• Journal of Digital Convergence
• /
• v.17 no.2
• /
• pp.195-200
• /
• 2019

Nowadays as the use of mobile communication devices such as smart phones and tablets and the use of Computer is expanded, data is being collected exponentially on the Internet. In addition, due to the development of SNS, users can freely communicate with each other and share information in various fields, so various opinions are accumulated in the from of big data. Accordingly, big data analysis techniques are being used to find out the difference between the response of the general public and the response of the media. In this paper, we analyzed the public response in SNS about child allowance and childbirth grant and analyzed the response of the media. Therefore we gathered articles and comments of users which were posted on Twitter for a certain period of time and crawling the news articles and applied sentiment analysis. From these data, we compared the opinion of the public posted on SNS with the response of the media expressed in news articles. As a result, we found that there is a different response to some national policy between the public and the media.

• The Korean Journal of Archival Studies
• /
• no.50
• /
• pp.139-175
• /
• 2016

This study is a content analysis on the National Archives of Korea as reflected in tweets produced between 2014 and 2015. The study thus collected all tweets that used the key word 'National Archives of Korea' from 2014 and 2015. The contents of the tweets, including their category and issues mention, were then analyzed. The results of the analysis were as follows. First, the analysis showed that the collected archives of the National Archives had increased their volume in over two years, which have a similar type and pattern in their content. Second, the tweets produced by the public reflects more current political and social issues rather than archival service.

• Journal of the Korea Convergence Society
• /
• v.12 no.11
• /
• pp.265-273
• /
• 2021

The main purpose of this study is to investigate the effects of social-face sensitivity and SNS social capital on ethical consumption in Korea. Online survey was conducted on 313 adults randomly sampled across the country. The results show that formality had relatively strong positive effect on ethical consumption. But, shame-consciousness had negative effect on ethical consumption. Secondly, the more bridging social capital on SNS, the higher ethical consumption. Lastly, it turned out that Twitter users have more positive ethical consumption than Instagram users. This study revealed for the first time the fact that social-face sensitivity could be a significant predictor of ethical consumption.

• Journal of Korean Society of Archives and Records Management
• /
• v.12 no.1
• /
• pp.33-58
• /
• 2012

With technological and cultural changes around web and mobile networks, SNS would be considered as an important tool for information sharing. Especially, SNS represented Facebook and Twitter is being new paradigm for communication. This study seeks to methods to provide a service user participation and cooperation and expands use and access to archival information service through SNS. To achieve the goals, this study proposed a method to provide effective archival information service through literature research. Also, the proposed service was implemented with system design and components.

• Journal of the Korean Society for information Management
• /
• v.27 no.3
• /
• pp.15-34
• /
• 2010

In this study we determine the level of awareness among academic librarians of ten technological tools as outlined in American Libraries. Towards this end, we conducted a survey targeting 156 academic librarians in 25 Korean university libraries. Questionnaires were designed to determine both the viability and level of acceptance of the ten technological proposals in question. Conclusions drawn after analyzing the responses to the survey were as follows: 1) Customer service can be improved by first drawing up a list of technological skills required for staff members. Methods to develop the cataloging service to more closely match individual user preferences and the use of SMS to send alerts proved to be the proposals, of the ten that were proposed, that not only bore the greatest necessity but also proved to be the most effective once they were implemented. 2) Proposals that proved to be the most difficult to implement were: Using technology to improve the cataloging service to make it more capable of evolving according to the individual preferences of users; the special event wiki for users; and improvements in customer service arising from identifying and drawing up a list of technological skills required for staff members.

• Korean journal of communication and information
• /
• v.62
• /
• pp.5-29
• /
• 2013

This study criticizes the neoliberal dominance in social web popular culture from a feminist perspective. A key question is to identify the nature of the social web popular culture-is it the repercussion or recapturing of feminism in relation to the social context of the prevalence of popular cultural practices of neoliberalism and how to challenge against neoliberal ideology with the critical positioning of feminism? In dealing with these questions, four celebrities' twitter discourses are analysed. The emphasis of smartness in digital mediascape, neoliberal imperative to be competitive, autonomous, positive and affirmative, and desire and fantasy brought by postfeminist lifestyle industries are embedded in the present popular culture. The critical account of neoliberal postfeminism suggests the necessity of an critical feminism which brings about alternative values to the current neoliberal demand for the active subject and consumer freedom of choice as the standard of ideal women.

• The Journal of Bigdata
• /
• v.2 no.1
• /
• pp.27-39
• /
• 2017

The importance of online communication is getting increased by the rapid growth of smartphone supply and Social Network Service (SNS) use. Catching up with the trend, firms are actively use SNS to improve brand image, promote products, and communicate with customer. On the one hand, SNS is the channel for firms' marketing activities, but on the other, it is also the channel where the events related to the firms propagate in real time. Firms are led to unexpected state of crisis, when events are quickly spread out on SNS. Then firms are assessed their image by the way they deal with the state of crisis. This paper proposes to figure out user response on SNS according to each crisis response strategies by analyzing event-related twitter data when crisis situations of firms arise. We classify crisis response strategies into response attitude, defensive and accommodative response, and response speed, fast and slow response. This paper suggests optimal crisis response strategy to firms regarding state of crisis propagated on SNS.

• Journal of the Korean Society for information Management
• /
• v.36 no.2
• /
• pp.79-104
• /
• 2019

Recently, various methods of collecting and preserving social media have been discussed in the field of archives and records management as social media is actively used as a way of communicating with the public in the government. In the United States, there is a move to acquire and preserve social media at the government level, and the National Archives (UK) already provides social media archives to users through Twitter and YouTube. In this study, we proposed the features, acquisition methods of social media by type and the preservation model based on case study results in terms of acquisition and preservation of social media archiving. In order to verify the effectiveness of the proposed methods, this study was applied to the social media of Gyeongsangnamdo provincial government. The results of this study is meaningful in that it suggested acquisition and preservation methods through actual collected results and it is expected that it will be useful for establishing the models for future social media archiving.

• The Journal of The Korea Institute of Intelligent Transport Systems
• /
• v.16 no.6
• /
• pp.141-155
• /
• 2017

As the use of SNS becomes more active, many people are posting their thoughts about specific events in their SNS in the form of text. As a result, SNS is used in various fields such as finance and distribution to conduct service satisfaction surveys and consumer monitoring. However, in the transportation area, there are not enough cases to utilize unstructured data analysis such as emotional analysis. In this study, we developed an emotional analysis methodology that can be used in transportation by using highway VOC data, which is atypical data collected by Korea Expressway Corporation. The developed methodology consists of morpheme analysis, emotional dictionary construction, and emotional discrimination of the collected unstructured data. The developed methodology was verified using highway related tweet data. As a result of the analysis, it can be guessed that many information and information about the construction and the accident were related to the highway during the analysis period. Also, it seems that users complain about the delay caused by construction and accident.

• Journal of the Korea Society for Simulation
• /
• v.29 no.4
• /
• pp.9-19
• /
• 2020

The number of customers on Social Network Services(SNS) is rapidly increasing with the spread of smartphones. As of 2018, about 2.7 billion people of the world population (about 7.1 billion people) and more than 31.2 million people of the total population of South Korea (about 50.1 million) use SNS. There are several studies have been conducted on increasing SNS market. Most of them, however, were not quantitative but qualitative studies. This study is conducted on domestic SNS market to identify the competitive relationship among SNS platforms with great proportion in South Korea, such as Facebook, Instagram and Twitter. The objective is to suggest some hypotheses of the competitive relations, test them, and finally verify the trend of domestic SNS market. Competitive Lotka-Volterra (LV) model is used to find out the competitive relationships and Moving Window is also used to show the changes of them over time. In order to test the hypotheses on the relationships, some experiments are performed with Moving Window technique. Thus, the relations among the platforms and the changes of them over time are identified.