사업계획이 시장조사보다는 기술발전에 따라 이루어지는 정도(Mor3)(p<.05) 등의 시장지향성 항목에 대해서 유의적인 지각 차이를 보이는 것으로 나타났다. 둘째, 특 1 급 호텔의 시장지향성이 특 2 급, 1 급 호텔의 시장지향성보다 높은 것으로 나타나 특 2 급, 1 급 호텔은 특 1 급 호텔을 전략적 벤치마킹의 대상으로 설정할 필요성이 있는 것으로 나타났다. 셋째, 호텔등급 별로 시장지향성이 성과에 미치는 영향력(R²)을 분석한 결과, 특 1 급과 특 2 급 호텔이 1 급 호텔에 비하여 유의적으로 높은 것으로 나타났다. 한편 특 1 급과 특 2 급 호텔은 통계적으로 유의적인 차이는 없었으나 특 1 급 호텔의 시장지향성이 더 높은 것으로 나타났다.

• The Journal of the Korea Contents Association
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• v.10 no.6
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• pp.450-459
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• 2010

The purpose of this study is to difference of the recognition for self-efficacy which staffs of deluxe hotel. This study aimed at: The first, I measure recognizing for self-efficacy which staffs at the first grade Hotel and the second grade hotel. The second, self-efficacy is factor analyzes for the study. The third, I study a difference of self-efficacy the first grade Hotel and between the second grade Hotel staffs. The fourth, I study whether there is a difference in recognition of self-efficacy by each demographic characteristic in Hotel staffs. To research and analyze, survey was conducted to 400 employees working at deluxe hotels in Seoul and 352 survey data were analyzed. The results come up with: The first, As for the recognition of self-efficacy the first grade Hotel and the second grade Hotel staffs, there was the difference that a level of significance. The second, marriage, major, educational background, work period and income level were the difference that a level of significance.

• Culinary science and hospitality research
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• v.15 no.2
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• pp.161-171
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• 2009

The purpose of this study is to identify the critical service factors, which influence the satisfaction and loyalty of the customers who visited the special 1st grade hotel buffet restaurants. In order to meet its purpose, 241 customers who have ever visited special 1st grade hotel buffet restaurants were surveyed. Using the SERVQUAL. The results are as follows: First, service quality factors of the restaurants have a significant effect on customer satisfaction. Second, customer satisfaction has a significant effect on customer loyalty. Third, service quality factors of the restaurants has a significant effect on customer loyalty.

• The Journal of the Korea Contents Association
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• v.9 no.7
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• pp.304-314
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• 2009

A valuation of the most hotels in Korea have been decided by their asset value and influenced by real estate market. On the other hand, most hotels aim to maximize their through generating profit as other enterprise do it. Therefore a valuation of the hotel industry should be decided from calculating in their profit value. This study is tried to find out the relationships of the company value by free cash flow model between accounting index in hotel industry. The results are as follows. First, there is a 25% gap between high level and low level in hotel industry. Second, in the first rate hotels it is meaningful 99% between asset size and liability rate. Third, there is 99% meaningful relationship asset size of the first level and second level hotels and company values.

• 방재와보험
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• s.152
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• pp.58-59
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• 2014

하늘과 바다가 맞닿은 곳, 부산 해운대에 위치한 '파라다이스호텔 부산'은 파라다이스 그룹 산하 계열의 총 530실의 특 1급 호텔로 2007년에는 서비스에 디자인 경영을 도입하여 눈에 보이지 않는 서비스 상품에 디자인적 컨텐츠를 더하는 등 항상 새로운 트렌드를 추구하고 있다. 이번호에서는 1981년 개업한 이래 부단한 노력을 경주한 결과 한국을 대표하는 국내 브랜드 호텔로 사랑 받고 있는 '파라다이스호텔 부산'을 방문하여 시설팀 이중환 부장과 이상인 과장을 만나보았다.

• Proceedings of the Korea Hospitality Industry Research Society Conference
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• 2002.11a
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• pp.13-27
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• 2002

• Culinary science and hospitality research
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• v.1
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• pp.139-163
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• 1995

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.3
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• pp.1863-1873
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• 2015

This study aims to research on the relationship between job resources, symptoms of burnout, and depersonalization and its impact on the customer orientation. Using data from hotel frontline employees of Seoul in Korea, it seeks to investigate the mediating effects of burnout symptoms and depersonalization to the relationships between job resources and customer orientation. Data was analyzed using Structural Equations Modeling (SEM) by of AMOS program. The research advances understanding of the relationships between job resources, emotional exhaustion, depersonalization as a situational personality trait and the FLE customer orientation in five deluxe star hotel environment. The findings highlight the value of burnout and depersonalization, and suggest a number of practical implications for the identification, recruitment and retention of hotel employees.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.430-437
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• 2014

In the case of the hotel restaurant, the purpose of using the hotel affects largely to the type or the menu and nowadays it becomes essential to find out the characteristics of the hotels and make the strategy within them. Therefore, the purpose of this study is analyzing that even if the customers have the similar characteristics and preferences, they choose different menu because of the purpose of the visit, and the image of the hotel. And also this study gives basic data for the strategic menu management, the target of this research was the super deluxe Italian restaurant. Using the sales data of this restaurant, we analyzed the menu what people like most, and moreover, we analyzed the menu-choice behavior about each hotel. This study has a important role as a basic data that gives more profit to the restaurant, but also satisfaction to the customers.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.10
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• pp.520-526
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• 2016

This study aims to develop a distress prediction model, in order to evaluate the distress prediction power for first-class hotels and to calculate the average financial ratio in the Seoul area by using the financial ratios of hotels in 2015. The sample data was collected from 19 first-class hotels in Seoul and the financial ratios extracted from 14 of these 19 hotels. The results show firstly that the seven financial ratios, viz. the current ratio, total borrowings and bonds payable to total assets, interest coverage ratio to operating income, operating income to sales, net income to stockholders' equity, ratio of cash flows from operating activities to sales and total assets turnover, enable the top-level corporations to be discriminated from the failed corporations and, secondly, by using these seven financial ratios, a discriminant function which classifies the corporations into top-level and failed ones is estimated by linear multiple discriminant analysis. The accuracy of prediction of this discriminant capability turned out to be 87.9%. The accuracy of the estimates obtained by discriminant analysis indicates that the distress prediction model's distress prediction power is 78.95%. According to the analysis results, hotel management groups which administrate low level corporations need to focus on the classification of these seven financial ratios. Furthermore, hotel corporations have very different financial structures and failure prediction indicators from other industries. In accordance with this finding, for the development of credit evaluation systems for such hotel corporations, there is a need for systems to be developed that reflect hotel corporations' financial features.