• Title/Summary/Keyword: 콘텐츠 효과 평가

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Motivation Crowding Performances of Independent TV Production Programing Quotas (방송 외주정책의 제작인력 동기구축 성과)

  • Chung, Yoon Kyung
    • The Journal of the Korea Contents Association
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    • v.15 no.6
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    • pp.81-90
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    • 2015
  • During the last 25 years, independent TV production programing quota policy has been actively evaluated in various aspects except in the field of production personnel. This study focuses on production personnel who has been neglected among the debate of independent TV production programing policy. Especially, this study tries to explore the effect that the policy has brought to production personnel's motivation. After in-depth interviews with 4 professionals and 6 media major senior college students, this study finds that both broadcasting and independent company professionals evaluated the policy performance in negative way. They insist the policy constricts their motivation for production. College students agreed they become unwilling to entering the production filed. The policy should be reconsidered and turn to positive incentives and rewards to motivate production personnel.

A Study on Family Character in American TV Animation -Focused on (미국 TV 애니메이션의 가족 캐릭터 연구 -<심슨 가족>을 중심으로)

  • Yoon, Hye-Yung
    • Proceedings of the Korea Contents Association Conference
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    • 2011.05a
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    • pp.105-106
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    • 2011
  • <심슨 가족>은 미국 뿐 아니라 전 세계적으로 독특하고 예외적인 작품으로 평가된다. 매우 미국적이지만 전세계적으로 대중적이며 또한 다양한 OSMU로 큰 수익을 확보한 이 작품은 가족 애니메이션으로서의 성공적인 스토리텔링 전략을 내세우고 있는데, 그 중 하나가 캐릭터라는 것을 확인할 수 있다. 먼저 기존의 가족 구성원으로서의 역할과 이미지를 전복해 패러디와 의외성을 부여하고 모든 세대를 타겟화 하기 위해 각각의 캐릭터가 사건에 참여하는 일정한 비중을 유지한다. 또한 캐릭터의 직업과 새로운 미션을 매번 달리 설정하며 이를 패턴화한다. 이러한 캐릭터 스토리텔링의 특징과 효과를 논의해 가족을 소재로 하는 애니메이션 콘텐츠의 기획과 제작 과정에서 중요한 부분을 통찰하고, 성공적인 캐릭터 창작과 OSMU 활성화를 위한 단초를 제공하고자 한다.

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Personalized Contextual Advertisement Using a Dynamic User Model (동적 사용자 모델을 이용한 개인화된 문맥광고)

  • Kang, Young-Kil;Kim, Seong-Min;Lee, Soo-Won
    • Proceedings of the Korean Information Science Society Conference
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    • 2006.10b
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    • pp.189-193
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    • 2006
  • 문맥광고 또는 컨텍스트 기반 광고란 사용자들이 선택한 웹 콘텐츠 내용을 기반으로 하여 연관성 있는 광고를 자동으로 선택하여 사용자에게 제공하는 광고기법이다. 즉, 웹 사이트를 방문하는 고객을 타겟으로 하여 그들이 찾고자 하는 것과 관련된 광고를 내보냄으로써 효과적인 광고가 이루어지도록 하는 것이다. 그러나 기존의 문맥광고는 사용자가 관심을 가지는 키워드가 아닌 광고주가 선택한 키워드를 중심으로 광고 내용을 선택하기 때문에 사용자의 실제적인 관심이 반영되지 않아 광고의 효과가 떨어지는 문제점을 가지고 있다. 이러한 문제를 해결하기 위해 본 논문에서는 사용자가 웹 콘텐츠를 선택할 때 마다 사용자의 선호도를 동적으로 학습하고, 학습된 선호도를 문맥광고에 활용하는 개인화된 문맥광고를 제안한다. 실험을 위해서 제안한 방법으로 광고를 생성해서 보여주는 웹 브라우저를 구현하여 기존의 문맥광고와 개인화된 문맥광고에 대한 사용자의 평가를 비교하였다. 실험 결과 본 논문에서 제안한 개인화된 문맥광고가 ‘콘텐츠의 내용과의 연관성’, ‘사용자의 클릭여부’ 등의 항목에서 기존의 문맥광고에 비해 우수하다는 결과를 얻을 수 있었다.

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The Effects of Lower Extremity Strengthening Program on Balance, Gait and Upper Limb Function in Patients with Stroke (뇌졸중 환자에게 하지 근력강화 프로그램이 균형, 보행과 상지 기능에 미치는 효과)

  • Kim, Ju-O;Lee, Byoung-Hee
    • The Journal of the Korea Contents Association
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    • v.20 no.6
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    • pp.114-123
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    • 2020
  • The purpose of this study was to determine the effect of lower extremity strengthening program on balance, gait and upper limb function in patients with stroke. This study was a hospital-based with Central nerve system lesion patients, randomized controlled trial with a blinded assessor. Twenty four hemiparetic stroke patients were divided into two groups: a Lower extremity strengthening program group (LESPG)(n=12) and a Treadmill training group (TTG)(n=12). The LESPG performed a Lower extremity strengthening program on the affected side. The TTG exercised on a treadmill for 30 minutes a day. Assessment tools included the Timed Up and Go test (TUG), the Functional Gait Assessment (FGA) and the Manual Function Test (MFT). There was a significant difference in TUG, FGA, and MFT scores between the two groups in the LESPG for the balance, gait, and upper limb function than for the TTG(p<.01). Results of the present study indicated that the effect of lower extremity strengthening program for 4 weeks had an effect on balance, gait and upper limb function of hemiplegic patients after stroke.

Evaluation of Dose Enhancement by Gold Nanoparticles using Mathematical Head Phantom (금 나노입자를 활용한 두부 모의피폭체에서의 선량증가 효과 평가)

  • Hwang, Chulhwan;Park, Eun-Tae;Kim, Jung-Hoon
    • The Journal of the Korea Contents Association
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    • v.16 no.8
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    • pp.477-483
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    • 2016
  • The effect of dose enhancement was evaluated using Snyder head phantom, dependence on size of gold nanoparticle and material concentration in megavoltage X, ${\gamma}$-ray. Monte Carlo simulation using MCNPX was used for 4, 6, 10, 15 MV and Co-60 ${\gamma}$-ray. Described the tumor in Snyder head phantom, gold nanoparticle of 25, 75, 125nm diameter was inserted inside tumor. Concentration of dose enhancement material was used for 5, 15, 25 mg/g and dose enhancement factor was calculated on the basis of the no dose enhancement material. The lower incident energy and the higher concentration of material were that high dose enhancement factor is indicated. The size of gold nanoparticle had relatively high dependence on lower incident energy and higher concentration of material. It will increase dose inside the tumor, and be additional effect of use of gold nanoparticles in radiation therapy.

The Reciprocal Effects of a Previous Brand Extension and Follower Brand Extension's Market Performance on a Parent Brand of a Follower Brand's Extension Product (선행 브랜드확장과 추격 브랜드확장의 시장성과가 추격확장제품의 모브랜드에 미치는 반향효과)

  • Huh, Jong-Ho;Park, Hye-Kyung;Shin, Bong-Sub
    • The Journal of the Korea Contents Association
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    • v.16 no.5
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    • pp.686-697
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    • 2016
  • The present research investigates the reciprocal effects of a previous brand extension and follower brand extension's market performance on a parent brand of a follower brand's extension product using 2(previous brand extension's market performance: success vs. failure)${\times}$2(follower brand extension's market performance: success vs. failure) between-subjects factorial design. The verification of the hypothesis is composed through 2-way ANOVA. As a result, the consumers' evaluation of the parent brand of a follower brand's extension product when the follower brand's extension succeed was more positive when the previous brand's extension has failed. However, when the follower brand's extension has failed, the consumers' evaluation of the parent brand of a follower brand's extension product was more negative when the previous brand's extension has succeeded.

A Exploratory Study on Educational Effects of VET Teacher Certificate E-learning Program (직업훈련교사 자격연수과정의 블랜디드 교육효과 탐색)

  • Suk, Hwang
    • The Journal of Korean Institute for Practical Engineering Education
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    • v.4 no.2
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    • pp.67-74
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    • 2012
  • This study elicits alternatives for improving blended education by comparing the face-to-face education and blended education of VET teacher license program. To produce a basis for the methods of blended education, this study compared the scores of satisfaction and academic performance of face-to-face and of blended education. Also it examined the three factors of learners' characteristics, teaching and learning design, and its environment as they affect the education effect. The results showed that academic performance of face-to-face education is higher than blended and that competition rate of blended education is higher than that of face-to-face. To improve the effect of blended learning, various teaching and learning activities, design of contents that promotes participation and interaction, and development of contents which satisfy the various levels of learning needs were discussed.

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The Negative Effect of the Advertising Endorser's Smile and Consumer's Self-construal Level on Purchase Intention of the Brand in the Expensive Product Category (광고모델의 미소와 소비자의 자기해석 수준이 고가 제품군 브랜드의 구매의도에 미치는 부정적 효과)

  • Kim, Taemin
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.678-686
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    • 2021
  • A smiling face usually has a positive effect on interpersonal relationships by delivering a warm impression. However, the stereotype content model and compensation effect between warmth and competence suggested that warmth perceptions caused by a smiling face could influence competence perceptions negatively. This study examined the negative impact of the advertising endorser's smile on purchase intention in an expensive product category by adopting the self-construal level. The study results showed that consumers with independent-self construal (vs. interdependent self-construal) showed a lower purchase intention when exposed to an ad containing an endorser's smile. In comparison, consumers with interdependent-self construal (vs. independent self-construal) showed a lower purchase intention when exposed to an ad without an endorser's smile. Thus, this study demonstrated a moderating role of self-construal in the relationship between advertising endorser's smile and purchase intention. These findings provide valuable theoretical and practical implications for effective advertising strategies in the expensive product category.

A Study on Fake Data Filtering Method of CCN (콘텐츠 중심 네트워킹 환경에서의 Fake Data Filtering Method 연구)

  • Kim, DaeYoub
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.24 no.1
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    • pp.155-163
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    • 2014
  • To enhance network efficiency, content-centric networking (CCN) proposes that intermediated network nodes on a content-delivery path temporally cache transmitted contents. Then if an intermediated node receives a content request message (Interest) for previously cached content, the node directly transmits the cached content as a response message (Data) to requestors and finishes the transmission of the received Interest. Since Interest is performed by intermediated network nodes, it is possible to efficiently transmit contents and to effectively solve a network congestion problem caused around contents sources. For that, CCN utilizes both content store to temporarily cache content and pending Interest table (PIT) to record Interest incoming Face. However, it has mentioned the possibility of denial service attack using both the limitation of PIT resource and fake Interests. In this paper, we briefly describe the presented PIT flooding attack utilizing fake Interest. Then we introduce new attack possibility using fake Data and propose a countermeasure for the proposed attack. Also we evaluate the performance of our proposal.

The Development of Key Performance Indicators for Regional Co-Training Programs, Using Analytic Hierarchy Process Technique (가중치 분석을 적용한 지역공동형 훈련성과 평가지표 개발)

  • Lee, Youngmin
    • The Journal of the Korea Contents Association
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    • v.14 no.4
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    • pp.160-167
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    • 2014
  • The purpose of this paper was to develop the key performance indicators of regional co-training programs, using analytic hierarchy process method. Firstly, we pooled indicators by reviewing the literatures. The researcher checked the properness and representative of them and then, the training professionals reviewed them again. Finally, we finalized the indicators, depending on the indicator domains such as MOU (Memorandum of Agreement) company (the training participation rate of MOU companies, training participation of employees, and etc.), training performance (the completion of the program, employment rate, and etc.), cost-effectiveness (training cost per capita), satisfaction (satisfaction rate of MOU companies and training participants), and regional co-training enhancement (the operation of the committee, the will for training of the regional municipal government, and etc.). The weight size varied by the regional training needs, satisfaction of MOU companies, and regional committees of human resource development. We also suggested the continuous revision of the key performance indicators for regional co-training.