• Title/Summary/Keyword: 통합 커뮤니케이션

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UC(Unified Communication) Systems Development using Mobile Application (Mobile Application을 이용한 UC(Unified Communication) 시스템 개발)

  • Kim, Hee-Chul
    • The Journal of the Korea institute of electronic communication sciences
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    • v.8 no.6
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    • pp.873-879
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    • 2013
  • In this paper, high-quality business-type communications(UC) capabilities of the communication activities overlap, waste, reducing rework process improvement provides for high efficiency. Messages sent via UC app development, FMC calling features, schedule management organization for the development and deployment DataBase UC server deployment, the search for the JSP implementation, XMPP is using the messaging system. IP-PBX running on the IP network, on the basis of UC applications in real life, improve utilization of the infrastructure necessary to provide services to the system design and implementation.

A study on the development of the Integrated Space communication for the sports brand identity (스포츠 브랜드 아이덴티티를 위한 통합적인 공간 커뮤니케이션 계발 계획안)

  • Nam, Kyung-Sook
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2006.05a
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    • pp.55-58
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    • 2006
  • There can be two definitions of modern ideal medical surroundings. One is medical services satisfied patients' with their desire and the other is places suited to remedy realized by rational operation. Particularly, in case of dental service, there is a need for an effective regard of moving lines and there are many rooms for a dental service belonged to a curer and not a curer. So a design has been developed by many concerns. flow do we proffer more familiar and comfortable places to both a curer and not a cuter. Nowadays, the design is making progress to the unprecedented and up-to-date direction. I would suggest a general plan used by a nature of an original art for this design. The design used by a nature between human beings and things is able to induce comforts and intimacies. So to speak, I would like to remove artificial design and keep up organic lines, shapes and forms of a nature like it is. This study grasps the organizational limitation of this design and the visual characteristic of organic forms used by harmonious image of a nature and a new way is applied to limited medical places, a dental service, based on the study. Also, I'm go to examine the meaning and worth of a new design and suggest the direction of it.

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The Integrated Marketing Communication(IMC) Strategy of Korean Fashion Brands Which Enter into Chinese Market (중국 진출 국내 패션 브랜드의 통합적 마케팅 커뮤니케이션(IMC) 전략)

  • Shin, Su-Yun;Jang, Eun-Young
    • The Research Journal of the Costume Culture
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    • v.15 no.3 s.68
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    • pp.483-495
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    • 2007
  • The purpose of this study is to examine the current situation of IMC strategies of Korean fashion brands which enter into Chinese market and to propose the efficient IMC strategies. Twenty Korean fashion brands which enter into Chinese market were selected and in-depth interviews with the managers were conducted. First, advertising is focused on magazines, and outdoor advertising, advertising in departments' magazines, distributing catalogs, and star marketing are performed in some cases. Brands often execute sales promotion activities such as price deduction, offering coupons, and presenting gifts. PR activities like events and sponsorship marketing which targets uncertain public or loyal customers are performed. PPL is conducted passively though it can be very effective. CRM is not operated systematically and customer management is conducted through tele-marketing and direct mail by shop managers. Web sites of brands have insufficient contents and are operated ineffectively. VMD follows brand's basic policy, but in cases of agents whose copyrights are transferred or branches which are place in areas where managing them is hard, shop managers operate their stores by themselves. Finally, because of socialistic consciousness, the perception about service of sales people is lacked.

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A Study on Application of Integrated Marketing Communication (IMC) Strategy for the Efficiency in Information Services of a Public Information Service Institution (공공정보서비스기관의 정보서비스 효율화를 위한 IMC 전략 적용 방안에 관한 연구)

  • Kim, Chan-Ho;Park, Kyong-Seok;Song, Hye-Eun;You, Yong-Bok
    • Proceedings of the Korea Contents Association Conference
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    • 2004.11a
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    • pp.516-530
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    • 2004
  • With the advent of knowledge-based society where knowledge generates power, the importance of information is growing than ever before. However, it is not easy to find necessary information in time. Collecting, processing and disseminating valuable information is getting more and more important. If those information include scientific and technical issues, it is more difficult to connect the sender and receiver, provider and consumer and also creates various factors and situation. This study aims to provide an application method of IMC(Integrated Marketing Communication) Strategy for efficient information services of science and technology which is one of KISTI's major functions. An analysis was proceeded in 3 categories with provider and receiver, and medium and message. The current problem in system was reviewed through each analysis and a feasible plan for the realization of IMC Strategy in future is proposed.

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상하수도 종합정보시스템

  • 대한전기협회
    • JOURNAL OF ELECTRICAL WORLD
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    • s.256
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    • pp.88-95
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    • 1998
  • 상하수도사업은 안정되고 안전한 물의 공급에서부터 처리, 주위환경에 대한 배려, 고도 처리기술에의 대응 등은 물론, 경영의 관점에서 효율화와 코스트 삭감이 요구되는 가운데, 고도정보화를 위한 시책이 진행 중에 있다. 미쓰비시전기는 이전부터 ''상하수도종합정보시스템''으로 OA(Office Automation), EA(Engneering Automation), PA(Process Automation) 의 각 영역 그리고 전체로서의 효율화를 도모하는 시스템의 구축을 지향하여 왔다. 이 시스템의 특징은 다음과 같다. $\cdot$통합화(정보의 일원관리, 네트워크화)$\cdot$고도화(정보자산의 부가가치화)$\cdot$플렉시블 컨스트럭션(기존시스템 활용) $\cdot$토털효율의 향상(자동화, 무인화, 광역, 통합감시)본고에서는 모든 상수도$\cdot$하수도업무를 통괄함과 동시에 보다 종합적인 관점에서 지원하는 것을 베이스로 한 상하수도종합정보시스템에 대하여 소개하는데, 그 중에서도 통합화에 초점을 맞추어 다음과 같은 사항에 대하여 기술한다. (1) 그룹웨어의 상하수도분야에의 적용 (2) 휴대정보단말 ''상하수도수첩''에 의한 정보화범위의 확대 (3) ''인포하니스(Infoharness)''를 사용한 정보통합의 컨셉트 (4) 상하수도 조압정보시스템에서의 서브시스템 소개(우수배제지정시스템), 지역커뮤니케이션시스템)

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A study on the application of new media for performing art -Focused on interactive performing art (공연예술에서 뉴 미디어 활용에 관한 연구 -공연영상예술을 중심으로-)

  • Moon, ha na;Lee, jae joong;Park, jin wan
    • Proceedings of the Korea Contents Association Conference
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    • 2010.05a
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    • pp.88-90
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    • 2010
  • 인터넷과 디지털 매체는 정보교류의 편의성과 복제가 가능한 매체로 사람들 간의 의사소통 방식의 변화를 가져왔다. 이러한 매체의 발전으로 이미지와 영상으로 소통하는 새로운 커뮤니케이션 문화가 형성되고 문화예술영역의 표현수단의 변화로 확산되었다. 영상매체에 친숙한 현대인들에게 맞춰 공연예술에서도 공간의 제한성에서 벗어나 영상이 접목된 작품들이 기획되고 있으며, 공연 영상이라는 새로운 커뮤니케이션 방식을 창출해 내고 있다. 본 논문은 공연예술의 고유한 영역과 더불어 다양한 장르가 통합된 독창적인 형태의 공연사례를 분석하고자 한다.

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kUTAF: Keyword based web service UI Test Automation Framework (키워드기반 웹서비스 UI 테스트 자동화 프레임웍 소개)

  • Hwang, Young-Seok;Jung, Sang-Moon;Hwa, Chang-Deuk
    • Proceedings of the Korean Information Science Society Conference
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    • 2011.06a
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    • pp.158-161
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    • 2011
  • 웹 UI 자동화 테스트 환경 구축하여 운영할 때, 현실적으로 어려움이 있다. 자동화 셋을 구축하는데 초기 투자비용이 많이 들고, 구축한 흐름에도 유지보수 비용이 많이 발생한다. 또한 필요시 바로 실행될 수 있는 자동화 셋을 통합 관리하려면 많은 공수가 투입되어야 한다. 본 논문에서는 웹 UI 자동화 테스트시 발생하는 이런 어려움들을 효과적으로 해결할 수 있는 키워드 기반 웹서비스 UI 테스트 자동화 프레임웍 (kUTAF: Keyword based web service UI Test Automation Framework) 을 소개한다. kUTAF은 웹 구성요소와 사용자 행위를 도메인 지정 언어로 매핑시킨 키워드를 사용해 테스트케이스를 작성하여 자동화 테스트를 수행하고, 작성된 자동화 테스트 셋을 효과적으로 통합 관리하는 프레임웍이다. kUTAF을 적용하면 자동화 셋의 유지보수가 쉬워지고, 커뮤니케이션 비용이 감소하고, 자동화 테스트를 통합 관리하는 부문에서 많은 효과를 볼 수 있다.

A Study on Integrated Marketing Communication(IMC) Activities to Increase the Crowd of Professional Volleyball Teams (프로배구구단 관중증대를 위한 통합적 마케팅 커뮤니케이션(IMC)활동에 관한 연구)

  • Kim, Kyoung-Hyun;Park, Sung-Su;Park, Kyeong-Rae
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.7
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    • pp.95-106
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    • 2020
  • The study was conducted to investigate the effectiveness of professional volleyball teams' integrated marketing communication(IMC) activities. The subjects of this study were a total of 400 surveys of visitors who visited the stadium to watch mans professional volleyball games from 2019 to 2020, and 385 questionnaires except for invalid or error questionnaires were used for research purposes. For factor analysis and reliability testing, IBM SPSS Statistics Ver 21.0 was used. Frequency analysis was conducted to examine the general characteristics. To verify differences between groups according to demographic and general characteristics, independent sample t-test and one-way ANOVA were performed, and correlation analysis was performed to examine the relationship between variables. In addition, regression analysis was conducted to verify the influence between variables. The results of the study are as follows. First, there was no difference in club image, club reputation, and club loyalty by gender. Second, there was no difference in club image, club reputation, and club loyalty according to age. Third, there was no difference in the club image, club reputation, or club loyalty according to the viewing experience. Fourth, professional volleyball team IMC activities were found to affect the club image. Fifth, professional volleyball team IMC activities were found to have an impact on the club's reputation. Sixth, it was shown that professional volleyball team IMC activities have an effect on club loyalty. Eighth, the club image was found to affect the club loyalty. Finally, it was found that the club reputation influenced the club loyalty.

A Study on the Effects of Organizational Culture Types on Organizational Effectiveness - Focused on Moderating Effect of Organizational Communication - (조직문화 유형이 조직유효성에 미치는 영향에 관한 연구 -조직커뮤니케이션의 조절효과 중심으로-)

  • Kim, Mun-Jun;Kim, No-Sa;No, Yu-Jin
    • Industry Promotion Research
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    • v.2 no.1
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    • pp.15-29
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    • 2017
  • The purpose of this study was to examine how the interaction between organizational culture and organizational communication factors on the effectiveness of a set of organizations has an effect on organizational effectiveness. For the empirical analysis of this study, we conducted a questionnaire survey on the subjects who participated in the core job training course of SMEs. To test the hypothesis of this study, we analyzed the moderating effects of organizational communication on the relationship between organizational culture type and organizational effectiveness by statistical analysis, correlation analysis, regression analysis, multiple regression analysis, and control effect analysis through statistical program SPSS 20.0. The results of the empirical analysis show that organizational culture type positively influences organizational commitment and job satisfaction, but organizational culture has a positive effect on organizational culture. It exhibited a positive moderating effect. Therefore, this study reviewed the theoretical validity of existing studies by analyzing the moderating effects of organizational communication in the relationship between organizational culture type and organizational effectiveness. On the other hand, the empirical analysis of the interaction effects of variables can be interpreted as the pursuit of integration between prior researches that were performed individually.

Internet based Communication and Relationship (인터넷 기반 커뮤니케이션과 인간관계)

  • Hoon Jang
    • Korean Journal of Culture and Social Issue
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    • v.19 no.2
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    • pp.259-283
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    • 2013
  • It seems that Internet based communication has been settled down in everyday life. Internet based communication studies also have been done and they proposed that internet based communication modal differs from other communications modal. One of the major themes about internet based communication was the effect of internet based communication on relationships. Early studies suggested that internet has negative effect on life and relationships, although it has positive effect on economics and information distribution. Because there is relative anonymity, People and Researchers thought that people easily could be exposed to negative situations like pornography, instant relationship, negative reply and soon. However,Recently there have been on going un-solving arguments about effect of internet based communication.From the negative perspective, Internet based communication is negative to relationship, because internet based communication could displace face to fact communication and old off-line relationships. However, from the positive perspective, researchers focused on the motivation and purpose of internet users. In this paradigm, people could expand their life and relationships using internet because internet could remove the various restrictions for relationship. Moreover they also suggested that people could enlarge their relationships because they could easily disclose theirselves in anonymity. However, No conclusion has been drawn yet and there needs some organization of two standpoints. Accordingly, This study is integrating the two perspectives and proposing future direction of internet based communication and relationship.

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