• Title/Summary/Keyword: 타인추천

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Effect of HMR Meal Kit Product Selection Attributes on Consumers Satisfaction and Other Recommendation Intention (HMR 밀키트 상품의 선택속성이 소비자만족 및 타인추천의도에 미치는 영향)

  • Kim, Dong-Soo;Kim, Chan-Woo
    • The Journal of the Korea Contents Association
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    • v.21 no.1
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    • pp.258-267
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    • 2021
  • This study attempted an empirical analysis study on the Meal Kit Product, whose interest and demand continued to increase according to the eating out trend in the Untact era. In addition, this study attempted to investigate the relationship between the factors of Home Meal Replacement Meal Kit Product Selection Attributes, Consumers Satisfaction, and Other Recommendation Intention. Convenience sampling was used for consumers with experience in using Meal Kit Products released by food service companies and start-up companies. The investigation period was conducted for about one month from July 01, 2020, and the final 285 copies were used for analysis. The SPSS 21.0 statistical package program was used to verify the hypothesis. As a result of the analysis, the price (β=.241), convenience (β=.317), and diversity (β=.191) of Hypothesis 1 had a significant effect on Consumers Satisfaction. Price (β=.482), convenience (β=.133), and diversity (β=.342) were found to have a significant effect on the intention to recommend others. It was analyzed that Hypothesis 3's Consumers Satisfaction (β=.443) had a significant effect on Other Recommendation Intention. Finally, through this study, we expect to be provided as basic research data related to Meal Kit Product. It is intended to be presented as a theoretical basis for the use of marketing and direction for the development of milk kit products for catering companies and restaurants.

CEO가 추천하는 한권의 책 - 홍승훈 (주)디코라이징 대표이사가 추천하는 'CEO, 책에서 길을 찾다'

  • Im, Nam-Suk
    • 프린팅코리아
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    • v.11 no.7
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    • pp.124-127
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    • 2012
  • 책으로 대표되는 인쇄물을 만드는 것은 인쇄인들의 몫이다. 다른 어떤 직업보다 책과 가까이 있지만 역설적으로 책을 읽기가 쉽지 않은 것이 현실이다. 물론 책을 읽으면서 마음을 살찌우고 팍팍한 세상을 살아가는 영양분으로 삼는 이들도 적지 않다. 단순히 책을 만드는 것을 뛰어넘어 삶의 나침반으로 가까이 하고 있는 인쇄업계 CEO들로부터 타인에게 추천하고 싶은 책과 그 이유에 대해 들어본다. 이번호는 홍승훈 (주)디코라이징 대표이사가 추천하는 'CEO, 책에서 길을 찾다'라는 책이다.

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The Effects of Nurses' Satisfaction on Hospital Performance -Focused on the Patient Satisfaction and Revisit Intention, Recommendation Intention- (간호사만족이 병원성과에 미치는 영향 -환자만족과 재방문의향, 타인추천의향 중심으로-)

  • Han, Ju-Rang;Ahn, Sung-Hee
    • Journal of Digital Convergence
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    • v.13 no.9
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    • pp.419-430
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    • 2015
  • This study is to conceptualize nurses' satisfaction, patient satisfaction about nurses and hospital, and patients' revisit and recommendation intention as linear structural equation model, and then, identify the significance of the path coefficient and goodness of the research model. Data were collected from 2,079 nurses and 6,776 patients in 5 university hospitals. The results were as follows: The research model was generally found to be good in terms of goodness of fit. The significance of the path coefficients are as follows. 1)A nurse's satisfaction has great influence on a patient's satisfaction about nurses, 2)A patient's satisfaction about nurses has influence on patient's satisfaction about the hospital, 3)A patient's satisfaction about the hospital has great influence on patient's revisit intention, 4)A patient's satisfaction about the hospital has great influence on patient's recommendation intention. These results will provide basic data for the hospital managers practicing customer satisfaction strategies in their health care marketing.

An Empirical on the Korean Cosmetics Satisfaction of the Vietnamese Consumer and Repurchase Intention (베트남 소비자의 한국화장품 구매 만족과 재구매 의도에 관한 실증분석)

  • Vu, Thi Thao;Lee, Jehong
    • International Commerce and Information Review
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    • v.16 no.4
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    • pp.227-243
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    • 2014
  • Vietnam has a population of about 1% of the current annual growth rate of young population is more than half of the total population has the potential to be a total purchase. Vietnam as consumers to choose Korea cosmetics, attach importance to quality, reliability, origin and prefer excellent to high quality, functional and be relieved as the brand of the developed countries. Korean cosmetics are getting very popular and it is among the five largest exporter of cosmetics to Vietnam and raising the name proudly in current. In this study, the north of Vietnam (Ha noi, Bac Ninh, Hai Duong, Hai Phong, Phu Tho), a resident of 20-60 as consumers. Survey research method has adopted the Internet and Survey period was from September 2013 to May 2014 was performed. As a result, the total 163 respondents was obtained. The study provides useful information for people hopes to advance through the Vietnam or companies, entered the cosmetics.

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CEO가 추천하는 한권의 책 - 이영수 대아인쇄 대표 "삼국지중 제갈공명 편"

  • Im, Nam-Suk
    • 프린팅코리아
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    • v.10 no.12
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    • pp.110-113
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    • 2011
  • 책으로 대표되는 인쇄물을 만드는 것은 인쇄인들의 몫이다. 다른 어떤 직업보다도 책과 가까이 있지만, 역설적으로 막상 독서 생활을 하는 것은 이런 저런 이유로 쉽지 않은 것이 현실이다. 그럼에도 불구하고 마음의 양식인 책을 읽으면서 마음을 살찌우고 팍팍한 세상을 살아가는 영양분으로 삼는 이들이 적지 않다. 책을 단순히 만드는 것을 뛰어 넘어 마음의 양식과 삶의 나침반으로 가까이 하고 있는 인쇄업계의 CEO들로부터 감동을 주고, 타인에게 추천하고픈 책과 그 이유에 대해 들어본다.

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Friend Recommendation System Using Opinion Mining (오피니언 마이닝을 이용한 친구 추천 시스템)

  • Hwang, Su-Jin;Yoon, Jae-Yeol;Kim, Iee-Joon;Kim, Ung-Mo
    • Proceedings of the Korea Information Processing Society Conference
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    • 2011.11a
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    • pp.1188-1190
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    • 2011
  • 오피니언 마이닝은 웹에 있는 문서를 분석하여 작성자의 의견을 요약된 형태로 보여주는 기술이다. 오피니언 마이닝을 이용해 문서 작성자의 주관적 의견을 알 수 있고 이를 통해 작성자의 성향이나 관심사와 같은 정보를 얻을 수 있다. 많은 네티즌들은 소셜 네트워크 서비스를 통해 자신의 의견이 담긴 글을 타인과 공유 하며 네트워크상의 인맥을 넓혀 나간다. 오피니언 마이닝을 통해 개인이 작성한 글들을 분석하여 관심사를 파악하고 비슷한 관심사를 가진 친구를 추천하는 친구 추천 시스템을 제안한다.

The Effect of Service Quality on Consumer Loyalty in Security System (경비업체의 기계경비 서비스 품질이 고객충성도에 미치는 영향)

  • Wang, Sug-Won;Kang, Min-Wan;Park, Yong-Jin
    • Korean Security Journal
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    • no.11
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    • pp.183-201
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    • 2006
  • In modern society, increasingly easier access to Internet makes people want higher and more advanced services. This trend, of course, appears in the field of Security System. This study which has been performed to prove the way service quality of Security System has an influence on customer satisfaction brought the following results. First, customer satisfaction depends on social demographic characteristics. In other words, each customer satisfaction to service quality makes a difference the way he/she gains information on available facility. Usually customers showed higher satisfaction when they accepted the information from other people. Second, customer satisfaction depends on service quality itself. The effort for improvement of work efficiency or service quality in both facility itself and surroundings can make more people use and recommend the Security System without cease.

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Blockchain Technology for Mobile Applications Recommendation Systems (모바일앱 추천시스템과 블록체인 기술)

  • Umekwudo, Jane O.;Shim, Junho
    • The Journal of Society for e-Business Studies
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    • v.24 no.3
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    • pp.129-142
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    • 2019
  • The interest in the blockchain technology has been increasing since its inception and it has been applied to many fields and sectors. The blockchain technology creates a decentralized environment where no third party controls the data and transaction. Mobile apps recommendation has been extensively used to recommend apps to mobile users. For example, Android-based recommendation applications have been developed to recommend other mobile apps for download depending on user's preferences and mobile context. These recommendations help users discover apps by referring to the experiences of other users. Due to the collection of a large amount of data and user information, there is a problem of insecurity and user's privacy that are prone to be attacked. To address this issue the blockchain technology can be incorporated to assure cryptographic safety. In this paper, we present a survey of the on-going mobile app recommendations and e-commerce technology trend to address how the blockchain can be incorporated into the collaborative filtering recommendation systems to enable the users to set up a secured data, which implies the importance of user privacy preference on personalized app recommendations.

Development of Gift Recommendation App according to the Individual Preference fused with e-Commerce (전자상거래와 융합한 개인의 취향에 따른 선물 추천 앱 개발)

  • Cho, Kwangmoon
    • Journal of Digital Convergence
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    • v.13 no.8
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    • pp.261-265
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    • 2015
  • When choosing a gift for the other person what does that person like? It falls into a happy worry. Choosing the right gift for someone else associated with me is not easy in the personalized world gradually. In this paper a smart phone app is developed for reducing conflicts and saving time to choose gifts. It may help improve a person's satisfaction. It can reduce the worry and time required for buying a gift. It may also be used to make future interpersonal relationships and vitalize the relationships. For the gift recommendation in accordance with the preferences of the person through the process in accordance with the classification of each category can recommend an appropriate gift. The appropriation of the gift is updated to reflect the continuing satisfaction by recommendation status decided by the pre-survey. Any gift is recommended using the formula calculating the priority to recommend reflect a variety of weights. In addition, it is possible to increase the utilization of the app via the fusion between the e-commerce system.

A Study on Influence to Satisfaction of Outpatients in a General Hospital (일개 종합병원의 외래환자 만족도 영향요인에 관한 연구)

  • Kim, Young-Jong;Kim, Kwang-Hwan
    • Proceedings of the KAIS Fall Conference
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    • 2012.05a
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    • pp.17-18
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    • 2012
  • 본 연구는 병원을 이용하는 외래환자들의 불만족요인과 만족요인들을 조사하여 보다 높은 고객만족 경영을 위한 기초자료를 제시하고자 하였다. 연구대상은 대전에 소재하는 일개의 종합병원 외래환자를 대상으로 2011년 10월 24일 1일간 설문조사를 실시하였다. 자료 수집은 총 160부의 설문지를 배포하여 144부를 통계분석자료로 이용하였다. 연구결과 행정지원부문의 특성 중 전반적 만족도와 타인추천 의향에 대하여 가장 많은 영향을 미치는 요인은 접수 수납 절차의 신속 간편성인 편리성으로 나타났으며 검사실 외래 진료대기실의 쾌적성도 공통으로 영향을 주는 것으로 나타났다. 이상과 같은 결과 고객을 만족시킬 수 있는 고객지향적 병원경영시스템을 구축 운영한다면 병원의 경쟁력은 향상되고 병원의 지속가능성은 높아질 것이며 고객만족경영이라는 경영목표도 달성될 수 있을 것이라 사료된다.

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