• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.303-304
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• 2019

브랜드 아이덴티티는 브랜드 인지도를 강화하고 다른 브랜드와 차이를 극대화하고 브랜드 자산을 창출하는 중요한 방법이다. 그러나 통일된 브랜드 아이덴티티 시스템 모델이 없는 상황은 브랜드 아이덴티티 개발에 큰 어려움을 가져왔다. 본 연구에서는 먼저 브랜드 아이덴티티의 개념을 고찰하였다. 그다음 아커(David A.Aaker), 손일권, 휠러(Wheeler) 세 학자들이 브랜드아이덴티티 시스템에 대한 관점을 분석하였다. 마지막으로 새로운 종합적 브랜드 아이덴티티 시스템을 추출하였다.

• Management & Information Systems Review
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• v.30 no.4
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• pp.293-314
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• 2011

The current study investigated the position of future strategy analyzed from the perspective of design management in relation to 10 strategic industries implemented through 3 steps based on promising growth and advancement of Busan industries and evidence provided from a study on the development program of design industry in Busan. It elucidated the role of design industry as a key role from the perspective of design management in an age of creative revolution of futures values. It analyzed the associations between composition of future strategy and design industry in 10 strategic industries of Busan, and explained the relationships with the strategic industries. The perspective of design management involves that design as a ground of values is an industry of the future values, which performs a key strategic function and role, and a theoretical investigation examined the relationships between main functions of design management and business management. Chapter 3 organized items proposed in the design development program in Busan and examined goals and systems which become basic formation of establishment of design strategy in Busan and conditions for design industry in the associations with strategic industry. Chapter 4 described priorities of practicability by step through analyzing and grouping top 30 projects in Busan industry including meanings as key strategy, position relations, and policy priorities by analyzing elements of design management of strategic industry and describing and analyzing the concept of promoting Busan design. The theme of the present study is to change perception of design management as a key value and a condition to decide creativity industry into future industry and to evaluate vision of Busan design industry and meanings proposed as proceeding strategy. The early 21st century is an age when agrarian society has changed into industrial society is dominated by knowledge economy of the information revolution and one should prepare for the growth phase of creative innovation based on creative revolution of the 4th wave of creative society by design management which has become a center in 2000s on the whole. With the advent of creative paradigm and based on the function and role of the current creative economy age new innovation DNA of design management will be created. Design process has changed through information and knowledge-oriented trends of digital through convergence between industries from industrial design to convergence of industries, and it is expected that integrated design of value creation using information and technology will play a key role in Busan design industry development and top 10 strategic industries.

• Archives of design research
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• v.20 no.3 s.71
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• pp.299-314
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• 2007

For the past 20 years, the growth and development of university-design-educational institutes contributed to the industrial development of our country. Due to the technological fluctuation and changes in the industrial structure in the latter half of the 20th century, the enterprise is demanding professionally-oriented design manpower. The principle which appears from instances of the advanced nations is to accommodate the demands in social changes and apply them to educational design programs. In order to respond promptly to the industrial demand especially, the advanced nations adopted "multidisciplinary design education programs" to lead innovation in the area of design globally. The objective of the research consequently is to suggest an educational system and a program through which the designer can be educated to obtain complex knowledge and the technique demanded by the industry and enterprise. Nowadays in order to adapt to a new business environment, designers specially should have both the knowledge and techniques in engineering and business administration. We suggest that the IPDI, a multidisciplinary design educational system and program is made up of the coordinated operation of major classes, on-the-job training connection, educational system for research base creation, renovation design development program for the application and the synthesis of alternative proposals about the training facility joint ownership by connecting with the education of design, business administration and engineering.

• Archives of design research
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• v.11 no.3
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• pp.47-55
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• 1998

Homepage design on the Web is incredibly growing fast as the integrative information method than any other media. At the beginning the homepage was designed by text mostly, however, it has been changed to use the multimedia. Design in the Web is changed by the development of computer technology. Rnal destination of Web is an user platform that consists of pixel of monitor screen. Monitor requires different approach from printing material because of the limited of range of presentation and the property of light. This paper has studied to find the possibilities of expression of type which can be the basic structure for HTML. By the case study of homepage, it has analyzed the kind of types, presentation method, the number of frequency, and variation of design.

• Archives of design research
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• v.14 no.2
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• pp.57-66
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• 2001

This research was carried with emphasis on the technical contents of lighting design which had various knowledge system in the educational viewpoint. First of all, phisiolosical and physical factors were considered with the process of vision between human and light. Next, components of attributes in the lighting fixture were prescribed to analyze concept of the fixture. Finally, I proposed educational program in the instruction to meet the purpose of this research. As a result, in overall research concerning the basic direction and structure, instruction should have balance to reconcile theory and practice about lighting. Second, in terms of expansion of cognition about lighting, experimental education that is considered with interface is needed to make practical verification through relationship with man-made environment and scientific data.

• Archives of design research
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• v.11 no.1
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• pp.229-236
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• 1998

It is the most important technological progress for the computer graphics when computer has incorporated the color system. However, color system used in computer is totally different from traditional color system like printing ink or painting color because it is exist only in the form of wavelengths of light on the computer screen. Therefore, some compatible problems are still remains with traditional design process or color matching in photography. It is important to produce precise representation and management of color in the current design system which is controlled and managed by computer to merge design process. In this study, I have discussed the merits of color, technological characteristics, designer's approach to color and traditional color system. Also I analyzed the aesthetic characteristics of computer color system which are found in computer graphics technology and compared them to traditional color system to try to find some opportunity and possibility for new method of development.

• Archives of design research
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• v.19 no.1 s.63
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• pp.191-200
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• 2006

A design representation is reflected in the typicality of branch representation as a syntagm in combination with design factors. And the design factors form up paradigm as an attributive category which is reflected object and value of branch representations, and they are consisted of selection and combination in representative process. Selection and combination of the design attributive category also reflect the representation consciousness of operating in representative process, and they imply a cognizance about object and value of the representation. Therefore, branch representation appears an attributive structure which is required of a given field by means of the representative object and value. This is made up of the divided differentiation according to a combined mode. This study is to investigate the fact verification between typicality of attributive structure and each divided differentiation to measure consideration degree of attributive category which is consisted in the design representation. The attributive structure of representation which is affected the industrial design, the visual communication design, and the environmental design fields identifies to take the typical differentiation by means of evaluations and results of this study.

• Archives of design research
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• v.19 no.4 s.66
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• pp.81-90
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• 2006

Robot design serves as the crucial link between a human and a robot, the cutting edge technology. The importance of the robot design certainly will be more emphasized when the consumer robot market matures. For coexistence of a human and a robot, human friendly interface design and robot design with consideration of human interaction need to be developed. This research extracts series of functions in need which are consisted of series of case studies for planning and designing of 'A Shopping Support Robot'. The plan for the robot is carried out according to HRI aspects of Design and the designing process fellows. Definite results are derived by the application of series of HRI aspects such as gestures, expressions and sound. In order to verify the effectiveness of application of HRI aspects, this research suggests unified interaction that is consisted of motion-capture, animation, brain waves and sound between a human and a robot.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.463-469
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• 2021

The aesthetic value of Korea is rising in various fields through the use of designs using Korean materials. Korean materials contain oriental ideas and are widely used as materials for design development due to the uniqueness of its form. The purpose of this study is to present basic data of nail art design differentiated nail art designs required at the nail art industry site by producing nail works using Korean materials. Accordingly, We proceeded on the basis of theoretical consideration and empirical research for the development of nail art design, a field of beauty in this study, and made a Korean and unique nail art design work using the Four Gracious Plants. For this purpose, we considered theoretically the characteristics of nail art and the Gracious Plants, and made nail art design works derived from empirical research. The work was analyzed by color, texture, and design elements of form. Therefore, the mixed method of Nail Art and the Gracious Plants, which is the core of this study, is considered to be meaningful in laying the foundation for creative nail art design development.

• Archives of design research
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• v.18 no.1 s.59
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• pp.91-104
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• 2005

In the past, the design education focused on the technique and skill to satisfy the production and consumption activities of a corporation based on beauty and practicality in the industrial age. Now, it's time to switchover to a life-quality enhancing education by harmonizing and meeting the public's physical and mental needs because design education is a character education which enhances the quality of life by uplifting people's aesthetic sense. This paper has emphasized on the importance of public education of design through the theoretical investigation on social environmental changes caused by the emergence of information society,,education problems, public education, and the necessity of design education. The reason why this study should be done has been suggested by investigating the necessity of this research and bringing up the issue. Furthermore, the current status and problems of public education on design have been analyzed. Then, based on the result, the development direction of design education has been suggested. This study can be concluded as follows: First, the design education should change from its vertical structure to a horizontal one. It should be widely spread to the public, getting off from its privatization for a certain group. Second, designers and the public should correct their way of thinking about design. The ordinary people as well as the designers should cultivate their capability to find and take care of design related issues in their everyday lives. Third, all people should be the subject of design education for the public. As a part of cultural education on the public's aesthetic sense, design education should be reborn as a field of study in which a sound public culture can be developed by the integration of human life and culture, exceeding the limit of school curriculum.