• Journal of Digital Convergence
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• v.13 no.11
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• pp.399-408
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• 2015

Walt Disney World focused on Theme opened in 1955. Many Theme Parks such as Everland had opened in Korea. And also Public Theme Parks were established on purpose of finding cultural identity by province government. Most of the Public Theme Parks made special Theme Images to revive the image characteristics and be stronger public theme. But these creativities of the theme images are struggling by the lack technical ability as well. This study derived several problems from the existing research and current issues and found out the future direction sought. Thus, the public theme images are to lead marketing and operating of public theme park by using storytelling and high tech, and look forward to getting position of the window to the future. In future, we must pay attention to study for creation methods and marketing, and plugging in new technology on public theme images. Continuing studies will support to enlarge the identity and educate traditional history through public theme images and park.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.10
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• pp.83-89
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• 1999

1. 테마파크의 의미 2. 도심형 테마파크 3. 실내형 테마파크 4. 도심형 실내 테마파크의 사례 5. 수익성 제고의 필용성 6. 정부의 지원

• Cartoon and Animation Studies
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• s.51
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• pp.321-359
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• 2018

A theme park, in general, can be defined as a space that has both 'theme factor' and 'hands-on factor'. But theme parks in Korea are not recognized as having unity even though they provide diverse services, because they lack in a theme factor, which is the essence of a theme park. On the other side of the issue, themes and concepts that a theme park claims to stand for are not consistent, and they fail to provide representative themes as well. For this reason, although a business plan to invite overseas theme parks is pushed ahead, it causes a vicious circle to weaken the competitive edge of domestic theme park industry as well as capital outflow. Consequently, from a theoretical viewpoint, a theme park with no specific theme is in critical situation to be out of the limelight by failing to provide visitors with purposefulness and attract their attention. To overcome the limitations in domestic theme park industry, and to gain profitability and expanded customers lie in heightening their receptiveness through creating unique image of each theme park. With the awareness of the issue, this study aims to propose a theme-centered park which has culture contents in it and to suggest a viable alternative that helps to create hands-on theme parks that reflect customers' receptiveness.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.303-304
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• 2014

테마파크가 다양해지면서 지역특성과 자원을 활용한 지역특화형과 같은 소규모 테마파크가 주목받고 있다. 이에 따라 소규모 테마파크는 그만의 차별성을 확보하고, 생존전략이 필요해졌다. 본 연구의 목적은 테마파크에서의 진입공간에서의 콘텐츠 제공을 위해 이동형 미디어 콘텐츠를 개발하는 데 있다. 안동지역의 '원이엄마 테마파크'를 대상으로 소규모 테마파크 진입 공간에서부터 방문객들이 테마의 확장을 경험하고, 몰입하며 흥미를 느낄 수 있는 하나의 방법으로써 이동형 인터랙티브 미디어 콘텐츠 개발에 대해 논의하였다.

• Journal of the Korean Institute of Landscape Architecture
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• v.52 no.2
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• pp.64-78
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• 2024

Storytelling is a communication technique to express and convey the story using various media, where the audience accepts the story, reinterprets the topic and interacts with the storyteller. It was assumed that the user's significance and awareness about the storytelling technique applied to historical theme parks would have an impact on the satisfaction of using the theme park and intention to revisit. In this study, it was purposed to derive the structural factors of spatial storytelling in historical theme parks, and to understand the impact of user's awareness and constituent factors on user responses. Based on previous researches, the structural factors of spatial storytelling in historical theme parks were derived related to theme, experientiality, unusualness, educationalness, unity, expressiveness, interactivity, and interest, and for which the users' awareness was surveyed. The survey was conducted targeting the users of Samguk Yusa Theme Park located in Gunwi-gun, Gyeongsangbuk-do, where the collected data was analyzed using EXCEL2020 and SPSS 21.0 statistical programs, and the results are as follows: First, the spatial storytelling technique applied as a conveying method of the theme of Samguk Yusa Theme Park affects users' satisfaction and intention to revisit, and most respondents responded that the storytelling was significant. Second, it showed that the significance of unusualness and educationalness among the awareness of significance of the spatial storytelling constituent factors of Samguk Yusa Theme Park has a significant impact on user's satisfaction, and the significance of unusualness, interactivity, educationalness, and interest has a significant impact on intention to revisit. Third, it showed that the awareness of interest, theme, and unity has a significant impact on user's satisfaction depending on the user's awareness of spatial storytelling constituent factors of Samguk Yusa Theme Park, and the awareness of interactivity and experientiality has a significant impact on intention to revisit. This study is meaningful in quantitative analysis and interpretation of the influence of storytelling on user's response to historical theme parks by the exploratory analysis of characteristic factors and spatial storytelling constituent factors on historical theme parks and deriving the structural factors of spatial storytelling in historical theme parks.

• Journal of Korea Game Society
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• v.17 no.1
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• pp.41-50
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• 2017

The theme is the core of the work in all media including the games. In order to develop successful games, it must effectively express the game theme. In order to express the game theme, it must be able to understand and to utilize the characteristics of the game theme. This Study extracted 11 characteristics of the game theme through the precedent literature research and found 4 core characteristics of the game theme through interviews with 11 experts. This Study conducted a survey about 4 core characteristics of the game theme in Final Fantasy X of Japan and Skyrim of USA. As a result, degree of an expression about 4 core characteristics of the game theme received high-rated in common(3.45~4.59 / 5). It may become guidelines for the theme studies in the other games. I will contribute to develop successful games through understanding and utilizing the 4 core characteristics of the game theme.

• 한국벤처창업학회:학술대회논문집
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• 2020.11a
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• pp.103-108
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• 2020

본 연구는 미청구공사의 테마감리 지정으로 인해 해당 기업의 보수주의 성향이 증가하였는지 검증한다. 미청구공사에 대한 테마감리 대상지정 배경은 공사 진행률 과대산정 및 평가의 적정성 문제로 회계적 의혹의 적정성에서부터 출발하였다. 미청구공사 금액 계산 시 밀접하게 연관되는 공사진행률은 경영자의 재량적 판단이 반영될 수 있다. 만약 경영자가 이익을 상향할 목적으로 진행률을 부풀린다면 미청구공사가 과다하게 인식되는 문제가 발생한다. 이러한 문제점은 2013년 일부 건설업계의 어닝쇼크를 비롯하여 수주산업에서의 회계부실 문제가 사회적으로 큰 이슈가 되었다. 특히 조선업과 건설업의 잇달은 부실과 함께 미청구공사와 관련된 회계 불투명성이 크게 드러나는 등 회계자료에 대한 불신이 증가되었다. 이로 인해 미청구공사 과대계상 이슈는 금융감독원의 테마감리 대상으로 지정되었다. 본 연구의 실증분석 방법은 2012년부터 2017년까지 Basu(1997)의 보수주의 측정 모형을 이용하여 미청구공사 금액을 반영하기 전과 후를 비교하여 동 기업의 보수주의 회계처리에 미치는 영향을 분석하였다. 중요분석 결과로는 테마감리 지정 이후에 미청구공사에 대한 보수적 회계처리가 유의하게 증가되었다. 이를 통해 테마감리 지정 목적인 미청구공사금액의 과대계상 금지와 공시 강화라는 측면에서 그 실효성을 확인하였다.

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.146-155
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• 2012

I will analyze the current status and limit of domestic animation character theme parks as a new trend of Kids industry so that diagnose the future of performing arts specialized animation character theme parks through the examples of foreign ones such as , , , and . Revisiting ratio is the most important factor for the domestic animation character theme parks which are being built in downtown. Close interaction with visitors will be possible through great quality character shows. Top quality shows could make this possible so that visitors could be more familiar with the park and the revisiting ratio must be raised as well as the difference between the theme park and others would be emphasized.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.15-34
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• 2021

This study was conducted to review strategic and effective utilization plans and suggest desirable development plans, taking into account the cultural and social values and ideologies of the local government's OSMU strategy and regional economic goals. To this end, the concept and characteristics of OSMU, domestic and international success cases were reviewed, and analyzed the detailed strategies, development results and achievements of Hong Gil-dong theme park in Jangseong-gun, and Simcheong theme park in Gokseong-gun. As a result of these analyses, first, it was confirmed that the Hong Gil-dong theme park and the Simcheong theme park were rational and justifiable choices that emphasized locality and publicity, the core of the local government's OSMU strategy. Second, it was confirmed that while Hong Gil-dong theme park achieved more stable and successful results, Simcheong theme park had poor achievement without utilizing the excellence and valuable goals of the original contents. Therefore, in order to achieve sustainable development while harmoniously satisfying the publicity and profitability, ideology and effectiveness, justification and economics of OSMU strategies of local governments, various research, reflection and work must be continuously carried out.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.277-286
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• 2016

This study proposes customized design process and methodology for wordpress web service based on structural analysis of wordpress theme components to enhance design quality of wordpress sites and increase designer's role in wordpress service domain. Firstly, we have identified problems of wordpress theme information through exploring theme search and theme information analysis in main wordpress theme markets. Secondly, we set up case study to experiment full process of wordpress theme based web design, then found unique problems in each design phases. As a result, customized design process and methodology are proposed for wordpress theme based web design.