• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.297-304
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• 2017

In this study, we have investigated the relationship between festivals evaluation and the theme of festivals programs by using 'AHP survey of experts' on two festivals in each highest and lowest evaluated festivals. As a result, the musical performance of the opening ceremony of Hwajun Festival, the experimental village program of hansung bakjae festival, the street parade of Itaewon and the prehistoric street parade of Gandong cultural festival were found to have the highest relations with the themes. The result reveals the fact that the representative program of festival has been selected, program name was closely related to festival theme, matrix type program and experiential type program where leads the direct participation of visitors were prerequisite, and the festivals with highly related to the theme were also highly evaluated. Therefore, in order for the festival to receive a good evaluation, the high theme-related programs should be focused as main programs of festivals, and the low theme-related programs should pay more attention on their themes for promoting and branding diverse, thematic festivals.

• Korean Journal of Construction Engineering and Management
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• v.5 no.6 s.22
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• pp.162-169
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• 2004

The purpose of this study is to analyze the factors Influencing profitability of pension business. for this purpose, the research method include questionnaire survey and multiple regression analysis. The results of this study are as follows (1) the factors influencing profitability includes location, operation method, building type, distance, environment, theme in descending order (2) a regression equation to predict profitability is suggested.

• Cartoon and Animation Studies
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• s.28
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• pp.235-263
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• 2012

Regarding the theme park business as an area of cultural content business, this study focuses on the trend of pursuing indoor theme parks as a small-scale small capital strategy escaped from the existing approach oriented to large-scale outdoor complex theme parks. It is because although existing large-scale outdoor complex theme parks require the capital with the scale of hundreds of billion won and also high-level technique and the latest operational know-how that they have a great barrier for new entry as well as enormous risk, the rent indoor theme parks succeed in market entry with efficient risk management and flexible market strategies. Thereupon, this study examines the current status of the children's indoor theme park market with Korean characters as their theme as a new market among the indoor theme parks and also investigates the market strategies of this market in the two aspects of expansion: the expansion of Korean characters' property value and the expansion of the local theme park market. For that, this article reviewed the advanced researches on theme parks and divided the types of theme parks existing in Korea with the criteria of classification by space and theme or classification by main users. Also, among the children's indoor theme parks with Korean characters as their theme, this study visited five ones located in the capital area to examine the current status. And about two located in the capital area and also four in the local area, the current data were received from the persons in charge of the companies for analysis. Also, with the subjects of spectators visiting the 'DIBO VILLAGE, Cheonggye-cheon' newly opened on April 25th, 2012, the research on satisfaction was conducted for analysis. Through that, this study analyzed the structure of the existing children's indoor theme park business with Korean characters as their theme and suggested the ground to analyze the effectiveness of market strategies being implemented. It is expected that this study will establish the clues of systematic and profound discussion for the indoor theme park business that can be said to be the niche market of the theme park business and allow the small-scale areal indoor theme parks to be examined as a significant business model for the local theme park industry. In the aspect of character business as well, it is expected that this will give a chance to establish a new model of spatial storytelling expansion in terms of the property value of Korean animation characters.

• Journal of the Korean Society for Library and Information Science
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• v.53 no.4
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• pp.189-211
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• 2019

The purpose of this study was to establish the concept of theme collection in the library, to clarify the reality of the theme collection operation. This study was to set up methodology for constructing and operating the theme collection in the future and to provide implications for future development. For this purpose, this study conducted in-depth interviews with a total of 12 directors and librarians from four public libraries. The results of the analysis revealed that the theme collection can be built and function properly with a solid understanding of its collection, users and community, and sharing its services goals and orientations. In addition, it was found that the task of constructing a theme collection contributes to the establishment of the identity of the librarian, and it is interrelated with the various library works. Finally, a comprehensive model of current theme collections was discussed.

• Vending industry
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• v.2 no.4 s.5
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• pp.54-62
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• 2002

자판기는 이제 다양한 문화를 수용할 수 있는 콘텐츠를 갖춰 가고 있다. 과거 자판기의 역할과 위상이 단순히 일부 식음료를 판매하는 선의 제한성을 가졌다고 한다면, 끊임없이 계속되는 영역파괴의 도전과 기술발달은 이제 다양한 재화는 물론 인간의 무형적인 기호와 의식세계까지를 대상으로 하고 있다. 불가능은 없고 단지 사업성의 문제 일뿐, 어떠한 컨텐츠도 수용이 가능한 자판기 시대에 있어 그 브레이크 없는 질주를 지켜보는 일은 정말 흥미로운 일이다. 금호부터 시도되는 테마기획에서는 이렇게 다양화되고 세분화되는 자판기의 변화를 테마별로 담아 보기 위해 기획이 되었다. 특히 주류는 아니지만 새로운 흐름을 형성할 자판기군을 중심으로 시장 가능성을 진단하게 된다. 자! 이제부터 독자여러분을 자판기 테마여행 속으로 안내 한다.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.442-454
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• 2011

The study seeks to explore essential factors that influence tourists' continual revisit intentions to storytelling. The variables some factors such as education value, emotional value, theme value, satisfaction, and revisit from the model to achieve the research objective. The survey was conducted by users who has previously experienced tourism storytelling. Structural equation modeling is used to investigate the relationships between the factors and results show that 'education value', 'emotional value', and 'theme value', a variables are positively related to tourists satisfaction and revisit intentions. In particular, two factors which are education and theme had strongly significant of tourist's attitude. The identified factors that influence revisit intentions on storytelling can be useful for analyzing the market trends and suggesting industrial guideline of Jeju Island and Mt. Halla.

• Journal of Service Research and Studies
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• v.10 no.2
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• pp.43-57
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• 2020

This study aims to verify whether service characteristic factors of theme park, consisting of ease of access, convenience of service, diversity of events and safety of facilities have positive effect on customer satisfaction and, in turn, customer satisfaction on intention of revisit for customers. We conducted surveys on 317 customers having experiences of visiting domestic theme parks and obtained the results that three factors except ease of access have positive effect on customer satisfaction and customer satisfaction on intention of revisit. As the further analysis, we checked if customer satisfaction has positive moderating effect on the relationship between four service characteristic factors and intention of revisit. We found that diversity of events and safety of facilities have full moderating effect and convenience of service partial moderating effect, while ease of access has not that effect, which offer implication that theme parks have to make more effort and investments related to diversity of events and safety of facilities to increase possibility of customer revisit.

• Journal of the Korean Society for Library and Information Science
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• v.54 no.3
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• pp.115-139
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• 2020

The purpose of this study is to evaluate the effectiveness of the theme collection service in public library from the user's perspective. To this end, based on prior research, the effect elements of the theme collection were derived from the service use, librarian, and library level. A questionnaire survey was conducted on 294 users of A public library. The collection satisfaction of users who know the theme collection was higher than those who did not, and showed high recognition for the satisfaction with the use of new and unexpected books. In addition, it was found that the positive recognition tended to be high among users who have been using the library for a long time and frequently use the library service. Based on the users' perception and evaluation of the theme collection, the direction of development of the theme collection service was suggested in terms of collection development, collection use and information service, user-centered classification, and awareness improvement of libraries and librarians.

• Journal of the Korean Society for Library and Information Science
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• v.52 no.4
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• pp.51-69
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• 2018

The purpose of this study is to analyze the potential use of the theme collection as a new classification method that reflects the interest of users in terms of classification and categorization. For this purpose, the background of the theme collection was identified based on the discussion of the library resource organization and the introduction of the curation service of bookstore. In addition, based on case analysis, which is building the theme collection, concrete concepts and characteristics of theme collection are derived. Based on the above discussion, the classification and categorization characteristics of public library themes collections were analyzed, and the characteristics and functions as a classification were compared with other categories relatively. Finally, the utility and applicability of the theme collection is presented and it is based on the discussions about the user-centered classification system design of the library in the future.

• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.432-445
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• 2012

Company cooperates with amusement parks to do experience marketing for it's product and service. Company can reduce risk from marketing failure and amusement park can get economic support from company. So sponsorship between company and amusement park is 'win-win' relationship. This relationship finally makes new paradigm of amusement park industry, named 'Kidzania'. This research analyzes experience zone of 'Kidzania' using 'experience economy' by Pine II, B. Joseph and Gillmore, James H. I'll find sponsorship management of this amusement park and make a proposal that how to maximize the effect of amusement park.