• Journal of Industrial Convergence
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• v.21 no.1
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• pp.33-42
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• 2023

This study tried to suggest the most effective advertising copy strategy according to the value type of cosmetic brands. For this purpose, an experimental study was conducted using a 3(brand value) × 3(copy type) factorial design. The research results are as follows. First, in the case of luxury brands, monologue-type copy showed the highest advertising effect (advertising attitude and purchase intention). Second, in the case of premium brands, solicitation-type copy showed the highest advertising attitude. However, there was no significant difference in purchase intention.. Third, in the case of the scalpel brand, the interactive copy showed the highest advertising effect (advertising attitude and purchase intention). These results provided the theoretical basis that it is effective to differentiate and use the copy type according to the value type of the cosmetic brand, and it will be used in the copy strategy for practitioners who produce cosmetic advertisements.

• Communications of Mathematical Education
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• v.22 no.2
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• pp.211-227
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• 2008

The method of being composed of small groups has a strong influence on mathematics and cooperative learning and therefore, the group classification should be made in a way of considering not only a learner's cognitive factor but also a affective factor in order to maximize the effects. In this research, we regarded personality as the important standard of the group classification for cooperative learning and tried to find out the influence on the mathematical attitude and achievement in mathematics by means of conducting mathematics and cooperative learning according to the personality types. In order to resolve this problem, we performed the cooperative learning of small group subject to the students at year 6 in an elementary school by making up a similar personality type of group and a different personality type of group through MMTIC examination, and also tried to find out any significant difference in terms of mathematical attitude and achievement in mathematics between two groups. The results obtained in this research are as follows; First, organizing groups in accordance with personality types did not affect on mathematical attitude. Although there were some positive opinions towards mathematics and cooperative learning, the both similar personality type of group and different personality type of group showed no significant difference in terms of mathematical attitude between two groups. Second, organizing groups in accordance with personality types showed positive effects on the achievement in mathematics. The similar personality type of group showed the better achievement in mathematics than the different personality type of group.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.638-648
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• 2016

The current study investigated the impact of interaction between self-esteem and reward type on the effects of an international relief campaign. Self-esteem refers to how worthy a person feels about the self. Reward is differentiated by intrinsic or extrinsic type. An experimental research was conducted with 184 subjects by self-esteem ${\times}$ reward type. This research was progressed with two stages. At the first stage, questionnaires relative to participants' self-esteem and past experiences were distributed. At the second stage, the participants rated their responses after exposure to the campaign. Individuals with higher self-esteem showed more favorable message attitudes towards intrinsic reward type, yet those with lower self-esteem did not show a significant difference. Analyses for behavioral intention did not produce any significant result.

• Journal of Digital Convergence
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• v.16 no.10
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• pp.399-407
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• 2018

The influence of SNS platform in the mobile environment has grown greatly. Among the various social networking services(SNS), this study analyzed the question of 311 women to investigate whether any difference exists between reliability of contents information, informativeness and playfulness as well as how attributes of contents information influence user attitude depending on the difference in type of providing information provided by "Innisfree" Cosmetics, the company account of Instagram. According to analysis, first, no difference exists between reliability of contents information, informativeness and playfulness depending on the type of providing information. Second, reliability and the playfulness of contents information influence purchase intention. Third, contents information "informativeness" and "playfulness" influence loyalty. Fourth, the "informativeness" and "playfulness" of contents information influence User Satisfaction. Considering such result, it is confirmed that the type of providing information provided by company does not influence account attributes and the "playfulness" of contents information is significant factor which influences all user attitude.

• Journal of the Korean Institute of Landscape Architecture
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• v.19 no.1
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• pp.45-59
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• 1991

본 연구에서는 객관적 환경지표와 그에 대한 인간의 주관적 반응간 의 인과적 관련도의 중요성이 강조된다. 좀 더 구체적으로, 거주자의 주관 적 반응인 주거만족과 객관적 환경지표의 하나인 주거환경유형들(건물유형 과 건물배치유형)과의 인과적 관련도가 본 연구에서 중점적으로 토의된다. 한국의 6개 대단위 공동주택단지가 본 연구의 대상지로 선정되었고, 표본 추출시 건물유형과 건물배치유형을 고려한 다단계 표집방법(multistage sampling)이 사용되었다. 설문면답방법(modified structured survey)에 의해 646명의 처리 가능한 응답이 수거되었다. 인과모형 검증의 첫 단계로서 다 수의 설문문항을 원래 관심있는 소수의 변수로 정선, 추출하기 위한 방법 으로 요인분석이 사용되었다. 요인분석으로부터 정선, 추출된 변수를 이용 해서 본 연구의 가설모형이 정립되고, 그 모형을 검증하기 위한 방법으로 경로분석이 사용되었다. 분석결과를 요약해 볼 때, 건물유형과 건물배치유 형 모두가 거주자의 지각, 인식, 태도 등의 적절한 매개변수들을 통해 거주 자의 주거만족에 유의한 영향을 미치는 것으로 나타났다. 건물유형은 일반 적으로 저층주거에서 고충주거로 바뀌면서, 거주자의 주거만족에 부정적인 영향을 미치고 있음이 확인되었고, 고층주거가 거주자에게 주는 시각적 단 조로움, 과밀감, 그리고 주차장을 포함한 옥외공간 이용상의 불편들과 또 그들로 인한 낮은 안전성 및 경관에 대한 불만족 등이 그 이유로서 밝혀졌 다. 건물배치유형의 경우, U자형의 배치유형이 선형배치유형에 비해 과밀 감 해소, 시각적 명료성 향상, 그리고 옥외공간 이용상의 편리 등 및 또 그 에 따른 경관에 대한 만족의 향상 때문에 거주자의 주거만족을 높이는 데 유리한 것으로 나타났다. 주거와 관련된 설계 및 계획분야를 위한 여러 다 양한 제안들이 본 연구에서 제시되고, 추후 관련 연구들을 위한 가능성들 도 토의되었다. 그 유용성 때문에, 아직 많은 이론적, 방법론적, 그리고 분 석상의 문제에도 불구하고, 객관적 환경지표들과 이용자들의 만족을 포함 한 다양한 주관적 변수들과의 관계를 경험적으로 밝히려는 시도가 계속되 어야 할 것으로 사료된다.

• Proceedings of the KSLP Conference
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• 2003.11a
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• pp.243-243
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• 2003

연구 배경 및 목적 : 많은 구어 장애 환자들은 구어 장애 자체로 인한 고통과 불편뿐만 아니라, 의사소통이 원활하지 못함으로 인해 느끼는 좌절감 등의 2차적인 고통을 받고 있다. 장기간에 걸친 구어의 병리는 반복되는 의사소통의 실패를 낳게 되고, 궁극적으로는 의사소통 자로서의 자신에 대하여, 또는 의사소통 상황에 대하여 부정적인 태도를 키우게 된다. 따라서 본 연구는 구어 장애로 인한 의사소통 태도가 정상인들과 차이가 있는 지와 함께 구어장애의 하위 유형에 따라 개인이 느끼는 의사소통에 대한 태도에 차이가 있는지를 알아보기 위하여 실시하였다. (중략)

• Journal of vocational education research
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• v.30 no.4
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• pp.69-87
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• 2011

Until now, most of the attention related information and knowledge transmission is on the verbal message provided by educators. But recently, many researchers are emphasizing importance of nonverbal communication behavior in the evaluation of communicator include educators. When nonverbal messages reinforce verbal messages, meaning is conveyed quickly and easily and with increased comprehension. The purpose of this study is to analyze the effect of professor nonverbal communication on students' academic achievement. In this study, nonverbal communication was divided into the three dimensions of kinesis, proxemics, paralanguage, and physical appearance. It was studied to examine the direct or indirect effects of nonverbal communication on attitude toward the professor and academic achievement. Additionally, it examined the moderating effect of academic self-efficacy in the relationship between attitude toward the professor and academic achievement. The data were collected from 214 college students using an online survey. The results showed that the kinesis, proxemics, and physical appearance, except paralanguage, have significantly positive influence on attitude toward the professor. And the moderating effect of academic self-efficacy has also been founded.

• Journal of Gifted/Talented Education
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• v.18 no.2
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• pp.293-311
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• 2008

This study was designed to examine how parents personality type and rearing attitude are different between parents of normal children and those of gifted children. For the study, MBTI test 3nd personality type test were carried out towards 186 elementary schoolers' mothers. The collected data was analyzed by SPSS WIN 10.0 with the significance level 0.5. The results are as follows. First, the mothers of gifted children had in trovert personality more than those of normal children. The mothers of normal children, on the other hand, showed more extrovert personality than those of gifted children. In addition, comparing to the mothers of normal children, the mothers of gifted children showed intuition type and judging type. However, the mothers of normal children had more perceiving one. Second, the mothers of gifted children showed more acceptive and self-regulating attitude than those of normal children. On the contrary, the mothers of normal children showed more rejecting and controlling attitude.

• 한국벤처창업학회:학술대회논문집
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• 2020.06a
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• pp.129-134
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• 2020

본 연구 목적은 MBTI에 의해 구분되는 인간의 성격유형에 따라 금융투자자들의 위험선호의 차이 유무, Private Banker의 투자 조언의 수용, 그리고 Private Bank Service의 사용의도에 어떠한 영향을 미치는지 알아보는 것이다. 또한 MBTI의 성격유형별 주기능 사용의 차이에 기인한 개인의 특성이 위험선호에 미치는 영향을 알아보는 것이다. 이를 위해 본 연구는 실험군인 고액자산가(HNWI)와 대조군인 학생의 MBTI 성격유형을 개별로 검사하고 Holt and Laury (2002)와 Weber et al. (2002)의 설문을 활용하는 실증적인 비교분석을 실시하였다. 본 연구의 결과, 첫째, Holt and Laury(2002)의 Lottery연구에서 고액자산가와 일반 대조군 그리고 MBTI의 주기능분류(ST, NF)에 따른 차이는 존재하였다. 특히 고액자산가의 경우 ST와 NF 그룹의 차이가 존재하는 것을 확인하였다. 둘째, Weber et al.(2002)의 위험 감수를 측정하는 심리측정 요인 중 Gamble(g) Recreation(r)의 특성이 고액자산가에서 위험선호도에 미치는 영향이 높은 것으로 나타났다. 이러한 결과는 개인의 일상생활에 관련한 특성 또는 금융과 관련 없는 취미생활이 개인의 위험선호도에 반영될 수 있음을 나타내는 것으로 기존의 문헌들의 연구결과를 지지한다고 할 수 있다. 셋째, MBTI의 선호지표점수에 따라 위험선호도에 차이가 존재하였다. MBTI T점수가 높을 경우 위험선호도가 낮은 것을 확인할 수 있었으며, 고액자산가그룹에는 영향이 없는 것으로 밝혀졌다. 넷째, MBTI 유형도표의 태도지표에 의해 구분된 유형들에 따라 전체 금융자산 대비 Private Banker를 이용하는 비율의 차이가 존재하는 것으로 밝혀졌다. 고액자산가를 대상으로 분석한 결과 태도유형 EP의 경우 다른 그룹에 비해 이용비율수준이 낮아 MBTI로 분류된 성격유형에 따라 전체금융자산 대비 Private Banker의 이용수준에도 영향이 있음을 확인하였다.

• Journal of The Korean Association For Science Education
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• v.24 no.3
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• pp.646-658
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• 2004

In this study, the effects of feedback types in self-assessment on the students' science concept understanding and science-related attitudes were investigated. Student's perceptions towards the self-assessment and the feedback provided were also examined. Ten classes from a middle school were chosen. Five of those classes were assigned to the comparative group that any type of feedback was not provided and the other five classes were assigned to the experimental group which feedback was provided. The experimental group was further divided into three groups for implement of three types of feedback. Experimental group A was given feedback in the form of written comments and experimental group B was provided feedback through correct-wrong response to the students answer. Experimental group C was provided oral feedback to the whole class. The tests of science-related attitudes were administered before and after the instruction period. The science concepts understanding test was done only after the instruction. There were significant differences between the experimental group and comparative group in understanding of scientific concepts. The enhancement of science-related attitudes was also significantly higher for the experimental group. There were significant differences between the experimental groups in science-related attitudes. However, there were no significant differences in understanding of scientific concepts in relation to the types of feedback in experiment groups. Interviews with the students of the experimental groups showed that students had positive attitudes towards self-assessment and the types of feedback. And they regarded self-assessment and feedback as helping them understand the science concepts. In conclusion, it was acknowledged that providing feedback in self-assessment showed considerably positive influences on the improvement of the understanding of scientific concepts and science-related attitudes.