• The Journal of the Korea Contents Association
• /
• v.22 no.7
• /
• pp.227-239
• /
• 2022

This study conducted an exploratory empirical analysis on the factors affecting the performance of digital classical music based on signaling theory. For this purpose, using the classical weekly chart provided by the music platform Genie, 297 digital music sources that entered the top 100 chart from March 2020 to October 2020 (35 weeks). In this study, as signals that can influence consumers' choice to listen to classical nusic, we set an the artist's award history, artist's broadcast content linkage, taking the top spot in the first classical music chart entry, producing companies' competency, and the popularity of classical music repertoire. The effect of these signals on the chart success of digital classical music was verified subsequently. As a result of the verification, it was found that the artist's broadcast content linkage, taking the top spot in the first classical music chart entry, and the popularity of the classical music repertoire indeed had a positive effect on the chart success of a classical music. On the other hand, the artist's award history and the producing companies' competence did not significantly affect the chart success of digital classical music. This study is the first empirical study on the success factors of digital classical music performed from a business perspective, and is expected to contribute to subsequent studies related to classical music.

• The Journal of the Korea Contents Association
• /
• v.18 no.9
• /
• pp.661-674
• /
• 2018

This paper studies how the audience perceives the types of classical performances in their performance choice, analyzes its effects on performance invigoration, and investigates how such an audience perception affects the marketing application of performance on the supply side. For this, based on data of performance programs delivered in five representative concert halls for last three years as well as the classification of previous literature, we classified performance types into five categories such as Authentic classic, Omnibus, Lecture, Crossover and Mixture type. And then, we surveyed the audience of classical music. From statistical analyses, we found first that the audience perceives the types of classical performances and utilizes their perception as an element in choosing performances. Second, the perception of classical performance types has significant effects on audience development and progress in circumstances of high audience acceptance and satisfaction. Finally, this result confirms that suppliers can employ this audience perception as a marketing strategy by setting target audience based on such perception.

• Proceedings of the KAIS Fall Conference
• /
• 2011.12a
• /
• pp.7-10
• /
• 2011

본 논문에서는 19세기 이후 클래식음악에 영향을 미친 재즈음악과, 클래식음악이 어떤 방식으로 재즈라는 음악을 음악적 표현 도구로 사용했는지를 살펴보았다. 재즈는 현대 클래식음악에 즉흥성, 창의성, 독창성 등의 다양한 측면에서 영향을 주었다는 점이 두 음악 장르의 상호 영향을 살피는데 중요한 점이라고 할 수 있다.

• Proceedings of the Korean Society for Information Management Conference
• /
• 2014.08a
• /
• pp.123-126
• /
• 2014

본 연구의 목적은 순간적 시간흐름 면담기법과 Think-Aloud 면담기법을 통해 클래식 음악 이용자들의 정보탐색행태를 파악하는 것이다. 이용자들의 정보탐색행태는 키워드 검색, 브라우징, 스마트폰 어플리케이션 활용의 세 가지 행태로 나타났다. 이를 통해 클래식 음악 이용자들이 검색과정에 겪는 문제점을 파악하고, 향후 이용자의 요구사항을 반영한 클래식음악 검색시스템 설계에 활용할 수 있을 것이다.

• The Journal of the Korea Contents Association
• /
• v.12 no.11
• /
• pp.166-173
• /
• 2012

Although there are highly artistic music pieces which have composed and presented every years at concerts in Korea nowadays the their copyrights are not claimed. In general, The reason for this is that the classical music are employed as educational and nonprofit purpose. Recently, the copyright claim is the trend for all kinds creations therefore one who produce creative works desire more the hearty and creative. However, in the field of classical music in Korea, the rate of copyright registration are low compared to popular music when this paper research the presents state of copyright registration through the Korea music copyrights association and Korea copyright commission. Therefore, people who in the field of classic music should be encouraged to manage their copyrights such the registration of copyrights actively.

• The Journal of the Korea Contents Association
• /
• v.20 no.1
• /
• pp.60-72
• /
• 2020

The recent surge in live streaming has also changed the market for classical performing arts. Now more than just recording live performances, content specific to live streaming platforms is being produced, and live streaming is emerging as a new alternative to promoting and enjoying classical performances. Therefore, this study empirically analyzed the effect of service quality factors of the classical live streaming performance on the viewer satisfaction and the purchase intention of the on-site performance over the data collected from 198 viewers. Results suggest that, among the service quality factors of the classic live streaming performance, video content, convenience, and price, except for real-time interaction, affected the viewer satisfaction, and viewer satisfaction in turn affected the purchase intention of the on-site performance. Thus the publicity effect of live streaming for classical performing arts seemed to be proved.

• Review of Culture and Economy
• /
• v.21 no.2
• /
• pp.111-139
• /
• 2018

This study is about classical music lovers who write a lengthy concert review on instagram. The intention and objective of writing a review is discussed in addition to inter-communication between those reviewers. For the analysis, an interview with 8 reviewers are mainly analyzed with their reviews. As a result, it is found that some affordances of Instagram, easiness, randomness, and friendliness affects them to use Instagram more than other social media. Hence, since Instagram is image-based platform, it helps writers to keep their reviews from getting an attention by other users. Because of their sense of inferiority that they are lacking in classical music knowledge, continuous writing and reading of reviews help them accumulating some amount of cultural capital needed for understanding classical music in a proper way.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.33 no.1
• /
• pp.160-171
• /
• 2009

The purpose of this study was to classify the classic image by clothing design elements. This research was done by survey method with 20 kinds of classic image photos selected in fashion magazines. The data was analyzed by Reliability Analysis, Factor Analysis, ANOVA, Duncan's test and MDS. The results of this study are as follows: 1. Classic image was classified by 4 factors. Those were retro-classic, mannish-classic, elegant-classic and contemporary-classic images. 2. Retro-classic image was well-expressed by A silhouette and chromatic and chromatic color coordinations. Mannish-classic image was well-expressed by H silhouette, chromatic and achromatic color coordinations and hard texture. Elegant-classic image was well-expressed by fitted silhouette and chromatic and chromatic color coordinations. Contemporary-classic image was well-expressed by achromatic and achromatic color coordinations and hard texture. 3. Classic image was positioned into mostly retro and masculine on image scale.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2001.11a
• /
• pp.15-18
• /
• 2001

98가지 감성 형용사를 수집하여 176명의 남녀대학생을 대상으로 SD법에 의해 선호도를 조사한 결과, 선호감성어휘는 '로맨틱, 센수얼, 캐주얼, 클래식, 캐릭터, 프린스, 심플, 복고풍, 모던, 수공예, 테크노' 등으로 요약되었는데 이를 바탕으로 군집분석을 시행하여 선호 감성을 유형화시켰다. 남녀대학생이 선호감성은 크게 10가지의 유형으로 나타났는데, 대부분의 대학생들이 '캐주얼파였으나(32.4％), 이는 구체적으로 '비장식개성캐주얼파, 역동쿨개성캐주얼파'였으며, 다음으로는 '단순내추럴파'가 17.3％였다. 이후 '클래식파(9.2％-수공예로맨틱클래식파, 획일적클래식파', '비표현파(8.7％)', '호화개성복고파(6.4％)', '민족감성선호파(4.6％)' 등이 있었다. 대학생을 집단들은 크게 두 개의 선호 감성축(정적-동적, 경량-중량)을 중심으로 가시적으로 그룹화 될 수 있었다.

• 주택과사람들
• /
• s.193
• /
• pp.10-15
• /
• 2006

러시아에서 동양인 최초의 젊은 여교수로 유명세를 치른 작은 체구의 신문희 교수. 영국의 왕립음악학교, 이탈리아에서 정식 성악 코스를 거친 그녀는, 이제 보수적이면서도 정적인 한국의 클래식 음악계를 활기찬 손길로 노크하고 있다. 그것도 정통 클래식이 아닌 크로스오버 음악으로. 음악인이기 전에 한없이 꿈 많고 여린 감성의 소유자인 그녀가 말하는 '나의 인생과 나의 집'.