• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.479-488
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• 2012

The study examined acculturation patterns of Korean-Americans living in Portland, USA and their relationship to the consumption of media contents. Under the academic guidance of Berry's acculturation model, the four strategies of acculturation model were extensively inquired that immigrants and sojourner would adopt in host culture: Integration, Assimilation, Separation and Marginalization. Furthermore, how differently the four acculturation modes are related to media contents was examined. For this study, the survey questionnaires were administered among Korean Americans in Portland, USA. The total 371 data were collected and analyzed. The result indicated that 1) they preferred integration(M=4.57) and separation modes(M=4.49) over assimilation (M=2.92); 2) as separation tendency increased, the preference of Korean contents over American contents increased while as assimilation tendency increased, the preference of American contents over Korean contents; 3) high assimilation persons consumed more news than entertainments in American media contents. Compared to it, high separation persons used more entertainments than news in American media contents and more news than entertainments in Korean media contents.

• Journal of Convergence for Information Technology
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• v.8 no.4
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• pp.205-211
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• 2018

The purpose of this study is to classify appropriate content types according to the cyber education contents needed for employees of health and welfare and to develop contents based on specific instructional design strategies for each type. We divided the four types of content into instructor-led type contents, storytelling type contents, practice type contents, and case presentation type contents based on previous research and existing health and welfare cyber education contents. For each content type, a macro design strategies and a micro design strategies were derived, and contents were developed in accordance with the design strategies. Data were collected from 150 employees of health and welfare to analyze learning satisfaction. The average of learning satisfaction was 4.42. The results of this study will provide theoretical background and practical implications for the design and development of cyber education contents in health and welfare areas.

• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.103-112
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• 2012

This paper is based on the perspective that the YTN Science, a science channel in Korea which plays a key role in the popularization of science, is suffering from low viewing ratings, insufficient content, and shortage of production. First, this study employs an exploratory method to identify current status of programming and operation of the Korean science channel along with its promotional strategy. Second, it aims to conduct an analysis on the science channels, specifically some major programs, of other nations including the U.S. (Discovery Channel, National Geographic Channel), United Kingdom (BBC Knowledge), Japan (Science Channel), and China (CCTV 10), seeking the possibility to apply and combine them afterward to the Korean TV channels specialized in science. A number of implications are derived from our diagnosis of present situation and analysis of abroad cases, and this helps us suggest the content development and promotional strategies as follows: First, due to the rising need for change in the programming strategy to enhance the value of the content, it is required to rearrange the programming in terms of the target audience and the viewer lifestyle, adopt a new strategy for building up the viewers' watching habit through 'stripping', and place strategic programs in prime-time. Second, as for the specific schemes of content production and application, it is recommended to establish a dual strategy in creating the content (one for conveying knowledge, the other for delivering fun), plan and use a representative character of the program, select scientific and technological topics with more Korean backgrounds, attempt strategic ties with SNS, deepen and diversify the material for programs, and implement a strategy to boost the OSMU. Finally, with regard to the promotional strategy, a constructive proposal may include raising channel awareness through science-related events and live broadcasting, performing promotional strategies by way of expanding to printed media like magazine and book publications, and intensifying online and mobile promotional strategy.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.182-189
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• 2022

As OTT services become popular worldwide, content IP expansion strategy has an important position in the platform media industry ecosystem where new content is constantly distributed. In particular, the method in which a successful narrative expands the elements constituting a specific world, that is, the Universe, is effective in reducing risk factors in content IP expansion and expanding content franchises. This study intends to examine how Marvel's cinematic Universe (MCU) is strategically performing content IP expansion while borrowing the multiverse concept and replicating and reproducing it by itself through narrative analysis of . As a result, the multiverse can reproduce an incomplete state by repeating the completed event, which can exist as another self-fulfilling content. At the same time, it can be an effective content IP expansion strategy in that each story can be produced because a single character can exist in multiple under the multiverse.

• 한국IT서비스학회:학술대회논문집
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• 2005.11a
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• pp.167-175
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• 2005

디지털콘텐츠의 시장이 확대됨에 따라 디지털콘텐츠사업의 중요성이 점점 대두되고 있다. 국내의 디지털콘텐츠시장은 2002년부터 매년 1조 이상의 성장을 기록하며 2004년 약 6조 5000억 원의 시장을 기록하고 있다. 디지털콘텐츠시장의 성장은 비단 국내뿐만 아니라 일본에서도 폭발적으로 증가하고 있는데 일본의 2004년 디지털콘텐츠시장 규모는 169억 8200달러로 추정되고 앞으로 그 규모는 더욱 커질 것 이라 예상되고 있다. 본 논문은 국내에서 질적, 양적으로 성장하고 있는 디지털콘텐츠를 일본시장에 진출할 때 고려되어야 할 전략적인 요소들과 이들의 중요도를 제안하는 것이다. 연구 방법으로는 SWOT/AHP방식을 이용하였다. 연구 순서는 일본 디지털콘텐츠시장에 국내 기업이 진출할 때 국내 기업에 대한 SWOT분석을 실시하고, 이를 다시 AHP를 통하여 SWOT의 4가지 그를 강점, 약점, 기회, 위협의 가중치와 각 그룹 내의 요인들에 대한 개별적인 가중치를 산출한다. 연구의 결과로 도출된 가중치들은 일본 디지털콘텐츠시장에 진입할 때 무엇을 더 고려해줘야 하는지를 나타내고 있어 전략 수립의 기초로 삼을 수 있을 것으로 생각된다.

• The Journal of the Korea Contents Association
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• v.8 no.8
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• pp.206-212
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• 2008

In spite of the element that tourism contents are importance for tourism activation attract attention that I took the culture sightseeing contents development strategy that utilized Ginseng. A basic course of contents development is the element which is well-being to be able to let you increase health and high value-added article development. A development strategy must be accompanied with a story in representative well-being and must develop the contents that can be full of character of multipurpose not a story for an article and in consideration of a last article form and develop feasible contents. Lastly, direct profit and participation must be guaranteed by local inhabitants.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.84-95
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• 2015

The aim of this research is to find out how to cope with and manage environmental uncertainty to be effective. Environmental conditions of complexity and change create a greater need to gather information and to respond based on that information. Despite of the governmental campaign 'creative economy, flourishing culture', governmental subsidies are becoming more unstable. The prosperity of culture means that artists can create great works and people can enjoy them without boundaries. This research investigated Boundary-spanning roles through the strategic formulation and implementation. Key factors of strategy are information and knowledge management. Boundary-spanning roles link and coordinate an organization with important elements in the external environment. It is primarily concerned with the exchange of information to detect and bring into the organization information about changes in the environment and send information into the environment that presents the organization in a favorable light. Two themes in this article are that organizations can learn and adapt to the environment and that organizations can change and control the environment.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.443-444
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• 2011

본 연구는 최근 스마트 기기의 등장과 급속한 확산과 함께 그 중요성이 더욱 부각되고 있는 콘텐츠산업의 트렌드를 분야별로 분석해보고, 스마트시대의 유망콘텐츠 사례를 조사하였다. 그리고 스마트 시대의 콘텐츠산업의 주요이슈를 분석하고 콘텐츠산업을 촉진하고 활성화할 수 있는 전략들을 제시하였다.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.174-186
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• 2011

This research addresses global status of Korean media firms and their future directions. Mapping of major international media firms all over the world is used in order to explain global status fully. In the four categories that classified media firms using Forbes Global 2000 mapping, all Korean media firms are included in the fourth group, which is the weakest in terms of global competitiveness. Therefore, it is essential to trace appropriate global strategy from the media industry value chain that has competence. This paper finds out that Korea has advantage in the contents, terminal, and next generation networks. That means alliance strategies of contents-terminal-next generation network have advantage to evolve into global media firms. Moreover, Korean media companies should adopt selection and concentration strategy in terms of geographical expansion. As Korea's broadcasting and game contents are already popular in Asian and Latin American regions, they would better to enter the emerging markets. In so doing, terrestrial broadcasters and game service providers should lead the way.

• Digital Contents
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• no.3 s.106
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• pp.68-73
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• 2002