• Information Systems Review
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• v.15 no.3
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• pp.89-110
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• 2013

Affiliate marketing is classified as a type of online advertising, where merchants share a percentage of sales revenue generated by each customer, who visited the company's website via a content provider. Content provider, referred to as an affiliate, usually places an online advertisement at its website. For the past few years, there have been a lot of companies or individuals who participate in affiliate marketing. Generally speaking, most of them have websites and post the merchant's ads on their own websites. However, building and maintaining websites have some technology requirements. The widespread use of Social Network Service (SNS), especially microblog-based SNS such as Twitter and Sina Weibo, provides opportunities for individuals who want to be content providers of affiliate marketing. Since information spreads quickly on microblog-based SNS and the easy in targeting customers, it is both an effective and an efficient tool to do affiliate marketing. The relationship between a content provider and the potential customer, which is referred as "tie strength", is quite an important issue in such situation. This paper proved that service characteristics of the microblog-based SNS (security, community drivenness and navigability) and content quality all had positive influence on click-through intention, while tie strength played a moderating role. For the group with strong tie, tie strength is crucial in influencing click-through intention. While for the weak tie group, content quality was very important. Finally, we proposed some implications for both academics and practitioners.

• Journal of the Korean Geotechnical Society
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• v.27 no.2
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• pp.43-52
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• 2011

The characteristics of shear zone in granular soils largely affect the stability of geo-structures. The goal of this study is to evaluate shear zone in a direct shear test using shear wave, electrical resistivity, and cone tip resistance. Bender elements and electrical resistivity probe are embedded into the wall of a direct shear box made of transparent acrylic material to estimate the shear wave velocities and the electrical resistivity at shear and non-shear zones. At the point of peak and residual strength, micro cone penetration test which can be available to measure tip resistance has been performed. Experimental results show that the shear wave velocities at upper shear zone increase during shearing while the values remain constant at bottom and lower shear zone. Also, resistivities at lower shear zone depend on relative density while resistivities at bottom remain constant. The results of cone penetration test demonstrate the correlation of the cone tip resistance and small strain shear modulus at shear zone. This study suggests that the application of the modified direct shear box including shear wave, electrical resistivity and the micro cone tip resistance may become effective tools for analyzing the characteristics of a shear zone.

• Journal of the Korean GEO-environmental Society
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• v.19 no.4
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• pp.33-38
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• 2018

The internal erosion due to poor compaction of the material was the main cause of collapse of the embankment in Korea. The assessment of the compaction state of the dam body was a very important check in the safety diagnosis of the embankment. In this study, the correlation between dynamic cone penetration test and plate loading test which is the most typical compaction evaluation technique was analyzed to verify the applicability of the dynamic cone penetration test in evaluating the compaction state of the dam body. The standard penetration tests were carried out six times to define soil properties and depth of the test site. The spatial distributions were obtained by the Kriging method after 15 times of plate loading tests and 47 times of dynamic cone penetration tests. The Pearson correlation coefficient between the spatial distribution of the plate loading test and the dynamic cone penetration test spatial distribution at the constant penetration depth was calculated. The load distribution in the plate loading test and the blow counts at penetration depths of 5 cm, 10 cm and 15 cm in the dynamic cone penetration test showed a weak positive correlation.

• The Journal of Engineering Geology
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• v.21 no.4
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• pp.349-359
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• 2011

The consolidation behavior of soft clay is controlled mainly by its compressibility and deformation characteristics. Soil permeability depends on various soil characteristics, including the soil type and anisotropy. The coefficient of permeability of soft clay is determined by using a laboratory test (the Oedometer test) or a piezocone test. The latter test is useful for estimating the permeability characteristics from $c_h$ and $k_h$ by performing an excess pore-pressure dissipation test. This study seeks to validate an existing theoretical formula in applying it to marine clay, and to assess the relation between $k_h/k_c$ and the mechanical properties of soft clay. Piezocone tests and laboratory tests were performed using sediment from the Yellow Sea and from the South Sea near Korea. We compared $k_h/k_v$ values obtained using the piezocone test and using laboratory consolidation tests. The obtained values are similar to the values obtained by Jamiolkowski et al. (M application); therefore, the latter values are recommended to be used as $k_h/k_v$.

• Design Convergence Study
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• v.15 no.4
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• pp.45-58
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• 2016

The purpose of this study is to investigate the most effective emoticon type in on-line communication context through analysis decoding(by their interpretation, empathy, reaction) of receiver about emotional message included the various emoticon types. Message types were all 5 - only text message and messages included texticon, graphicon, anicon, and photocon that reflected the transitional process of emoticon. Survey questionnaire that included various emotional situations was developed and utilized to undergraduate students to analyze the differences in their gender and majors. Results are as follow. First, the graphicon, anicon and photocon messages had higher effectiveness than others in the pleasure while the text only message had the highest effectiveness of them in the displeasure. Second, female students responded that the graphicon, anicon and photocon messages were more effective while male students responded that text only message was. Third, between Arts/Physical and Science/Engineering majors had significant differences in some message types, and especially Science/Engineering majors showed higher average than other majors in all of the emoticon types. These results can provide the information to design messages by the emotional situation of sender and gender and major of receiver.

• Defense and Technology
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• no.5 s.243
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• pp.80-87
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• 1999

기존 에어콘의 냉매로 사용되던 프레온이 지구 환경 파괴의 주범으로 알려지고 있는데, 프레온이 포함하고 있는 염소가 대기의 성층권에서 자외선을 촉매로 하여 오존과 반응함으로써 결국 오존층을 파괴한다는 과학적인 연구 결과가 계속 발표되면서 1987년 3월에 채택된 몬트리올 의정서(Montreal Protocol)에 의해서 처음으로 그 생산 및 사용이 강제적으로 규제되었고 계속적인 가입국 회의에서 그 규제가 강화되고 있는 실정이다. 따라서 선진국에서는 대체 냉매의 개발과 더불어 대체 냉매를 사용한 공조 시스템 요소의 최적화가 새로운 쟁점으로 떠오르고 있다.

• Proceedings of the Korean Society of Tribologists and Lubrication Engineers Conference
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• 1994.06a
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• pp.49-55
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• 1994

종래의 가정용냉장고 및 카에어콘 등의 냉매로 널리 사용되던 R-12($CCl_{2}F_{2}$)와 같은 CFC계물질들은 분자내에 포함되어 있는 염소(Cl) 원자로 인해 성층권내의 오존(O$_{3}$)층을 파괴하는 등의 심각한 환경물제를 유발시키는 것으로 확인되었다. 본 연구에서는 가정용냉장고 및 에어콘에 사용 가능한 점도범위의 Polyolester들을 합성하여 이들 각각의 구조와 R-134a와의 상용성 및 마찰, 마모 성능관계를 고찰하였다.

• Proceedings of the Korean Society for Information Management Conference
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• 1999.08a
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• pp.71-75
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• 1999

정보제공산업은 지식과 정보의 디지털화를 촉진하여 지식의 창출과 축적 및 활용을 활성화시킴으로써 지식기반 사회 실현에 핵심적인 역할을 수행한다. 그러나 현재 국내 정보제공산업은 그 산업기반이 취약하여 절반적으로 영세성을 벗어나지 못하고 있는 형편이다. 본고에서는 정보통신부에서 발표한 $\ulcorner$정보제공산업 활성화대책$\lrcorner$ 에 포함되어 있는 정책을 중심으로 창업환경 조성과 콘텐트 개발 지원, 콘텐트의 내수시장 활성화와 수출지원. 기술 개발 및 인력 양성, 관련 제도의 개선 등 종합적인 지원정책을 제시하였다.

• ETRI Journal
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• v.9 no.4
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• pp.15-25
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• 1987

일반적으로 ISDN의 망구조는 4가지의 주요원칙에 의거 형성되며 발전된다고 볼 수 있다. .데이터 정보와 콘트롤 정보간의 분리 .Basic 및 advanced 서비스의 효율적인 적용 .가입자와 망간의 상호독립성 유지 .망의 계층적 구조 그러고 ISDN은 정보통화로 네트워크, 콘트롤 네트워크 및 서비스 네트워크로 구성되며 이들의 효율적인 운용으로 ISDN의 망 및 서비스기능이 설정 된다. 따라서 본 고는 이상의 사항을 구체적으로 분석하고, 그 구조모델을 검토하기 위하여 ISDN의 주요 요구사항, 기능요소, 교환구조, 기능요소들간의 통신에 관해 살펴보았다.

• Proceedings of the KSME Conference
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• 2005.11a
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• pp.4.2-4.2
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• 2005