• Journal of Korea Multimedia Society
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• v.13 no.4
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• pp.618-625
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• 2010

Receiving information and transmitting it is the most basic and important thing in numan society. And modern communication is not only transmitting objective information but also a visual communication which shows feeling of each emotions and image-motive. Introduction of Motion graphic which was grown by new media changed opening title sequence to a more expanded genre. The purpose of this research is to announce the new value of opening title sequence. Motion graphic will be used continually as an important way to communicate and also a guideline which could transmit exact informations and emotions to viewers with creative expressions.

• Cartoon and Animation Studies
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• s.31
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• pp.227-248
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• 2013

With the advancement of computers, opening title sequences in movies are continuously improving. Initially, titles and opening credits were created using what is called the optical method, whereby text was photographed on separate film and then copied onto the movies film negative. In contemporary movie making, however, the title sequence may be seamlessly integrated into the beginning of the movie by an insertion method that not only allows for more diverse technical expression, including the use of both 2D and 3D graphics, but also for its emergence as an independent art form. As such a title sequence, in as little as 50 seconds or up to 10 minutes, is able to convey the films concept while also suggesting more implicit intricacies of plot and thereby eliciting greater interest in the movie. Moreover, according to the directors intent and for a variety of purposes, the title sequence, while maintaining its autonomy, is inseparable from the movie as an organic whole; therefore, it is possible to create works that are highly original in nature. The purpose of this study is to analyze the kinetic typography that appears in title sequences of ten films produced by the Korean entertainment industry in 2012. Production techniques are analyzed in a variety of ways in order to predict the future direction of opening title sequences, as well as present aesthetic and technical models for their creation.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.160-169
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• 2013

The materials used in the title sequence connotes a style & a content of film comprehensively. Therefore, the effect of emotional expression can be changed according to what materials are selected. Thus, the materials of which 42 title sequences are collected for the last 10 years are classified, and the category of materiality & material degree are defined with the semiotic rectangle. To investigate intensity of the material degree, the survey was done. As a result of the survey, the intensity was classified into 3 levels of material degree. The category of materiality used according to the genre of film was analyzed. As a result of the analysis, the materiality was selected according to the content regardless of genre, but there's any difference in the material degree. The intense material degree was used in a thriller and an SF mystery genre, and the medium one was used in the general genre, but, above all, drama and action genre. The weak one was used in a variety of genre, but specifically horror, SF mystery genre. It is significant that this study suggested the expression method in accordance with selection of materials in producing a title sequence to visualize film symbolically.

• Cartoon and Animation Studies
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• s.39
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• pp.183-214
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• 2015

For a long time, Disney has made animations including world views such as family-focused, conservative ideology, happy ending, etc. for families. Periodical situation and spectators' demands have been changed little by little, but Disney is still a company who is the most successful both nominally and virtually in animation industry. For the secrets of their success, there is fantasy world of fabricated animation, thoroughly organized story and image. When spectators watch animations, their sufficient immersion in the fantasy is to let them forget realities. In the introduction of Disney animations, spectators turn off the switch of realities and turn on the switch of fantasy world through the procedure to recognize and confirm virtual world sufficiently. In the switch of the introduction used frequently by Disney, there are four methods. First is to start while opening the cover of storybook. Second is to start while storyteller gives a talk directly. Third is to start with live action film and continue to animation. Fourth is musical method. Those four switches play a role of the gate which distinguishes spectators' realities from Disney's fantasy clearly. The process makes an opportunity to set spectators who feel uneasy due to the vague boundary between realities and fantasy at ease and let them immerse in animation sufficiently with mind at ease.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.195-199
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• 2006

In the field of video design, motion graphics tends to be realized to deliver a certain message properly incorporating basic motion graphics components such as space, form of expression, and time, and has continued to be used as a powerful communication tool. Many cases proved that title sequences were produced as a result of combination of a variety of quick images and effects with appropriately chosen sounds to meet the demands of audience. This study indicated that motion graphics began to be widely used as a more powerful video communication tool for title sequences and also applied for M-NET, DMB, CABLE TV, IPTV, and others.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.103-104
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• 2019

<007 Skyfall Title Sequence Hommage Film>(2015)(이하 본인작품)은 원작 <007 Skyfall Title Sequence>(2012)(이하 원작)을 패션 필름(fashion film)이라는 새로운 형식의 접근과 재매개화(remediation)를 시도한 본인의 작품이다. 본 연구자는 이 작품에서 오마주(hommage)와 패스티쉬(pastiche)기법을 통해 연작 형태의 007 타이틀 시퀀스 제작방식을 그대로 가져오면서도 패션 필름으로 재목적성을 시도하고자 했다. 본 연구는 형식의 변화 과정에서 나타난 오리지널리티의 왜곡(distortion)과 전환(transformations)으로 인해 '원본에 대한 고유성을 침해하는가, 혹은 오마주나 패스티쉬 기법으로 재생산되어 새로운 창작물로서의 가치를 지니는가'에 대한 문제 제기로부터 출발하였다.

• Cartoon and Animation Studies
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• s.15
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• pp.251-265
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• 2009

Motion Graphics are a great effective vehicle for precise communication between customers in various media and formats. The important thing in the expression of Motion Graphics is to deliver messages clearly. Some current Motion Graphics which are focused on only attracting attention or sensational expressions more than narrative are evaluated lower. This study aims to utilize easy and positive Motion Graphics to deliver messages by applying their utility to production of Motion Graphics, omitting time spent on delivering effective messages and analyzing their suggestive expression methods because of the nature of producing Motion Graphics. This thesis is to study several theoretical backgrounds of omission and implicated expressions mentioned in the similar studies from the view of Motion Graphics, and to search applied examples and functional things using the expression methods in some film title sequence. Excellent Motion Graphics use planned omission and implicated methods rather than to use entire narratives or complicated descriptions. Especially, a film title sequence should focus on symbolic visual expressions. They are necessary to attract the audience's interest. To overcome the limitation of time and space deliver a huge amount of information quickly and powerfully, Motion Graphics should properly use omission of image and time and suggestive expressions through symbols and metaphors. Then they will have a role to level up their current values and discussions.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.05a
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• pp.150-151
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• 2004