• Korean journal of communication and information
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• v.57
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• pp.181-201
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• 2012

Classic cultivation theory and research has been noted for its failure to capture subtle variation in effects by genre and to consider tangible and practical dependent variables. Redressing these limitations, this study aimed at extending cultivation theory frame to incorporating fatalistic attitudes and reality television viewing, especially with the mediator of perceived realism. We first replicated the original cultivation effect by showing the significant effect of overall TV viewing. Even controlling for overall TV viewing, reality-based program use showed positive association with fatalistic beliefs; furthermore, the effect remained significant, additionally controlling for news(fact) use and drama(fiction) use. In a nutshell, the cultivation effect of reality-based TV program on fatalistic beliefs turns out quite stable even after controlling other competing genres.

• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.150-157
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• 2013

In this media convergence era when the 'hybrid' genres increase, it has been important to explore distinguishing genre-specific effects of contents use. This study revealed that news, current affairs/talk, and documentary genres respectively produces opposite directions of influences on values; likewise, drama and reality genres also respectively produces differentiated impact on values and social trust. Drama viewing itself shows contrary patterns on civic attitude, i. e., positive relationship with social trust while negative with tolerance.

• Journal of the Korea Convergence Society
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• v.11 no.6
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• pp.183-189
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• 2020

The objective of this research was to provide an objective and scientific basis for the effect of mid-advertising on viewers' rights by conducting an empirical study on how mid-program advertising affects viewer satisfaction and interest from the viewers' perspective. The experiment was conducted on 210 subjects to investigate the difference between viewers' interest in the program and purchase intention price. The results did not support the hypothesis that advertisements inserted in the middle of television programs would affect the dependent variables. The theoretical and practical implications of the mid-program advertisements on the interests of viewers were discussed.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2013.06a
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• pp.310-312
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• 2013

국가 긴급사태 발생시에는 긴급재난정보를 신속하게 전달하기 위하여 임시재해방송국을 개설할 수 있다. 그러나 국가긴급사태발생 시에는, 시정촌의 기초단체장들에게는 전기나 전화, 휴대폰 등의 연락회선이 두절되어 정보전달 수단이 한정되게 된다. 특히 라디오나 텔레비전 시청도 곤란한 상황에서 재난정보전달체계는 어려운 환경에 처하게 된다. 따라서 재난발생 초기에 임시재난방송국의 역할은 매우 중요하고, 피재지나 피난소에서 얻은 피난정보나 라이프라인정보, 지원물자 배포정보 등의 정보를 제공하고 있다. 본고에서는 동일본 대진재 시의 임시재난방송의 개설 및 운영 등에 관한 임시재난방송국의 운영사례 등을 소개하고자 한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.6
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• pp.302-308
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• 2020

This study investigated when TV drama producers choose famous actor/actress based on 288 TV dramas aired in Korea from January 2014 to December 2017. We considered the length of drama, measured by the number of episodes, as a major determinant for choosing famous actor/actress, as well as the existence of originals, use of independent producing agents, and producers' fame as interacting factors between length of drama and choosing famous actor/actress. We detected that drama length had a significant effect while original dramas had an interacting effect. We interpret this result as the effect of mismanagement of drama producing. While a famous actor/actress has the potential to provide economic gains to drama producers, drama producers should be careful in choosing him/her since his/her drama guarantee should be high. This is why producers should choose a famous actor/actress when the length of the drama is short and should prefer an original drama.