• Journal of the Korea Convergence Society
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• v.11 no.3
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• pp.171-179
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• 2020

Media technologies that have made the hyper-connected age change the way people use communication text. Ads texts actively used by companies are storytelling and storydoing. These two advertising texts are very effective in inducing people's emotions and forming participatory behavior. People's thinking tendency also influence persuasion. The results of this study are as follows according to the type of ads text and the thinking tendency of consumers. Consumers' attitudes toward ads turned out to be more positive in synthetic thinking. In analytical thinking, the storytelling ads texts induced more favorable responses. On the other hand, in comprehensive thinking, the story doing text was effective. The same result was found in the perception of premium value, willingness to pay premium price, and repurchase intention.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.103-112
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• 2013

This study is the subsequent full-scale research to explore an undisputed top Korean TV drama writer, Su-Hyeon Kim, more profoundly, who has been out of scholarly pursuits. As it begins with discussing her mixed tendency by genre, we discuss about a useful reading method of the writer's relatively conservative genre, a home-drama. For the purpose of the study, it sets up the intertextuality theory. This study assents to that criticism of diminishing in its original meaning of M. Bakhtin's dialogism, which led J. Kristeva to name and fix the term. Therefore this paper mainly applies the Bakhtin's intertextuality theory to analyze common elements of the writer's and . Also it applies the G. Gennette's intertextuality of 'imprints' and 'transformation' between hypotext and hypertext to figure out their correlation. The analysis shows that the writer's home-drama realizes its mutual relationship and intersubjectivity of the Bakhtin's core intertextuality concept, which results in gaining viewers' popularity. And it also explains that the writer uses 'repetition' and 'transformation' method of intertextuality to contain its intended message in her own home-dramas. As the result of the study, to the writer, Su-Hyeon Kim, while a melodrama genre is for her fundamental inquiry of a 'privative', 'fractured' human being, a home-drama genre is for her message of the only solution of a 'family' to that inquiry with her own intention.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.11a
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• pp.441-444
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• 2012

오늘날 스마트폰의 보급으로 SNS는 급속도로 성장하였고, 매일 엄청난 분량의 텍스트 데이터가 생성되고 있다. 본 연구에서는 다른 매체에 비해 개인의 의견이 좀 더 거침없이 올라오는 SNS의 특징에 주목해 SNS의 텍스트 데이터를 대상으로 하는 평판 분석 기법을 제안한다. 제안 방법은 분석하고자 하는 대상에 대한 SNS 데이터를 수집하여 DB에 저장한 다음, 광고 제거 과정과 자동 띄어쓰기 과정 및 형태소 분석을 거친 후 감성 포함 여부 확인 과정과 극성 분류 과정으로 구성된다. 평판 분석을 위해 본 연구에서는 감성 단어 사전의 쾌-불쾌 수치와 활성화 수치를 사용한다. 분석 결과 모든 문서에 대한 극성 분류 정확도는 55%였고, 감성 포함 여부 확인 과정이 올바르게 수행된 문서에 대한 극성 분류 정확도는 82%였다.

• Journal of Korea Society of Industrial Information Systems
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• v.22 no.2
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• pp.43-52
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• 2017

Pattern Analysis is One of the Most Important Techniques in the Signal and Image Processing and Text Mining Fields. Discrete Fourier Transform (DFT) is Generally Used to Analyzing the Pattern of Signals and Images. We thought DFT could also be used on the Analysis of Text Patterns. In this Paper, DFT is Firstly Adapted in the World to the Sentence Plagiarism Detection Which Detects if Text Patterns of a Document Exist in Other Documents. We Signalize the Texts Converting Texts to ASCII Codes and Apply the Cross-Correlation Method to Detect the Simple Text Plagiarisms such as Cut-and-paste, term Relocations and etc. WordNet is using to find Similarities to Detect the Plagiarism that uses Synonyms, Translations, Summarizations and etc. The Data set, 2013 Corpus, Provided by PAN Which is the One of Well-known Workshops for Text Plagiarism is used in our Experiments. Our Method are Fourth Ranked Among the Eleven most Outstanding Plagiarism Detection Methods.

• Journal of the Korean Society for information Management
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• v.23 no.3 s.61
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• pp.5-21
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• 2006

In recent years, theories of image and sound analysis have been proposed to work with text retrieval systems and have progressed quickly with the rapid progress in data processing speeds. This study proposes a common representation format for multimedia documents (CRFMD) composed of both images and text to form a single data structure. It also shows that image classification of a given test set is dramatically improved when text features are encoded together with image features. CRFMD might be applicable to other areas of multimedia document retrieval and processing, such as medical image retrieval, World Wide Web searching, and museum collection retrieval.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.25 no.12
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• pp.1709-1715
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• 2021

In order to accurately extract the necessary text from the web page, the method of specifying the tag and style attributes where the main contents exist to the web crawler has a problem in that the logic for extracting the main contents. This method needs to be modified whenever the web page configuration is changed. In order to solve this problem, the method of extracting the text by analyzing the frequency of appearance of the text proposed in the previous study had a limitation in that the performance deviation was large depending on the collection channel of the web page. Therefore, in this paper, we proposed a method of extracting texts with high accuracy from various collection channels by analyzing not only the frequency of appearance of text but also parent tag paths of text nodes extracted from the DOM tree of web pages.

• The Journal of Society for e-Business Studies
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• v.23 no.2
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• pp.97-110
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• 2018

With the advent of the 4-th industrial revolution, manufacturing companies have increasing interests in the realization of smart manufacturing by utilizing their accumulated facilities data. However, most previous research dealt with the structured data such as sensor signals, and only a little focused on the unstructured data such as text, which actually comprises a large portion of the accumulated data. Therefore, we propose an association rule mining based facility error pattern extraction framework, where text data written by operators are analyzed. Specifically, phrases were extracted and utilized as a unit for text data analysis since a word, which normally used as a unit for text data analysis, is unable to deliver the technical meanings of facility errors. Performances of the proposed framework were evaluated by addressing a real-world case, and it is expected that the productivity of manufacturing companies will be enhanced by adopting the proposed framework.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.23 no.4
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• pp.357-364
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• 2019

As industrial information disclosure by insider's rate is around 80%, most of relevant researches explain briefly its causes are discontent of salary or human resources system. This paper scrapes texts on Jobplanet, an anonymous company review website and analyzes discontent keyword by 7 related area and their contexts to find out more details on brief causes referred above. After drawing LGG (Local Grammar Graph) by each areas with related dictionary list, this paper shows an example of concordance as a proof and several ways for human resources leakage prevention. Finally, text analysis results are compared with previous researches based on survey with limited questions and answers. This study is meaningful to expand the scope of employee discontent analysis with company review text and provide more specific, granular and honest discontent vocabularies.

• Journal of Korean Society of Archives and Records Management
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• v.22 no.2
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• pp.117-133
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• 2022

The archival content listed arbitrarily makes it difficult for users to efficiently access the records of major economic policies, especially given that they use it without understanding the required period and context. Using the text mining techniques in the 30-year economic policy direction from 1991 to 2021, this paper derives economic-related keywords and changes that the government mainly dealt with. It collects and preprocesses major economic policies' background, main content, and body text and conducts text frequency, term frequency-inverse document frequency (TF-IDF), network, and time series analyses. Based on these analyses, the following words are recorded in order of frequency: "job(일자리)," "competitive(경쟁력)," and "restructuring(구조조정)." In addition, the relative ratio of "job (일자리)," "real estate(부동산)," and "corporation(기업)," by year was analyzed in terms of chronological order while presenting major keywords mentioned by each government. Based on the results, this study presents implications for developing and broadening the area of archival information services related to economic policies.

• Proceedings of the Korea Information Processing Society Conference
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• 2004.05a
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• pp.97-100
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• 2004

인터넷상에서 존재하는 많은 데이터베이스들 중 현실적으로 유용한 정보를 가지고 있는 것은 텍스트 데이타베이스이다. 텍스트 마이닝 기법에서 비구조적인 특징을 가진 텍스트 데이타로부터 유용한 정보를 분석하고 추출하여 연관된 패턴을 탐색하는 과정은 중요한 연구과제이다. 이에 본 논문은 인터넷에서 저장된 텍스트 데이터를 가지고 기존 텍스트 마이닝 기법 중 연관탐색 기법을 적용하여 사용자 중심의 연관된 패턴을 찾아서 의미있는 정보를 얻고자 한다. 탐색하기 위해 먼저 전처리 작업으로 용어의 객체를 추출하고. 추출된 각 객체들은 대용량 데이터에서 시간적, 공간적면에서 효율적인 연관탐색 기법인 NFP-Algorithm(N-most interesting k-itemsets Using FP-tree and FP-Growth)을 적용시켜서 의미있는 정보를 추출했다. 또한 Apriori계 Algorithm, FP-Algorithm, NFP-Algorithm을 비교하여 NFP-Algorithm이 시간적면에서 효율적임을 보여주었다.