• Title/Summary/Keyword: 통계패키지

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Influences on Store Selection and Recommendation Intention According to Lifestyles - Centered on Optical Shops - (라이프스타일에 따른 점포선택과 추천의사에 미치는 영향 - 안경원을 중심으로 -)

  • Cha, Jung-Won;Lee, Jung-Kyu
    • Journal of Korean Ophthalmic Optics Society
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    • v.20 no.2
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    • pp.83-92
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    • 2015
  • Purpose: This study was performed to offer some more effective marketing strategies for optical shops on a basis of analyses of what lifestyles influence most on 'store selection' and 'recommendation intention' and of what properties of 'store selection' influence most on 'recommendation intention'. Methods: Questionnaire surveys were conducted from the customers who visited the optical shops in Seoul and northern Gyeonggi-do region from January 1 to June 30, 2014. It was analyzed via utilizing SPSS v.20.0 statistical package program. Results: The results in lifestyle-factors which influence on store selection were arranged in order as follows: 'stability oriented', 'goal oriented', 'cultural activity oriented'. And the results in value-factors which influence on 'recommendation intention' were arranged in order as follows: 'stability oriented', 'health oriented'. The most positive factor for 'recommendation intention' was revealed as 'dealing with customers' among several factors of 'store selection'. Conclusions: Today's marketing activities for customers should be suited for different lifestyles of customers. Customers who have 'stability oriented', 'goal oriented', and 'cultural activity oriented' lifestyles tend to select optical shops in consideration of 21 items when selecting an optical shop. Customers who have 'stability oriented', and 'health oriented' lifestyles have positive influences related to 'recommendation intention'. Also, it is likely for customers to recommend optical shops to others when the factor 'dealing with customers' meets their expectations.

A Study of the Impact of Sense of Values on Select Stores and Satisfaction - Centered on Eyeglasses Stores - (가치관이 점포선택과 만족도에 미치는 영향에 관한 연구 - 안경원을 중심으로 -)

  • Lee, Jung-Kyu;Cha, Jung-Won
    • Journal of Korean Ophthalmic Optics Society
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    • v.19 no.4
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    • pp.419-427
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    • 2014
  • Purpose: We propose an effective marketing strategy for eyeglasses stores on the basis of surveys about the relationships between customers' social values, customer satisfaction and selecting glasses store. Methods: All 245 surveys were conducted about customers had visited the eyeglasses store located in Seoul and Northern Gyeonggi-do regions from January 1 to June 30, 2014, and it were analyzed by SPSS v.20.0 statistical package program. Results: The order of customers' social values factors which have an influence on 'Selecting Store' is "Society oriented", "Ability oriented", "Freedom oriented" and "Happiness oriented". Also, the order of customers' social values factors which have an influence on satisfaction is "Society oriented", "Ability oriented". In addition, Customer Satisfaction is affected by Service, one of the factor of 'Selecting Store' factors. Conclusions: Each type of marketing activities should be conducted for customers by their various values. The best plan to elicit good reactions from customers is meeting them through "Society-oriented" factors. Meeting with customers through the "Ability-oriented" factors is second only to the best option. It is shown that the method to increase the satisfaction for customers' return visit is to manage 'Service factors' well.

A Study on Utilization and Consumption of Seaweeds in Some Regional Residents (일부 지역주민의 해조류 소비 실태 조사)

  • Jung, Bok-Mi;Paik, Jae-Eun;Bae, Hyun-Joo
    • Korean journal of food and cookery science
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    • v.31 no.5
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    • pp.605-613
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    • 2015
  • This study assesses the consumption of seaweed by Koreans using a survey questionnaire. 1,218 subjects were surveyed. Those individuals were divided into inland and coastal regions. Statistical analyses were conducted using the SAS package (ver 9.1). The results of this study are summarized as follows: Of the survey respondents 46.5% were male and 53.5% were female. Inland and coastal residents were divided nearly equally (50.4% and 49.6% respectively). Overall slightly more respondents reported a dislike of seaweeds (52.8% vs 47.2%) and the major reason for their dislike was the smell. With respect to gender and age preference, more females liked seaweed than males (p<0.01) and individuals over thirty were more favorable when compared to those in their teens and twenties (p<0.001). Coastal area residents liked seaweed significantly more than that of inland residents (p<0.01). Respondents reported eating seaweed at home (50.8%) and at restaurants (28.2%). The cooking methods used for dishes with seaweed included: soup (44.8%), wrapped in seaweed (21.8%), and seasoned dishes (19.4%). The most popular item among processed seaweed products was beverages. 26.5% of respondents were getting their food and nutrition information through television and radio programming. In conclusion, the results of this study provides baseline and useful information for the development of marketing plans for seaweed products.

The Influence of Senior's Technical Stress and Self­-Efficacy on Entrepreneurial Intentions : Including Mediating Effects of the Resilience (시니어의 기술 스트레스와 자기효능감이 창업의지에 미치는 영향 : 회복탄력성의 매개효과를 포함하여)

  • Chang, Soo-jin
    • Journal of Venture Innovation
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    • v.2 no.1
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    • pp.93-118
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    • 2019
  • This study empirical analysed how senior's technical stress and self-efficacy affected entrepreneurial intentions and whether resilience functioned as a mediating effects between them. 207 data were collected from the field survey questionnaires administered to a convenience sample of senior men and women aged 40 and over who had entrepreneurial intentions. For hypothesis testing, the IBM SPSS Statistics 24.0 was used. Frequency analysis, exploratory factor analysis, correlation analysis, and hierarchical regression analysis were conducted. Empirical studies showed as follows. First, technical stress affected senior's entrepreneurial intentions. Second, self-efficacy turned out to affect senior's entrepreneurial intentions. Third, resilience came out to have a partial-mediating effects between technical stress and the senior's entrepreneurial intentions as well as between self-efficacy and the senior's entrepreneurial intentions. These research outcomes supported the preceding studies that self-efficacy played key roles in maximizing senior's entrepreneurial intentions and demonstrated the importance of self-efficacy as an independent variable for seniors to promote entrepreneurial activities with an intention of starting a new business. Furthermore, the technical stress newly introduced as an independent variable was found to be the next most important factor after the self-efficacy. The study also confirmed that the resilience has been doing an partial-mediating effects. However, it appeared that the technical stress affected the will of start-up, but it appeared to be a positive relationship. For generalization of this finding, further studies are required.

Perceived Quality of Korean Restaurants Influencing on Satisfaction and Behavioral Intentions - From the Perspectives of Asian Tourists to Korea - (만족도와 행동의도에 영향을 미치는 한식당의 지각된 품질 요인에 관한 연구 - 한국을 방문한 아시아 관광객의 관점을 중심으로 -)

  • Im, Hyun-Jung
    • Culinary science and hospitality research
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    • v.16 no.1
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    • pp.209-225
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    • 2010
  • The main purposes of this study were to assess Asian travelers' perceptions of service quality provided by Korean restaurants and to identify the relationships among perceived quality, satisfaction, and behavioral intentions. The survey was administered during one-month period of January-February 2009, targeting tourists from China, Taiwan, and Japan who were visiting Korea through escorted tour packages offered by several Korean travel agencies. A total of 223 copies of the questionnaire were collected for the data analyses such as descriptive statistics, factor analysis, MANOVA, and multiple regression analysis using SPSS 12.0 program. The main results of this study were as follows: 1) The results of the gap analysis indicated that the service quality in several areas provided by the Korean restaurants did not meet the tourists' expectations; 2) The factor analysis identified four underlying dimensions of travelers' perceptions of overall service quality provided by Korean restaurants ("value and quality of foodservice", "menu choices", "service quality of employees", and "quality of surrounding area"); and 3) Through multiple regression analyses, three determinants ("value and quality of foodservice", "menu choices", and "service quality of employees") were found to have the greatest impact on tourists' satisfaction and behavioral intentions.

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An Analysis of the Differences in Market Directivity and Customer Satisfaction Based on Customer Participation Strategies in Developing Food Service Products (외식기업의 상품 개발 시 고객 참여 전략에 따른 시장지향성과 고객 만족도 차이분석)

  • Chung, Jung-Il;Shin, Gil-Man;Lee, Sun-Ho
    • Culinary science and hospitality research
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    • v.15 no.1
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    • pp.105-119
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    • 2009
  • The elevated standard of living and increased interest in health and well-being have caused customers to expect a role. Consumers are more and more interested in food service merchandise development. The purpose of this paper is to perform a discriminant analysis of merchandise development policies based on customer participation strategies. Statistical techniques employed included the reliability analysis and the discriminant analysis. The current thesis is based on the 350-questionnaire-survey conducted from July 1 to July 31, 2008 at five food service companies in Seoul and Gwangju. The data collected for this study was analyzed with frequency analysis, reliability analysis, validation analysis, factor analysis, and discriminant analysis using the SPSS 12.0 package program. The results of the test of the hypotheses can be summarized as follows: the analysis shows that there is significant difference between the active groups and the passive groups in all the merchandise development related factors, market directivity, and customer satisfaction directivity. Thus, food service management needs to apply customer participation strategies aggressively.

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KMMQL-AF-based evaluation of the quality of life for survivors of childhood cancer by age (KMMQL-AF기반의 다기관 소아암 생존자의 연령별 삶의 질 평가)

  • Cho, Young-Bok;Lee, Sang-Ho;Park, Jong-Hyock;Park, Min-Hee
    • Journal of Convergence Society for SMB
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    • v.6 no.3
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    • pp.71-77
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    • 2016
  • In this paper, we analyze the quality of life of children and adolescents with cancer. Separated children and adolescents to treat more than 293 patients myeongreul quit two years to analyze the quality of life. In most previous studies it was to compare the quality of life of the patient to feel the parent to evaluate the quality of life in children and adolescents with cancer. Or It was common practice to evaluate Pediatrics as a group. However, to evaluate a wide range of ages of children and adolescents cancer patients as a basis, there is a problem. Therefore, in the paper according to the degree language understanding and 10 to 12 years old and 13-20 years old classified as two groups. In addition, we use KMMQL-AF questionnaires written in korean. Accurate across the 10 local hospital the experts have described the extraction accompanied by an in-depth interview research surveys for data collection (15.07.2011 - 01.31.2012).

중소 금형제조업체의 주문최적화를 위한 전자상거래용 에이전트 개발

  • 최형림;김현수;박영재
    • Proceedings of the CALSEC Conference
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    • 1999.11a
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    • pp.529-534
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    • 1999
  • 전자상거래는 구매자와 판매자 모두에게 많은 이점을 제공할 수 있어 최근 이에 관한 연구들이 많이 진행되고 있다. 특히 중소제조업체의 경우, 전자상거래라는 경영환경의 변화는 새로운 기회로 다가오고 있어, 상대적으로 기술력이 취약한 중소제조업체의 전자상거래를 지원하기 위한 요소 기술들의 개발 필요성이 점차 부각되고 있다. 이에 본 연구에서는 중소 금형제조업체의 판매과정을 사이버 공간에서 수행할 수 있는 전자상거래 기술을 개발하였다. 일반적으로 변화하는 경영환경에서는 생산과 관련된 계획과 통제가 보다 더 신속하고 정확하게 이루어져야 한다. 즉 전자상거래 환경에서의 제조업체는 구매자가 요구한 제품의 생산과 납기일을 맞추어 줄 수 있는지의 여부를 실시간으로 응답할 수 있어야 한다. 나아가서 인터넷을 통해 접수된 주문들은 해당 제조업체의 생산능력을 초과할 수 있는데 이 때에는 접수된 주문들 중에서 자사의 이익을 극대화할 수 있는 주문집합을 선별하여 접수여부를 결정해야 한다. 이와 같이 전자상거래 환경하에서의 제조업체는 생산과 관련된 정보를 신속하게 전달 받아 주문접수여부에 관한 의사결정을 올바르게 수행하는 것이 중요한데 본 연구에서는 중소 금형제조업체의 일정계획 및 주문처리를 위한 일정계획 기반의 선정 에이전트의 구조와 방법론을 제시하였다. 지금까지 일정계획에 관한 연구들은 대부분 납기일의 만족과 비용의 최소화 측면을 위주로 다루었다. 그러나 본 연구에서의 문제는 비용의 최소화보다는 납기일을 준수하면서 가장 많은 이익을 가져다 줄 수 있는 최적주문집합을 선정하는 문제를 다루고있다.자료를 수집하고, 통계분석 패키지를 이용하여 자료를 분석하였다. 방식을 결합한 하이브리드 형태이다.인터넷으로 주문처리하고, 신속 안전한 배달을 기대한다. 더불어 고객은 현재 자신의 물건이 배달되는 경로를 알고싶어 한다. 웹을 통해 물건을 주문한 고객이 자신이 물건의 배달 상황을 웹에서 모니터링 한다면 기업은 고객으로 공간적인 제약으로 인한 불신을 불식시키는 신뢰감을 주게 된다. 이러한 고객서비스 향상과 물류비용 절감은 사이버 쇼핑몰이 전국 어디서나 우리의 안방에서 자연스럽게 점할 수 있는 상황을 만들 것이다.SP가 도입되어, 설계업무를 지원하기위한 기본적인 시스템 구조를 구상하게 된다. 이와 함께 IT Model을 구성하게 되는데, 객체지향적 접근 방법으로 Model을 생성하고 UML(Unified Modeling Language)을 Tool로 사용한다. 단계 4)는 Software Engineering 관점으로 접근한다. 이는 최종산물이라고 볼 수 있는 설계업무 지원 시스템을 Design하는 과정으로, 시스템에 사용될 데이터를 Design하는 과정과, 데이터를 기반으로 한 기능을 Design하는 과정으로 나눈다. 이를 통해 생성된 Model에 따라 최종적으로 Coding을 통하여 실제 시스템을 구축하게 된다.the making. program and policy decision making, The objectives of the study are to develop the methodology of modeling the socioeconomic evaluation, and b

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멀티미디어 정보시스템을 이용한 기업체 교육의 효과요인 도출을 위한 실증적 연구

  • 김병곤;이동만;박순창
    • Proceedings of the CALSEC Conference
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    • 1999.11a
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    • pp.280-293
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    • 1999
  • 본 연구는 경영학 관련 분야에서 멀티미디어 기술의 경영학적 측면의 응용에 관한 연구의 중요성이나 필요성을 많은 학자들이 인식하고 있음에도 불구하고 아직 멀티미디어에 관한 연구가 전무한 실정에서 시도한 초기연구라는데 연구의 의의가 있다. 이러한 시점에서 교육공학과 경영정보학을 접목시킨 멀티미디어에 관한 연구는 상당히 중요할 것으로 판단된다. 이와 같이 본 연구는 경영정보학 분야에서 멀미미디어에 관한 연구로서는 초기의 연구로서, 본 연구가 가지는 연구의 필요성이나 중요성에 대해서는 우리들이 충분히 인식할 수 있을 것이다. 지금까지 국내외적으로 멀티미디어 정보시스템을 이용한 교육의 효과에 관한 연구는 몇 편의 탐색적 논문이 발견되고 있으나, 멀티미디어를 이용한 교육의 효과를 구성하는 요인이 무엇인지를 밝히기 위한 연구는 거의 전무한 실정이다 이러한 상황에서 멀티미디어를 이용한 교육의 효과를 구성하는 요인이 무엇이며, 구성요인 중 어떤 요인이 기업이나 학습자에게 가장 큰 효과를 가져다주는지를 밝히기 위한 연구는 현실적으로 상당히 중요하며 의미 있는 연구로 받아들여진다. 본 연구는 멀티미디어 정보시스템을 이용한 기업체 교육훈련의 효과요인을 도출하기 위하여 문헌연구와 실증적 연구를 병행 수행하였다. 우선 멀티미디어 정보시스템에 관한 문헌연구를 통하여 멀티미디어를 이용한 교육의 22가지 효과항목을 도출하였다. 다음으로 멀티미디어 정보시스템을 갖추고 있는 국내 5대 재벌 그룹연수원의 멀티미디어 교육실에서 교육을 받은 517명의 기업체 사원들을 대상으로 약 2개월간 설문조사를 실시하여 자료를 수집하고, 통계분석 패키지를 이용하여 자료를 분석하였다. 방식을 결합한 하이브리드 형태이다.인터넷으로 주문처리하고, 신속 안전한 배달을 기대한다. 더불어 고객은 현재 자신의 물건이 배달되는 경로를 알고싶어 한다. 웹을 통해 물건을 주문한 고객이 자신이 물건의 배달 상황을 웹에서 모니터링 한다면 기업은 고객으로 공간적인 제약으로 인한 불신을 불식시키는 신뢰감을 주게 된다. 이러한 고객서비스 향상과 물류비용 절감은 사이버 쇼핑몰이 전국 어디서나 우리의 안방에서 자연스럽게 점할 수 있는 상황을 만들 것이다.SP가 도입되어, 설계업무를 지원하기위한 기본적인 시스템 구조를 구상하게 된다. 이와 함께 IT Model을 구성하게 되는데, 객체지향적 접근 방법으로 Model을 생성하고 UML(Unified Modeling Language)을 Tool로 사용한다. 단계 4)는 Software Engineering 관점으로 접근한다. 이는 최종산물이라고 볼 수 있는 설계업무 지원 시스템을 Design하는 과정으로, 시스템에 사용될 데이터를 Design하는 과정과, 데이터를 기반으로 한 기능을 Design하는 과정으로 나눈다. 이를 통해 생성된 Model에 따라 최종적으로 Coding을 통하여 실제 시스템을 구축하게 된다.the making. program and policy decision making, The objectives of the study are to develop the methodology of modeling the socioeconomic evaluation, and build up the practical socioeconomic evaluation model of the HAN projec

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Analysis of Group Attitudes toward the Development Plan of the Sobaeksan Jarak-gil Ecological Traill (소백산 자락길 생태탐방로 개발계획에 대한 각 집단 태도분석)

  • Park, Kum-Mi;Jung, Tae-Yeol
    • Journal of the Korean Institute of Landscape Architecture
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    • v.42 no.2
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    • pp.41-51
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    • 2014
  • A self-administered questionnaire survey and face-to-face interviews were conducted on 150 local residents belonging to seven villages, 160 visitors and 86 experts in order to analyze the attitudes of groups of local residents, visitors as well as experts toward the development plan of Sobaeksan Jarak-gil. Reliability analysis and one-way ANOVA were performed on the data collected by a questionnaire survey using IBM SPSS Statistics 20.0 after coding. The Duncan Test was conducted as a post-hoc test. Based on the analytical results, in economic terms, the expert group expected an increase in income, improvement in living standards and increase in expenditure for the maintenance of local infrastructure. In environmental terms, the visitor group was highly concerned about the disruption of the local natural environment and ecosystem, destruction of local properties and landscape, increase in water/soil/air pollution and increase in solid waste and noise. In social and cultural terms, the expert group had higher expectation for excavation of traditional cultural properties, instillation of local patriotism and pride, and the visitor group was highly concerned about a rise in crime, destruction of indigenous culture/increase in imitations, and induction of conflicts between residents. It is estimated that these results will be used as basic data for establishing the development plan of the mountainous ecological trail reflecting opinions of various groups.