Investigating the Structural Relationships among Hospitality Industry Employee's Job Resources, Burnout, Depersonalization, and Customer Orientation

환대산업 종사원의 직무자원이 감정고갈, 비인격화 및 고객지향성에 미치는 영향 -서울지역 특1급 호텔 중심으로-

  • Hong, Sung-Nam (Dept. of Hotel & Tourism Management Kyunghee University) ;
  • Choi, Byong-Ho (Dept. of Global Tourism Management, Shinhan University) ;
  • Kim, Min Sun (School of Tourism and Distribution Management, Hyupsung University)
  • 홍성남 (경희대학교 호텔경영학과) ;
  • 최병호 (신한대학교 글로벌관광경영학과) ;
  • 김민선 (협성대학교 관광유통경영학부)
  • Received : 2015.02.16
  • Accepted : 2015.03.12
  • Published : 2015.03.31


This study aims to research on the relationship between job resources, symptoms of burnout, and depersonalization and its impact on the customer orientation. Using data from hotel frontline employees of Seoul in Korea, it seeks to investigate the mediating effects of burnout symptoms and depersonalization to the relationships between job resources and customer orientation. Data was analyzed using Structural Equations Modeling (SEM) by of AMOS program. The research advances understanding of the relationships between job resources, emotional exhaustion, depersonalization as a situational personality trait and the FLE customer orientation in five deluxe star hotel environment. The findings highlight the value of burnout and depersonalization, and suggest a number of practical implications for the identification, recruitment and retention of hotel employees.

본 연구의 목적은 고객과의 접점에서 서비스를 제공하며 많은 스트레스 상황에 직면해 있는 환대산업 종사원을 대상으로 하여 직무자원, 감정고갈, 비인격화의 징후들이 그들의 고객지향성에 어떠한 영향을 미치는지에 관하여 연구하고자 한다. 설문조사기간은 2014년 8월 4일부터 2014년 9월 19일까지 약 7주 동안의 설문조사 기간을 가졌다. 서울소재 특1급 호텔 10개의 호텔 직원들을 대상으로 연구를 진행하였다. 총 500부의 설문지를 배포하였고, 그 중 389부를 최종 분석에 이용하였다. 분석방법은 Amos프로그램을 이용한 구조방정식 연구모형(SEM)으로 측정하였다. 본 연구는 특1급 호텔 환경에서 프론트라인 직원들의 고객지향성과 직무자원, 감정고갈, 비인격화 사이의 관계성에 관한 이해들을 선행한다. 이 연구의 결과 감정고갈과 비인격화의 가치에 주목하며, 호텔 직원들의 상태파악, 모집과 유지에 대한 실무적인 시사점들을 제안한다.



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