• Korean journal of communication and information
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• v.80
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• pp.143-166
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• 2016

Recently, industrial values of big data as an important force of future society have been vastly paid attention. At the same time, more concerns about their private informations' disclosure online still echo around us, especially for them who have experiences of their personal information open online. This study aims to examine the questions; how people think about their personal information revealed online?; how much they have 'psychological reactance'?; what attitudes they have toward a certain governmental regulations on this? The findings of this study indicate that we should have more attentions to protect 'privacy' in the age of big-data and still need to make a lot of efforts to prepare a feasible regulation guide on this issue.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.3
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• pp.1541-1547
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• 2014

The purpose of this study is to analyze the effect of the humor on anchor credibility, attitude and to examine the moderating impact of news type. We showed two versions of the news broadcast: one with humor, the other without it to 222 university students and analyzed how the presence of humor affects on the anchor credibility, attitude and examined the moderating role of news type. The results demonstrate that the use of humor has a negative influence on anchor credibility, but doesn't affect anchor attitude. Regarding the moderating effect of news type, the group who watched soft news was not influenced by the presence of humor, but the group who watched hard news revealed that their anchor attitude became dramatically better with the use of humor.

• Culinary science and hospitality research
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• v.16 no.1
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• pp.61-77
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• 2010

Hotel practitioners are searching for leadership typology to maximize employees' capabilities and consistency in their attitude. Also, they are increasingly interested in their employees' traits which constitute and influence their job attitude. This study sought to investigate the impact of servant leadership mediated through self-leadership on employees' job attitude. Focused on hotel restaurant employees, representing 15 hotels in Seoul Metropolitan Area, a survey was conducted and 272 respondents out of 297 were empirically analyzed. The collected data was analyzed with the SPSS 12.0 for Windows and AMOS software program. Structural equation modeling was conducted to test the hypotheses. The results suggested that servant leadership has a significant impact on self-leadership. Furthermore, self-leadership was found to have a significant impact on job satisfaction. However, direct influence of self-leadership on organizational commitment was not found. Finally, servant leadership was found to have a direct impact on job satisfaction. On the other hand, servant leadership positively influences on organizational commitment when mediated through self-leadership. In addition, this study provides practical implications for hotel restaurant professionals in linking servant leadership mediated through self-leadership to job attitude.

• Journal of the Korea Convergence Society
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• v.9 no.3
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• pp.187-201
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• 2018

Three types of Ad message convergence, A Letter, B Letter+Photo, C Letter+Photo+Video on the Facebook advertising were researched. For this research, three types of sample advertisements were tested on the 230 subjects. And the H1 - How do three types of advertisements differ on the SNS main trait, H2 - Among those Informativity, Reliablity, Playfulness, Intractivity as the SNS main trait, what is the more powerful factor on the brand attitude / Purchase Intention. For this research the ANOVA, Scheffe, Regression Analysis was used. As a result, H1 - The effect power of Playfulness and Interactivity on the three types of Ad message convergence ranked as "A

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.270-281
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• 2021

The emergence of social media and technical development of smart phone allows media users to produce, share and spread a variety of contents, which results in a big change in their media usage pattern. Among those changes, the most prominent one is Youtube's powerful growth. Creators' enthusiastic content productions and users' active sharing actions are caused of the growth. Recently, creators give a powerful effect on users as social media influencer, and the practice of influencer marketing has been focused. This current study is examined the effects of parasocial interaction and relationship on brand attitude and purchase intention. Specially, parasical interaction is divided into identification, interest, and experience parasocial interaction, and the divisions of relationship are trustworthy, friendship, understanding, and commitment. As a result, interest and trustworthy are significant predictors of brand attitude. Also, experience parasocial interaction is negative and friendship is positive predictors of purchase intention. Theoretical and practical implication are discussed.

• Proceedings of the Korean Information Science Society Conference
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• 2005.11b
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• pp.262-264
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• 2005

인유두종 바이러스(Human Papillomavirus: HPV)는 사마귀로부터 생식기 및 배설기의 침윤성 암에 이르기까지 여러 질병과 연관되어 있음이 알려져 있다. 현재 200종 이상이 알려져 있고, 이 중 85개는 전체 유전자가 밝혀져 있다. HPV 감염 시 만들어지는 단백질 중 E6. E7 단백질은 암 억제 유전자(p53, pRb)에 결합하여 세포의 암 억제 기능을 저하시키고 이로 인해 암을 발생시킨다. 본 논문은 암 발생과 밀접한 관련이 있는 HPV의 E6 단백질 서열과 HPV 유형(HPV Type)을 가지고, PLSA (Probabilistic Latent Semantic Analysis) 방법을 이용하여 HPV를 클러스터링(clustering) 해 보았다. 실험 결과, 특정 클러스터는 질병과 밀접하게 연관되어 있으며, 이와 관련된 주요 서열 분석이 가능함을 보여주고 있다.

• International Commerce and Information Review
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• v.4 no.1
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• pp.129-147
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• 2002

본 연구는 인터넷쇼핑몰 B2C 거래자의 라이프스타일과 고객만족의 관계를 알아보려는 의도로 설문지 측정도구를 이용하였으며 선행연구와 실증분석을 시행하였다. 인터넷쇼핑몰 고객만족은 어떠한 인지적인 상황이나 태도에서 나아가 사후 행동과 연관지어 생각한다면 제품에 대한 재구매나 높은 애호도, 호의적인 구매행위 둥의 결정하는 원인으로 나타나기 때문에 인터넷쇼핑몰 관리자에게 B2C 거래의 성공적으로 이끌기 위한 필요한 마케팅정보를 제공할 수 있다. 분석결과 라이프스타일 유형중에서 열광매니아형이 고객만족에 긍정적으로 나타났다. 이러한 결과는 인터넷쇼핑몰에서 구매한 사이버소비자 집단의 구성원의 생활의식과 행동에 어떤 영향을 미치고 그 결과로 라이프스타일과 소비자행동의 관계를 파악해 줌으로써 체계적인 시장세분화에 접근할 수 있는 프레임웍(framework)을 제공해 줄 것이다.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2013.05a
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• pp.249-251
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• 2013

The government has applied the Construction New Excellent Technology Endorsement System to enhance national competitiveness and advance domestic construction technology since 1989. Nevertheless, It's application hasn't been expanded to overall construction industry, due to insufficient verification of the cost effectiveness. So, the government has established the standardized cost estimation guideline to verify the cost effectiveness in 2011. This research classified the technology group based on 27 cases of the cost estimation reports to increase understanding of the cost effectiveness of the new excellent technology. It is expected to contribute establishing reasonable and feasible cost estimation standards.

• Proceedings of the Korea Information Processing Society Conference
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• 2009.11a
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• pp.629-630
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• 2009

센서 네트워크에 대한 보안은 일반 네트워크와 동일하게 보안성, 무결성, 가용성 등이 요구된다. 그러나 일반적으로 센서 네트워크는 무선 통신을 하는 네트워크이고, 고정된 인프라가 없으며, 네트워크 토폴로지가 자주 변하는 특징으로 인해 보안문제는 어려운 것으로 인식되고 있다. 특히, 센서 노드의 에너지와 같은 자원 고갈을 유발하여 정상적인 동작을 못하게 하는 서비스 거부(Denial of Service, DoS)와 같은 공격에 취약하다. 본 논문에서는 센서 네트워크의 구성을 분석하고, 이를 바탕으로 발생할 수 있는 DoS 공격 유형을 분석한다.

• Journal of Hospice and Palliative Care
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• v.7 no.2
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• pp.153-168
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• 2004

Purpose: The purpose of tile study was to identify types of care needs of hospice patients and those from the family caregivers' perspective and to compare these two groups in reporting patients' care needs through Q-methodology. Methods: Twenty three Q-statements concerning care needs were selected through in-depth interviews of hospice patients. Data were collected from 20 hospice patients as well as 20 family caregivers respectively by sorting 23 Q-statements into 9 points standard. Data analysis was performed by using PC QUANL program. Results: Principal component analysis identified four types of care needs of the hospice patients. Overall, the accuracy of family caregiver reports was 48% in all types of care needs. Type 1 was named 'physical care needs type' for those whose greatest need was physical care to be free of pain and comfortable. The accuracy in Type 1 was 62.5%. Type 2 was named 'emotional care needs type' for those who would like to share love and intimacy with their family members. The accuracy in Type 2 was 20%. Type 3 was named 'spiritual care needs type' for those who would like to receive forgiveness from their God and prayers and visitation of clergy. The accuracy in Type 3 was 60%. Type 4 was named 'social care needs type' for those who would like to complete their ongoing work and to give service to others. The accuracy in Type 4 was 50%. Conclusion: There was a great difference between hospice patients and the family caregivers in reporting patients' care needs. Thus, hospice nurses need to educate family caregivers to more accurately assess patients' care needs.