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http://dx.doi.org/10.14400/JDC.2015.13.8.261

Development of Gift Recommendation App according to the Individual Preference fused with e-Commerce  

Cho, Kwangmoon (Dept. of Electronic Commerce, Mokpo National University)
Publication Information
Journal of Digital Convergence / v.13, no.8, 2015 , pp. 261-265 More about this Journal
Abstract
When choosing a gift for the other person what does that person like? It falls into a happy worry. Choosing the right gift for someone else associated with me is not easy in the personalized world gradually. In this paper a smart phone app is developed for reducing conflicts and saving time to choose gifts. It may help improve a person's satisfaction. It can reduce the worry and time required for buying a gift. It may also be used to make future interpersonal relationships and vitalize the relationships. For the gift recommendation in accordance with the preferences of the person through the process in accordance with the classification of each category can recommend an appropriate gift. The appropriation of the gift is updated to reflect the continuing satisfaction by recommendation status decided by the pre-survey. Any gift is recommended using the formula calculating the priority to recommend reflect a variety of weights. In addition, it is possible to increase the utilization of the app via the fusion between the e-commerce system.
Keywords
Gift Recommendation; Individual Preference; Selection Conflicts; Concerning Solution; Electronic Commerce Convergence;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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