• Title/Summary/Keyword: 통합 커뮤니케이션

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A Study on the information architecture and menu design in the type of web sites (웹사이트의 유형 분류에 따른 정보 설계 및 메뉴디자인의 특성 연구)

  • 배윤선;이현주
    • Archives of design research
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    • v.16 no.1
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    • pp.241-250
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    • 2003
  • With the increasing number and variety of internet users as well as the development of internet technology, web contents have been taking a more comprehensive, integrated, and practical form. This change has brought to our attention the importance of the information architecture and menu design, both of which are required for the users to navigate vast amount of data promptly, correctly and easily for effective communication in the web sites. In this study, web sites were categorized by the service levels provided to the users, and sampling was performed accordingly. Then, information architecture, the layout and the presentation of the menu design were analyzed. The result of the analysis show that there are distinguishable characteristics in how the menus were expressed and designed, and that these characteristics reflect the users' characteristics in the web interface menu design. With the result of this study, we present a guideline for information architecture and web interface menu design, which reflects user characteristics thereby strengthening usability. Using this guideline, we expect the development of web interface design which should support more efficient communication on the web.

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Analysis of YouTube Channels of Domestic Companies from IMC Perspective (IMC 관점에서 국내기업의 유튜브채널 분석)

  • Kim, Byung-Dae
    • Management & Information Systems Review
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    • v.39 no.3
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    • pp.127-140
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    • 2020
  • This study conducted analysis of YouTube channels by domestic companies as the marketing strategies of domestic companies vary due to the rapid growth of the Internet and YouTube channels. The YouTube channel analysis analyzed the number of subscribers, plays, videos and classifications of domestic companies on YouTube channels, the top 100 domestic companies in the YouTube ranking site "Company/Official. The analysis showed that 4.53 million companies had the largest number of subscribers, Samsung mobile, 544.69 million circuit Samsung mobile, and 11,416 League of Legends-Korea channels had the largest number of videos. The most product classification showed that food/dining companies were engaged in a lot of YouTube activities. The use of YouTube, which is rapidly growing in companies through analyzing YouTube channels from the perspective of a company's new marketing strategy, is a new tool for integrated marketing communications. It is expected that the YouTube channel, which enables two-way communication of companies' marketing strategies, will be used as basic data when producing YouTube content in the future.

A Study on the Identity Direction of Korea Medical Marijuana Service (한국 의료용 대마 서비스의 아이덴티티 방향에 관한 연구)

  • Hwang, Ayoung;Pan, Young-Hwan
    • Journal of the Korea Convergence Society
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    • v.11 no.5
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    • pp.131-138
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    • 2020
  • Service industry has become the most important industry among various economic activities. These rapid changes have made the business environment more integral and important to balance the interests of various stakeholders. However, when a new service enters South Korea, there is a need to establish an identity that helps the various stakeholders to have a consistent understanding because different stakeholders have different understandings about the service. This paper is a study on the application of the optimized identity to the medical Marijuana service and the implementation plan. It consists of three steps: theoretical consideration, development of the optimization identity structure, and application to the medical Marijuana service.

A Design of Mobile Web Server Framework for SOAP Transaction and Performance Enhancement in Web2.0 (웹2.0에서 SOAP 처리와 성능 향상을 위한 모바일 웹 서버 프레임워크의 설계)

  • Kim, Yong-Tae;Jeong, Yoon-Su;Park, Gil-Cheol
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.12 no.10
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    • pp.1866-1874
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    • 2008
  • Existing web server lowers the whole capacity of system because of the problem on the processing load of server by closing connection increasing code handshake operation, and remarkable decrease of server capacity if it is the state of overload. Also, there occurs disadvantages of increasing connection tine about client's request and response time because handling of client's multi-requests is not smooth because of thread block and it requests a lot of time and resources for revitalization of thread. Therefore, this paper proposes the extended web server which provides the technique for delay handling and improves the overload of server for better system capacity, communication support, and the unification which is the advantage of web service. And it evaluates the existing system(implemented at Tomcat 5.5) and the proposed mobile web server architecture. The extended server architecture provides excellent exchange condition for system capacity and evaluates improved web server architecture which combines multi-thread with thread pool. The proposed web service architecture in this paper got the better result of improved capacity benefit than the evaluation result of original Tomcat 5.5.

Validity and Reliability of the Perceived Elderly Stigma Scale and the Relationships between the Stigma and Demographic Factors (지각된 노인 낙인 척도의 타당도 검증 및 인구통계학적 특징에 따른 낙인 인식)

  • An, Soontae;Kang, Hannah;Chung, Soondool
    • 한국노년학
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    • v.38 no.1
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    • pp.203-223
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    • 2018
  • This study examined the validity and the reliability of the perceived elderly stigma scale. Moreover, we investigated the relationships between the perceived elderly stigma and demographic factors (age, gender, education, and income). The initial scale consisted of 5 factors (ability, personality, appearance, authoritarian dependency, and child-obsession) and 28 items. In order to test the validity and the reliability of the scale, this study conducted a survey with 693 adults aged 18 to 65. Based on the confirmatory factor analysis (CFA), the scale was modified to 5 factors (ability, personality, appearance, authoritarian dependency, and child-obsession) and 15 items and its convergent validity and discriminant validity were confirmed. In terms of the relationships between the perceived elderly stigma and demographic factors, age had a negative relationship with the "ability" stigma, and education was a negatively associated with the "appearance" stigma.

A Study on the Application of the Spatial Information Services for Water Hazard Information Services Platform (수재해 정보 플랫폼을 위한 공간정보서비스 활용 방안 연구)

  • LEE, Jeong-Ju;CHAE, Hyo-Sok;HWANG, Eui-Ho;KIM, Dong-Young
    • Proceedings of the Korea Water Resources Association Conference
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    • 2015.05a
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    • pp.639-639
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    • 2015
  • 최근 지식정보 사회는 IT가 핵심 구성요소인 스마트 사회로 변모하고 있으며, 인간과 사물 간 의사소통에서 사물과 사물 간 의사소통까지 확장하고, IT간 융합에서 나아가 타 산업과 융합하는 지능형 사회로 나아가고 있다. '공간'에 대한 정보는 '시간'과 함께 인간이 생활하는데 있어 반드시 알아야 하는 가장 근본적인 정보로써, 공간에서 발생하는 정보를 기반으로 다른 사람들과 소통을 하고 목적을 충족함으로써 삶의 질을 향상시킨다. 현대 사회에서 공간정보는 중요한 인프라 가치를 증대시키므로 새로운 사회 패러다임 전환을 위한 필수적인 요소라 할 수 있다. 따라서 본 연구에서는 수재해 정보 플랫폼 구현에 앞서 사용자의 니즈를 만족시키고 효용가치 증대가 가능하도록 공간정보서비스 활용 방안 연구를 하고자 한다. 공간정보는 시대의 흐름에 따라 형태 및 생산?활용방법이 달라졌으나 항상 중요한 정보로 인식되어 왔으며, 미래 공간정보는 단순 콘텐츠 영역을 뛰어넘어 상황(Context)정보까지 범위를 확장하였다. (1)미국의 공간정보는 시설, 기록관리 및 지도와 같은 공공분야에서 현재는 업무통합관리, 의사결정지원 등에서 데이터 웨어하우스(Data Warehouse)로서의 역할 담당한다. (2)일본은 아시아 최고의 원천기술력을 보유하고 있으며, 높은 수준의 GIS, RS(위성항측), ITS(지능형 교통 시스템) 기술을 기반으로 하고 있다. (3)영국은 지리정보시스템과 공공서비스를 접목하여 시민의 요구에 부응하는 고객맞춤형서비스 제공을 국가정보화의 우선과제로 선정하고 있다. (4)우리나라는 초고속통신망과 모바일 기술 등 세계 최고 수준의 인프라를 확보하고 있어, 이러한 인프라 기반융 복합 공간정보서비스를 이용하는데 안정적인 기반을 확보하고 있다. 본 연구는 국내외 공간정보서비스의 패러다임 변화 및 추진 동향 등을 제시하였으며, 수재해정보 플랫폼 활용에 능동적 적극적으로 접근할 수 있는 기반을 마련하였다. 공간정보서비스를 활용하여 커뮤니케이션 강화, 수재해 정보 서비스의 효율성 증진, 재해부문 선진화 측면에서 발전적 영향을 미칠 수 있으며, 특히 각종 현안에 대한 미래 예측 및 대응에 기여할 것으로 판단된다.

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Factors Influencing Consumer's Sharing Intent of Facebook Viral Advertising (소비자의 페이스북 바이럴 광고 구전의도에 영향을 미치는 요인에 관한 연구)

  • Heo, Seo-Jeong;Jo, Chang-Hwan
    • (The) Korean Journal of Advertising
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    • v.28 no.3
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    • pp.53-81
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    • 2017
  • As online video advertising market grows, viral advertising is drawing attention. This study investigated factors influencing consumer's sharing intent of viral advertising each from four dimensions which are content, sender, consumer, and network. As a result, factors of persuasive intent, brand-ad image fit, perceived self-presentation, and bridging social capital were found to affect consumer's sharing intent of viral advertising. And persuasive intent of content was found to be negatively affect consumer's sharing intent. Social value and bonding social capital were not found to have significant influence on consumer's sharing intent of viral advertising. From the analysis of this result, this study suggested future research topic and academic/practical implications.

A Study on the Narratives of Single Person Experience based on Visual Transference: Focusing on the Isolated Factors of COVID-19 (시각적 전이에 기초한 1인 경험 내러티브에 관한 연구: COVID-19의 고립 요인을 중심으로)

  • Lee, You-Jin
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.519-528
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    • 2022
  • The purpose of the study was to further investigate the direction for one-person experience design based on visual shift due to the isolation one has experienced after the COVID-19 and the factors regarding it. The study involves eight female participants who are in their twenties via digital platform. The participants were instructed to choose digital image similar to COVID-19 and to write down facts based upon the image and the researcher will look into the result microscopically. The researchers found that the isolation factors include decreased face-to-face communication, reliance on social media, heavy usage of OTT platform, limited outdoor occasion and activity, limitation of untact technology and education program, fear over the pandemic and so on. The study has shown that the one-person experience design should be heading in a direction where it adopts space design that can crossover online and offline world, digital complex design to embody realness as well as the communication design to regain the relationships with others.

Development of Multi-person remote collaboration system using WebRTC for fields adaptation (WebRTC를 이용한 현장 적응형 다자간 원격협업 시스템 개발)

  • Lee, Kwanhee;Kim, Ji-In;Kwon, Goo-Rak
    • Smart Media Journal
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    • v.10 no.4
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    • pp.9-14
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    • 2021
  • In the case of the existing remote collaboration, the remote support service-oriented system is not suitable for the use of the field-oriented multi-person remote collaboration system. This paper is a remote collaboration system development for various industrial sites. We develop remote support and work management that faces the various needs of industrial sites, real-time video remote support between workers, and real-time voice work sharing between workers. In addition, The goal of the development aims to increase the usability by strengthening the security function through encryption in the video and to develop a more efficient system. Finally, the development contents are the remote management and the support software development, Android app development for worker, WebRTC-based remote collaboration system construction and development, and prototype development. These products are expected to increase demand and increase sales by installing and operating at industrial sites, and can promote manpower training, understanding trending technologies, and improving capabilities.

The Relationships between Rural Elderly's Suicide Literacy, Suicide Stigma and Coping Advice for Suicide Prevention: The Moderated Mediation Effect of Social Expectations for Experiencing Negative Emotions (일개 농촌 지역 노인의 자살 리터러시 수준과 자살 낙인 인식 및 자살 위기대처 능력의 관계: 부정적 정서 경험에 대한 사회적 기대의 조절된 매개 효과)

  • An, Soontae;Lee, Hannah;Cho, Jeonghee
    • Research in Community and Public Health Nursing
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    • v.33 no.2
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    • pp.164-174
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    • 2022
  • Purpose: The purpose of this study is to examine the effects of the rural elderly suicide literacy level upon suicide stigma and coping advice with suicidal crises (recommending professional help for a suicidal person). In particular, this study investigates the role of cultural norms (perceived social expectations for the experience of negative emotions) on suicide stigma and coping ability. Methods: A survey was conducted addressing elderly people (N=119) living in rural areas. Regression analysis using SPSS PROCESS macro was used to examine the relationships among the key variables. Results: Participants with higher suicide literacy showed lower suicide stigma, and this perception had a significant effect on enhancing their coping advice with suicidal crises. Also, perceived social expectations significantly influenced the relationship between suicide stigma and coping advice. With lower levels of social expectations, the mediating effect of suicide stigma on the relationship between suicide literacy and recommending professional help did not exist whereas the indirect effect was significant when it pertained to high levels of social expectations. Conclusion: This result signifies that suicide stigma serves as a barrier deterring Koreans from reaching out for professional help regarding their mental health. Moreover, these findings underscore the importance of cultural psychological factors such as perceived social expectations in terms of developing suicide prevention strategies.