• Journal of Family Resource Management and Policy Review
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• v.9 no.2
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• pp.145-161
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• 2005

This study was to examine whether the hedonic and utilitarian shopping values were expressed in shopping experience among the undergraduates and how the consumers with different shopping values vary in the perception of credit cards' benefit and risk. The 215 undergraduates in Seoul were surveyed. The results indicated that undergraduates were divided into hedonic shoppers and utilitarian shoppers according to their shopping value and that the perception of credit cards' benefit and risk was explained by the four factors including the increased cost, the removing the immediate need for money, the additional service and benefits, and the overspending and credit crime. The overspending and credit crime as one of the risk factors was affected by the types of shopping values.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2011.11a
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• pp.31-32
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• 2011

• Proceedings of KHEA Conference
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• 2002.10a
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• pp.98-98
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• 2002

• 가정의 벗
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• v.37 no.12 s.436
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• pp.20-21
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• 2004

성(性)이라는 한자가 지니는 의미는 마음(心)과 몸(生)이 합쳐져 있는 것이다. 성이 단순히 쾌락만을 의미하지 않으며 몸과 마음이 조화를 이루고 있다는 뜻이다. 부부간의 많은 대화와 성생활을 통해서 일상에서의 활력을 찾을 수 있다.

• Management & Information Systems Review
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• v.30 no.3
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• pp.133-151
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• 2011

This study investigates the moderating effect of customer type(deal prone/promotion insensitives) on the relationship between perceived values on the reward program of tele-communication firms and customer satisfaction. To test moderating effect, Difference test for distinct parameters in Amos 18.0 program was used. Results show that there is no the moderating effect of customer variable. But both kind of perceived values(utilitarian value and hedonic value) have a significant effect on customer satisfaction. For all customer, utilitarian reward has influenced on the customer satisfaction more than hedonic reward. And for utilitarian reward, promotion insensitives customer has influenced on the customer satisfaction more than deal prone customer.

• Cartoon and Animation Studies
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• s.33
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• pp.531-549
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• 2013

Action games exhibit all the specific constellation of masochism, such as disavowal, suspense, waiting, fetishism, and fantasy. These characteristics of action games can be analyzed with respect to masochism. This study conducted an analysis excluding sadism as much as possible, as sadism is a result of etiological misconception as opposed to masochism. However, comparative analysis is included in the study so that action games are not seen as demonstrating sadism. Games create a space for virtual interaction for main agents by connecting gamer-existence and game-character in the framework of a contract. The interaction of visual tactility within this space creates a system of difference in pleasure. Masochism enables one to attain pleasure in a world created himself or herself using fetishism in contractual relationships such as the ones exhibited in games. This shows that action games and masochism are mutually related. This paper analyzed the ontology of action games using actual examples of action games. The paper concluded that action games lead to the fulfillment of masochistic pleasure.

• Management & Information Systems Review
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• v.34 no.1
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• pp.103-120
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• 2015

This study tries to explain customer experience in retail stores from a holistic perspective including hedonic, economic, symbolic, and relational dimensions. We also attempt to empirically investigate the effect of each dimension of customer experience on the store attitude and store attachment and the differential influence of the store attitude and attachment on the commitment toward store. The major findings from empirical analysis are as follows. First, all four dimensions of customer experience positively impact on the store attitude. Second, symbolic and relational dimensions of customer experience have a positive effect on the store attachment while hedonic and economic dimensions don't. Third, the store attachment more positively influence the commitment toward store than the store attitude do. This paper extends the scope of the study on consumer experience in retail setting by broadening the dimensions of it and testing the differential effect of each dimensions empirically. The results of this research can provide useful implications for practitioners to build successful strategies on customer experience management in retail stores.

• Journal of Digital Contents Society
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• v.19 no.4
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• pp.649-659
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• 2018

We studied on factors influencing product purchase intention in Taobao live streaming shopping by adopting the Elaboration Likelihood Model (ELM). We used the survey method to collect the data and examine the hypotheses. The results are as follows. Source attractiveness has stronger effect on attitude toward product in the condition of hedonic product than in the condition of utilitarian product. Argument Quality has stronger effect on attitude toward product in the condition of utilitarian product than in the condition of hedonic product. In additional analysis, in the condition of the hedonic product, both of the source attractiveness and the argument quality have a positive effect on the attitude toward product. While argument quality has a positive effect on attitude toward product, but the attractiveness has no significant effect on the attitude toward product in the condition of utilitarian product. Finally, attitude toward product has a positive effect on product purchase intention.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.1
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• pp.354-364
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• 2015

This study examined the effect of sociocultural attitudes toward the appearance of depression and psychological well-being of fitness in adult women. The subjects of this study consisted of 472 healthy adult woman. The used instruments were Jung (2011) for measuring the sociocultural attitudes toward appearance scale, Seo (2006) for measuring the depression scale, and Yang (2000) for measuring the psychological well-being scale. The data was analyzed by exploratory factor analysis, reliability analysis, correlation analysis and multiple regression analysis. The results are as follows. First, among the subscales of sociocultural attitudes toward appearance, stress positively influenced depression. Second, among the subscales of sociocultural attitudes toward appearance, internalization-general negatively influenced hedonic enjoyment, self-realization, and a feeling of flow, but information positively influenced it. In addition, internalization-athlete positively influenced the feeling of competence, self-realization. Third, depression negatively influenced hedonic enjoyment, self-realization, and the feeling of flow.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.454-468
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• 2015

The purpose of this study is to investigate the relationship between product attributes of smart device and user acceptance of technology. Moreover, the authors examined mediating effect of utilitarian and hedonic motivation between product attributes and user acceptance. Previous researches focused on user attitude and behavior intention of new technology based on Technology Acceptance Model(TAM). However, differently from previous researches, which are focused on user attitude like perceived usefulness and perceived ease of use, this research emphasized the relationship product attributes such as product functionality, design, and convenience and user motivation both utilitarian(effort expectancy and performance expectancy) and hedonic motivation(perceived enjoyment) according to UTAUT model. The results shows that 3 motivation variables(effort expectancy, performance expectancy, and perceived enjoyment) have positive impacts on user acceptance intention of smart device. product design has positive relationship to perceived enjoyment and product convenience has positive relationship to both effort and performance expectancy. Furthermore, 3 motivation variables play a full mediation between product attributes and user acceptance intention of new technology. However, product functionality has no relationship to both effort and performance expectancy. Research contribution, implications, and further research directions are discussed at the end of the paper.